KTM to file for Bankruptcy/ Self Restructuring on Friday

7/31/2025 7:53am
That sentiment means not a wit to creditors who hold the cards, no matter how spot on the description of what would be ideal is.  Hopefully...

That sentiment means not a wit to creditors who hold the cards, no matter how spot on the description of what would be ideal is.  Hopefully they make things right going forward.  

Spoonguy wrote:

The company has been proven untrustworthy.

Their CYTD market share numbers here in the US certainly reflect that sentiment.

Do you have decent numbers to share? A fair portion of that may have simply been buyers waiting around for expected steep discounts.

rmgsxr
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7/31/2025 8:28am

Do you have decent numbers to share? A fair portion of that may have simply been buyers waiting around for expected steep discounts.

Lets say that over a rolling 12 months Yamaha sold 4360 YZ250F's and that number is up right at 800 units from the previous year. KTM sold 1170 SXF250's during the same period and that number is down 360 units from the year before. 

Is that consumer confidence or waiting for rebates?

6
kopfjaeger
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7/31/2025 8:40am

This. The whole deal feels a little ignorant.

The lesson for any business - a lesson as old as time - is don't let one client dominate your revenue.  That risk will always be...

The lesson for any business - a lesson as old as time - is don't let one client dominate your revenue.  That risk will always be there if the survival tipping point  for revenue comes from one client.  It doesn't matter what industry it is.   

It's the same for team sponsorships.

If that's the only way to do business, and it might be, you accept those risks.

APLMAN99 wrote:
The Walmart/Vlasic pickle story is a great example showing that it doesn’t have to take a bankruptcy to be at the mercy of a single, large...

The Walmart/Vlasic pickle story is a great example showing that it doesn’t have to take a bankruptcy to be at the mercy of a single, large customer. 

Even with many customers, the accounts receivable can be a nightmare. I had a couple of good friends who were electricians. They were getting paid a decent hourly wage, but they saw the difference between what the customer was being billed and what they were getting paid and decided that they were going into business for themselves. Took them a few months to make the jump and they were pretty secretive about it until they quit their jobs. 

The first couple of months they were ecstatic!  They were underbidding their old boss by 10% but still billing significantly higher than what their old hourly wage had been. They were just a 2 person business and they were more busy than they ever expected to be. 

Then after 3 or so months in business, the wheels started to fall off. Even though they were giving customers great deals, they were barely collecting half of their billings in any sort of a timely manner. Nearly 30% of their billings were basically ignored and never got paid. Even the invoices that they did get paid on were averaging far over 90 days out, even for work that they did for ‘reputable’ contractors. 

A year later they were back with their old employer who was nice enough to purchase their vehicles and equipment at steep discounts and was paying them just about the same as he had been the year before. It was an expensive lesson that business isn’t always as straightforward as it seems, and you had better factor in troubles with collecting into your pricing!  

This is very true. I have experienced the same in the private security/executive protection sphere. Whether working for individuals or some of the largest, most profitable companies, collecting on work done and billed can be a nightmare. Some of the “smaller clients” are the quickest to pay. Amazing how “important the coverage is” until it is time to pay after the service was provided! You have to be able to float the bill if you pay your contractors up front, but better yet is a cadre that is patient, understanding, and not depending on that job to pay his bills for the next month! It would be nice if everyone worked on a COD model!  

FreshTopEnd
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Location
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7/31/2025 8:41am
That sentiment means not a wit to creditors who hold the cards, no matter how spot on the description of what would be ideal is.  Hopefully...

That sentiment means not a wit to creditors who hold the cards, no matter how spot on the description of what would be ideal is.  Hopefully they make things right going forward.  

Spoonguy wrote:

The company has been proven untrustworthy.

Their CYTD market share numbers here in the US certainly reflect that sentiment.

Okay, fair enough, the have to re earn trust.  On a human level I get it, but on this business level I'm not sure its that relevant. Eventually people who want to make money with and off them will do business with them again.  Maybe those suppliers and other stakeholders do more to protect themselves on the front end.  Ideally there is trust, but that's a thin veneer when dealing with a company financed by lenders.  I don't think you can equate the dynamics of a mom and pop local business to a multinational conglomerate.

 

The Shop

7/31/2025 8:59am
The lesson for any business - a lesson as old as time - is don't let one client dominate your revenue.  That risk will always be...

The lesson for any business - a lesson as old as time - is don't let one client dominate your revenue.  That risk will always be there if the survival tipping point  for revenue comes from one client.  It doesn't matter what industry it is.   

It's the same for team sponsorships.

If that's the only way to do business, and it might be, you accept those risks.

APLMAN99 wrote:
The Walmart/Vlasic pickle story is a great example showing that it doesn’t have to take a bankruptcy to be at the mercy of a single, large...

The Walmart/Vlasic pickle story is a great example showing that it doesn’t have to take a bankruptcy to be at the mercy of a single, large customer. 

Even with many customers, the accounts receivable can be a nightmare. I had a couple of good friends who were electricians. They were getting paid a decent hourly wage, but they saw the difference between what the customer was being billed and what they were getting paid and decided that they were going into business for themselves. Took them a few months to make the jump and they were pretty secretive about it until they quit their jobs. 

The first couple of months they were ecstatic!  They were underbidding their old boss by 10% but still billing significantly higher than what their old hourly wage had been. They were just a 2 person business and they were more busy than they ever expected to be. 

Then after 3 or so months in business, the wheels started to fall off. Even though they were giving customers great deals, they were barely collecting half of their billings in any sort of a timely manner. Nearly 30% of their billings were basically ignored and never got paid. Even the invoices that they did get paid on were averaging far over 90 days out, even for work that they did for ‘reputable’ contractors. 

A year later they were back with their old employer who was nice enough to purchase their vehicles and equipment at steep discounts and was paying them just about the same as he had been the year before. It was an expensive lesson that business isn’t always as straightforward as it seems, and you had better factor in troubles with collecting into your pricing!  

kopfjaeger wrote:
This is very true. I have experienced the same in the private security/executive protection sphere. Whether working for individuals or some of the largest, most profitable...

This is very true. I have experienced the same in the private security/executive protection sphere. Whether working for individuals or some of the largest, most profitable companies, collecting on work done and billed can be a nightmare. Some of the “smaller clients” are the quickest to pay. Amazing how “important the coverage is” until it is time to pay after the service was provided! You have to be able to float the bill if you pay your contractors up front, but better yet is a cadre that is patient, understanding, and not depending on that job to pay his bills for the next month! It would be nice if everyone worked on a COD model!  

My wife worked or what best could be described as a custom accounting business. A guy who knew how to build a house, do plumbing, electrician, lay bricks etc would start his own company but knew nothing about accounting so this is where my wife and her boss came in the manage the books.

My wife did not know how these business owners slept at night with how on the edge financially they were all the time. People do not pay, or after the work is done negotiate lower prices for the completed work. They were constantly asking the bank or more time to pay their debts...then a big chunk of money would come in and then they would be ok for a few more months. 

3
7/31/2025 10:43am
Spoonguy wrote:

The company has been proven untrustworthy.

Their CYTD market share numbers here in the US certainly reflect that sentiment.

Okay, fair enough, the have to re earn trust.  On a human level I get it, but on this business level I'm not sure its that...

Okay, fair enough, the have to re earn trust.  On a human level I get it, but on this business level I'm not sure its that relevant. Eventually people who want to make money with and off them will do business with them again.  Maybe those suppliers and other stakeholders do more to protect themselves on the front end.  Ideally there is trust, but that's a thin veneer when dealing with a company financed by lenders.  I don't think you can equate the dynamics of a mom and pop local business to a multinational conglomerate.

 

I'm referring to national motorcycle market share here in the US.  For the first 6 months of the 2025 calendar year, only HD has lost more.

FreshTopEnd
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7/31/2025 1:06pm

I'm referring to national motorcycle market share here in the US.  For the first 6 months of the 2025 calendar year, only HD has lost more.

My response was intended to be to Spoonguy, should have replied directly to him

1
7/31/2025 1:28pm

Those interested in this thread my find my analysis somewhat worthwhile (see below). I'm a former equities analyst and a huge fan of the brand, so do your best to ignore my bias. As a trail/enduro guy, I really hope the transfer of ownership to Bajaj does not negatively impact the quality of future products, something only time will tell. In any event, my "deep dive" would never pass muster at a real sell side bank, but it is more comprehensive than what you'll usually find around the forums. 

In any event, feel free to read my thoughts here or if you are a substacker, here. 

Cheers y'all! 

4
1
7/31/2025 1:38pm

Do you have decent numbers to share? A fair portion of that may have simply been buyers waiting around for expected steep discounts.

rmgsxr wrote:
Lets say that over a rolling 12 months Yamaha sold 4360 YZ250F's and that number is up right at 800 units from the previous year. KTM...

Lets say that over a rolling 12 months Yamaha sold 4360 YZ250F's and that number is up right at 800 units from the previous year. KTM sold 1170 SXF250's during the same period and that number is down 360 units from the year before. 

Is that consumer confidence or waiting for rebates?

Sales only down 30%, given that the brand was teetering on dissolution and they weren't discounting them out (while other brands were offering steep discounts) actually seems shockingly good to me.

2
JMCR250
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7/31/2025 1:43pm
jeffbrines wrote:
Those interested in this thread my find my analysis somewhat worthwhile (see below). I'm a former equities analyst and a huge fan of the brand, so...

Those interested in this thread my find my analysis somewhat worthwhile (see below). I'm a former equities analyst and a huge fan of the brand, so do your best to ignore my bias. As a trail/enduro guy, I really hope the transfer of ownership to Bajaj does not negatively impact the quality of future products, something only time will tell. In any event, my "deep dive" would never pass muster at a real sell side bank, but it is more comprehensive than what you'll usually find around the forums. 

In any event, feel free to read my thoughts here or if you are a substacker, here. 

Cheers y'all! 

Very insightful analysis as to how the walls came crumbling down.  Thanks for sharing.

1
Beagle
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7/31/2025 3:56pm Edited Date/Time 7/31/2025 3:58pm
jeffbrines wrote:
Those interested in this thread my find my analysis somewhat worthwhile (see below). I'm a former equities analyst and a huge fan of the brand, so...

Those interested in this thread my find my analysis somewhat worthwhile (see below). I'm a former equities analyst and a huge fan of the brand, so do your best to ignore my bias. As a trail/enduro guy, I really hope the transfer of ownership to Bajaj does not negatively impact the quality of future products, something only time will tell. In any event, my "deep dive" would never pass muster at a real sell side bank, but it is more comprehensive than what you'll usually find around the forums. 

In any event, feel free to read my thoughts here or if you are a substacker, here. 

Cheers y'all! 

Thanks for that, great read. It's hard to grasp that ebikes really tanked them for some who would rather look at shiny objects like California HQ or MotoGP than at the boring financial reports.

There's something I don't understand about Felt, PMG bought it in late 2021, they've been talking about selling it since the end of 2023 (sale was supposed to be completed in 2024 1st quarter) but somehow it never happened. They keep talking about selling it (for 18 months!) and now look at this July 25th statement from their preliminary results for H1 2025 :

"The Husqvarna and GASGAS bicycle brands will be sold out by the end of 2025 – all warranty/service and spare parts deliveries will continue in accordance with the statutory warranty requirements. This does not affect the bicycle business of the continued Felt brand."

https://www.pierermobility.com/en/newsroom/eqsfeed/1273892111?type=adhoc

WTH?

On a side note, 15% tariffs for EU and Japan mean Austrian bikes will not particularly be at a disadvantage, maybe only Triumph would be marginally better with "merely" 10%. Whatever brand you choose, dirt bikes are getting more expensive for US customers.

2
7/31/2025 4:32pm
Beagle wrote:
Thanks for that, great read. It's hard to grasp that ebikes really tanked them for some who would rather look at shiny objects like California HQ...

Thanks for that, great read. It's hard to grasp that ebikes really tanked them for some who would rather look at shiny objects like California HQ or MotoGP than at the boring financial reports.

There's something I don't understand about Felt, PMG bought it in late 2021, they've been talking about selling it since the end of 2023 (sale was supposed to be completed in 2024 1st quarter) but somehow it never happened. They keep talking about selling it (for 18 months!) and now look at this July 25th statement from their preliminary results for H1 2025 :

"The Husqvarna and GASGAS bicycle brands will be sold out by the end of 2025 – all warranty/service and spare parts deliveries will continue in accordance with the statutory warranty requirements. This does not affect the bicycle business of the continued Felt brand."

https://www.pierermobility.com/en/newsroom/eqsfeed/1273892111?type=adhoc

WTH?

On a side note, 15% tariffs for EU and Japan mean Austrian bikes will not particularly be at a disadvantage, maybe only Triumph would be marginally better with "merely" 10%. Whatever brand you choose, dirt bikes are getting more expensive for US customers.

Great catch. You are right, this was supposed to be on the chopping block forever ago. My $0.02 is there are literally zero buyers for a brand like felt in the market right now. They either need to fully liquidate whatever is there however they can or limp the brand along, neither of which are great options (though I know which direction I'd be leaning).



 

1
7/31/2025 4:58pm Edited Date/Time 7/31/2025 5:00pm
Braz wrote:
Team rig has been sitting in Cody, WY the last couple days, maybe they ran out of fuel lol

Team rig has been sitting in Cody, WY the last couple days, maybe they ran out of fuel lol

NSP139 wrote:

They have two full semis sitting at headquarters here in California this entire outdoor season don't remember ever seeing them there during Race season!

Their truck driver lives in Cody.  Great guy!

3
wrc777
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Fantasy
7/31/2025 5:04pm
jeffbrines wrote:
Those interested in this thread my find my analysis somewhat worthwhile (see below). I'm a former equities analyst and a huge fan of the brand, so...

Those interested in this thread my find my analysis somewhat worthwhile (see below). I'm a former equities analyst and a huge fan of the brand, so do your best to ignore my bias. As a trail/enduro guy, I really hope the transfer of ownership to Bajaj does not negatively impact the quality of future products, something only time will tell. In any event, my "deep dive" would never pass muster at a real sell side bank, but it is more comprehensive than what you'll usually find around the forums. 

In any event, feel free to read my thoughts here or if you are a substacker, here. 

Cheers y'all! 

Beagle wrote:
Thanks for that, great read. It's hard to grasp that ebikes really tanked them for some who would rather look at shiny objects like California HQ...

Thanks for that, great read. It's hard to grasp that ebikes really tanked them for some who would rather look at shiny objects like California HQ or MotoGP than at the boring financial reports.

There's something I don't understand about Felt, PMG bought it in late 2021, they've been talking about selling it since the end of 2023 (sale was supposed to be completed in 2024 1st quarter) but somehow it never happened. They keep talking about selling it (for 18 months!) and now look at this July 25th statement from their preliminary results for H1 2025 :

"The Husqvarna and GASGAS bicycle brands will be sold out by the end of 2025 – all warranty/service and spare parts deliveries will continue in accordance with the statutory warranty requirements. This does not affect the bicycle business of the continued Felt brand."

https://www.pierermobility.com/en/newsroom/eqsfeed/1273892111?type=adhoc

WTH?

On a side note, 15% tariffs for EU and Japan mean Austrian bikes will not particularly be at a disadvantage, maybe only Triumph would be marginally better with "merely" 10%. Whatever brand you choose, dirt bikes are getting more expensive for US customers.

Thailand seems to be sitting at a 19% rate right now. 

wrc777
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7/31/2025 5:05pm

Sales down 30% when they built what half as many my25 bikes as usual is not too bad. My24 sales probably helped keep it from being worse. 

Spoonguy
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7/31/2025 5:45pm
Spoonguy wrote:

The company has been proven untrustworthy.

Their CYTD market share numbers here in the US certainly reflect that sentiment.

Okay, fair enough, the have to re earn trust.  On a human level I get it, but on this business level I'm not sure its that...

Okay, fair enough, the have to re earn trust.  On a human level I get it, but on this business level I'm not sure its that relevant. Eventually people who want to make money with and off them will do business with them again.  Maybe those suppliers and other stakeholders do more to protect themselves on the front end.  Ideally there is trust, but that's a thin veneer when dealing with a company financed by lenders.  I don't think you can equate the dynamics of a mom and pop local business to a multinational conglomerate.

 

KTM's business decisions bankrupted people who depended upon them, say no more

2
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Spoonguy
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7/31/2025 5:53pm
jeffbrines wrote:
Those interested in this thread my find my analysis somewhat worthwhile (see below). I'm a former equities analyst and a huge fan of the brand, so...

Those interested in this thread my find my analysis somewhat worthwhile (see below). I'm a former equities analyst and a huge fan of the brand, so do your best to ignore my bias. As a trail/enduro guy, I really hope the transfer of ownership to Bajaj does not negatively impact the quality of future products, something only time will tell. In any event, my "deep dive" would never pass muster at a real sell side bank, but it is more comprehensive than what you'll usually find around the forums. 

In any event, feel free to read my thoughts here or if you are a substacker, here. 

Cheers y'all! 

Beagle wrote:
Thanks for that, great read. It's hard to grasp that ebikes really tanked them for some who would rather look at shiny objects like California HQ...

Thanks for that, great read. It's hard to grasp that ebikes really tanked them for some who would rather look at shiny objects like California HQ or MotoGP than at the boring financial reports.

There's something I don't understand about Felt, PMG bought it in late 2021, they've been talking about selling it since the end of 2023 (sale was supposed to be completed in 2024 1st quarter) but somehow it never happened. They keep talking about selling it (for 18 months!) and now look at this July 25th statement from their preliminary results for H1 2025 :

"The Husqvarna and GASGAS bicycle brands will be sold out by the end of 2025 – all warranty/service and spare parts deliveries will continue in accordance with the statutory warranty requirements. This does not affect the bicycle business of the continued Felt brand."

https://www.pierermobility.com/en/newsroom/eqsfeed/1273892111?type=adhoc

WTH?

On a side note, 15% tariffs for EU and Japan mean Austrian bikes will not particularly be at a disadvantage, maybe only Triumph would be marginally better with "merely" 10%. Whatever brand you choose, dirt bikes are getting more expensive for US customers.

Whatever. Motogp, California HQ, Ebikes, Cafeteria meals at HQ. The manufacturer had a comittment to those who got them there. The entire economy of the region of Austria KTM works from depends upon them. And KTM fucked them over by their decisions, 30c on the dollar! Yes I would like to buy MV too, but my wife and kids need me to be responsible with my income. KTM should have thought of this too. Irresponsibility.

1
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FreshTopEnd
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7/31/2025 6:04pm
Spoonguy wrote:

KTM's business decisions bankrupted people who depended upon them, say no more

Say no more then.

2
O&GDriller
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7/31/2025 7:50pm
Spoonguy wrote:
It's not as simple as all that. KTM dominates their regional economy. The managers of the company had a responsibility to every citizen in the area...

It's not as simple as all that. KTM dominates their regional economy. The managers of the company had a responsibility to every citizen in the area, not just employees or suppliers. A 50 million dollar warehouse in Kalifornia, MotoGP teams and other luxuries of the like do not translate to the welfare of the care taking for the citizens that got KTM to where they are/where. Do not misread me as a bleeding heart liberal, I am not, I am a retired business owner myself. Another age old business lesson is never let down those that are depending upon you. It takes a lifetime to build a reputation, but just one moment to destroy it. 30c on a dollar, you have to be shitting me.

I don't disagree with those underlying principles, but they break down when a dominant client runs short on funds as debt comes due, for whatever reason...

I don't disagree with those underlying principles, but they break down when a dominant client runs short on funds as debt comes due, for whatever reason.  A 100 businesses owed $100 and the client having $30 means someone is out of pocket.  

Spoonguy wrote:
You misunderstood. KTM had a responsibility to fulfill not just to suppliers. Their totally dominant position in the economy of their location means many, if not...

You misunderstood. KTM had a responsibility to fulfill not just to suppliers. Their totally dominant position in the economy of their location means many, if not most, of the people in the area depend upon them in some form or another. KTM let those who depended upon them down.

No!  They were, and are, ONLY responsible to shareholders. They have NO civil responsibility.

1
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Darrin Willis
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7/31/2025 7:59pm
My wife worked or what best could be described as a custom accounting business. A guy who knew how to build a house, do plumbing, electrician...

My wife worked or what best could be described as a custom accounting business. A guy who knew how to build a house, do plumbing, electrician, lay bricks etc would start his own company but knew nothing about accounting so this is where my wife and her boss came in the manage the books.

My wife did not know how these business owners slept at night with how on the edge financially they were all the time. People do not pay, or after the work is done negotiate lower prices for the completed work. They were constantly asking the bank or more time to pay their debts...then a big chunk of money would come in and then they would be ok for a few more months. 

That sounds like my concrete finishing business. 

gharmon
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Valley, AL US
8/23/2025 5:11am
Beagle wrote:

Things are far from settled, Pierer is like the Terminator, very hard to get rid of him

https://m.gpone.com/en/2025/08/20/motogp/stefan-pierers-plan-for-retain…

endurox wrote:

pierer reminds me of Karl Icon. 

Not really sure who he is but that name bought the manufacturing company I worked for back in 2005. He had a reputation of buying companies and sell them off (reminded me of Richard gere in pretty woman). Of course he wasn't gonna do that to us. We had the number 1 company in setting and number 2 in towels (textile industry)

 By Sept of 2007 I had worked my last day (18+ years). Company gone that had been in the area (ga/Al) since 1880's. Hell the company built the towns (mill villages). Now the mills lay in ruins (scraped for all the metal and heart pine wood from the 1900's used throughout the, mostly floors) and mill villages all resemble bad section 8 housing dumps. 

But I'm long run he did me a favor. I got to go to school for free on the governments TRA program due to loss of job from overseas competition. 

Sorry for the rant. Just saw that name. He was the beginning of the end of West Point Home West Point Stevens before he renamed it).

1
Dsigner
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8/26/2025 1:26pm

Pierer Stock (PKTM) still a bottom feeder.

 

Screenshot 2025-08-26 at 2.25.17%E2%80%AFPM
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Beagle
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8/29/2025 12:33pm

Original release is available here :

https://www.pierermobility.com/en/newsroom/eqsfeed/810899011?type=adhoc

In short they confirm what they had already announced months ago, the end of Husky and Gasgas bicycles (no word on Felt bicycles?), should have been done earlier since bicycles were responsible for most of their deficit. BTW last year electric bicycles were 53% of sales while it's now 90%, inventory is going down, they've reduced their operating loss by about €100M, good riddance.

Confirmation of MV Agusta sale and a bit of good news, they appear to have found a buyer for Xbow.

They've sold 42% less motorcycles compared to last year which is not that surprising given they've stopped production in Austria for the best part of 6 months and rebooting has been slow. In the meantime they did decrease inventory surplus by at least 15 k motorcycles. 2026 sales will be more telling (and more crucial), they still aim for reduced production compared to the unsustainable numbers of 2024 but that's when we can assess how strong their recovery will be.

Of note, sales in India did not suffer one bit from the restructuring process, production there never stopped and with sales even increasing by 8%, they now account for 41% of motorcycle sales (up from 22% last year).

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