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Only $10 for all 2026 SX, MX, and SMX series.
And yet, as far as marketing goes, the Bukk Cake was really an attractive name.
Would be a cool Olympic sport.
Just came back from Asia and their electric bikes are already so much better than what Cake is offering. The most common option is bikes that are powered with batteries that you swap out of these vending machine phone app kiosks. Food delivery guy is on the electric bike:
Motorcycle market is massive, to say the least. Typical large parking lot in a small/midsize city:
Coming soon.
EDIT when i thought you were joking , it was funny, now i have seen the rest of the thread , its hilarious.
The Shop
DeCal Works Huge Plastic Inventory of UFO and Polisport kits.
Luxon 4-Post Bar Mounts
$189.95 - $239.95
Your recipe for pleasure.
Sounds messy
it's a slick design with a unique purpose and I wish I had one. but here are others like the Surron Bee, which I also want. then again never ridden either so hard to say what they're like. sad news for what looked to me like a very cool, design-centric company. I've pitched the CEO to let me lead recruiting for them for years, but alas.
Cheaper Chinese made bikes ate this segments Cake.
I don't see any motorcycles...
What does mountain biking have to do with MX/SX racing? Imagine a stadium filled with 65000 people watching e-racing like the video above. What a freaking snoooze-fest.
....and as for riders not caring about sound. That's a bunch of hoeey. I can't imagine why the aftermarket exhaust market for dirt and street is massive.
Speaking from personal experience, I rode a Zero street bike several years back. Something was just missing without the exhaust note....not at all the same experience. Like sex with a condom.
Even if you don't classify step-throughs as motorcycles for some weird reason, there's many dozens of non step through in that picture.
If you like MTBs and/or style, Mike is worth following https://www.instagram.com/steezygiese765?igsh=d2lhZXAyajNqNGNu
He qualified ahead of Chad Reed at Thunder Valley once. His seat fell off first moto. Cue the timeline shift
A lady rode a Cake bike unassisted across Africa. https://ridecake.com/en-US/first-solo-un-assisted-africa-continent-crossing-on-an-electric-motorcycle
Also, sound is very much part of the visceral experience. It’s as important as, if not more important than, the visual when it come to studio/content production. You will sit through a poorly lit podcast but not one with shitty sound. .
The popularity of ASMR content is a reflection of this as well.
Electric bikes are like sex with a condom.
Doesn’t mean they aren’t useful to some people some of the time.
I’m not in the market though. I’m here to feel.
Ps. Check out a video on foley artists…pretty cool stuff.
One of my favorites.
Short skirt long jacket?
That's funny because it is different of course, and some riders can be annoyed by the lack of (or different) noise, for sure.
Though when you write "I'm here to feel", well, if that's really your concern, you should try one! Talking about the Varg, most riders report that, with such a clean power delivery and instant connection to the throttle, and obviously without the engine pulsing and vibrating, they feel so much more what the chassis, suspensions and tires are doing.
There are many reasons not to like electric bikes (including missing aforementioned pulses and vibrations), and actually no one needs a reason not to like anything, it doesn't have to be rational, but lack of feel is not it.
So many riders say that's the most fun they've ever had, not sure that's what people say about having sex with a condom
With hindsight, Cake funder identified 3 points leading to their unfortunate demise. Here I'm trying to see if Stark is susceptible to fall in the same traps.
First he says that he knew for the company to turn profits they would have to sell 7 500 to 10 000 bikes a year, numbers that they have never achieved over 6 years of production. Of course I don't know how such numbers could relate to Stark financial situation since these informations tend to be highly confidential, but such sales numbers are already in view for them in their first production year. Also Cake had 2 or 3 factories to run.
Another thing he found out is that direct to customer is not viable for expensive bikes that people obviously want to see and try before they commit to buy. Cake took 3 years to open 8 dealerships, Stark already has over 270 dealerships.
Finally he says that a partnership with a bigger company could have saved them, sharing tools to help them expand production, distribution network, offer financing etc... Eicher motors ($1.9 billion annual revenue) bought 10% of Stark Future for 50 million euros so this should be covered as well.
If you're waiting for Stark Future demise, make yourself comfortable in that sofa, you could be in for a long wait. And don't forget your turtleneck, winter chills may come and go quite a few times.
Pit Row
When I said feel, I want to be moved. I do not mean physically, I mean emotionally. Sound is core to that. Music for the dance.
Maybe a better metaphor would be like sex while wearing Bose sound proof headphones that are playing an out of tune instrument.
Motorcycles have 3 reasons to exist
look good
go good
sound good
Any 2 out of 3 is enough.
Nobody is riding an electric bike through town and looking at their reflection in the window, its basically a motorized man bun.
And they dont make a noise.
And while they may 'go' they dont 'go' for long.
0/3
As an aside a good mate of mine did some testing for an EV manufacturer and couldnt get to where he rode and back on a single charge.
Back when i rode on the roads, our 'rideout' to the coast was a 6am run to the coast , 101 miles, there in an hour , an hour for breakfast , and 2 hours back.
I know these bikes are glorified delivery bikes, pretty much , but at $10k , i wanna be getting laid when i rock up on one, and you really arent.
Great song....
"Nobody is riding an electric bike through town and looking at their reflection in the window, its basically a motorized man bun".
EPIC LMFAO!!!!
So true.
Mike absolutely shreds.
Or maybe more like if you were used to having sex while blasting your stereo at full volume and then suddenly you turn this thing off: you can now remove your hear plugs, better hear your partner humming and discover new and awkward noises resulting from your motions, like say, chain slapping
Now, one can only eat it, too….
It’s a cake walk….
Apparently Cake had sold 6 000 bikes (all models combined) in 5 years.
https://tech.eu/2024/02/02/swedish-electric-motorcycle-company-cake-fil…
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