Chad Reed Parts Ways with Fox and Joins Alpinestars

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Chad Reed
ATKpilot99
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ATKpilot99 2/18/2022 11:00am
2/18/2022 11:00am
Remember Ocelot gear ? That stuff was pretty dope .
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Johnny Ringo
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Johnny Ringo 2/18/2022 11:13am
2/18/2022 11:13am
ATKpilot99 wrote:
Remember Ocelot gear ? That stuff was pretty dope .
“I like ocelot cause it don’t cost a lot”
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tek14
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tek14 2/18/2022 11:17am
2/18/2022 11:17am
Who cares?
Does Mrs Reed also use Alpinestars t-shirt while hitting whoops?
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Ramrod
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Ramrod 2/18/2022 11:18am
2/18/2022 11:18am
Alpinestars seems to have an endless amount of $$ for marketing and outfitting riders.

Fox lost out. Reed can certainly cater to the vet crowd for influence.
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brocster
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brocster 2/18/2022 11:26am
2/18/2022 11:26am
Johnny Ringo wrote:
I wish he would have stayed contracted with Alpinestars his whole career. If he had, he likely would not have destroyed his knee at Dallas in...
I wish he would have stayed contracted with Alpinestars his whole career. If he had, he likely would not have destroyed his knee at Dallas in 2012. He likely would have challenged RV to the end of that particular series.
Wish you’d of payed attention in english class, wouldn’t of destroyed your statement/sentence/word and punctuation extravaganza so bad. The end.
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Johnny Ringo
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Johnny Ringo 2/18/2022 11:33am
2/18/2022 11:33am Edited Date/Time 2/18/2022 11:33am
Johnny Ringo wrote:
I wish he would have stayed contracted with Alpinestars his whole career. If he had, he likely would not have destroyed his knee at Dallas in...
I wish he would have stayed contracted with Alpinestars his whole career. If he had, he likely would not have destroyed his knee at Dallas in 2012. He likely would have challenged RV to the end of that particular series.
brocster wrote:
Wish you’d of payed attention in english class, wouldn’t of destroyed your statement/sentence/word and punctuation extravaganza so bad. The end.
Fixed it, thanks teach. Let me know how the revised draft looks. Will submit the final with your approval 👍
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ratbeagle139
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ratbeagle139 2/18/2022 11:51am
2/18/2022 11:51am Edited Date/Time 2/18/2022 12:03pm
Guess I'm old-school but I couldn't care less what gear a retired guy and his 3 beginner kids wear. Seems wasteful for a family like the Reed's to get even more free stuff because, "yOuTuBe".... spare me. I'd rather see fast kids with working-class parents who actually travel and compete receive that support divvied up, but that's just me.
Go ahead and torch me, I've been a Chad Reed fan my whole life.
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Zycki11
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Zycki11 2/18/2022 1:13pm
2/18/2022 1:13pm
Love it, Vital members going on the forum to complain about someone they "say" isn't relevant. If Chad wasn't relevant, why take the time to post and complain? Clearly, The Reeds are still very relevant.
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MKMX
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MKMX 2/18/2022 1:26pm
2/18/2022 1:26pm Edited Date/Time 2/18/2022 1:27pm
The only part of this I find intriguing is that one of the driving factors behind CR starting Two Two Motorsports was because he wanted to wear Fox gear. How times change.
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Zycki11 2/18/2022 1:35pm
2/18/2022 1:35pm
MKMX wrote:
The only part of this I find intriguing is that one of the driving factors behind CR starting Two Two Motorsports was because he wanted to...
The only part of this I find intriguing is that one of the driving factors behind CR starting Two Two Motorsports was because he wanted to wear Fox gear. How times change.
This very comparable to any purchase that you or I make. At that time, FOX/Shift were willing to start a new revamped line just for Chad. That is pretty spectacular, and a decision that changed the way gear was made for many years. Fast forward and Fox is downsizing a bit and Chad and his family had the opportunity to sign with Alpinestars who say a reason to pay him to wear Alpinestar gear.
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Spooner
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Spooner 2/18/2022 1:51pm
2/18/2022 1:51pm
They shopped other gear brands as well.
spd721
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spd721 2/18/2022 2:47pm
2/18/2022 2:47pm
@ML512 Any insight on why they decided to switch brands??
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Supermega1
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Supermega1 2/18/2022 3:10pm
2/18/2022 3:10pm
Mr. Afterbar wrote:
My experience with the latest tech 10's was not a good one and the company doesn't seem to care that they have a problem IMO. Biggest...
My experience with the latest tech 10's was not a good one and the company doesn't seem to care that they have a problem IMO. Biggest waste of money in a while for me.
Chris_Buehler wrote:
I've heard this same sentiment from several others.
'22 boots are supposed to be "updated" to fix this.
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Spooner
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Spooner 2/18/2022 3:23pm
2/18/2022 3:23pm
Supermega1 wrote:
'22 boots are supposed to be "updated" to fix this.
There are no changes on the 22 boots. That was misinformation.
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Supermega1
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Supermega1 2/18/2022 3:37pm
2/18/2022 3:37pm
Supermega1 wrote:
'22 boots are supposed to be "updated" to fix this.
Spooner wrote:
There are no changes on the 22 boots. That was misinformation.
You probably have more info than I do, and are probably right. But comparing photos ¯\_(ツ)_/¯

2021


2022
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Spooner
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Spooner 2/18/2022 3:42pm
2/18/2022 3:42pm
Those soles have been out at least a year.
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Supermega1
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Supermega1 2/18/2022 3:46pm
2/18/2022 3:46pm
Spooner wrote:
Those soles have been out at least a year.
Good to know.

Haven't had my hands on a new set of boots in years. I am still rocking a set of Tech 10's from 10 years ago. They last forever when you are only doing a few thousand miles a year in the desert.
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RaceFace58 2/18/2022 3:50pm
2/18/2022 3:50pm
Viking782 wrote:
Can’t believe people think that Astar helmet looks cool.
mattyhamz2 wrote:
A lot better looking than the Airoh and LS2's.
Viking782 wrote:
That’s setting the bar about as low as possible lol
Lol for sure.
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RaceFace58 2/18/2022 3:58pm
2/18/2022 3:58pm
Zycki11 wrote:
Love it, Vital members going on the forum to complain about someone they "say" isn't relevant. If Chad wasn't relevant, why take the time to post...
Love it, Vital members going on the forum to complain about someone they "say" isn't relevant. If Chad wasn't relevant, why take the time to post and complain? Clearly, The Reeds are still very relevant.
I really don’t like takes like that. I didn’t deep dive but I didn’t see anyone saying irrelevant but maybe they did. Still he’s retired. We all should be questioning why companies feel a need to pay a retired guy anything to wear their stuff when we, the consumers, end up paying that check that a Reed. That’s why I will not give a nickel to anything Nike. They’ll hand nobodies $20mil contracts like it’s Monopoly money.
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KiwiBermRailer 2/18/2022 4:03pm
2/18/2022 4:03pm
Zycki11 wrote:
Love it, Vital members going on the forum to complain about someone they "say" isn't relevant. If Chad wasn't relevant, why take the time to post...
Love it, Vital members going on the forum to complain about someone they "say" isn't relevant. If Chad wasn't relevant, why take the time to post and complain? Clearly, The Reeds are still very relevant.
New to Vital?! 🤣
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jasonm70
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jasonm70 2/18/2022 4:40pm
2/18/2022 4:40pm
Definitely a smart move by Alpinestars you need to remember Reed has had a entire country behind him his entire career (Australia) now with the Lawrence brothers all 3 on stars that’s basically locking down the entire Australian market
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MelonFan123
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MelonFan123 2/18/2022 4:44pm
2/18/2022 4:44pm
Brad460 wrote:
I parted ways with Shift (ripped the crotch area) and joined Thor and Fox..went with O’Neill for my son... Really depends what is on clearance at...
I parted ways with Shift (ripped the crotch area) and joined Thor and Fox..went with O’Neill for my son... Really depends what is on clearance at Motosport.
You guys are riding in wetsuits? Silly
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Chris_Buehler
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Chris_Buehler 2/18/2022 4:49pm
2/18/2022 4:49pm
RaceFace58 wrote:
I really don’t like takes like that. I didn’t deep dive but I didn’t see anyone saying irrelevant but maybe they did. Still he’s retired. We...
I really don’t like takes like that. I didn’t deep dive but I didn’t see anyone saying irrelevant but maybe they did. Still he’s retired. We all should be questioning why companies feel a need to pay a retired guy anything to wear their stuff when we, the consumers, end up paying that check that a Reed. That’s why I will not give a nickel to anything Nike. They’ll hand nobodies $20mil contracts like it’s Monopoly money.
Yeah these gear companies really should consult us before they make decisions like this.
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brocster
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brocster 2/18/2022 4:55pm
2/18/2022 4:55pm
Johnny Ringo wrote:
I wish he would have stayed contracted with Alpinestars his whole career. If he had, he likely would not have destroyed his knee at Dallas in...
I wish he would have stayed contracted with Alpinestars his whole career. If he had, he likely would not have destroyed his knee at Dallas in 2012. He likely would have challenged RV to the end of that particular series.
brocster wrote:
Wish you’d of payed attention in english class, wouldn’t of destroyed your statement/sentence/word and punctuation extravaganza so bad. The end.
Johnny Ringo wrote:
Fixed it, thanks teach. Let me know how the revised draft looks. Will submit the final with your approval 👍
Mkay
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RaceFace58
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RaceFace58 2/18/2022 5:00pm
2/18/2022 5:00pm
RaceFace58 wrote:
I really don’t like takes like that. I didn’t deep dive but I didn’t see anyone saying irrelevant but maybe they did. Still he’s retired. We...
I really don’t like takes like that. I didn’t deep dive but I didn’t see anyone saying irrelevant but maybe they did. Still he’s retired. We all should be questioning why companies feel a need to pay a retired guy anything to wear their stuff when we, the consumers, end up paying that check that a Reed. That’s why I will not give a nickel to anything Nike. They’ll hand nobodies $20mil contracts like it’s Monopoly money.
Chris_Buehler wrote:
Yeah these gear companies really should consult us before they make decisions like this.
You can just send your favorite retired racer personal checks if you’d like Ferris. Leave me out of it I’m just telling an Alpinestars type company that you might turn people away as well. I’ll tell you what though, some of these companies would benefit from having me doing their design work. You hear me Thor?
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ArmPumped
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ArmPumped 2/18/2022 5:17pm
2/18/2022 5:17pm
Man I don’t mind sponsored content and fully understand the game they’re playing now but man that video was cringey as all get out.
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Sully
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Sully 2/18/2022 5:55pm
2/18/2022 5:55pm
Zycki11 wrote:
Love it, Vital members going on the forum to complain about someone they "say" isn't relevant. If Chad wasn't relevant, why take the time to post...
Love it, Vital members going on the forum to complain about someone they "say" isn't relevant. If Chad wasn't relevant, why take the time to post and complain? Clearly, The Reeds are still very relevant.
RaceFace58 wrote:
I really don’t like takes like that. I didn’t deep dive but I didn’t see anyone saying irrelevant but maybe they did. Still he’s retired. We...
I really don’t like takes like that. I didn’t deep dive but I didn’t see anyone saying irrelevant but maybe they did. Still he’s retired. We all should be questioning why companies feel a need to pay a retired guy anything to wear their stuff when we, the consumers, end up paying that check that a Reed. That’s why I will not give a nickel to anything Nike. They’ll hand nobodies $20mil contracts like it’s Monopoly money.
What's there to question? The Reeds have over a million followers on Instagram ( Chad has 950K+ & Ellie has 100K), and they're pushing 40k (and growing) on YouTube. Retired or not, that's a lot of eyeballs on A-Stars gear.
Chris_Buehler
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Chris_Buehler 2/18/2022 5:58pm
2/18/2022 5:58pm Edited Date/Time 2/18/2022 5:58pm
RaceFace58 wrote:
I really don’t like takes like that. I didn’t deep dive but I didn’t see anyone saying irrelevant but maybe they did. Still he’s retired. We...
I really don’t like takes like that. I didn’t deep dive but I didn’t see anyone saying irrelevant but maybe they did. Still he’s retired. We all should be questioning why companies feel a need to pay a retired guy anything to wear their stuff when we, the consumers, end up paying that check that a Reed. That’s why I will not give a nickel to anything Nike. They’ll hand nobodies $20mil contracts like it’s Monopoly money.
Chris_Buehler wrote:
Yeah these gear companies really should consult us before they make decisions like this.
RaceFace58 wrote:
You can just send your favorite retired racer personal checks if you’d like Ferris. Leave me out of it I’m just telling an Alpinestars type company...
You can just send your favorite retired racer personal checks if you’d like Ferris. Leave me out of it I’m just telling an Alpinestars type company that you might turn people away as well. I’ll tell you what though, some of these companies would benefit from having me doing their design work. You hear me Thor?
Lmao! Hell yeah
KirkChandler
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KirkChandler 2/18/2022 8:01pm
2/18/2022 8:01pm
Fox isn’t owned by the Fox family any longer. They are owned by Altamont Capital, an equity group that owns a lot of brands.

Alpinestars is owned by Gabriele Mazzarolo, the son of the founder, he spends his money to do cool things with his riders and drivers. Much like Pete Fox and the Fox family used to do. Passion projects run deep with the founders and their kin, equity fund conglomerates like profits, and the heart of the company goes away each year the key people that made the brand special leave.

https://www.altamontcapital.com/portfolio/all/
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