Posts
245
Joined
5/6/2009
Location
Fullerton, CA, USA
Edited Date/Time
3/6/2019 8:00pm
How long until they kill this company as well?
Harley-Davidson Inc moved into kids electric bikes on Tuesday with the purchase of California-based StaCyc Inc, tapping a new business outside its declining core market in classic motorcycles.
StaCyc's 'EDRIVE' bikes, which retail at around $650, are aimed at toddlers and kids, encouraging them to have fun outdoors as they learn to balance while getting a hang of biking.
The lightweight bikes have an aluminum frame and boast of three power modes and a 45 to 60 minutes charge time. A single charge delivers a cycle time between 30 and 60 minutes.
"The StaCyc electric two-wheelers will provide an entry point for the youngest riders," Harley said in a statement.
Harley's sales have declined in the United States as its core baby boomer audience ages and millennials are slow to purchases its motorcycles that can cost upwards of $28,000.
In January, the company said it expects to ship up to 222,000 motorcycles globally in 2019, the lowest number since 2010.
The company last year unveiled a plan to introduce cheaper, nimbler bikes to woo young riders, and plans to launch its first electric motorcycle without the traditional clutch and gear-shift controls by fall this year.
Harley aims to deliver "a full range of electric products for a vast audience," Senior Vice President of marketing and brand Heather Malenshek said.
The company did not disclose the price at which it bought StaCyc.
Shares of Harley were marginally down at $37.49. Up to Monday's close, the stock had risen 10 percent this year, compared with an 11.4 percent increase in the S&P 500 index.
Harley-Davidson Inc moved into kids electric bikes on Tuesday with the purchase of California-based StaCyc Inc, tapping a new business outside its declining core market in classic motorcycles.
StaCyc's 'EDRIVE' bikes, which retail at around $650, are aimed at toddlers and kids, encouraging them to have fun outdoors as they learn to balance while getting a hang of biking.
The lightweight bikes have an aluminum frame and boast of three power modes and a 45 to 60 minutes charge time. A single charge delivers a cycle time between 30 and 60 minutes.
"The StaCyc electric two-wheelers will provide an entry point for the youngest riders," Harley said in a statement.
Harley's sales have declined in the United States as its core baby boomer audience ages and millennials are slow to purchases its motorcycles that can cost upwards of $28,000.
In January, the company said it expects to ship up to 222,000 motorcycles globally in 2019, the lowest number since 2010.
The company last year unveiled a plan to introduce cheaper, nimbler bikes to woo young riders, and plans to launch its first electric motorcycle without the traditional clutch and gear-shift controls by fall this year.
Harley aims to deliver "a full range of electric products for a vast audience," Senior Vice President of marketing and brand Heather Malenshek said.
The company did not disclose the price at which it bought StaCyc.
Shares of Harley were marginally down at $37.49. Up to Monday's close, the stock had risen 10 percent this year, compared with an 11.4 percent increase in the S&P 500 index.
He must have sold out for big $$.
The Shop
DeCal Works Huge Plastic Inventory of UFO and Polisport kits.
Luxon 4-Post Bar Mounts
$189.95 - $239.95
Sad to say it but the bike probably only had another couple of years before there were a bunch of Chinese knockoffs selling for $200. Not a terrible idea to cash out while it's hot.
They can't be stupid enough to kill it off, the kids market is HUGE
Makes me wonder though... Is Harley buying these electric companies with the intention of running them down so electric bikes don't take over the ICE? #tinfoilhats
During X Games hill climb back in January, HD announced their line of electric bikes:
https://youtu.be/lU5kt4atGPQ?start=323
Pit Row
I’m all for any company that gets that you have to build a customer base from the ground up. Get a kid on a bike early, and try to get them hooked into a two-wheeled lifestyle for life.
Me Me Me. Make the quick buck and fuck off for the rest of ones life. Like the corporate assholes that sold off practically every industry to China during the 70s and 80s.
At least HD is trying to think long term. One of the only companies that is actually expanding overseas,
trying to make money off other countries, instead of the other way around.
If his bikes had sold well enough to make HD money they would still be making them.
And that really pisses me off.
He was one of very few that had the chance to bring an American sport bike mainstream.
But no, he couldn't tame the engineer in him down.
Cannondale revisited times 4.
Post a reply to: Harley at it again