Why does Ducati want to partner with TLD?

Nutellalord
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Edited Date/Time 1/10/2025 10:52pm

Is it purely for the sponsorships that Troy will be able to line up for them?  Other than that and being able to get stuff over here set up quicker/cheaper I don't see a whole lot of upside to giving up control to TLD and having them run the team, over having a Ducati works team.  

 

Not a troll or rage bait post

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1/10/2025 10:37pm Edited Date/Time 1/10/2025 10:38pm

Low investment, instant start up, USA based Championship proven management and mechanics, all with ties to vendors, sponsors and family.

If they feel it's not working out there must be contract clauses for this.

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1/10/2025 10:38pm

I’ll bite-

It’s a whole easier to fund a team and supply bikes/ parts, than it is to run a race team. 

Think Star 450 team and HEP Suzuki. 

Troy has lots of experience and will do Ducati a lot of good with his experience. 

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MX Culture
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1/10/2025 10:38pm Edited Date/Time 1/10/2025 10:38pm

No upside? 
Did you see the semi? 
Did you see the debut? 
Everything the guy touches is first class and sano. 
I saw that rig roll in yesterday and my jaw dropped. 
He’s had a factory team for multiple years. 
I can’t think of a better partner. 

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1/10/2025 10:39pm
MX Culture wrote:
No upside? Did you see the semi? Did you see the debut? Everything the guy touches is first class and sano. I saw that rig roll in yesterday and my...

No upside? 
Did you see the semi? 
Did you see the debut? 
Everything the guy touches is first class and sano. 
I saw that rig roll in yesterday and my jaw dropped. 
He’s had a factory team for multiple years. 
I can’t think of a better partner. 

Bingo

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The Shop

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1/10/2025 11:04pm
MX Culture wrote:
No upside? Did you see the semi? Did you see the debut? Everything the guy touches is first class and sano. I saw that rig roll in yesterday and my...

No upside? 
Did you see the semi? 
Did you see the debut? 
Everything the guy touches is first class and sano. 
I saw that rig roll in yesterday and my jaw dropped. 
He’s had a factory team for multiple years. 
I can’t think of a better partner. 

Yes the sponsorships deals and presentation are GREAT, especially getting unique sponsors like Atari, Sony, Snap-on, Natures Bakery, instead just Monster or... well thats about it.  However, TO ME, Troy doesn't have the expertise of building a race team like Mitch or Bobby Regan do, and that's where I see the downside of the partnership, will it be bad no.  I think Triumph is going at it the right way.

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Nutellalord
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1/10/2025 11:07pm
Langhammx wrote:
I’ll bite-It’s a whole easier to fund a team and supply bikes/ parts, than it is to run a race team. Think Star 450 team and HEP...

I’ll bite-

It’s a whole easier to fund a team and supply bikes/ parts, than it is to run a race team. 

Think Star 450 team and HEP Suzuki. 

Troy has lots of experience and will do Ducati a lot of good with his experience. 

Yup, I listed that it'd be easier/cheaper to like you said supply a team, but why give up the control?  ESPECIALLY when you're developing a brand new bike and first ever dirt bike for the brand, there will be a disconnect between a customer team and the factory no matter how close the relationship.  I could see this hindering quick development of platform, especially in SX.

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1/11/2025 12:33am

To me the issue is, how many championships have they got in the last 10 years as a factory team with capable riders? I appreciate its all building for Ducati & this is a cheap quick way of getting started. But what is Ducatis 5 year goal?

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CPR
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1/11/2025 12:49am Edited Date/Time 1/11/2025 12:51am
To me the issue is, how many championships have they got in the last 10 years as a factory team with capable riders? I appreciate its...

To me the issue is, how many championships have they got in the last 10 years as a factory team with capable riders? I appreciate its all building for Ducati & this is a cheap quick way of getting started. But what is Ducatis 5 year goal?

US HRC went 20 years without a major AMA title, do you think that was one of their goals? How long was Pro Circuit’s dry spell? It happens to the best in the business.

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1/11/2025 12:55am

A large part is probably that he makes the most bitchin looking bikes in the pits. And it's turn key.

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1/11/2025 1:07am
Yes the sponsorships deals and presentation are GREAT, especially getting unique sponsors like Atari, Sony, Snap-on, Natures Bakery, instead just Monster or... well thats about it...

Yes the sponsorships deals and presentation are GREAT, especially getting unique sponsors like Atari, Sony, Snap-on, Natures Bakery, instead just Monster or... well thats about it.  However, TO ME, Troy doesn't have the expertise of building a race team like Mitch or Bobby Regan do, and that's where I see the downside of the partnership, will it be bad no.  I think Triumph is going at it the right way.

Absolutely insane to say Troy Lee doesn’t have the expertise of building a race team. Feel like I’m reading a Reddit post. 

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1/11/2025 4:22am

I have to agree, my interpretation of TLD is it’s for the young, ‘funky’ tattooed, almost hipster type people. Baggy jeans, skater shoe,  a bit on the wild side. They have for years regarded themselves as the ‘fun team’. 

Completely the opposite to what I view Ducati road bikes- for the connoisseur type, wealthy (older?) type gentleman who wears a suit and leather shoes.

This is just my interpretation of it. 

*Id buy a Ducati. I wouldn’t be seen dead in skater shoes..

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1/11/2025 4:33am Edited Date/Time 1/11/2025 4:37am

Fashion over function?  They will certainly have one of the most attention grabbing teams in the pits that oozes style and attracts eyeballs.  Unfortunately, for as long as they have been around, regardless of the affiliated OEM, race wins have been few and far between for the TLD team and they have yet to bring home a title. 

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Beagle
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1/11/2025 4:41am Edited Date/Time 1/11/2025 4:59am
I have to agree, my interpretation of TLD is it’s for the young, ‘funky’ tattooed, almost hipster type people. Baggy jeans, skater shoe,  a bit on...

I have to agree, my interpretation of TLD is it’s for the young, ‘funky’ tattooed, almost hipster type people. Baggy jeans, skater shoe,  a bit on the wild side. They have for years regarded themselves as the ‘fun team’. 

Completely the opposite to what I view Ducati road bikes- for the connoisseur type, wealthy (older?) type gentleman who wears a suit and leather shoes.

This is just my interpretation of it. 

*Id buy a Ducati. I wouldn’t be seen dead in skater shoes..

Funny, that sounds like my description of BMW 😁

A massive challenge for OEMs, and for motorcycling in general, is to attract younger demographics.

This is also one major reason why Ducati is entering the game, it's a bid to attract younger riders hoping they would later turn towards more expensive street bikes.

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1/11/2025 4:50am

No team looked better than TLD Gasgas. TLD Ducati will be sick AF. 

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1/11/2025 5:07am
I have to agree, my interpretation of TLD is it’s for the young, ‘funky’ tattooed, almost hipster type people. Baggy jeans, skater shoe,  a bit on...

I have to agree, my interpretation of TLD is it’s for the young, ‘funky’ tattooed, almost hipster type people. Baggy jeans, skater shoe,  a bit on the wild side. They have for years regarded themselves as the ‘fun team’. 

Completely the opposite to what I view Ducati road bikes- for the connoisseur type, wealthy (older?) type gentleman who wears a suit and leather shoes.

This is just my interpretation of it. 

*Id buy a Ducati. I wouldn’t be seen dead in skater shoes..

Beagle wrote:
Funny, that sounds like my description of BMW 😁A massive challenge for OEMs, and for motorcycling in general, is to attract younger demographics.This is also one...

Funny, that sounds like my description of BMW 😁

A massive challenge for OEMs, and for motorcycling in general, is to attract younger demographics.

This is also one major reason why Ducati is entering the game, it's a bid to attract younger riders hoping they would later turn towards more expensive street bikes.

Yes I can understand that, and perhaps TLD is the perfect team to change that image. 

 

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1/11/2025 5:09am

The want to sign a rider who can test the rev limiter.

image 947
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Spoonguy
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1/11/2025 5:17am

Ducati is kicking the ever-loving shit out of Honda/Yamaha in MotoGP and WSBK for years now. You want to better believe they will know the formula to do it in MX/SX soon. That said, they are partnering with Troy because Troy is cool. If you cannot see that, then you are definitely not cool. Ducati is entering the dirt bike market for the same reasons Triumph is, and Honda/Yamaha/Kawasaki/KTM remain, to bring youth to the brand and give "hip" brand awareness. Troy gives that in spades.

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Tim507
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1/11/2025 6:01am

I agree with all the stated reasons that Ducati and TLD formed a partnership, however do not discount that it was an easy and natural selection after the PM Gas Gas spit. TLD more than likely owns the semi, has years of experience, has the logistics and staff figured out, thus knows the all the procedures. Rebrand the rig, send over Ducati techs and one has a low-cost entry into SX.

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Johnny Ringo
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1/11/2025 6:11am

Because Troy Lee IS motocross. 

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kage173
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1/11/2025 6:19am

They know the brand is a high end Yuppie street bike that contrasts with the working class sport of motocross. Troy Lee gives them instant street cred. 

And, Italians are all about style. So Troy makes a lot of sense as a partner.

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1/11/2025 7:22am

Why pick Troy?  Because he is absolutely the right guy for this, he is experienced with running top level teams, has all the connections, and he gets the culture of the sport.  They are not even racing this year and look at the hype they created.  

That said, I got the impression from some of the interviews that Troy and Cairoli gave that this may not be a done deal for next season.  The only thing he was really committed to was this tour, they seemed very skeptical on possible testing or riders for next season, or anything happening beyond this tour.  Someone even asked about a clothing collaboration, and there wasn't a clear answer on that.  

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1/11/2025 7:36am Edited Date/Time 1/11/2025 7:37am
Is it purely for the sponsorships that Troy will be able to line up for them?  Other than that and being able to get stuff over...

Is it purely for the sponsorships that Troy will be able to line up for them?  Other than that and being able to get stuff over here set up quicker/cheaper I don't see a whole lot of upside to giving up control to TLD and having them run the team, over having a Ducati works team.  

 

Not a troll or rage bait post

This is the only thing I could think of after reading that! 
IMG 3567 1.gif?VersionId=DxEJQSeP4LSoDXOLIastuSsbsE

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1/11/2025 7:39am Edited Date/Time 1/11/2025 7:42am
The want to sign a rider who can test the rev limiter.

The want to sign a rider who can test the rev limiter.

image 947

Now that’s funny, and very true as well! No disrespect towards Barcia, just funny!! 😆😂🤪😜😝

Spooner
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1/11/2025 7:40am

Pretty sure they talked to several other teams about doing it but who else was in need of a new brand than TLD?  I do think they will do well with it but really what other choice did they have if they wanted to go with an existing team owner?

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Crutcher
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1/11/2025 8:46am

OP: you’re just wrong. 

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robkinuk
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1/11/2025 10:14am

So who's riding these new Ducati's?

1/11/2025 12:23pm
Is it purely for the sponsorships that Troy will be able to line up for them?  Other than that and being able to get stuff over...

Is it purely for the sponsorships that Troy will be able to line up for them?  Other than that and being able to get stuff over here set up quicker/cheaper I don't see a whole lot of upside to giving up control to TLD and having them run the team, over having a Ducati works team.  

 

Not a troll or rage bait post

brian-regan-confused 27
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Nutellalord
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1/11/2025 12:43pm
I have to agree, my interpretation of TLD is it’s for the young, ‘funky’ tattooed, almost hipster type people. Baggy jeans, skater shoe,  a bit on...

I have to agree, my interpretation of TLD is it’s for the young, ‘funky’ tattooed, almost hipster type people. Baggy jeans, skater shoe,  a bit on the wild side. They have for years regarded themselves as the ‘fun team’. 

Completely the opposite to what I view Ducati road bikes- for the connoisseur type, wealthy (older?) type gentleman who wears a suit and leather shoes.

This is just my interpretation of it. 

*Id buy a Ducati. I wouldn’t be seen dead in skater shoes..

I don't think we're agreeing about the same thing lol...  I'm saying idk if TLD was the right move (aside from sponsorship) to build Ducati into a championship threat team.

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Nutellalord
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1/11/2025 12:45pm
Spooner wrote:
Pretty sure they talked to several other teams about doing it but who else was in need of a new brand than TLD?  I do think...

Pretty sure they talked to several other teams about doing it but who else was in need of a new brand than TLD?  I do think they will do well with it but really what other choice did they have if they wanted to go with an existing team owner?

They could have been a works team like Triumph, I think partnering with TLD was a good move to get things setup quicker and cheaper, but if they're in it for the long run running a works team would be MUCH better

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