Who is the ‘coolest’ brand in MX today?

This is an interesting question. 

For me, an old dude, time and originality has its place in this. 

Look at brands that started waaay back…and the few of them that’re still “OG”…FMF…ProCircuit and one that’s not quite as old but still “original”…Troy Lee Designs. How about Scott? Still the same folks, aren’t they? 

Fox is still around…but, it’s not the same company. That’s not a judgement call. It’s just reality. Hell, Renen is closer to being “Fox” than the current Fox brand. But, again, that probably sounds like I’m bagging on Fox…but, I’m not. They’re a HUGE part of our sport. 
 

Red Bull, Monster, Rockstar…etc…those aren’t “MX” brands to me. I’m grateful for their sponsorship of our sport and others…hence, they’re “sponsors”. 

Can no one else like or dislike this? It’s perfect…

TLD and ONE Industries.

Yamaha makes full line of 2 and 4 stk. MX bikes. Support amateur to pro with the BLU CRU program. Have the BLU CRU Cup races for 65, 85 and 125 riders worldwide. The BLU CRU invitational races for all Yamaha riders at 4 prime tracks around the US!

Renen, made here, high quality, stylish, easy answer. 

Back in 2008 I would have said GoPro. I still love those little things!

Today, I'm going to say Enzo. Ross Maeda can tell some great stories! 😎 I'll also put up votes for TLD and Pro Circuit. 

Specialize in those little action boogers. Anything 8 and after are awesome.

Alpinestars

Monster Energy

Fasthouse for me!

Tusk than Rinaldi Tires 

MSR. Malcolm Smith is a legend in our sport and his products are very fairly priced for their quality.

I'm going with 100%

Pro Circuit

Troy Lee Designs

Alpinestars

Honorable mention: FXR

Skin Industries

It's worse than cool or uncool. Just kinda goofy and irrelevant. Like if someone mentioned a brand that socks used to come in back when you were a kid.

Coolest for nearly 50 years:

Had it then and have it now. 

Hopefully they’ll have a few more designs coming out. 

MOTO XXX - We are or we like to think we are pretty cool. We did some cool shiat that nobody else ever did. That gives us "cool" points! We're still around  

Wulfsport, Maier, or Super Seer 

JT, it's coming back man :-)

I still have my SKIN Industries hat from waaaaay back. Gotta be worth something now? 🤣

Is there a cooler combo than Red Bull, TLD, and Ducati? It's legitimately a selling point for me to go to a SX in person this year to see some Troy Lee hand painted Red Bull Ducatis up close.

Bring cool back to modern MX

The kids don’t say “cool” anymore…. I thinks it’s “Lit” now….

The logo itself screams cool , its literaly a factory of flying machines from So Cal, what is cooler than that ? 

Theoretically ? Engine Ice