Posts
2614
Joined
8/20/2006
Location
Menifee, CA
US
Edited Date/Time
2/8/2020 10:10pm
I’m posting this for Michael. There are some cool concept images at the end of the text. His contact info is here as well. Thanks for checking it out.
My name is Michael Leib, a proven main event and top ten finisher in West Coast Supercross. I'll be racing the 2020 West Coast Supercross series and during this year will reshape sponsorship/marketing ventures within our sport.
We are selling title sponsorships for each West Coast SX round. This complete sponsorship package allows the sponsor to benefit from 95% advertising visibility on bike graphics, team apparel, and gear to maximize exposure for your brand to television, event attendees, social media and print audiences around the world. Title sponsorships start at $15,000.
We are flexible and have additional components available that can be provided such as hospitality, guest appearances, autograph signing, race day pit experience etc.
The base program includes logo placement on the bike and social media tagging throughout the entire 2020 season for no additional charge.
Our goal is to drastically increase brand visibility for companies to come in and control things without having to commit to a larger dollar amount for the entire season. Targeting a specific event/audience of their choice while also maximizing the exposure that no other rider/team is able to offer.
This concept is made possible because I also created and own Canvas MX, a custom riding gear and team apparel manufacturer. Your brand logo and graphic application does not have to compete for visual real estate with a gear manufacturer’s name and logo. Example; racers uniforms in all other forms of motorsports. In addition, since the motorcycles are owned by Canvas MX we have complete control of the graphic application there as well.
Utilizing aggressive pre-race PR will give major media outlets a news story that will increase the visibility of having a new title sponsor for each round. We believe that the entire program will exceed the expectations of companies that partner with us.
Please call or email me. 909 499-7424, michael@canvasmx.com
My name is Michael Leib, a proven main event and top ten finisher in West Coast Supercross. I'll be racing the 2020 West Coast Supercross series and during this year will reshape sponsorship/marketing ventures within our sport.
We are selling title sponsorships for each West Coast SX round. This complete sponsorship package allows the sponsor to benefit from 95% advertising visibility on bike graphics, team apparel, and gear to maximize exposure for your brand to television, event attendees, social media and print audiences around the world. Title sponsorships start at $15,000.
We are flexible and have additional components available that can be provided such as hospitality, guest appearances, autograph signing, race day pit experience etc.
The base program includes logo placement on the bike and social media tagging throughout the entire 2020 season for no additional charge.
Our goal is to drastically increase brand visibility for companies to come in and control things without having to commit to a larger dollar amount for the entire season. Targeting a specific event/audience of their choice while also maximizing the exposure that no other rider/team is able to offer.
This concept is made possible because I also created and own Canvas MX, a custom riding gear and team apparel manufacturer. Your brand logo and graphic application does not have to compete for visual real estate with a gear manufacturer’s name and logo. Example; racers uniforms in all other forms of motorsports. In addition, since the motorcycles are owned by Canvas MX we have complete control of the graphic application there as well.
Utilizing aggressive pre-race PR will give major media outlets a news story that will increase the visibility of having a new title sponsor for each round. We believe that the entire program will exceed the expectations of companies that partner with us.
Please call or email me. 909 499-7424, michael@canvasmx.com
The Shop
Im not an expert, but that price seems high for the potential sales that one 3 hour window of tv may or may not produce.
Great idea though. 15k just seems high. Maybe im misunderstanding.
Not sure how many follow the Aus Supercross this season, but both Blose and Oldenburgs Penrite Honda race bike have had a secondary different major sponsor at every round, including again this weekend at the biggest race of the year.
I guess it gives an opportunity to target local companies of the towns, or cities the races are visiting.
Hopefully it works for ML
Guess i was thinking about a dealership in the area. Like is it worth 15k for that dealer to put their logo on a bike for 1 night?
$15k a night is less than it costs to run Tomac per lap.
So let’s work this out.
Tomac is on roughly $100k a race salary from Kawasaki
Team manager, crew chief, mechanic, chassis tech, suspension tech, rig driver etc, pr person etc. Let’s say $1m in team staff salary. 2 riders so 50% to Tomac.
Rig $2m to buy. Prob sell for $500k. $1.5m depreciation over 5 years. $300k/year 50% to Tomac. Insurance/diesel/maintenance. $100k/year 50% to Tomac.
Bikes/parts/testing/race fuel etc $500k per rider minimum.
Team staff travel/flights/hotels/hard cards etc - $15k per round budget.
Employee benefits/health insurance/retirement etc
Race shop space, utilities
Test track K1 and K2 - $250k a season minimum
Very easy to see factory Kawasaki costing $10m a season. 40% being rider salary and the other 70% in support staff/materials/buildings/transport etc.
Think about what goes into this instead of just being a retard jacking off in front of the tv every Saturday night.
also everyone saying this isn't worth it for TV time. maybe you are correct, but there is tens of thousands of people that will see it in person that is worth something.
Pit Row
I understand ML is just trying to get the ball rolling with sponsors, but i'd like to see a 3 race or series package put on the table.
I can't imagine dealing with so many different relationships on a week to week basis throughout a season, I think it would hurt the focus required for actual racing.
Best of luck, ML!
"We are flexible and have additional components available that can be provided such as hospitality, guest appearances, autograph signing, race day pit experience etc"
Makes sense for a company looking for a little exposure in a certain city or location that they can justify paying that amount rather than get sticker shock at sponsoring the whole series.
Plus his sponsor exposure on the rider and bike is way way greater than the traditional method and you don’t have to run slater skins. Getting results would be the key factor.
http://pulpmx.com/podcast/fxr-racing-race-tech-privateer-island-106-mic…
I especially like the fact that they reached back to the Jeff Glass era with a detergent brand and also fast forwarded their thinking to Amazon. Very Nice!
As for those taking about the price? I think that's a good starting point and Michael certainly knows how to negotiate.
It's great to see him offering something to potential sponsors instead of the old "help a poor privateer" thing. This method he is using has the potential to be useful to his company long after he's no longer the one riding the bike.
I also hope that he backs up the "proven top 10" claim, as it's been a few years since the last couple of them and quite a while since they've been commonplace. Hopefully this year those finishes come consistently.
Overall great idea and seems like he's willing to earn support rather than just expect it. That's something I think most people could respect.
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