Major OEM Bike Development

ithinkitsbroke
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4/15/2026 10:17am

CFMoto has had an interesting curve in the states. Most of their sharp rise domestically can be tracked back to the 'rona days when they were out-producing all the other manufacturers in the four wheel off road space, and doing it by a wide margin.

I was working for another competing OEM at the time. It was pretty wild watching the internal sentiment at that company change over the course of a couple years. Product managers went from laughing and acting like CF would fall off due to shit quality to realizing that their own product quality and marketing schemes couldn't compete.

I can't speak for the on-road motorcycles they make, but I can say that they prioritize production efficiency, margin, creature comforts, and aesthetics over actual performance and reliability on the four wheel products. They'll compete with Kove, not the established brands in moto. Stark probs shitting their pants though 🤣

1
Larry450
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4/15/2026 10:44am

I remember few years ago dreaming about two stroke efi. Now that we have them I don't want have nothing do with them.

 

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RichieW13
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4/15/2026 10:54am

Seems strange that they are limiting the number of people who can answer the survey.  

Usually in surveys you want as many responses as possible to maximize the sample size.

Mudd801
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4/15/2026 10:58am
Altec wrote:

CF Moto ebike. 

I thought the cfmoto e-bike project was on a hold? 
But my gut says something is-a brewin over at  Cfmoto… for the moto side of things 

Strictly a hunch feeling

The Shop

BossWool2800
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4/15/2026 7:04pm

Well, we know it’s not a new RMZ or a Kawi 2-stroke. So that leaves Honda, Kawi (4-stroke), and Yamaha (which I doubt needs any help designing a competitive bike).

4/15/2026 7:49pm

collecting and selling emails is a big business now.  Do you have to enter your email?  Thats what they really want, not your opinions.  

1
wwdiii
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4/15/2026 8:30pm

I’m waiting for someone to jump up say fake out!!!!

RichieW13
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4/15/2026 8:32pm

collecting and selling emails is a big business now.  Do you have to enter your email?  Thats what they really want, not your opinions.  

If they were collecting emails I don't think they would be rejecting survey takers because they're full. 

3
4/15/2026 9:33pm

If its a Chinese company, maybe its that new Hoto Factory Racing.  If they are gonna sell bikes in the United States, they might want to change that name.  They had a dakar team.  Go Hotos!

4/16/2026 6:49am

Anyone assuming it’s a Chinese brand clearly didn’t read the article…. 

1
mxracer666
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4/16/2026 7:31am

Cannondale is back , Baby!!

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1
Timo
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4/16/2026 7:45am

I went through it and pretty much picked any bike I could connect to with my phone.

Andy7
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4/17/2026 6:28am Edited Date/Time 4/17/2026 6:28am
truck wrote:
Bunch of hypothetical bikes with different combinations from these categories and prices, which one would you choose. 
Screenshot 20260414 172323 Samsung BrowserScreenshot 20260414 172344 Samsung Browser.jpg?VersionId=RSsQKqeQggEjJDFYAN.mScreenshot 20260414 172353 Samsung BrowserScreenshot 20260414 172402 Samsung BrowserScreenshot 20260414 172144 Samsung Browser

Bunch of hypothetical bikes with different combinations from these categories and prices, which one would you choose. 

This is a telltale of a Chinese manufacturer. Do you think that if Honda could offer a CRF with works suspension for under 10k they wouldn't already be selling it?

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soggy
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4/17/2026 6:45am
truck wrote:
Bunch of hypothetical bikes with different combinations from these categories and prices, which one would you choose. 
Screenshot 20260414 172323 Samsung BrowserScreenshot 20260414 172344 Samsung Browser.jpg?VersionId=RSsQKqeQggEjJDFYAN.mScreenshot 20260414 172353 Samsung BrowserScreenshot 20260414 172402 Samsung BrowserScreenshot 20260414 172144 Samsung Browser

Bunch of hypothetical bikes with different combinations from these categories and prices, which one would you choose. 

Andy7 wrote:
This is a telltale of a Chinese manufacturer. Do you think that if Honda could offer a CRF with works suspension for under 10k they wouldn't...

This is a telltale of a Chinese manufacturer. Do you think that if Honda could offer a CRF with works suspension for under 10k they wouldn't already be selling it?

They could probably get close but when people will pay 13k why would you sell it for 10. 

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1
4/17/2026 11:41am

 For anybody who doesn't like clicking links, its a video showing the 250 and 450 MX bikes. The site is blocked for me, maybe somebody with a VPN could view it.  The little I could find on the brand in my quick search is that the founder was also the founder and CEO of Kove.  The bodywork looks like   slightly modified CRF plastic that is blue and white.  I couldn't find much info on the bikes in my quick search.  

 

I don't think the survey is this company though. I wouldn't call a brand new company a major OEM.  I know a lot of people are saying its not Yamaha, but Yamaha has a history of doing similar surveys while developing SXS's. 

Maybe Yamaha is trying to see if there is interest in a factory edition  bike and what people would be willing to pay etc.  The hypothetical bike option's do remind me of another OEM's survey I was able to take. I can't remember which brand that was though. I think it was KTM. 

 

 With the way the economy is and the way it has impacted powersports in the past, perhaps they are trying to get a feel for what the market is going to be like in the near future for different versions of their bikes?  Honda has had their Works, standard and the last generation bikes. Perhaps Yamaha or whoever it is is looking to see how much interest there is for different versions of the standard model? They are the only brand without a factory edition .  

 

 The limited number of people allowed in is similar to the Yamaha SXS  . If the bike in the image is a real bike, it looks most like a Yamaha style fork guard ,but the brake rotor  looks way too big to be real if it is supposed to be a full sized bike and not a kids bike.

 

ZXMOTO MX250ZXMOTO 450 Rally

Tyler D
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4/17/2026 8:12pm

zxmoto or cfmoto. 

 

im-not-going-to-lie-to-you-this-is-a-painful-story-racer-x-online
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APLMAN99
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4/18/2026 7:52am
Falcon wrote:
This starts a good conversation. What does "Major" mean in terms of manufacturers? Are they speaking in terms of units produced, market share, historical significance, or...

This starts a good conversation. What does "Major" mean in terms of manufacturers? Are they speaking in terms of units produced, market share, historical significance, or moto relevance?  

I'd mostly agree with you about the brands you listed, but I'd also include BMW, Harley-Davidson, Polaris and Can-Am. Unlikely those brands would be making an MX bike, but you never know. 

Also, never underestimate a brand's own feelings of importance or aspirations to grandeur. They say perception is reality! If I worked for Kove as a brand manager, you could bet your bottom dollar I'd be referring to my company as a "Major OEM." 

soggy wrote:
Kove isn’t getting much recognition in mx arena but it looks like people are enjoying the rally bike. I think we can assume it’s not KTM Bajaj...

Kove isn’t getting much recognition in mx arena but it looks like people are enjoying the rally bike. 

I think we can assume it’s not KTM Bajaj as they don’t list a 350. 

Sully wrote:
I think it's safer to assume it's not a Japanese OEM because (to quote 280driver) design by committee is a decidedly un-Japanese approach. I could be...

I think it's safer to assume it's not a Japanese OEM because (to quote 280driver) design by committee is a decidedly un-Japanese approach. I could be wrong, but after 30 years of living here, I've don't recall ever seeing a Japanese company ask, "what do you think we should do?" 

Maybe not directly, but overall it seems like Japanese automakers somehow do a great job finding out what their customers want, and put those wants into their products pretty well. I don’t think that they just guess and get it right most of the time. 

2
Sully
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4/18/2026 8:52am
soggy wrote:
Kove isn’t getting much recognition in mx arena but it looks like people are enjoying the rally bike. I think we can assume it’s not KTM Bajaj...

Kove isn’t getting much recognition in mx arena but it looks like people are enjoying the rally bike. 

I think we can assume it’s not KTM Bajaj as they don’t list a 350. 

Sully wrote:
I think it's safer to assume it's not a Japanese OEM because (to quote 280driver) design by committee is a decidedly un-Japanese approach. I could be...

I think it's safer to assume it's not a Japanese OEM because (to quote 280driver) design by committee is a decidedly un-Japanese approach. I could be wrong, but after 30 years of living here, I've don't recall ever seeing a Japanese company ask, "what do you think we should do?" 

APLMAN99 wrote:
Maybe not directly, but overall it seems like Japanese automakers somehow do a great job finding out what their customers want, and put those wants into...

Maybe not directly, but overall it seems like Japanese automakers somehow do a great job finding out what their customers want, and put those wants into their products pretty well. I don’t think that they just guess and get it right most of the time. 

I never said they don’t do market research, I said they don’t generally design by committee…

1
1
4/18/2026 9:20am
Sully wrote:
I think it's safer to assume it's not a Japanese OEM because (to quote 280driver) design by committee is a decidedly un-Japanese approach. I could be...

I think it's safer to assume it's not a Japanese OEM because (to quote 280driver) design by committee is a decidedly un-Japanese approach. I could be wrong, but after 30 years of living here, I've don't recall ever seeing a Japanese company ask, "what do you think we should do?" 

APLMAN99 wrote:
Maybe not directly, but overall it seems like Japanese automakers somehow do a great job finding out what their customers want, and put those wants into...

Maybe not directly, but overall it seems like Japanese automakers somehow do a great job finding out what their customers want, and put those wants into their products pretty well. I don’t think that they just guess and get it right most of the time. 

Sully wrote:

I never said they don’t do market research, I said they don’t generally design by committee…

Yamaha has used a very similar survey that MXA's sister publication UTVA posted in a similar way and they when the new SXS was released they talked about the development and survey involvement.   The survey was used to get feedback on different trim levels that they ended up producing.  What options were valuable and what people would trade for what.  

 

The main design, R&D and all the options were developed  and then the survey used to spec out the base model, and the different special edition options. It wasn't a design by committee, it was input to determine the specs and options for each trim level. With Yamaha being the only brand without a factory edition , maybe they are feeling out the level of interest in a Yamaha Star racing FE model and what would come "stock" what would be GYTR  ad ons that would be purchased separately.  Again they have done this a couple times with SXS's in the past . 

1
4/19/2026 7:18am

I've done a few of these surveys over the last couple years and I guess it's good the OEMs are trying to get a feel for what people want but I also find it crazy that they're going this far into the weeds when the most obvious thing they could do to increase sales and satisfy a bunch of customers (making a 350) is staring them straight in the face and they won't do it. This survey won't even take your feedback if you ride one.  

1
1 day ago Edited Date/Time 1 day ago

People only want the most violent hard hitting 450.  Even someone who has never ridden a dirt bike wants “the fastest one”. And listen to the MXA or Keefer testers, they praise only the bikes that have the biggest hit type power.  So i doubt a 350 is gonna sell like some people think.  These guys are talking about 500 two strokes again like theyre so amazing.  

2
mxracer666
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1 day ago
People only want the most violent hard hitting 450.  Even someone who has never ridden a dirt bike wants “the fastest one”. And listen to the...

People only want the most violent hard hitting 450.  Even someone who has never ridden a dirt bike wants “the fastest one”. And listen to the MXA or Keefer testers, they praise only the bikes that have the biggest hit type power.  So i doubt a 350 is gonna sell like some people think.  These guys are talking about 500 two strokes again like theyre so amazing.  

What are you listening to?? Keefer is always saying that he like a smooth powerband on a 450...

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