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Imagine the exposure for Vital if 20% of a SX crowd checked it out. They could see the results through the analytics right away if it worked.
The Shop
it's really cool that there are some out there that can make it work.
I would also think a company that gets engaged like this would maybe wanting shirts or something to wear for friends and employee's that attend the event. (at additional cost)
Like you said you would need time to make that happen but it might be another revenue source.
DL's response makes great sense if the rider doesn't try to race a round due to injury. If the rider finishes fifth in the LCQ, however, that's another matter. The sponsor has gotten their exposure in the pits already, which is where the bulk of the exposure would come from.
If I were Feld, I'd think about giving every rider who does this sort of program the ability to do a 15-30 second spot some time during the broadcast to pimp these types of sponsors. It could be a great way to show that you are trying to increase the earnings of the riders without having to increase purse money. There is plenty of time during the broadcast to do those things, and it would be a huge selling point to local markets that they want to embrace and end up with more butts in seats ultimately.
Hopefully ML is working on a plan with Feld to get some sort of segment on his program shown on the broadcast.
Still a good concept, but I can see where it'd be difficult to get it going.
Pit Row
Lookin' sharp!!
Wish there was a way for supporters to know which rounds were still needed in case they had potential contacts there but it’d just feed the critics who don’t agree with the potential this has.
On a side note, the gear selection at Canvas is absolutely crazy. If you can’t find something you like in that selection, you just can’t be pleased!!!!
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