Chipotle enter Formula 1, but why not SX?

philG
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2/16/2023 2:13pm
McG194 wrote:
The logo is tiny but I would imagine that there is some bang for the buck with the placement. Every time the driver gets out of...

The logo is tiny but I would imagine that there is some bang for the buck with the placement. Every time the driver gets out of the car or a close up of the cockpit it's right in your face. 

Chipotle probably already gets enough free publicity from SX because every rider talks about how often they go.   lol

That is a good point... Maybe I don't know enough about Formula 1 to really compare. It pops nicely against the white too. I just feel...

That is a good point... Maybe I don't know enough about Formula 1 to really compare. It pops nicely against the white too.

I just feel like a helmet wrap (for example) and the ability to give out gift cards to fans each week would be a better return.

You could run an MXGP team for what Red Bull spends on sandwiches. A proper one. 

Even with the budget caps, the money is insane, and so is the coverage.

It isnt about selling Chicken, its about the people who sell chicken, getting to take their people to the races, and eating canapes, and drinking expensive wine. 

Its all about ROI, and F1 is the ultimate, because its properly global, and attracts global businesses. 

Nobody is eating more Chicken because of that sticker, but people might buy a franchise off the back of it. 

 

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WTF_M8
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2/16/2023 2:14pm

"In January 2023, the company announced plans to hire 15,000 workers and expand to 7,000 locations, up from a previous goal of 6,000. This would double its footprint. At the time of the announcement, it had more than 100,000 employees. [63][64]"

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philG
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2/16/2023 2:16pm

On a related note, did you know that the spot in Nando's that is in between the front and back doors is called the Peri-Perinium.

philG
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2/16/2023 2:20pm
I think that the OnlyFans reference was only to show that  there is a lot of bang for the buck in mto sponsorship. And  that more...

I think that the OnlyFans reference was only to show that  there is a lot of bang for the buck in mto sponsorship. And  that more big brands might be open to a MX/SX sponsorship if they knew what the return on their investment was. Not that we should have more porn sites involved. 

I think its been talked about before already too, but OnlyFans has been trying to get away from the porn rep they have had. And chose Moto as one of the ways to advertise and rebrand. I've seen some Youtubers  that have had issues with Youtube and their type of content talking about doing onlyfans . And they were not porn  . 

 

I am amazed that moto has such a hard time on pulling in big non industry brands. Moto fans seem to love to support brands that help out moto teams. Look at how moto helped Monster grow.   There are so many brands that could get  great return on sponsoring some MX teams, riders ,or races .  Its more than just throwing a logo on the bike.  That's the easy part.  The pit activation, adds with the team,rider or race in them.  And making the fans aware of the involvement of the companies .   But I guess even with how dedicated and loyal  moto fans are , there are still so many fewer than some of the other motorsports or other  places  advertising money is spent.  

Magoofan wrote:
My response was not an attack toward Lewis....just a general statement that we don't need that type of crap advertising. We have a negative enough perception...

My response was not an attack toward Lewis....just a general statement that we don't need that type of crap advertising. We have a negative enough perception by the general public already.      Bottom line...there are little kids heavily involved in our sport.   

Onlyfans may be trying to "clean up" it's image, but it's already associated with porn.    Their money maker is women taking off their clothes....   It isn't going to change. 

 

Karnow wasn't even hiding what it was all about....

 

 

OMG SO NAUGHTY...grow up lmao. Keep it out of our "family sport"? I know you are old so you remember when Bud light and Camel were...

OMG SO NAUGHTY...grow up lmao.

Keep it out of our "family sport"? I know you are old so you remember when Bud light and Camel were major sponsors? BUT OMG how will alcohol and cigarette advertising effect the oh so many precious, impressionable children of our sport?

Such a ridiculous thought lol how about you let parents be parents and not worry about a company's branding effects someone elses child. 

Also, OF only lets registered accounts access its content. It's not like there are literally HUNDREDS of FREE porn sites already on the internet that are readily accessible to anyone with an internet connection. 

Please keep the thoughtless ultra conservative home value horseshit out of moto. 

There will come a time where some kid at Lorettas will be there on the $$ from Mom's OF earnings. 

3 years 

Stamp it. 

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1

The Shop

Mr Happy
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2/16/2023 2:21pm
dirtwalker wrote:
The rolling bill board comment reminded me of this. Sorry not really relevant to the conversation.   

The rolling bill board comment reminded me of this. Sorry not really relevant to the conversation. Smile

910CF5E9-5D8A-43E7-A115-42C5A58F0038.jpeg?VersionId=Zw69HGIsq5iAneJWhPtb4sG

 

Not the best example either as I think that's Kim Ashkenazi.

2
stillwelding
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2/16/2023 2:47pm
McG194 wrote:
The logo is tiny but I would imagine that there is some bang for the buck with the placement. Every time the driver gets out of...

The logo is tiny but I would imagine that there is some bang for the buck with the placement. Every time the driver gets out of the car or a close up of the cockpit it's right in your face. 

Chipotle probably already gets enough free publicity from SX because every rider talks about how often they go.   lol

That is a good point... Maybe I don't know enough about Formula 1 to really compare. It pops nicely against the white too. I just feel...

That is a good point... Maybe I don't know enough about Formula 1 to really compare. It pops nicely against the white too.

I just feel like a helmet wrap (for example) and the ability to give out gift cards to fans each week would be a better return.

Worldwide audience for Formula1, 445 million

Worldwide audience for Supercross, about 6 million

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1
2/16/2023 2:49pm
McG194 wrote:
The logo is tiny but I would imagine that there is some bang for the buck with the placement. Every time the driver gets out of...

The logo is tiny but I would imagine that there is some bang for the buck with the placement. Every time the driver gets out of the car or a close up of the cockpit it's right in your face. 

Chipotle probably already gets enough free publicity from SX because every rider talks about how often they go.   lol

That is a good point... Maybe I don't know enough about Formula 1 to really compare. It pops nicely against the white too. I just feel...

That is a good point... Maybe I don't know enough about Formula 1 to really compare. It pops nicely against the white too.

I just feel like a helmet wrap (for example) and the ability to give out gift cards to fans each week would be a better return.

Worldwide audience for Formula1, 445 million

Worldwide audience for Supercross, about 6 million

The cost to be involved in each sport reflects those numbers though.

I guess that figure isn't attractive to major companies, who have a substantial budget to spend.

2/16/2023 2:56pm
Crutcher wrote:

One of my best paying sponsors has a tiny logo on the team bikes. 
 

If you think logo size = dollar size, that ain’t it. 

Is your sponsor a personal sponsor doing you a favor or a business that believes it will increase its bottom line by being a sponsor? 

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2/16/2023 3:06pm
McG194 wrote:
The logo is tiny but I would imagine that there is some bang for the buck with the placement. Every time the driver gets out of...

The logo is tiny but I would imagine that there is some bang for the buck with the placement. Every time the driver gets out of the car or a close up of the cockpit it's right in your face. 

Chipotle probably already gets enough free publicity from SX because every rider talks about how often they go.   lol

That is a good point... Maybe I don't know enough about Formula 1 to really compare. It pops nicely against the white too. I just feel...

That is a good point... Maybe I don't know enough about Formula 1 to really compare. It pops nicely against the white too.

I just feel like a helmet wrap (for example) and the ability to give out gift cards to fans each week would be a better return.

There can often be a benefit to the sponsor beyond the logo being seen on the car.  Being able to use images of the car in Chipotle's own advertising being one big one. 

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2/16/2023 3:12pm

Lewis, tell them we will eat there at least once a week!😂  I still keep hoping for  them(big corps) to come and stay. Its smaller but loyal and cheaper. Home depot ktm would look so sweet and the merch would be cool. 

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DonM
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2/16/2023 4:05pm
That is a good point... Maybe I don't know enough about Formula 1 to really compare. It pops nicely against the white too. I just feel...

That is a good point... Maybe I don't know enough about Formula 1 to really compare. It pops nicely against the white too.

I just feel like a helmet wrap (for example) and the ability to give out gift cards to fans each week would be a better return.

Worldwide audience for Formula1, 445 million

Worldwide audience for Supercross, about 6 million

The cost to be involved in each sport reflects those numbers though. I guess that figure isn't attractive to major companies, who have a substantial budget...

The cost to be involved in each sport reflects those numbers though.

I guess that figure isn't attractive to major companies, who have a substantial budget to spend.

its because they aren't/can't even get in the door to even pitch the sponsorship package to them. 

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1911
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2/16/2023 7:15pm

JGR could not sell Supercross to sponsors. I do not seeing it changing. 

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FreshTopEnd
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2/16/2023 7:56pm Edited Date/Time 2/16/2023 7:57pm
The cost to be involved in each sport reflects those numbers though. I guess that figure isn't attractive to major companies, who have a substantial budget...

The cost to be involved in each sport reflects those numbers though.

I guess that figure isn't attractive to major companies, who have a substantial budget to spend.

The figure is only attractive if it pays off, which the person or entity seeking the money needs to prove to the person doling out the dollars. Just less or that it's peanuts compared to another sport isn't enough by itself.  But by all means someone should absolutely pursue a credible pitch.

2/16/2023 10:17pm

I just asked a source in that world and they said that is a multi-million dollar deal, probably around four to five.

Yikes.

Wow that's even more than I would have guessed. There's your answer then? 

I originally asked, "More than 500k?" I think I made myself look like a fool with that question, haha.

My family has an engineering company that makes parts (mostly select portions of parts) for 3 F1 teams. They get specs for a part or portion of a part and are not told any more than the bare minimum of info, most of the time they can try to guess, but ultimately have no idea what it's even a part of, or what team it's for (a famous american based non-f1 racing institution acts as the middle man). Prior to this my grandparents had an Indy Lights team, so i've been around the sport my whole life. 

For your reference, it's around a $750,000 minimum to sponsor HAAS and that is only to be listed as a sponsor in small print on press stuff. That does't get you any visibility at all on the driver or car. 

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Lightning78
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2/17/2023 2:48am

You guys do know that Chipotle is owned by McDonald's right?

Not since 2006 when they sold their share back to the founders. McDonalds wanted them to be a "Mexican" McDonalds with drive thrus and breakfast. Chipotle...

Not since 2006 when they sold their share back to the founders. McDonalds wanted them to be a "Mexican" McDonalds with drive thrus and breakfast. Chipotle said no. 

Wow ....I am wayyyy out of the loop 😂

1
2/17/2023 4:21am

You guys do know that Chipotle is owned by McDonald's right?

Not since 2006 when they sold their share back to the founders. McDonalds wanted them to be a "Mexican" McDonalds with drive thrus and breakfast. Chipotle...

Not since 2006 when they sold their share back to the founders. McDonalds wanted them to be a "Mexican" McDonalds with drive thrus and breakfast. Chipotle said no. 

Wow ....I am wayyyy out of the loop 😂

I feel like we have all learned something from this thread... Haha.

2/17/2023 4:39am
That is a good point... Maybe I don't know enough about Formula 1 to really compare. It pops nicely against the white too. I just feel...

That is a good point... Maybe I don't know enough about Formula 1 to really compare. It pops nicely against the white too.

I just feel like a helmet wrap (for example) and the ability to give out gift cards to fans each week would be a better return.

Worldwide audience for Formula1, 445 million

Worldwide audience for Supercross, about 6 million

The cost to be involved in each sport reflects those numbers though. I guess that figure isn't attractive to major companies, who have a substantial budget...

The cost to be involved in each sport reflects those numbers though.

I guess that figure isn't attractive to major companies, who have a substantial budget to spend.

I think all big companies are pouring their resources into SEO. When comparing F1 viewership to MX/SX viewership, you need to look at the potential returns for adverts being shown to those numbers. Once you have those figures, compare them to the return on investment for SEO. MX/SX is going to struggle massively in the future while competing against SEO. I think we'll see support in the form of a conveyor belt of smaller companies putting their names into as many places as possible, but once they're established, they'll move onto more profitable ventures.

2
chlodog
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2/17/2023 5:29am

What happens if big business starts pouring millions into sx/mx and it goes mainstream? Will I have to explain to everyone in the office what 4 atroke means? Will there be a halftime show? Will tickets  go  up to $500 a piece? Do we have to wear turtlenecks?  Do the group c guys become millionaires? Do we get to hear  the black national anthem before every race? Does the dumbgeon replace tik tok? Cheerleaders? Will there be more celebrities at the race?Will Webb fans set the bleachers on fire if tomac wins? Just wondering.....

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Magoofan
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2/17/2023 8:05am
chlodog wrote:
What happens if big business starts pouring millions into sx/mx and it goes mainstream? Will I have to explain to everyone in the office what 4...

What happens if big business starts pouring millions into sx/mx and it goes mainstream? Will I have to explain to everyone in the office what 4 atroke means? Will there be a halftime show? Will tickets  go  up to $500 a piece? Do we have to wear turtlenecks?  Do the group c guys become millionaires? Do we get to hear  the black national anthem before every race? Does the dumbgeon replace tik tok? Cheerleaders? Will there be more celebrities at the race?Will Webb fans set the bleachers on fire if tomac wins? Just wondering.....

I realize you're being a smart ass here....but you have touched on the problem with big money, it ruins everything.

NFL, NBA, MLB, NASCAR etc etc etc.....    all shit shows now. 


I'd rather we stay niche than become a whore to the almighty dollar.     

No chance of that happening....we haven't become mainstream in decades, we're just not a sport for the masses. 

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Sacko
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2/17/2023 12:15pm
Magoofan wrote:
My response was not an attack toward Lewis....just a general statement that we don't need that type of crap advertising. We have a negative enough perception...

My response was not an attack toward Lewis....just a general statement that we don't need that type of crap advertising. We have a negative enough perception by the general public already.      Bottom line...there are little kids heavily involved in our sport.   

Onlyfans may be trying to "clean up" it's image, but it's already associated with porn.    Their money maker is women taking off their clothes....   It isn't going to change. 

 

Karnow wasn't even hiding what it was all about....

 

 

OMG SO NAUGHTY...grow up lmao. Keep it out of our "family sport"? I know you are old so you remember when Bud light and Camel were...

OMG SO NAUGHTY...grow up lmao.

Keep it out of our "family sport"? I know you are old so you remember when Bud light and Camel were major sponsors? BUT OMG how will alcohol and cigarette advertising effect the oh so many precious, impressionable children of our sport?

Such a ridiculous thought lol how about you let parents be parents and not worry about a company's branding effects someone elses child. 

Also, OF only lets registered accounts access its content. It's not like there are literally HUNDREDS of FREE porn sites already on the internet that are readily accessible to anyone with an internet connection. 

Please keep the thoughtless ultra conservative home value horseshit out of moto. 

philG wrote:

There will come a time where some kid at Lorettas will be there on the $$ from Mom's OF earnings. 

3 years 

Stamp it. 

I'm fairly confident that's already happening...

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1
disbanded
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2/17/2023 12:43pm

I'm sponsoring an engine bolt for 100k

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Spergen
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2/17/2023 1:43pm
That is a good point... Maybe I don't know enough about Formula 1 to really compare. It pops nicely against the white too. I just feel...

That is a good point... Maybe I don't know enough about Formula 1 to really compare. It pops nicely against the white too.

I just feel like a helmet wrap (for example) and the ability to give out gift cards to fans each week would be a better return.

lostboy819 wrote:
You should go hit one or two F1 races and see what its all about, It can get expensive but it is worth the $$. I...

You should go hit one or two F1 races and see what its all about, It can get expensive but it is worth the $$. I would love to go to the Las Vegas race but will sit that one out but maybe Miami and Texas race I will go to again for sure. 

Have you looked into some of the other races around the globe?  Friend of mine goes 5 star for a week with really good package for the weekend.  Costs the same as a weekend at Silverstone with porpers seats and a generic hotel for 2 nights.

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Snoqualmie
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2/17/2023 2:18pm
Spergen wrote:
Have you looked into some of the other races around the globe?  Friend of mine goes 5 star for a week with really good package for...

Have you looked into some of the other races around the globe?  Friend of mine goes 5 star for a week with really good package for the weekend.  Costs the same as a weekend at Silverstone with porpers seats and a generic hotel for 2 nights.

I did this last November for the 2022 Abu Dhabi F1 GP. For me it was a Bucket List trip. It was a great -- though very expensive -- trip. I had a "Paddock Club" ticket so had front straight seats; a suite area filled with great food and wine; track tours; pit access. Very VIP treatment... Tons of memories. Saw so many of my F1 heroes like Jackie Stewart, Emerson Fitttipaldi, MikaH, Martin Brundle! plus all the current players. 

Was it worth it to fly 1/2 around the world? Yes. 

Screenshot 2023-02-17 at 3.15.37 PM

 

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Spergen
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2/17/2023 2:23pm Edited Date/Time 2/17/2023 2:28pm
Snoqualmie wrote:
I did this last November for the 2022 Abu Dhabi F1 GP. For me it was a Bucket List trip. It was a great -- though...

I did this last November for the 2022 Abu Dhabi F1 GP. For me it was a Bucket List trip. It was a great -- though very expensive -- trip. I had a "Paddock Club" ticket so had front straight seats; a suite area filled with great food and wine; track tours; pit access. Very VIP treatment... Tons of memories. Saw so many of my F1 heroes like Jackie Stewart, Emerson Fitttipaldi, MikaH, Martin Brundle! plus all the current players. 

Was it worth it to fly 1/2 around the world? Yes. 

Screenshot 2023-02-17 at 3.15.37 PM

 

Forget what ones he goes to but if there is a small break before the next race the normal team employee's can be found in bars etc all winding down after the weekend.   This is apparently his highlight to far flung races.  Westoners stick out like a sore thumb in some places and after a few beers very welcoming to starangers 😂

On a side note the vintage car races are worth a trip, well in the UK especially.  You would be surprised who you bump into at these events.  And to see WW2 fighter engine's being thrashed bolted into what looks like a child's pram is insane. 

731chopper
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2/17/2023 2:28pm Edited Date/Time 2/17/2023 2:35pm
philG wrote:
You could run an MXGP team for what Red Bull spends on sandwiches. A proper one.  Even with the budget caps, the money is insane, and...

You could run an MXGP team for what Red Bull spends on sandwiches. A proper one. 

Even with the budget caps, the money is insane, and so is the coverage.

It isnt about selling Chicken, its about the people who sell chicken, getting to take their people to the races, and eating canapes, and drinking expensive wine. 

Its all about ROI, and F1 is the ultimate, because its properly global, and attracts global businesses. 

Nobody is eating more Chicken because of that sticker, but people might buy a franchise off the back of it. 

 

A lot of what you're saying is valid but Chipotle isn't franchised so nobody is buying a franchise from that sticker either.

I'm not claiming to have a lot of experience in this or insider knowledge to sponsorships inside of moto but I do have a tiny bit of experience in companies wanting to be part of what they deem to be "cool shit" to offer corporate experiences and associations. It isn't all about spend X on sponsorship to sell Y. In a lot of motorsport, yes even F1, those numbers actually don't always make sense. There is an intangible involved that can't be plotted on a spreadsheet. A lot of companies involved are spending that money because a decision maker likes it - plain and simple.

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1
2/17/2023 2:40pm
That is a good point... Maybe I don't know enough about Formula 1 to really compare. It pops nicely against the white too. I just feel...

That is a good point... Maybe I don't know enough about Formula 1 to really compare. It pops nicely against the white too.

I just feel like a helmet wrap (for example) and the ability to give out gift cards to fans each week would be a better return.

lostboy819 wrote:
You should go hit one or two F1 races and see what its all about, It can get expensive but it is worth the $$. I...

You should go hit one or two F1 races and see what its all about, It can get expensive but it is worth the $$. I would love to go to the Las Vegas race but will sit that one out but maybe Miami and Texas race I will go to again for sure. 

Spergen wrote:
Have you looked into some of the other races around the globe?  Friend of mine goes 5 star for a week with really good package for...

Have you looked into some of the other races around the globe?  Friend of mine goes 5 star for a week with really good package for the weekend.  Costs the same as a weekend at Silverstone with porpers seats and a generic hotel for 2 nights.

I want to hit Singapore next but may try Abu Dhabi after reading Snoqualmie's Paddock club post, sounds like a great time. Cool

2
731chopper
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2/17/2023 2:41pm Edited Date/Time 2/17/2023 2:42pm
Snoqualmie wrote:
I did this last November for the 2022 Abu Dhabi F1 GP. For me it was a Bucket List trip. It was a great -- though...

I did this last November for the 2022 Abu Dhabi F1 GP. For me it was a Bucket List trip. It was a great -- though very expensive -- trip. I had a "Paddock Club" ticket so had front straight seats; a suite area filled with great food and wine; track tours; pit access. Very VIP treatment... Tons of memories. Saw so many of my F1 heroes like Jackie Stewart, Emerson Fitttipaldi, MikaH, Martin Brundle! plus all the current players. 

Was it worth it to fly 1/2 around the world? Yes. 

Screenshot 2023-02-17 at 3.15.37 PM

 

That's cool. I bought passes in the Sports Illustrated suite at COTA this past year for a business function and got to see Jackie Stewart among others. Being up close and personal with Jackie was the coolest part to me. I've never been in a F1 paddock but that sounds awesome! 

 

I've only been to a few F1 races but one was Monza and that was quite the experience. The Italian F1 fans are CRAZY!

2
JMed651
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2/18/2023 6:58am

I feel like we have all learned something from this thread... Haha.

I’ve learned that I read your posts and hear your voice like you’re saying it which is creepy. 

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1
2/18/2023 7:33am

I feel like we have all learned something from this thread... Haha.

JMed651 wrote:

I’ve learned that I read your posts and hear your voice like you’re saying it which is creepy. 

Creepy and super annoying, I would imagine. Haha!

1
Sandusky26
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2/18/2023 8:21am
BobPA wrote:

On an unrelated note, I find Chipotle to be extremely overrated. I have had it three times and was underwhelmed every single time. 

Fighting words.

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