Keefer's Dirt Rider dirt on Pulp show

flmpkr661
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flmpkr661 6/6/2017 8:54pm
6/6/2017 8:54pm
Matthes has 4 Manitoba titles!
Ted722
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Ted722 6/6/2017 9:18pm
6/6/2017 9:18pm
Is it the Vital Q & A and/or the After Dark segment on Pulp? Can't just be about talking about dirt bikes (and Dirt Rider) on Pulp.
APLMAN99
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APLMAN99 6/6/2017 9:23pm
6/6/2017 9:23pm
Just looked at the site. Didn't see any banner ads or any ads of any kind.

What is the business model for this new endeavor? How is revenue generated? I can't imagine that the vendors of the products being tested would be paying for the service. That'd certainly be a pretty big conflict.........
Swann
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Swann 6/7/2017 3:34pm
6/7/2017 3:34pm
miikex2 wrote:
No. They were banning Keefer from doing any private testing, free lance work, working with pulpmx, or doing anything that isn't for Dirt Rider (While keeping...
No. They were banning Keefer from doing any private testing, free lance work, working with pulpmx, or doing anything that isn't for Dirt Rider (While keeping his salary the same). Which is why he decided to leave and start that business.
His side business activities would directly conflict with Dirt Riders core business, which is producing content around motorcycles and testing.

Drrrrrrrrrrrrrrrrrrrr

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RhinoRider
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RhinoRider 6/7/2017 3:41pm
6/7/2017 3:41pm
BobPA wrote:
I bet most people who read the mag do not even know who Keefer is.
JM485 wrote:
No way in hell that's true, he's been their main writer for I don't even know how long, and always has very well written test articles...
No way in hell that's true, he's been their main writer for I don't even know how long, and always has very well written test articles. I'm listening to the show right now and after over 10 years my DR subscription is going to run out, screw Pete for pulling BS like that and treating people that way, what a joke.
99% never look at the article or who wrote it.

Most look at the pics and possibly read the captions, but that's it.

Try telling your chick you sub to porno mags for the articles.
Jharper
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Jharper 6/7/2017 3:50pm
6/7/2017 3:50pm
What Dirt Rider did to Keefer is worse than what the Cracker Barrel did to Brad's wife.
Rct851
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Rct851 6/7/2017 4:31pm
6/7/2017 4:31pm
Can't make this up.

Started listening to pulp about 10 weeks ago. I had never heard of him before hearing him talk about products and bikes on pulp.

Cutting to the chase I made a new bike purchase with his review being the tie breaker between the final 2 bikes I was deciding between. He seems genuine and unbiased.

Unrelated, my girlfriend suggested getting a few magazine subscriptions because I'm usually going out of my way to buy them individually. Obviously dirt rider won't get my subscription, nor will I visit their website.
APLMAN99
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APLMAN99 6/7/2017 4:49pm
6/7/2017 4:49pm
I'm still curious as to the economic model of the endeavor.

No ads or subscription fees? Where's the payday come in?
Spooner
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Spooner 6/7/2017 5:16pm
6/7/2017 5:16pm
Since it was thrown together in 2 weeks I don't think it's near finished and is probably still working on getting the ad revenue stream going.
Teamoatmealpie 6/8/2017 10:43am
6/8/2017 10:43am
As of last night the podcasts where still up.

Now Sticher and IPod podcast both say this episode is temporarily unavailable.

I also checked the Pulp webpage - returns a 403-forbidden message - when try to download the episide!

Did DR force them to stuff the episode?
Ted722
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Ted722 6/8/2017 10:47am
6/8/2017 10:47am Edited Date/Time 6/8/2017 10:49am
Teamoatmealpie wrote:
As of last night the podcasts where still up. Now Sticher and IPod podcast both say this episode is temporarily unavailable. I also checked the Pulp...
As of last night the podcasts where still up.

Now Sticher and IPod podcast both say this episode is temporarily unavailable.

I also checked the Pulp webpage - returns a 403-forbidden message - when try to download the episide!

Did DR force them to stuff the episode?
Same here, but with other episodes too.
jorgechavez 6/8/2017 10:47am
6/8/2017 10:47am
APLMAN99 wrote:
I'm still curious as to the economic model of the endeavor.

No ads or subscription fees? Where's the payday come in?
Probably will have advertisers down the road, and I believe Matthes will be paying him for contributing to Pulp
jorgechavez 6/8/2017 10:48am
6/8/2017 10:48am
Teamoatmealpie wrote:
As of last night the podcasts where still up. Now Sticher and IPod podcast both say this episode is temporarily unavailable. I also checked the Pulp...
As of last night the podcasts where still up.

Now Sticher and IPod podcast both say this episode is temporarily unavailable.

I also checked the Pulp webpage - returns a 403-forbidden message - when try to download the episide!

Did DR force them to stuff the episode?
From Marx "If Pulp sites, the app, or podcasts aren't working for you at the moment, bear with us while everything resolves on the new server"
BSFL
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BSFL 6/8/2017 1:16pm
6/8/2017 1:16pm
jorgechavez wrote:
From Marx "If Pulp sites, the app, or podcasts aren't working for you at the moment, bear with us while everything resolves on the new server"
Thanks man I've been having trouble all day downloading or listening. Thought it was just me.
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ACBraap 6/8/2017 2:36pm
6/8/2017 2:36pm
smrscott wrote:
Magazine editors and associates come and go, they always have and they always will as long as there is a media. Jody is the only real...
Magazine editors and associates come and go, they always have and they always will as long as there is a media. Jody is the only real cockroach that refuses to retire- LOL.
Magazines are a brand and they try to associate the brand with the editors and those who work for them.
Editors have been moonlighting for as long as I can remember - however, they do it pretty stealth-like, at least they try. Keefer has never kept it on the DL that he does independent testing for other companies, he has been very transparent.. But you are getting paid to test as an independent, and getting paid to write about other product you test for a publication, is that a conflict of interest and can that person be unbiased enough to do both?

And FYI: Keefer had not worked at DirtRider for 16 years, he has been test riding and a photo model for DR over the years going back 16 years but he only became an employee since nov of 2012. http://www.dirtrider.com/features/dirt-rider-magazine-names-kris-keefer….
But he has been contributing input with testing going on four different editors while he had testing positions with other manufactures or a professional racer.

Pete is a good guy, so is Keefer, and I have ridden with Pete, he does know how to toss a leg over a bike, does Matthis ride?

I hope the best for Keefer and his new venture as do I for DR. The two disagreed on workplace ethics and I bet those workplace requirements came from a lot higher up than Peter Peterson, so some of you might be tossing rocks at the wrong person. Yet who really cares or should care, it is what it is and will be a mute subject in a week or so. Riders change teams, teams change brands, media bro-dudes changes assignments.
Keefer at least disclosed his paid testing. Magazines that get paid to run ads and then publish their 'unbiased' reviews and shootouts of brands that pay them to advertise, and who furnish the equipment for free, are hardly unbiased themselves.

ML512
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ML512 6/8/2017 4:03pm
6/8/2017 4:03pm
smrscott wrote:
Magazine editors and associates come and go, they always have and they always will as long as there is a media. Jody is the only real...
Magazine editors and associates come and go, they always have and they always will as long as there is a media. Jody is the only real cockroach that refuses to retire- LOL.
Magazines are a brand and they try to associate the brand with the editors and those who work for them.
Editors have been moonlighting for as long as I can remember - however, they do it pretty stealth-like, at least they try. Keefer has never kept it on the DL that he does independent testing for other companies, he has been very transparent.. But you are getting paid to test as an independent, and getting paid to write about other product you test for a publication, is that a conflict of interest and can that person be unbiased enough to do both?

And FYI: Keefer had not worked at DirtRider for 16 years, he has been test riding and a photo model for DR over the years going back 16 years but he only became an employee since nov of 2012. http://www.dirtrider.com/features/dirt-rider-magazine-names-kris-keefer….
But he has been contributing input with testing going on four different editors while he had testing positions with other manufactures or a professional racer.

Pete is a good guy, so is Keefer, and I have ridden with Pete, he does know how to toss a leg over a bike, does Matthis ride?

I hope the best for Keefer and his new venture as do I for DR. The two disagreed on workplace ethics and I bet those workplace requirements came from a lot higher up than Peter Peterson, so some of you might be tossing rocks at the wrong person. Yet who really cares or should care, it is what it is and will be a mute subject in a week or so. Riders change teams, teams change brands, media bro-dudes changes assignments.
ACBraap wrote:
Keefer at least disclosed his paid testing. Magazines that get paid to run ads and then publish their 'unbiased' reviews and shootouts of brands that pay...
Keefer at least disclosed his paid testing. Magazines that get paid to run ads and then publish their 'unbiased' reviews and shootouts of brands that pay them to advertise, and who furnish the equipment for free, are hardly unbiased themselves.

I'm bad at my job then, because non-advertisers have won some of my shootouts. Laughing
gt80rider
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gt80rider 6/8/2017 6:43pm
6/8/2017 6:43pm
bc775 wrote:
Basically what dirt rider said was either you work exclusively for dirt rider or you cant work here. So keefer quit.
I fail to see the problem with this? Lots of no compete contacts out there... Sure u can have a second or third job, just not as direct competition to your primary work...
kkawboy14
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kkawboy14 6/8/2017 8:16pm
6/8/2017 8:16pm
smrscott wrote:
Magazine editors and associates come and go, they always have and they always will as long as there is a media. Jody is the only real...
Magazine editors and associates come and go, they always have and they always will as long as there is a media. Jody is the only real cockroach that refuses to retire- LOL.
Magazines are a brand and they try to associate the brand with the editors and those who work for them.
Editors have been moonlighting for as long as I can remember - however, they do it pretty stealth-like, at least they try. Keefer has never kept it on the DL that he does independent testing for other companies, he has been very transparent.. But you are getting paid to test as an independent, and getting paid to write about other product you test for a publication, is that a conflict of interest and can that person be unbiased enough to do both?

And FYI: Keefer had not worked at DirtRider for 16 years, he has been test riding and a photo model for DR over the years going back 16 years but he only became an employee since nov of 2012. http://www.dirtrider.com/features/dirt-rider-magazine-names-kris-keefer….
But he has been contributing input with testing going on four different editors while he had testing positions with other manufactures or a professional racer.

Pete is a good guy, so is Keefer, and I have ridden with Pete, he does know how to toss a leg over a bike, does Matthis ride?

I hope the best for Keefer and his new venture as do I for DR. The two disagreed on workplace ethics and I bet those workplace requirements came from a lot higher up than Peter Peterson, so some of you might be tossing rocks at the wrong person. Yet who really cares or should care, it is what it is and will be a mute subject in a week or so. Riders change teams, teams change brands, media bro-dudes changes assignments.
ACBraap wrote:
Keefer at least disclosed his paid testing. Magazines that get paid to run ads and then publish their 'unbiased' reviews and shootouts of brands that pay...
Keefer at least disclosed his paid testing. Magazines that get paid to run ads and then publish their 'unbiased' reviews and shootouts of brands that pay them to advertise, and who furnish the equipment for free, are hardly unbiased themselves.

ML512 wrote:
I'm bad at my job then, because non-advertisers have won some of my shootouts. Laughing
You know Kawasaki wins all those shoot outs your just scared to post it up Smile

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Suns_PSD
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Suns_PSD 6/9/2017 9:33am
6/9/2017 9:33am Edited Date/Time 6/9/2017 3:25pm
I don't know the back story on this and what's acceptable for an employee moonlighting.

But I will stand up for my acquaintance/ friend Pete Peterson as he lived in Austin, TX for a spell. He lent me tools out at ADVMX (yes he rides) and we stayed in touch. He even did one of those little 1 page articles on me and my modified 2 stroke several years back that was published in DR. He helped teach my step-daughter to ride out at his property where he shared his gear/ bikes/ turn track willingly. Genuinely unassuming friendly and nice guy.

I'm going to add that I particularly enjoyed Keefer's articles in that rag and based on the podcast, it sounds like a poorly handled situation.
bc775
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bc775 6/9/2017 12:05pm
6/9/2017 12:05pm
bc775 wrote:
Basically what dirt rider said was either you work exclusively for dirt rider or you cant work here. So keefer quit.
gt80rider wrote:
I fail to see the problem with this? Lots of no compete contacts out there... Sure u can have a second or third job, just not...
I fail to see the problem with this? Lots of no compete contacts out there... Sure u can have a second or third job, just not as direct competition to your primary work...
Pulp mx is not direct competition. Its a radio show, dirt rider is a magazine. Its a radio show that but out a lot publicity for dirt rider. He was asked to quit doing his own tests. Which he has done since he has been with dirt rider. He was also told he could no longer have a testing role with alta. Last i knew dirt rider wasnt building an electric dirtbike. They wanted him to leave so they wrote up a contract that keefer would say no to signing and he would be out.
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mx_563 6/9/2017 1:43pm
6/9/2017 1:43pm
miikex2 wrote:
No. They were banning Keefer from doing any private testing, free lance work, working with pulpmx, or doing anything that isn't for Dirt Rider (While keeping...
No. They were banning Keefer from doing any private testing, free lance work, working with pulpmx, or doing anything that isn't for Dirt Rider (While keeping his salary the same). Which is why he decided to leave and start that business.
Swann wrote:
His side business activities would directly conflict with Dirt Riders core business, which is producing content around motorcycles and testing.

Drrrrrrrrrrrrrrrrrrrr
Driving two hours each way (same evening), to discuss the weekend's racing on an internet radio show, is neither a side business, nor is it in competition with a magazine that publishes fewer than 12 issues per year and is over a month behind whatever racing it does report on. Furthermore, Kris went out of his way to promote the magazine on the radio and if a shootout of any kind was forthcoming, he never disclosed the results on air.

His real side business (Keeferinc) was a product development service targeting industry clientele in pre-production endeavors. In other words he was helping develop prototype hardware....the sort of thing that publications are never involved in. I don't know how one might construe otherwise. Was Dirt Rider in the running to help Alta develop the Redshift, or Michelin develop their Starcross5?

But besides all that....even if you still disagree, what is at issue is the way in which this was handled (obviously you didn't listen to Keefer tell his side of the story on air). Pete allegedly got his job at Dirt Rider via a contest. And it was Keefer and other Dirt Rider colleagues who helped Pete fast track up the ladder to his management position. Meanwhile, although Kris may have only become an official employee 6 years ago, he was freelancing for Dirt Rider a decade prior to that. Even if he did engage in some activity that his boss frowned upon, there are some unwritten rules about how you handle issues with loyal and otherwise excellent employees. You can even let the guy go, but you do it with some class and everybody maintains their dignity. That (apparently) did not happen in this case. If it had, we wouldn't be discussing it.

I respectfully urge you to listen to the show and hear it from the horse's mouth, as it were.





jbrown15
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jbrown15 6/9/2017 11:49pm
6/9/2017 11:49pm
Keefer is better off on his own, printed media is going the way of the dinosaurs. Just look at how bad their revenues have come crashing down in the last ten years and it's not hard to see where they'll be ten years from now.

Once he's settled in he'll probably wonder why he took so long to take the leap of faith to go out on his own and work for basically himself.
Lightning78
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Lightning78 6/10/2017 12:18am
6/10/2017 12:18am
jbrown15 wrote:
Keefer is better off on his own, printed media is going the way of the dinosaurs. Just look at how bad their revenues have come crashing...
Keefer is better off on his own, printed media is going the way of the dinosaurs. Just look at how bad their revenues have come crashing down in the last ten years and it's not hard to see where they'll be ten years from now.

Once he's settled in he'll probably wonder why he took so long to take the leap of faith to go out on his own and work for basically himself.
Imagine their revenue stream crash in the days following Monday nights pulp show lol!!!!
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kburgie 6/10/2017 6:35am
6/10/2017 6:35am
tprice07 wrote:
Are these companies even making money off the magazine? It's like they are forcing and begging people to subscribe. The web is where everyone is. If...
Are these companies even making money off the magazine? It's like they are forcing and begging people to subscribe. The web is where everyone is. If they want to offer premium content and a price, push out an app and charge for that. You can set it up to bill annually. I would think pushing content out through an app is considerably cheaper than printing and mailing magazines...but what do I know..
They make their money off the advertisements inside the magazine. More subscribers means they can charge more for ads. The revenue from the subscribers themselves doesn't go very far.
Tracktor
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Tracktor 6/10/2017 7:56am
6/10/2017 7:56am
What are these "magazines" people keep referring to? I seem to remember something like that being relevant about 10 years ago but could be wrong....
PFitzG38
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PFitzG38 6/10/2017 10:04am
6/10/2017 10:04am
Not including bike upkeep, entrance and race sign up fees my annual moto entertainment budget consists of:

MXA
RacerX
MotoGP-TV
NBC's Moto Pkg
A National or two and four SX's tickets

I'm just about to re-up my mag subscriptions and probably would have added Dirt Rider. I hate to pile on and contribute to the demise of a moto company, however the only reason I would've added Dirt rider was because of Keefer. I guess I won't be reading Dirt Rider anymore......oh well.

I know how small their readership is and I'm sure there will be a noticeable drop in revenue after the Pulp broadcast, if not way too much bad will.

This Pete guy obviously fucked up and unless it wasn't his idea I don't see him there much longer either.....oh well.
RhinoRider
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RhinoRider 6/10/2017 11:27am
6/10/2017 11:27am
Most of the people that read Dirt Rider probably have never listened to Pulp, never been on this site, and probably don't know who writes most articles, or the writers resume, or their riding resume.

Was Watson correct on this Pete guy winning the Editor position by winning a contest?

Tonynz
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Tonynz 6/11/2017 10:26pm
6/11/2017 10:26pm
I subscribe to the print edition of most of the MX magazines, Recieved July issues of Dirt Bike and Dirt Rider in the mail today.
Dirt Bike 140 pages
Dirt Rider 76 pages.




ML512
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ML512 6/11/2017 10:29pm
6/11/2017 10:29pm
kkawboy14 wrote:
You know Kawasaki wins all those shoot outs your just scared to post it up Smile
I've spent more time on a Kawasaki KX250F and KX450F then any other bike by far...and sadly I still couldn't put either in my top three in shootouts this year...step up boys! Sad
1
ArizonaKevin 4/23/2019 10:34am
4/23/2019 10:34am
Since there was no Pulp this week I went back and listened to some archives and stumbled across #299. I knew Keefer leaving DR wasn't the best situation but didn't know the full story that got explained in 299.

Now that we are almost 2 years removed from Keefer leaving DR, what does Vital think about some predictions that were made 2 years ago?

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