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Do you have decent numbers to share? A fair portion of that may have simply been buyers waiting around for expected steep discounts.
Lets say that over a rolling 12 months Yamaha sold 4360 YZ250F's and that number is up right at 800 units from the previous year. KTM sold 1170 SXF250's during the same period and that number is down 360 units from the year before.
Is that consumer confidence or waiting for rebates?
This is very true. I have experienced the same in the private security/executive protection sphere. Whether working for individuals or some of the largest, most profitable companies, collecting on work done and billed can be a nightmare. Some of the “smaller clients” are the quickest to pay. Amazing how “important the coverage is” until it is time to pay after the service was provided! You have to be able to float the bill if you pay your contractors up front, but better yet is a cadre that is patient, understanding, and not depending on that job to pay his bills for the next month! It would be nice if everyone worked on a COD model!
Okay, fair enough, the have to re earn trust. On a human level I get it, but on this business level I'm not sure its that relevant. Eventually people who want to make money with and off them will do business with them again. Maybe those suppliers and other stakeholders do more to protect themselves on the front end. Ideally there is trust, but that's a thin veneer when dealing with a company financed by lenders. I don't think you can equate the dynamics of a mom and pop local business to a multinational conglomerate.
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My wife worked or what best could be described as a custom accounting business. A guy who knew how to build a house, do plumbing, electrician, lay bricks etc would start his own company but knew nothing about accounting so this is where my wife and her boss came in the manage the books.
My wife did not know how these business owners slept at night with how on the edge financially they were all the time. People do not pay, or after the work is done negotiate lower prices for the completed work. They were constantly asking the bank or more time to pay their debts...then a big chunk of money would come in and then they would be ok for a few more months.
I'm referring to national motorcycle market share here in the US. For the first 6 months of the 2025 calendar year, only HD has lost more.
My response was intended to be to Spoonguy, should have replied directly to him
Those interested in this thread my find my analysis somewhat worthwhile (see below). I'm a former equities analyst and a huge fan of the brand, so do your best to ignore my bias. As a trail/enduro guy, I really hope the transfer of ownership to Bajaj does not negatively impact the quality of future products, something only time will tell. In any event, my "deep dive" would never pass muster at a real sell side bank, but it is more comprehensive than what you'll usually find around the forums.
In any event, feel free to read my thoughts here or if you are a substacker, here.
Cheers y'all!
Sales only down 30%, given that the brand was teetering on dissolution and they weren't discounting them out (while other brands were offering steep discounts) actually seems shockingly good to me.
Very insightful analysis as to how the walls came crumbling down. Thanks for sharing.
Thanks for that, great read. It's hard to grasp that ebikes really tanked them for some who would rather look at shiny objects like California HQ or MotoGP than at the boring financial reports.
There's something I don't understand about Felt, PMG bought it in late 2021, they've been talking about selling it since the end of 2023 (sale was supposed to be completed in 2024 1st quarter) but somehow it never happened. They keep talking about selling it (for 18 months!) and now look at this July 25th statement from their preliminary results for H1 2025 :
"The Husqvarna and GASGAS bicycle brands will be sold out by the end of 2025 – all warranty/service and spare parts deliveries will continue in accordance with the statutory warranty requirements. This does not affect the bicycle business of the continued Felt brand."
https://www.pierermobility.com/en/newsroom/eqsfeed/1273892111?type=adhoc
WTH?
On a side note, 15% tariffs for EU and Japan mean Austrian bikes will not particularly be at a disadvantage, maybe only Triumph would be marginally better with "merely" 10%. Whatever brand you choose, dirt bikes are getting more expensive for US customers.
Great catch. You are right, this was supposed to be on the chopping block forever ago. My $0.02 is there are literally zero buyers for a brand like felt in the market right now. They either need to fully liquidate whatever is there however they can or limp the brand along, neither of which are great options (though I know which direction I'd be leaning).
Their truck driver lives in Cody. Great guy!
Thailand seems to be sitting at a 19% rate right now.
Sales down 30% when they built what half as many my25 bikes as usual is not too bad. My24 sales probably helped keep it from being worse.
KTM's business decisions bankrupted people who depended upon them, say no more
Whatever. Motogp, California HQ, Ebikes, Cafeteria meals at HQ. The manufacturer had a comittment to those who got them there. The entire economy of the region of Austria KTM works from depends upon them. And KTM fucked them over by their decisions, 30c on the dollar! Yes I would like to buy MV too, but my wife and kids need me to be responsible with my income. KTM should have thought of this too. Irresponsibility.
Say no more then.
Pit Row
No! They were, and are, ONLY responsible to shareholders. They have NO civil responsibility.
That sounds like my concrete finishing business.
Things are far from settled, Pierer is like the Terminator, very hard to get rid of him
https://m.gpone.com/en/2025/08/20/motogp/stefan-pierers-plan-for-retain…
pierer reminds me of Karl Icon.
Not really sure who he is but that name bought the manufacturing company I worked for back in 2005. He had a reputation of buying companies and sell them off (reminded me of Richard gere in pretty woman). Of course he wasn't gonna do that to us. We had the number 1 company in setting and number 2 in towels (textile industry)
By Sept of 2007 I had worked my last day (18+ years). Company gone that had been in the area (ga/Al) since 1880's. Hell the company built the towns (mill villages). Now the mills lay in ruins (scraped for all the metal and heart pine wood from the 1900's used throughout the, mostly floors) and mill villages all resemble bad section 8 housing dumps.
But I'm long run he did me a favor. I got to go to school for free on the governments TRA program due to loss of job from overseas competition.
Sorry for the rant. Just saw that name. He was the beginning of the end of West Point Home West Point Stevens before he renamed it).
Pierer Stock (PKTM) still a bottom feeder.
https://motorcyclesports.net/motogp/ktms-bold-restructuring-sales-plunge-57-8-as-motorcycle-giant-faces-liquidation-challenges/
🧐
This is the bicycles...
That's referring to bicycles, not motorcycles
Original release is available here :
https://www.pierermobility.com/en/newsroom/eqsfeed/810899011?type=adhoc
In short they confirm what they had already announced months ago, the end of Husky and Gasgas bicycles (no word on Felt bicycles?), should have been done earlier since bicycles were responsible for most of their deficit. BTW last year electric bicycles were 53% of sales while it's now 90%, inventory is going down, they've reduced their operating loss by about €100M, good riddance.
Confirmation of MV Agusta sale and a bit of good news, they appear to have found a buyer for Xbow.
They've sold 42% less motorcycles compared to last year which is not that surprising given they've stopped production in Austria for the best part of 6 months and rebooting has been slow. In the meantime they did decrease inventory surplus by at least 15 k motorcycles. 2026 sales will be more telling (and more crucial), they still aim for reduced production compared to the unsustainable numbers of 2024 but that's when we can assess how strong their recovery will be.
Of note, sales in India did not suffer one bit from the restructuring process, production there never stopped and with sales even increasing by 8%, they now account for 41% of motorcycle sales (up from 22% last year).
https://www.advrider.com/ktm-future-bajaj-bigwig-says-european-manufact…
Post a reply to: KTM to file for Bankruptcy/ Self Restructuring on Friday