Who is the ‘coolest’ brand in MX today?

For me it's a toss up between PC, TLD, and what No Fear used to be.

NoFear

"Coolest" is ofc highly subjective, but Ive always thought Alpinestars is the coolest, not necessarily just for motocross, but especially for street riding gear.

FMF

Troy Lee Designs

One Hundred Per Cent.

Well, i would think people define cool in many ways. But to me it's Alpinestars.

Alpinestars is by far the most prestigeous and classy brand in the motorcycling industry. And that makes them the coolest brand.

EKS!

How dare you.

Maybe not right now, but over the last decade or so, I've considered Fasthouse to be sitting at the "cool kids" table.

Also the vintage HRC look as well as the Wing Logo seem to fall in line with current general public tastes, coinciding with the reemergence of the team's success.

3DP Moto, not even a contest. 🙃

Metal Mulisha

Honda. 

Tld and rennen

Strong bait johnny... strong bait... 

Oakley and TLD

Wulf Sport

Troy Lee Designs and it's not even close. 

PC, Fasthouse, Team Fried 

I would like to 2nd TLD

Fox Racing (overall)

- The legacy is strong, the fox head is iconic, they keep pushing / lead industry innovation AND sign future mega stars outside moto like Asa Vermette.

Pro Circuit (enthusiast)

- Moto does not get more hard-core than Mitch Payton and his band of merry men & all the guys that have ridden for them.

TLD since troy bought them back!

Gear: Alpinestars, FXR, Bell, Scott, TLD, Fasthouse

Bikes: Red (Lawrence effect), Blue, Orange, White

Aftermarket: FMF, Renthal, PC, Enzo, 

In that order

easy, fasthouse and tld

Is that like Wolf Cola?

Pro-Circuit hands down.

when ever Troy Lee is involved in designing.. Troy lee Designs will always hold the top step

sobe and blimpe.

Your local private track or at least your local service dealer

Redbull. 

The companies sole purpose is to do crazy shit and they provide pay to athletes in sports who would usually not be able to make a real living doing it. Pretty badass company. Cool history too.