KTM North America and Pierer New Mobility North America Celebrate Brand New Corporate Headquarters with Grand Opening Event in Murrieta
-Parent company, PIERER Mobility AG, showcases eight world-class brands under one roof
-With $53 million dollars - biggest single investment in history of Pierer Mobility AG
-Statement in direction of market and customers – North America is one of the most important sales markets
MURRIETA, Calif. – Tuesday afternoon marked a significant milestone for the KTM North America, Inc. and Pierer New Mobility North America organization as it celebrated the official grand opening of Pierer Mobility AG’s brand-new North American Headquarters in Murrieta, California.
Special guests from all over the world were in attendance for Tuesday’s festivities, which included a ribbon cutting ceremony to officially unveil the world-class facilities dedicated to the company’s premium motorcycle brands KTM, Husqvarna Motorcycles, GASGAS and MV Agusta; in addition to bicycle brands Husqvarna E-Bicycles, GASGAS Bicycles and FELT Bicycles and high-end components under the WP brand.
With global headquarters based in Austria, PIERER Mobility AG – parent company of the highly prominent two-wheeled brands – is Europe’s leading manufacturer of powered two-wheelers that has been an active player in the North American market since 1967. PIERER Mobility AG CEO, Stefan Pierer, and select members of the global Board of Directors were in attendance on Tuesday to celebrate the momentous occasion.
“This is an emotional day for me,” said Stefan Pierer, CEO of PIERER Mobility AG. “Exactly 30 years ago I started in the USA with only a dozen of employees. Today we are Europe’s leading Powered Two-Wheeler group, we’re selling approx. 100,000 units annually in the US market, so more than one billion dollars in sales. The most important success factor for us is racing, that is the driving force that pushed us over the years, even in the US market. Building our new North American headquarters in Murrieta was the biggest single investment we’ve ever made yet. We set a new standard for the whole US market.”
The new headquarters is part of KTM North America’s commitment to growing the sport of motorcycling through continuous investment in infrastructure, research and development, technical training, and continuing education for the company’s class-leading products and technology. Specifically, in North America, the organization has grown from 30 employees in 2009 to almost 360 employees in 2023 and this new building allows for further room to expand and grow to support its network of more than 1,000 independently owned small businesses across North America.
CEO of KTM North America, Inc. and PIERER New Mobility North America, Inc., John Hinz, addressed the group on Tuesday afternoon, “Today marks a massive milestone in our company’s history. The campus and our facilities, this represents the single biggest investment by our company, so thank you to Mr. Pierer. We designed these buildings for our employees, race teams, athletes and truly for our dealers across North America to help support our brands and help support sales. This new campus showcases not only the facilities as a tool for our employees and dealers, but it’s our commitment, our dedication and our investment into the motorcycle and bicycle industry here in North America.”
The development, which is situated on 20 acres of land adjacent to the French Valley Airport just off Winchester Road, was initially announced in August 2021 and the project officially broke ground in November of the same year. Following an extraordinary development phase over the past 15 months, the $53 million corporate campus is now operational with three state-of-the-art buildings that include over 130,000 square feet of space dedicated to the company’s technical development, administrative offices, media relations, dealer training, warehouse and world championship racing departments, with 12 additional acres set aside for future development.
The group’s purpose-built private motorsports facility – RD Field – sits one block south of the corporate campus, equipped with two supercross test tracks, hard enduro test track and a trials competition section for product testing and athlete training.
Nice place but should have saved some coin and put it in another state.
New HQ in California. Either temporary or way out of touch. Could have been worse, San Fran or Austin! Tx.!!!
Could have saved a ton of money. Too many commerce restrictions with California too. Transport costs will be pretty high when diesel goes away. Hard to believe KTM didn't look at everything they could before they pulled the trigger.
Mr Stefan Pierer should buy the Castillo Ranch. I'd think he might have the money.
Yes, it's not that close to Murrieta, but, it seems he / they are committed to California, and it would be great to see it remain as part of Motorcycling.
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Curious also why they made such a large investment in CA? Know the weather is awesome but would think states in the southeast would offer a better business climate
You would think compared to Austria, California could very well be a bargain to work in.
I don't think they keep that much inventory in CA. It would mostly come in the east coast and go to distribution centers outside of CA. Paying employees in CA is certainly a lot more expensive though and that state seems likely to raise taxes in general over the coming years if they want to fund all the green energy projects and slave reparations they are talking about.
City of Murrieta worked hard to get KTM to open the new facility here. Nobody wanted to move out of state.
KTM does not warehouse motorcycles here, they have a facility in Ohio for that.
California, outside of San Francisco and Metro Los Angeles, is a pretty moderate state overall, but unfortunately most people only hear about the extremists that govern here…
Lol at the people in this thread who think they know better than the CEO of Pierer New Mobility.
California makes sense, the personal are there, weather is good for the test tracks, a lot of the MX/SX media is out there. plus I am sure they got some local incentives. on a side note, I have worked int the motorcycle/ racing industry for 25 years (mostly in california, florida, and now texas) and I still say that california is the best state to work in for this particular industry.
Not to mention…
How many dealers does he have in Cali?
How manybiIke’s does he sale in Cali?
How many employees does he have in Cali that don’t want to move?
Yeah but California bad
It’s terrible!
Rode some SoCal mountains & Dez on Tuesday. Riding in the snow of the Shasta National Forrest, today. Riding a very nicely prepped MX track in Central California on Saturday (Thanks Suzuki & HEP!).
Yup. It SUCKS!
How lucky for us that check in on Vital, we have a bunch of CEOs posting!
Most states have wildly varying terrain. I rode coal country on Sunday and straight moto last night... All within a half hour of my front door.
But you guys miss out on the glorious mud season (end of March through beginning of May). 22 degrees at night, 60 degrees during the day, random 10" snowfall, followed by a 75 degree day, followed by 45 degrees and rain... All in one week.
Hasn't California passed a law that bans internal combustion in 5 years or some shit?
I'd say KTM is all in on the electric train if they have made this big of a commitment to staying in Cali.
CARB has a goal of 2035. Current bikes don’t meet CARB standards anyway. I have a goal of losing 10 pounds by 2035 too. I would worry about a million other things before worrying about that one.
Most major countries have a similar end date for ICE vehicles as well. There aren’t enough sales in the non-CARB states in just the US for them to be viable without going all in on electric.
Pit Row
Looks like a lot of wasted space. WGAF though, it's their money.
Impressed by the R&D.
That's a big "Fish Bowl" to be working in....somebody has Stupid Money to spend! Even RD seamed a little overwhelmed by it in Weege's interview. Heck of a way to destroy Privateer dreams....Don't get me wrong tho, that is one bad ass facility!
But are there wash bays?
Yes, a lot of them. Around bsck.
That behemoth justifies $15k for a dirt scooter.
Maybe, but if you are a dirt bike owner, you have to appreciate the commitment of Stefan Pieter to make such a large investment in the United States market - remember this company is based in another country.
I don’t think any of the other Japanese brands have made this level of financial commitment to motorcycle infrastructure and R&D in the USA.
Like or hate KTM either way, but you have to respect the big $$ they are spending in America, and creating American jobs.
Did you find any cabinets full of Rotella?
I mean why did you think the R&D lab had opaque windows?
Do you think this will help sway some tracks to open back up with the slight decline of MX tracks in Socal? Perhaps like Fox partnered with Pala maybe KTM does similar? Just a thought, good thread, amazing facility. Cheers
KTM got several employees from Yamaha after their move. Beta is also in the process of building a new facility in Paso Robles.
Yup…it SUCKS out here!
Shasta-Chappie Trail System, yesterday at 6 p.m.
That 301X bike is the reigning Baja 1K Champ (Over 30/Vet)
Fators are good people and have a nice family run shop.
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