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"Most people are spending their disposable income on inflation."
So true, and depressing.
Same in UK.
Both Ducati and Triumph have their own reasons and strategies and if you pay attention you see it has absolutely nothing to do with the Pierer Mobility Group struggling currently. Commitments and investments where long made before the Pierer Group stock was even dropping or the current problems became clear, so based on exactly what you make these assumptions? I see the alarmists going full bullshit everywhere and you do exactly the same with baseless assumptions. The full of shit ''news articles'' and Youtube video's exaggerate big-time to gain from the clicks and views and nobody is able to see that?
Ducati wants to expand in the US and looks at Motocross / Supercross as good marketing tool to get known better and eventually grow in to the US market. With the backing of their owner Audi / VAG group budget isn't an issue here. That it distracts KTM from their Motogp efforts is a bonus, but even that wasn't the main reason to get in to off-road / Motocross and Supercross.
Triumph again has a similar goal and strategy, they want to increase their bike sales in all categories and the US market is their main target for that. and believe it or not, their Motocross and supercross efforts are impressive, but budget wise it is pocket change in comparison with road racing in Motogp, Moto2, Moto3 or World Superbikes would cost.
Yes Pierer Mobility is clearly struggling with unsold inventory across the board, they produced way too much motorcycles and also the pricing on mainly their off-road offerings have been a catalysator of their problems. Also it doesn't help them with the amount of problems with their motorcycles over their full range and this really needs to be addressed.
In the core the Pierer Mobility group and their major share holder Pierer Bajaj are very healthy companies and they undertook action to stay healthy on the short and long term. What nobody puts in their articles and reporting is that with the restructuring going on the company expects only a slight loss or a small gain over 2024.
Same in SA. The middle class in is going broke quickly....
Market cap means not much, it depends of the cycle.
Boomslang, please feel free to update the title as it may cause a lot of damage to the brands whereas, althought they have difficulties, it is nowhere near a disaster. Basically they lost in the first half of the year what they made last year, 172 million euros. Last year they made 160, and 235 in 2022. It is mostful due to slower bike sales, almost 1.4 billion in the first half of 2023, vs. 1 billion "only" in the first half of 2024. Based on this slowdown, I think they resisted pretty well. Nothing is certain but I think they will cope with this wave without major issues.
Vital, ML, Maverick, it may be a good time for a little article or even a press release as there is quite some fake information on the net regarding the group.
Here are the financial reports, page 2 for the first half of 2024,
https://www.wienerborse.at/en/stock-prime-market/pierer-mobility-ag-AT0000KTMI02/company-profile/?c11403%5Bfile%5D=VW2PSnEQIcmwNCXNVO7qwA
Page 9 for 2023 ;
https://www.wienerborse.at/en/stock-prime-market/pierer-mobility-ag-AT0000KTMI02/company-profile/?c11403%5Bfile%5D=wAb2ytvkQCkAFImIEUNz3w
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I've spent a lot of time in SA (used to stay at Alfie Cox's farm!) and still have a lot of friends there that update me.
Changed the title and if you can think of a better title then feel free to let me know.
This article is misleading it was a 402 million loss the first half, which is still a shit load but fixable a 2 billion loss would be double their net income from year prior and they wouldnt be operating
The 27% drop refers to the decrease in revenue from the first half of 2023 to the first half of 2024. In 2023, the company made EUR 1.489 billion in revenue during the first half. In 2024, their revenue dropped by 27%, resulting in approximately EUR 1.087 billion. This is not a 100% + drop, but rather a reduction of EUR 402 million compared to the same period in the previous year.
Kamala will save you. Just ask her.
“A man’s got to know his limitations” Harry Callahan said it best. Ktm tried going for the quad when their talent was still only to double/double is all. They’ll pull back, restructure, and still sell orange bikes.
I'd rather kick her in the furr burger...
Maybe don’t make such retarded topic titles to begin with.
Might invest a few thousand...can't be any worse than my chinese Telsa and electric fright truck investments 😆
A contributing factor to slow bike sales in CA is the DMV doesn’t issue registration to ride on public lands for bikes that aren’t emissions compliant. We still have a lot of public lands to ride on, who wants to spend ~10k on a bike that can only be used on racetracks or private land? And it’s killing resale value, usually the second owners are less serious and more into trail-play riding.
Taking away public land and we get more of this: https://www.sfgate.com/bayarea/article/bay-area-cops-stopping-dirt-bike…
Anybody missing a CR250?
It’s almost like you’re saying they haven't learned a fucking thing during this last few “challenging financial cycles”…? 🤣
That accounting method has taken down some pretty big companies in the past.
This is the truth.
2022 and newer motocross bikes are not allowed on state land, and your can’t get a sticker for them.
But, the guys I talk to who ride the desert say no one is getting ticketed in the dunes.
Yet.
Pit Row
I agree with the stance that KTM shouldn’t have purchased Husky or Gas Gas, but can’t we assume they had a thought of per unit savings, due to economies of scale for almost “the same” basic bike, sold 3 ways, relatively speaking?
They have talked about this being an error they made.
The goal was to differentiate between 3 brands, but when you have a philosophy on “best performance”, its hard to take a different approach to the other models.
The result is you inevitably end up with 3 of the same bikes.
If it was simply for economies of scale, then the market would have to support that. If it did, other manufacturers would simply scale up too.
And take the estart off.
The problem is do you really have triple the potential customers with 3 brands? Even 1.5 the amount of customers over just 1 brand is pushing it when they are essentially the same bikes within a pricing percentage of each other, just pick your favorite color. I would argue that when the product differentiators between the 3 brands are suspension and engine character, and a large chunk of their customers will change parts that will move that from OEM anyway, are they really going to be different bikes at that point? What advantage do they gain from 3 manufacturers instead of just 1 when it’s yet again the same bike?
All the advertising and efforts to bring up these brands. And all the efforts making the air suspension less dreadful.
Stop with the bull shit. Spec a kyb clone spring fork, scrap all that wasted r and d. Just stop, get some help.
Does anyone know what Ktm's or the group in whole claimed for sales the last couple years has been?
Top line is sales in Euros...
Up 2% today. Buy the dip? 😁
Well stated. I agree. When the parent brand is a top tier offering in that segment, making something by less than the best is a tough thought process to execute on.
When I worked at Michelin and they were going to launch the Uniroyal commercial truck tire, it was interesting to dissect the thought process of the product development. So, it needs to be good, because it’s a Michelin family product, but not too good, and thus raise its price out of its target segment. I bet the engineers had a tough time making something less than the absolute best on purpose.
The GasGas brand was introduced as the budget brand, but quickly became a full performance product with silver rims. I was hoping to see them as a fully engineered $7k-$8k bike that was beginner friendly but could be ridden hard without terrifying a decent rider. Good geometry, valving, ergonomics are a one time cost that don’t add a dime to production costs..
I believe the idea with Gas Gas was to eliminate a competitor and associated pricing pressures/development costs in the segment. It worked for a while...
The marketing of the brand was an afterthought.
I am sorry that You seem to have taken it so personally. There have been many threads on speculation of why Ducati and Triumph are getting into the sport , so really You are also speculating on why. Just like I was throwing the idea out about them seeing KTM and thinking there could be something fishy. Maybe there are articles to support Your speculation on the why those brands are involved. And I'm sure that even if my thoughts had some truth to them, that the reasons You listed would also be reasons they decided to get into the sport. It could make sense on multiple levels. And if they had some sort of insider info about KTM having issues , they most likely would not be saying it out loud. If You have seen any of my past posts about manufacturing , You'll know that I understand that product development takes multiple years from concept to final product on most stuff.
My thoughts( again , just speculation to be clear ) were not based on just the current downturn of KTM. More on the money they spend VS the bikes they sell. And rumors that were going around right around the time they signed Dungey, that the Austrian government was giving them a lot of money to help grow. I would assume that if that were true , they would stop pumping money in at some point right?
Perhaps Red Bull is very generous with their sponsorship and it covers a lot more of their racing budget than any other brands get from sponsors.
That and selling pretty much 3 different colored full brands that are near identical mechanically . And funding 3 race teams . I guess that was never a long-term plan. and they were destoned to go away at some point.
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