KTM sold 260,000 bikes last year...

Snoqualmie
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Snoqualmie
Edited Date/Time 6/16/2019 8:16pm
Interesting read.

https://www.revzilla.com/common-tread/ktm-passes-harley-davidson-in-glo…
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Dtat720
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Dtat720 6/15/2019 9:23am
6/15/2019 9:23am
I can promise you one thing, it wasnt because KTM did something better. It is 100% because Harley ignored their customers yet again and they are tired of it. Harley is losing ground to Indian like a watershed. Loyal Harley riders wanted a new frame to fix the flexy, unstable feel. Harley promised an all new bike, same frame. Indian sales went through the roof shortly thereafter.
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RexEasely
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RexEasely 6/15/2019 9:35am
6/15/2019 9:35am
Harley's revenue is triple KTM even though KTM sold more units. OP forgot to mention this.
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Sprew
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Sprew 6/15/2019 9:53am
6/15/2019 9:53am
Thanks for that link.
Would like to see a further breakdown of those numbers, where their biggest market is. The comments are interesting. Any time you take a high altitude view of the industry, moto appears to be a very small segment.
coastlinecascot 6/15/2019 9:54am
6/15/2019 9:54am
RexEasely wrote:
Harley's revenue is triple KTM even though KTM sold more units. OP forgot to mention this.
Revenue stream from shitty overpriced Harley parts.
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MOTO732
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MOTO732 6/15/2019 10:06am
6/15/2019 10:06am
RexEasely wrote:
Harley's revenue is triple KTM even though KTM sold more units. OP forgot to mention this.
Harley makes more revenue from clothing sales than from their motorcycle sales. Pretty fuckin pathetic when the clothing you sell (license) is worth more than the product being advertised on it.
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Hman144
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Hman144 6/15/2019 10:11am
6/15/2019 10:11am
I've always heard this, but I don't think it's true. You have any hard numbers to back that up?
devotid
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devotid 6/15/2019 11:02am
6/15/2019 11:02am
The hard evidence is on every single shirt in every single store in the country..... They dont sell Harley parts at the corner gas station but they do sell Harley shirts/Lighters/ashtrays....etc. The softgoods (License) is EVERYWHERE. I too would like to see the numbers on Softgoods vs/ Hardgoods for Harley. I bet its 2:1

SIDE NOTE: My family has been buying KTM's since 1991 for MI enduros and seeing the growth of them over the years has been really fun to watch. You cant go 10 Miles up I-75 on a hot sunny Saturday and not see an orange scooter in the back of a pickup. The starts of Harescrambles is a Sea of orange. Smile
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DA498
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DA498 6/15/2019 11:03am
6/15/2019 11:03am
Lots of profit in $100 t- shirts
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Snoqualmie
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Snoqualmie 6/15/2019 11:03am
6/15/2019 11:03am Edited Date/Time 6/15/2019 11:03am
RexEasely wrote:
Harley's revenue is triple KTM even though KTM sold more units. OP forgot to mention this.
The revenue difference was mentioned in the article
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byke
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byke 6/15/2019 11:10am
6/15/2019 11:10am
RexEasely wrote:
Harley's revenue is triple KTM even though KTM sold more units. OP forgot to mention this.
coastlinecascot wrote:
Revenue stream from shitty overpriced Harley parts.
Yeah but that's not quite what harley is selling. Part of it is the hardware, sure, but the majority of what they sell people is an identity. Harley is half lucky and half skilled to have developed such a unique "product".
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coastlinecascot 6/15/2019 1:37pm
6/15/2019 1:37pm
RexEasely wrote:
Harley's revenue is triple KTM even though KTM sold more units. OP forgot to mention this.
coastlinecascot wrote:
Revenue stream from shitty overpriced Harley parts.
byke wrote:
Yeah but that's not quite what harley is selling. Part of it is the hardware, sure, but the majority of what they sell people is an...
Yeah but that's not quite what harley is selling. Part of it is the hardware, sure, but the majority of what they sell people is an identity. Harley is half lucky and half skilled to have developed such a unique "product".
I was joking.
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endurox
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endurox 6/15/2019 5:33pm
6/15/2019 5:33pm
KTM builds bikes for enthusiasts, HD builds bikes for posers. KTM wants race results, HD wants dirt bags.
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ACBraap
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ACBraap 6/15/2019 10:38pm
6/15/2019 10:38pm
Hman144 wrote:
I've always heard this, but I don't think it's true. You have any hard numbers to back that up?
Might be in the financials if you care to dig through them. Look at the notes and specifically for breakdown by area and products.
hellion
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hellion 6/15/2019 10:57pm
6/15/2019 10:57pm
kiwifan
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kiwifan 6/16/2019 1:48am
6/16/2019 1:48am
KTM has a great dirt bike niche market, however that market is slowly being eroded by the Japanese bikes getting better and better and competing in areas that KTM used to dominate in due to no competition.
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Caseclosed713 6/16/2019 5:22am
6/16/2019 5:22am
endurox wrote:
KTM builds bikes for enthusiasts, HD builds bikes for posers. KTM wants race results, HD wants dirt bags.
I own a KTM and a Harley, so am I a poser dirt bag or enthusiast?
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Panic_Rev
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Panic_Rev 6/16/2019 5:57am
6/16/2019 5:57am
Caseclosed713 wrote:
I own a KTM and a Harley, so am I a poser dirt bag or enthusiast?
Depends which one you bought first.
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71Fish
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71Fish 6/16/2019 6:11am
6/16/2019 6:11am
RexEasely wrote:
Harley's revenue is triple KTM even though KTM sold more units. OP forgot to mention this.
MOTO732 wrote:
Harley makes more revenue from clothing sales than from their motorcycle sales. Pretty fuckin pathetic when the clothing you sell (license) is worth more than the...
Harley makes more revenue from clothing sales than from their motorcycle sales. Pretty fuckin pathetic when the clothing you sell (license) is worth more than the product being advertised on it.
Had this buddy in the 90s while stationed in Germany who always wore a particular Harley hat. Almost never took it off until someone told him he should take a hard look at the hat. It didn't say "Harley Davidson motorcycles", it said "Harley Davidson motorclothes". He was pissed and we all had a great laugh for a long time.
Mr. Afterbar
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Mr. Afterbar 6/16/2019 6:17am
6/16/2019 6:17am
endurox wrote:
KTM builds bikes for enthusiasts, HD builds bikes for posers. KTM wants race results, HD wants dirt bags.
Riiiight. Because “dirt bags” are the ones buying the new $20,000 Harley’s?
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peltier626 6/16/2019 6:27am
6/16/2019 6:27am
Not this again, Lets celebrate 2 wheels. Enjoy the ride.
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seventeen
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seventeen 6/16/2019 7:02am
6/16/2019 7:02am
Let us not forget that KTM sells pedal cycles also...
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jjavaman
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jjavaman 6/16/2019 9:23am
6/16/2019 9:23am
Dtat720 wrote:
I can promise you one thing, it wasnt because KTM did something better. It is 100% because Harley ignored their customers yet again and they are...
I can promise you one thing, it wasnt because KTM did something better. It is 100% because Harley ignored their customers yet again and they are tired of it. Harley is losing ground to Indian like a watershed. Loyal Harley riders wanted a new frame to fix the flexy, unstable feel. Harley promised an all new bike, same frame. Indian sales went through the roof shortly thereafter.
I personally think KTM has done a ton of things better then Harley.
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BobPA
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BobPA 6/16/2019 9:26am
6/16/2019 9:26am
endurox wrote:
KTM builds bikes for enthusiasts, HD builds bikes for posers. KTM wants race results, HD wants dirt bags.
Mr. Afterbar wrote:
Riiiight. Because “dirt bags” are the ones buying the new $20,000 Harley’s?
Harley will finance to anyone....If you’ve got a pulse, you’ve got a loan.
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theprizefighter 6/16/2019 9:30am
6/16/2019 9:30am
RexEasely wrote:
Harley's revenue is triple KTM even though KTM sold more units. OP forgot to mention this.
MOTO732 wrote:
Harley makes more revenue from clothing sales than from their motorcycle sales. Pretty fuckin pathetic when the clothing you sell (license) is worth more than the...
Harley makes more revenue from clothing sales than from their motorcycle sales. Pretty fuckin pathetic when the clothing you sell (license) is worth more than the product being advertised on it.
Or pretty genius. If you're brand is making money with merchandise on that level, then let the money roll in.
gt80rider
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gt80rider 6/16/2019 9:42am
6/16/2019 9:42am
Caseclosed713 wrote:
I own a KTM and a Harley, so am I a poser dirt bag or enthusiast?
Post of the day right there!
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Indian_Dunes_4ever 6/16/2019 10:08am
6/16/2019 10:08am
Did my original post get deleted?

Lot of ignorance aimed at Harley and HD owners in this thread. Keyboard badasses....pretty laughable.

Congrats to KTM....

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byke
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byke 6/16/2019 10:13am
6/16/2019 10:13am
coastlinecascot wrote:
Revenue stream from shitty overpriced Harley parts.
byke wrote:
Yeah but that's not quite what harley is selling. Part of it is the hardware, sure, but the majority of what they sell people is an...
Yeah but that's not quite what harley is selling. Part of it is the hardware, sure, but the majority of what they sell people is an identity. Harley is half lucky and half skilled to have developed such a unique "product".
coastlinecascot wrote:
I was joking.
So then they're quality parts that are priced fairly? Should have started with that, because that'd be a better joke. Tongue
Dirty Points 6/16/2019 12:03pm
6/16/2019 12:03pm Edited Date/Time 6/16/2019 12:04pm
RexEasely wrote:
Harley's revenue is triple KTM even though KTM sold more units. OP forgot to mention this.
MOTO732 wrote:
Harley makes more revenue from clothing sales than from their motorcycle sales. Pretty fuckin pathetic when the clothing you sell (license) is worth more than the...
Harley makes more revenue from clothing sales than from their motorcycle sales. Pretty fuckin pathetic when the clothing you sell (license) is worth more than the product being advertised on it.
theprizefighter wrote:
Or pretty genius. If you're brand is making money with merchandise on that level, then let the money roll in.
According to HD's last investor presentation, Quarterly revenue numbers were:
MC sales: $964M
Parts: $159M
Merch: $54M
Licensing: $8M
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mpy
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mpy 6/16/2019 1:01pm
6/16/2019 1:01pm
seventeen wrote:
Let us not forget that KTM sells pedal cycles also...
Yes, Husqvarna Bicycles.

KTM bicycles is not part of the KTM motorcycle group.
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