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I see the business model changing to only factory teams from the KTM brands, Honda and Kawasaki. With Procircuit and Yamaha remaining at the current level (as long as Mitch Payton and Bobby Reagan receive enough funding from the OEM). Maybe a couple of teams like Motoconcepts funded by a wealthy entrepreneur that does it out of passion for the sport.
Here's another thought. Does racing really sell bikes to a great extent? Does Honda really need to sponsor motocross and Supercross in the future? Would they sell the same amount of CRF and offroad models with targeted internet advertising? Suzuki seems to think its not worth the expense.
What about Feld SX. MX Sports and MXGP? They're going to absorb the sponsorship dollars as well. Why would a huge company sponsor a team when they could spend the same or less money and become a title sponsor of the Series? Or for that matter why sponsor anything when they can have their advertising sent directly to your cell phone for much less?
Most of the products in motocross don't generate enough revenue to cover the expense of running their own team. A few like Alpinestars or Fox could but why would they?
For instance why would a company like Fox pay for a Team Fox when they can spend far less and still have their products featured on the factory teams? The same applies to Dunlap, Fox, Alpinestars, Thor, etc.
Sponsor funding for privateer teams is going to be absorbed by the factory teams to a greater extent. What support the privateer receives is going to be in the form of free or discounted products with very little actual cash.
I think racing is going to contract into the haves and have not situation. 10 or 12 team riders and then the rest being local pro riders working out of Sprinter vans.
I wish someone would do a podcast with Genova, he seems like a savvy businessman to see if he would share the financial outlook of SmartTop MC Honda.
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Honda, Yamaha, Kawasaki, Suzuki and KTM to a much lesser extent are the same. Racing may not be a "justifiable expenditure" in the future. KTM is much smaller in comparison to the other companies and has a much narrower focused.
Suzuki just celebrated its 100th anniversary by pulling the plug on all racing other than MotoGP. This and the fact that Suzuki Motor Company world wide is profitable just goes to demonstrate my point.
Companies in technology and competitive industries have to focus in the consumer (either as a client or as a product) in order to thrive. User engagement and profitability is their way to please investors. It's not like Comcast, Charter a utility or local transit company.
To what was said above, the old classic automotive companies were so focused on quarterly profits for so long that now the Teslas, the Ubers and the Apples of the world are going to own them.
The competition has been ahead for years now in most aspects!
They are purely an investor driven corporation that wants to see nothing but $$$$.
It's like comparing KTM to Suzuki. KTM gives the consumers what they want and make frequent and requested upgrades/updates to their machines, Suzuki does not.
Look at pro circuit. They sell all of these products and it helps fund the racing.
If you expect anything different from this, you might as well find your way back to the soviet union.
I think people need to be a little more grateful that they even continue to sponsor teams i.e. Honda, Kawasaki
With COVID-19 it has put an enormous strain on ALL sports that require funding to stay alive.....lets be grateful we still have what we have.
It’s pretty obvious Honda pays the bills for RacerX, lol
Pit Row
As more computers, Microsoft has 76% with Windows and Apple with 18%.
Where does Apple own the market? Tablets?
Dirtbike forum becoming a tech forum lol.
Sold my 350 last week and picking up a new YZ250 this week.
Everyone been overhyping and overrating 4 strokes (and Apple) it seems.
Hence why they don't workk about an outside title sponsor.
KTM has built thier sales and positive reputaion from winning. Suzuki has realized that their future in the motorcycle industry is in street bikes.
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