Why is there not more bespoke motocross bikes?

AussieParaMX
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Mount Waverley, VIC, AU
Edited Date/Time 4/12/2019 4:16pm
I've recently got into the tech side of mountain biking and its fascinating! Theres so many bespoke brands doing small runs who really only build the frame and then use off the shelf parts to fit it out. They can sell more than $4-5k and have some really interesting innovation and materials.

Most of them seem to manufacture in Tiawan or similiar and will either assemble there or in the country of the company.

It got me thinking, why isn't there an equivalent in the motocross world? Where companies build the frame and swingarm and then have an off the shelf engine and all other components. Is their a reason it seems feasible to make these bespoke MTBs with interesting technical innovation but not with dirt bikes?

Is it simply too many moving parts? Is it a price thing? do manufacturers do deals with component companies to limit the availability to other manufacturers? Is it the danger/insurance aspect?
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Jrewing
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4/10/2019 2:41am
I’m out when you said Bespoke and Mtb..
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Dropbear
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Adelaide, AU
4/10/2019 2:45am
Happened years ago. Remember the dozens if not hundreds of brands running Sachs engines?
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devotid
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4/10/2019 2:59am
because the big brands have 30 years of data and experience in their designs and are not drawn on a napkin.
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4/10/2019 3:38am
Because a (high end) mtb is a frame with a manufacturing cost of something like $300 to $1500 depending on material and various other factors like order quantity. Bolt on the rest of the components from other companies and you are done - mostly very simple integration.

Motocross, you need massive engine, gearbox, electronics and chassis integration. So you need a lot more investment.

Then you can bolt on the suspension and wheels with still some, but less integration.
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The Shop

4/10/2019 4:09am
1, AMA production rule doesn’t allow bespoke machines

2 , you try competing against Honda, Yamaha, Kawasaki, KTM & Husqvarna who are building their own bespoke bikes (to a certain degree) in GP’s. Building a bike out the back of a shed just won’t cut it against the manufacturers who have millions of $$ to spend.
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Markee
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4/10/2019 4:40am Edited Date/Time 4/11/2019 4:28am
It's tons of motorcycle brands out there doing low volume/one off manufacturing. It's in the V-Twin world though. The custom market has brands like S&S, Ultima, RevTech manufacturing engines, other brands like Baker making transmissions. Major components like these are not manufactured in the MX world as a complete drop in.

I would love to see a S&S / Baker colab to build a MX engine.
JBecker 72
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4/10/2019 4:53am Edited Date/Time 4/10/2019 4:55am
Because the $100k+ MX bike market would be ridiculously hard to crack into. Easier to do with other types of motorcycles. Like the Suter MMX500.



And also the rules for MX in America like mentioned above.
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mattmatt300
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4/10/2019 5:53am
The size of the market is why. Dirt bikes are a tiny piece of the motorcycle industry that a very small number of people will ever buy. The MTB market is huge compared to MX bikes.
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4/10/2019 6:04am
I've recently got into the tech side of mountain biking and its fascinating! Theres so many bespoke brands doing small runs who really only build the...
I've recently got into the tech side of mountain biking and its fascinating! Theres so many bespoke brands doing small runs who really only build the frame and then use off the shelf parts to fit it out. They can sell more than $4-5k and have some really interesting innovation and materials.

Most of them seem to manufacture in Tiawan or similiar and will either assemble there or in the country of the company.

It got me thinking, why isn't there an equivalent in the motocross world? Where companies build the frame and swingarm and then have an off the shelf engine and all other components. Is their a reason it seems feasible to make these bespoke MTBs with interesting technical innovation but not with dirt bikes?

Is it simply too many moving parts? Is it a price thing? do manufacturers do deals with component companies to limit the availability to other manufacturers? Is it the danger/insurance aspect?
Show me where you can get a good one off frame with good suspension parts and good components for 4-5k.

To your point, bikes are so good now that you can buy a new bike, get the suspension done and put a pipe on it and have a really good bike for less money then a gravel bike, no need for a bunch of trick components.
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Dtat720
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Flowood, MS, USA
4/10/2019 6:10am
Price your product liability insurance for a boutique mountain bike compared to a boutique motocross bike. There is your answer
JBecker 72
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4/10/2019 6:11am
I've recently got into the tech side of mountain biking and its fascinating! Theres so many bespoke brands doing small runs who really only build the...
I've recently got into the tech side of mountain biking and its fascinating! Theres so many bespoke brands doing small runs who really only build the frame and then use off the shelf parts to fit it out. They can sell more than $4-5k and have some really interesting innovation and materials.

Most of them seem to manufacture in Tiawan or similiar and will either assemble there or in the country of the company.

It got me thinking, why isn't there an equivalent in the motocross world? Where companies build the frame and swingarm and then have an off the shelf engine and all other components. Is their a reason it seems feasible to make these bespoke MTBs with interesting technical innovation but not with dirt bikes?

Is it simply too many moving parts? Is it a price thing? do manufacturers do deals with component companies to limit the availability to other manufacturers? Is it the danger/insurance aspect?
UpTiTe wrote:
Show me where you can get a good one off frame with good suspension parts and good components for 4-5k. To your point, bikes are so...
Show me where you can get a good one off frame with good suspension parts and good components for 4-5k.

To your point, bikes are so good now that you can buy a new bike, get the suspension done and put a pipe on it and have a really good bike for less money then a gravel bike, no need for a bunch of trick components.
That’s another good point. A $4k mountain bike is about where they start to get decent. I went into a Trek Store recently and damn was that a sticker shock moment. My buddy has an Ibis that cost about what a YZ250F does new.
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Dtat720
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Flowood, MS, USA
4/10/2019 6:13am
I've recently got into the tech side of mountain biking and its fascinating! Theres so many bespoke brands doing small runs who really only build the...
I've recently got into the tech side of mountain biking and its fascinating! Theres so many bespoke brands doing small runs who really only build the frame and then use off the shelf parts to fit it out. They can sell more than $4-5k and have some really interesting innovation and materials.

Most of them seem to manufacture in Tiawan or similiar and will either assemble there or in the country of the company.

It got me thinking, why isn't there an equivalent in the motocross world? Where companies build the frame and swingarm and then have an off the shelf engine and all other components. Is their a reason it seems feasible to make these bespoke MTBs with interesting technical innovation but not with dirt bikes?

Is it simply too many moving parts? Is it a price thing? do manufacturers do deals with component companies to limit the availability to other manufacturers? Is it the danger/insurance aspect?
UpTiTe wrote:
Show me where you can get a good one off frame with good suspension parts and good components for 4-5k. To your point, bikes are so...
Show me where you can get a good one off frame with good suspension parts and good components for 4-5k.

To your point, bikes are so good now that you can buy a new bike, get the suspension done and put a pipe on it and have a really good bike for less money then a gravel bike, no need for a bunch of trick components.
Yep, 4-5k is the norm for a frame alone, minus components. Unless you go alloy. 4-5k can get a pretty decently outfitted alloy bike
4/10/2019 6:13am
I just wish I knew what a bespoke is/was/are.
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gt80rider
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4/10/2019 6:35am
I just wish I knew what a bespoke is/was/are.
Think of it as a custom tailored suit just for you.......
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stillwelding
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Santa Clarita, CA, USA
4/10/2019 6:44am
devotid wrote:
because the big brands have 30 years of data and experience in their designs and are not drawn on a napkin.
Ding! We have a winner!
RexEasely
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Pomona, CA, USA
4/10/2019 7:02am
OP said 4 to 5 k bicycle. Low volume mx would be 30 k and may not be any better than a Japanese RMZ that cost 7k.
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HusqFan3
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Sammamish, WA, USA
4/10/2019 12:20pm
The size of the market is why. Dirt bikes are a tiny piece of the motorcycle industry that a very small number of people will ever...
The size of the market is why. Dirt bikes are a tiny piece of the motorcycle industry that a very small number of people will ever buy. The MTB market is huge compared to MX bikes.
This is the reason. Supply already outpaces demand as it stands. The big companies who have massive economies of scale, manufacturing and distribution network in place are struggling, how do you think a bespoke that would be looking at massive start up costs(R&D, manufacturing, marketing) would lack economies of scale, wouldnt have any distribution network outside of straight to consumer, would fare?

Entrepreneurship 101- go after markets experiencing explosive growth, not markets that are shrinking.
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navalseabee
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Virginia Beach, VA, USA
4/10/2019 12:30pm
Because the general public is not willing to spend 10 grand on what would probably be a mediocre bike just because the brand is neat.
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Jerkolantern
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New Richland, MN, USA
4/10/2019 12:43pm
JBecker 72 wrote:
Because the $100k+ MX bike market would be ridiculously hard to crack into. Easier to do with other types of motorcycles. Like the Suter MMX500. [img]https://i.postimg.cc/c1TWRq0L/5-F01765-E-71-C1-4-FE9-BBBB-7-BE0090860-C0.jpg[/img]...
Because the $100k+ MX bike market would be ridiculously hard to crack into. Easier to do with other types of motorcycles. Like the Suter MMX500.



And also the rules for MX in America like mentioned above.
Bitchin
4/10/2019 12:58pm Edited Date/Time 4/10/2019 1:05pm
Maybe not full-on boutique stuff, but I think the market success of the Factory/Works edition bikes shows there is def a niche for pre-customized and high end offerings

To some degree, I'm shocked that no manufacturer (especially KTM) has come up with an A-Kit preprepped specialty model or ordering option.
rohleder644
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Lee’s Summit, MO, USA
4/10/2019 1:17pm
Because MX doesn't cater to the hipster douche crowd near as much as the bicycle world
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4/10/2019 1:20pm Edited Date/Time 4/10/2019 2:41pm
Because MX doesn't cater to the hipster douche crowd near as much as the bicycle world
The Moto world is more fashion/style/brand-conscious than even the douchiest of hipsters.
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4/10/2019 1:34pm
They used to be a thing. Champion, Rickman etc..

In the Atv racing world you didn’t have a much of a chance on a standard factory frame in the 90’s. Everyone who was notable rode a fully custom chassis from one of several American manufacturers.

The reason we don’t have them now in two or four wheel Moto probably comes down to two things: 1. Factory chassis’s are amazing and 2. Rules were written in the big four’s favor in order to disallow competition from the genius in his garage.
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thorns
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NZ
4/10/2019 1:39pm
Closest thing to this would be TM.
I think you can order from the factory with the options you want, at least you used to be able to.

For instance you could specify it with Ohlins suspension front and rear for extra, add electric start when it wasn't so common.
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4/10/2019 1:49pm
Rumor is that some factories have been eyeing this bike for Southwick, maybe we'll see one line up this year:

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4/10/2019 1:49pm
JBecker 72 wrote:
Because the $100k+ MX bike market would be ridiculously hard to crack into. Easier to do with other types of motorcycles. Like the Suter MMX500. [img]https://i.postimg.cc/c1TWRq0L/5-F01765-E-71-C1-4-FE9-BBBB-7-BE0090860-C0.jpg[/img]...
Because the $100k+ MX bike market would be ridiculously hard to crack into. Easier to do with other types of motorcycles. Like the Suter MMX500.



And also the rules for MX in America like mentioned above.
Look at all that carbon fiber.
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Falcon
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Menifee, CA, USA
4/10/2019 1:53pm
The size of the market is why. Dirt bikes are a tiny piece of the motorcycle industry that a very small number of people will ever...
The size of the market is why. Dirt bikes are a tiny piece of the motorcycle industry that a very small number of people will ever buy. The MTB market is huge compared to MX bikes.
HusqFan3 wrote:
This is the reason. Supply already outpaces demand as it stands. The big companies who have massive economies of scale, manufacturing and distribution network in place...
This is the reason. Supply already outpaces demand as it stands. The big companies who have massive economies of scale, manufacturing and distribution network in place are struggling, how do you think a bespoke that would be looking at massive start up costs(R&D, manufacturing, marketing) would lack economies of scale, wouldnt have any distribution network outside of straight to consumer, would fare?

Entrepreneurship 101- go after markets experiencing explosive growth, not markets that are shrinking.
This.

BTW, kudos to MattMatt for his proper use of the word, "fare."
newmann
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4/10/2019 2:18pm
Bigger question is, which colourway kit would you wear to ride your bespoke scooter?
4/10/2019 2:30pm
Because MX doesn't cater to the hipster douche crowd near as much as the bicycle world
Seriously? Mountain bike guys are mostly good guys, unlike the bro down mx dooooshes that have taken over.

90% of mb guys couldn’t care less about their “lit kit”.
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