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I just bought a one year old car. Stopped and looked at it, knew it was a nice car. Sent them an email offer, $4000 under what they were selling it for. One phone call, agreed to a price $3700 less than asking price, and I showed up, went for a drive, signed the paper work and was out of there.
As someone else mentioned, people do business very differently today.
Dealer B sells 40 bikes for a discounted rate of $7,000 and had $1,000 in profit.
2 different business models. Same result. Dealer A actually did less work and had to prep and deliver 30 less bikes for the same money.
Heavily discounting your inventory only makes sense if your doing very large volumes. Not every dealer can be a volume dealer. There are geographical road blocks that prevent that.
Just another great example of the internet killing small business. Joe blow is now driving 200 miles to buy a bike for less from a much larger dealer he found on the internet while his local dealer goes out of business. He then complains he can't find any parts locally and has to drive 200 miles to get anything. What a world we live in.
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If you want to get an OTD price over the phone you need to form a relationship with your dealer. Otherwise they know you are only shopping for the lowest price and are not interested in becoming a loyal customer.
Why do dealers quote vfc retail plus when there are rebates? IDK, but I bet they try to get the rebate and retail price from the customer. That is why so many dont like bike shops.
At least buying a car, they tell you of the rebates since they are plastered on TV. Well the ones the car companies advertise. Are well documented. I'm sure the same thing happens with auto dealers also and they keep the rebate at times.
I e-mail, explain my deal, tell 'em what I'm looking or and say "What's OTD?" So far, we've bought 2 from the same CO Springs dealer _because_ he was good at e-mail. Bought one from another dealer in Pueblo CO because they also answered my e-mails. Don't answer my e-mails, I go with someone who does.
I say this as my brother owns his own shop and I hope he continues to have continued success, but he adds no additional fees to the sticker price on the bikes he sells. Sale price + tax, and he offers a lot of discounted service to customers. Very few shops are willing to do that, which makes it hard to get excited about supporting.
If you are getting a price over the phone and it changes when you get there, find a new dealer.
Don't overlook that.
Pit Row
Translation, You bet I charge full pop with added BS fees, shipping etc. But hey we have great people here who will lube Yer corn hole when entering the dealership and try to pry more money out of you by charging full pop on some gear too. All that plus some great advice. Sounds Awesome.
Its called doing business, its been going on in this country for a long time.
Some people will pay what ever pricing structure you set up for them, some demand discounts. The type of business segment also dictates this. I sell to primarily two types of businesses. One type usually averages 15%, the other 8 to 10%. 70% of my business is at the first, 30% is the latter.
Post a reply to: Why do some shops offer no discounts?