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I have to agree, I usually pay attention to that kind of stuff, it caught my attention right away that Weege was sponsored by WD40 and thats the first I had heard of them making new products, I had No clue they sponsored Hep.
Sports drink companies:
Gatorade, Powerade, Bodyarmor, VitaminWater. Iconic companies that have been in the sports world for years.
Coffee Companies:
Starbucks, BRCC, Tim Hortons. A lot of people drink coffee before and at the races right?
Video game companies/consoles:
SONY PlayStation, XBOX. With Jett signing with Fortnite, this is a natural selection, along with being a huge marketing opportunity for the younger demographic. SONY Pictures does sponsor TLD Gas Gas, but such a massive company would truly benefit from a wider reach in our community.
Major vehicle brands:
Chevy, Ford, Dodge, Jeep, Toyota, Nissan. I know a few of these companies have come and gone in the moto world, but it was cool to see RAM logos on Kenny’s RCH Suzuki!! The Chevy Kawasaki collaboration was one of the top selling graphics kits of all time!! Plus, everyone is getting to and from the races somehow….
The TECH industry:
APPLE, Microsoft, Samsung. With how much time is spent on our phones/devices, this sponsorship makes a lot of sense.
This is just a start, the possibilities are seemingly endless….
We should know as we are the core fans...we've probably have even seen the logos on the bikes and trailers but it didn't register. I would bet if they surveyed 100 fans who were the sponsors of HEP 95 or more wouldn't mention WD40...the question is why? Bottom line its easy for the teams to take the money but what do they really do to bring awareness to that sponsorship? Just put a sticker on the bike? JGR and RCH did it the best but many teams take the money and don't do anything to promote the product and then can't figure out why the sponsor leaves after a few years....
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I'd imagine if they were a main sponsor more people would know. I don't quite understand why anyone would invest in having a tiny sticker on a bike
Camping world or something like that would make sense to me. Lot's of campers at local and pro races.
I guess we have to ask ourselves why there aren’t already more large consumer brand names involved in motocross and supercross. Two things immediately come to mind:
1. Sponsors need to believe they are reaching a large enough audience. A large part of that is TV/online viewership. The reality is for MX (and maybe also SX), those numbers just aren’t there, or perhaps are borderline for mainstream brands.
2. Exposure (in a physical sense). Series sponsors - no problem. Trackside advertising in various forms, banner slots on TV and online channels and promotional media. Team or rider sponsors on the other hand - where do they actually place branding where people can see it? I’ve watched every round of the outdoors this year online (the full TV package), and apart from Redbull and Monster I have no idea who team sponsors are. Even if I looked specifically I doubt I would be any better off. Bikes have no space, Jersey space is probably a good opportunity but no-one takes advantage of it. Jett Lawrence is the most marketable rider in the world but his jersey is covered in bike and gear logos.
Those are two significant areas that would have to be improved upon.
Nice looking mock-ups but here’s the problem:
I’m looking on my phone and unless I stop and zoom in I can’t read the logo/brand on half of those. And even if I can, when the rider is on the bike a large chunk of the shroud is covered anyway.
At TV viewing distances it’s impossible.
Me either. If I were paying for sponsorship for a tiny sticker, then the contract would read that I better get weekly social media posts of you saying that my product is the best thing since sliced bread and NOTHING is better. "Need a something good for household use?! Well WD40 will lubricate your doors hinges, kill bees, clean oil off your hands, increase your credit score and make your children smarter"
This.
MX team: will you sponsor our team?
Sponsor: sure. What exposure do I get?
MX team: we can put a couple of stickers on the side of the bike. They’ll be about four inches square, impossible to see on TV, and maybe seen by a few hundred people that happen to walk past our pit area on race day.
Sponsor: errr, no thanks.
I think how Lieb was doing the gear/graphics fully dedicated to the brand is the best way to be seen, also helps if the team name is the sponsor.
SLATER SKINS...
Yes, they make motorcycles look hideous. But, they are the answer to a huge issue with mx bikes.
Running them is likely the ONLY way to get the corporate world to even consider sponsorship.
Chef Boyardee
Yah I know. When I made those , some of them had a diagram of what logos had to go where and what size. The bikes were just a part of the deal. It was Also in 2009 and nobody was looking at anything on a phone and guys outside the top 5 were never shown on TV anyway.
They were going for unique colors to help the bikes and riders stick out. Making the bikes stick out so that people wanted to find out what the deal was with the Tan Honda , blue kawasaki, or whatever. The bikes with full colored frames were meant to be display bikes and never be ridden. Used at stores, recruitment, and more than just ontrack stuff. Its more than seeing the logo on the bike, on the track. They were pushing the pit presence back then. Knowing that riders outside the top 5 were never on TV back then. Jimmy D was in his first or second year , and Jimmy Albertson was just coming off his best outdoors season running just inside the top 10.
Coca Cola actually did sponsor Coldenhoff back in 2011 (or 2010?) when he rode on a privateer Yamaha
You would be blown away with how many people are going through the pits. The team I made those images for had a book of data and one of the points was how many people would be in the pits. And yah if any team is just selling a logo on the side of a bike these days not many brands will bite.
That photo is probably from 1989?
I can't believe there were still guys racing with open face helmets (and no face mask!) by then.
Convenience stores
Sheetz, Royal Farms, Wawa, etc.
Pit Row
Beat me to it
Nailed it. Brand marketing teams are held to pretty strict KPI's these days and selling a $200k sponsorship to their leadership is hard to do when they can invest in digital media that is much more targeted with broader reach and offers a more measurable ROI.
Their used to be a guy from So. Cal in the late 90s that had Ralph's supermarket graphics on his bike. I don't know the story behind it but at the time it was a pretty big deal. I think his name was Andrew Labrador or something like that.
More of just a spitball thought, but Jordan is pretty deep into nascar. MJ seems like he’s got an interest in racing, and younger crowds are all about Jordans.
I would assume that most of the smaller decals and “partners” are suppliers of product and not money. WD40 likely supplies HEP with all of their lubricationt product in return for being a partner.
You want money? How about Texaco, Shell, Mobil, Valero, BP, etc. Oh yeah, were going electric soon.
Mods, move to tell me you're a vet rider without telling me you're a vet rider.
plusOne
I think that there were rumors around years ago about him doing a MX/SX team. Is he marketing his shoes with his NASCAR stuff? Or is he a team owner and selling sponsor space like other teams?
Wrangler, Trader Joes, in and out, Schlitz malt liquor, Bartle and James wine coolers.
Post a reply to: Brands that SHOULD be sponsoring motocross and why....