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This!!!! I do feel like they could have used Husqvarna to be like the off-road brand. Make all of the XC. XCW and EXE lines white and roll with it. But the way they did it, they were just eating their own. Never made sense, add to it the red bike and it really makes me scratch my head. KTM had such a good thing going and they had to go screw it all up. To the point made above, I really doubt many people were like, "I'm kinda done with Honda, and no way in hell will I ride...

The bottom line is energy. Energy costs have skyrocketed along with interest rates laying waste to everything in its path along with inflation at least here in America. With some luck we might see some easing and recovery in the next couple of years, but it will take some time for the tide to go back out.

I think #2. How many people that watch football 12hrs a week buy new footballs every year? How many nascar/F1 fans take their sports cars to track days? Slim to none I’d say. “Growing the sport” so that riders deep in the field can have lucrative careers means gaining a TV audience that’s willing to watch every weekend and attend events. Not appealing to us diehard fans who already ride, they’ve got us. Jett modeling fashionable clothes cast a wider net to catch people that would otherwise not have any interest in MX. And to be completely honest MX riders...

Motocross tires always have been, the New York factory made car and road bike tires.

The best guys will always be paid as such and even were back then. I'm sure Deegan will make bank if he continues on his current trajectory and if I'm being honest, he has more value than other top tier racers in the past due to his social media presence. It may not be one gear brand that dominates like in the past where someone like Fox has every top-dog but honestly I think that is actually better overall for the industry. You get more brand representation that way with someone like Webb getting a Fly deal instead of being...

I think his current deal is up at the end of 25 and it’s hard to see him going back to ktm. Doesn’t seem like it’s been the most rosey relationship. Star will have a spot for him, maybe kawi.