Alcohol and Tobacco Sponsors

eThug
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37
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10/30/2011
Location
San Antonio, TX, USA
Edited Date/Time 1/26/2012 7:46pm
So..if/when the energy drinks bail on us. Will Alcohol and Tobacco sponsors make a comeback?

I think theres some rules written by the AMA saying its a no-no but...Jagemeister sponsored some KTM team or still does apparently.

I dont smoke and seldom drink but i think we should let them sponsor MX and SX.

The fans still drink at the races..and still smoke bogs' too.

Discuss




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Diener
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14
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8/16/2009
Location
Saint Paul, MN, USA
10/31/2011 9:23pm
i drink a lot and would love to see some PBR yamahas!
GuyB
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35722
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Aliso Viejo, CA, USA
10/31/2011 9:29pm Edited Date/Time 10/31/2011 9:30pm
Discuss? 35 posts was a long enough experiment.
EvanR127
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Huntington Beach, CA, USA
10/31/2011 9:30pm
IMO smoking no but beer ads would be cool!
Jake-247
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Queensland, AU
10/31/2011 9:33pm
The Australian factory Honda team has had alcohol sponsors the last few years; Woodstock, Cougar Bourbon and now Carlton Dry.

But they did get in a little bit of trouble with one of the team riders being under 18 and promoting alcohol.

The Shop

NeWskoolmxer
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Central, OH, USA
10/31/2011 9:44pm
I can see it now, Metal Mulisha Wild turkey Marlboro Honda. Black plastics BRO
mattmatt300
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Rockmart, GA, USA
10/31/2011 9:44pm
i dont understand why the AMA would want to restrict sponsorship. who else will step up when the energy drinks bail?
Mod Killer
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Worldwide, CA, USA
10/31/2011 10:13pm
i dont understand the restrictions in sponsorship either.

complete hypocrites when considering fast food and energy drinks are seemingly ok.

and once again, the very nature of the sport is far more dangerous than alcohol or tabacco. reminds me of the PED debate.



and anyone with any marketing savy knows that advertising doesnt create cigarette smokers or drinkers, its only effective at converting current smokers/drinkers to the respective brand being advertised.
GuyB
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Aliso Viejo, CA, USA
10/31/2011 10:20pm
Tobacco sponsorship restrictions fall under FDA rules. You know, like when Winston disappeared as the sponsor of the NHRA, and NASCAR.
10/31/2011 10:30pm
Mod Killer wrote:
i dont understand the restrictions in sponsorship either. complete hypocrites when considering fast food and energy drinks are seemingly ok. and once again, the very nature...
i dont understand the restrictions in sponsorship either.

complete hypocrites when considering fast food and energy drinks are seemingly ok.

and once again, the very nature of the sport is far more dangerous than alcohol or tabacco. reminds me of the PED debate.



and anyone with any marketing savy knows that advertising doesnt create cigarette smokers or drinkers, its only effective at converting current smokers/drinkers to the respective brand being advertised.
Yea, but the Skoal Tent took things just a little bit father than advertising at the races. They used the T&A to get you in the tent, played a few games, gave out some prizes but they also sent you out the door with free samples of their product. They were very proactive at trying to create users. Which is their business but still.
kyle450rider
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Location
Jenks, America, OK, USA
11/1/2011 4:10am
I don't think it should be an issue. If they want to sponsor our sport more power to them. If all the energy drink money suddenly vanished and the AMA had no money to run I'm sure they would change the policy real quick.
carlosmacho
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Lost Wages, NV, USA
11/1/2011 4:44am Edited Date/Time 11/1/2011 4:47am
Fortunately Energy drinks are not going away, do you see starbucks going away? Older people use coffee to satisfy their addiction, younger people find energy drinks taste better with a lot more sugar and with better marketing and introduction of vitamins, it even sounds healthier.

But who knows, the liberals are trying to pound McDonalds and other fast foods, wanting to tax them because they are not good for us. Energy drinks are actually worse so you never know.

Smoking will never come back at least in the current for, perhaps the nicotine vapor cigs might be ok but again I think that is ATF/FDA.
TX24
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San Antonio, TX, USA
11/1/2011 5:45am
I can't understand why SX/MX can't attract brands like Snickers, Tide, ect.
SteveS
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USA
11/1/2011 6:36am
TX24 wrote:
I can't understand why SX/MX can't attract brands like Snickers, Tide, ect.
It all comes down to marketing-talk, like "positioning" and "market segment". MX/SX is positioned as an "extreme" brand, so it will not see "mainstream", "housewife", or "children's" marketing dollars.
ga_pike
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Valdosta, GA, USA
11/1/2011 7:00am
TX24 wrote:
I can't understand why SX/MX can't attract brands like Snickers, Tide, ect.
SteveS wrote:
It all comes down to marketing-talk, like "positioning" and "market segment". MX/SX is positioned as an "extreme" brand, so it will not see "mainstream", "housewife", or...
It all comes down to marketing-talk, like "positioning" and "market segment". MX/SX is positioned as an "extreme" brand, so it will not see "mainstream", "housewife", or "children's" marketing dollars.
Surf had a pretty decent run with Jeff Glass... and he wasn't a huge name. But "everyone" in the sport bought Surf thanks to him. I would think with the growing popularity, you might see more mainstream brands looking to jump into sponsorship. In this economy, it may be that they don't want to jump in full blast and take the "risk" but who knows? Maybe nobody has approached them with the right opportunity? Plus, our market is small compared to the likes of NASCAR... you already see sponsors backing away from NASCAR, so what's the real benefit of sponsoring MX/SX to them in the long run?
nc_mx_kid
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Team Charlotte Motorsports, NC, USA
11/1/2011 7:19am
money is money
mattmatt300
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Rockmart, GA, USA
11/1/2011 7:32am
TX24 wrote:
I can't understand why SX/MX can't attract brands like Snickers, Tide, ect.
the logos on mx bikes arent big eough.
njracer46
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USA
11/1/2011 8:53am
Would be cool, not like these pure sugar "energy" drinks are much better for you..

If this team was still around I would be a huge supporter. Anyone remember that ez wider yamaha team? Surprised emig didn't ride for them. Think I have a poster still floating around somewhere
SteveS
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USA
11/1/2011 9:28am
TX24 wrote:
I can't understand why SX/MX can't attract brands like Snickers, Tide, ect.
SteveS wrote:
It all comes down to marketing-talk, like "positioning" and "market segment". MX/SX is positioned as an "extreme" brand, so it will not see "mainstream", "housewife", or...
It all comes down to marketing-talk, like "positioning" and "market segment". MX/SX is positioned as an "extreme" brand, so it will not see "mainstream", "housewife", or "children's" marketing dollars.
ga_pike wrote:
Surf had a pretty decent run with Jeff Glass... and he wasn't a huge name. But "everyone" in the sport bought Surf thanks to him. I...
Surf had a pretty decent run with Jeff Glass... and he wasn't a huge name. But "everyone" in the sport bought Surf thanks to him. I would think with the growing popularity, you might see more mainstream brands looking to jump into sponsorship. In this economy, it may be that they don't want to jump in full blast and take the "risk" but who knows? Maybe nobody has approached them with the right opportunity? Plus, our market is small compared to the likes of NASCAR... you already see sponsors backing away from NASCAR, so what's the real benefit of sponsoring MX/SX to them in the long run?
You'd think a detergent maker would be able to leverage MX and washing mud and dirt out of gear (which detergent will get this red Oklahoma dirt out of this white gear with cold water gentle cycle?) and market in the sport, but I really think their brand managers see Monster girls, Rockstar girls, lasers, smoke, and loud deep Monster-truck announcers, and say, "No, our housewife demographic won't go for that."
MX752
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USA
11/1/2011 9:47am
Jägermeister KTM lasted a few years untill Red Bull Stepped back in.
Chris O'Neal
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Essex, CT, USA
11/1/2011 10:53am
I can understand banning cigs as a sponsor but why alcohol? I'd love to be sponsored by Coors light and Jager! Woohoo
Outsider
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Huntington Beach, CA, USA
11/1/2011 11:13am
I think the AAOS would make a great mx sponsor.
Motodrew295
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Kennewick, WA, USA
11/1/2011 11:30am


This would be awesome to see in the AMA series
njracer46
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11/1/2011 1:53pm
boom



i remember getting this and a key chain from this national a long time ago. i just remember my dad saying, " you probally shouldn't show your mother that." haha i had no idea at the time. if they made these graphics now i'd have a pair on my bike right meow
stangkag
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Maybell, CO, USA
11/2/2011 7:19am
THIS X2... So go to your local store right now and buy a Monster Smile
RaceFace
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USA
11/2/2011 7:28am
GuyB wrote:
Tobacco sponsorship restrictions fall under FDA rules. You know, like when Winston disappeared as the sponsor of the NHRA, and NASCAR.
You have to say this louder and with more emphasis. Seems most don't understand this is the case.

The government has banned tobacco from sponsoring any sporting events of any kind in any manner. Tobacco companies also are not permitted to advertise on TV. Anyone seen a tobacco company advertising on TV lately?
nickm
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CA
11/2/2011 10:36am
GuyB wrote:
Tobacco sponsorship restrictions fall under FDA rules. You know, like when Winston disappeared as the sponsor of the NHRA, and NASCAR.
RaceFace wrote:
You have to say this louder and with more emphasis. Seems most don't understand this is the case. The government has banned tobacco from sponsoring any...
You have to say this louder and with more emphasis. Seems most don't understand this is the case.

The government has banned tobacco from sponsoring any sporting events of any kind in any manner. Tobacco companies also are not permitted to advertise on TV. Anyone seen a tobacco company advertising on TV lately?
THIS^^^^^
Big Tex27
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11/2/2011 12:02pm
copenhagen Yamaha!!!
mx216
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Portland, OR, USA
11/2/2011 1:46pm
TX24 wrote:
I can't understand why SX/MX can't attract brands like Snickers, Tide, ect.
You would think with all the dirty moto gear out there a laundry detergent company would be all over it lol. I can tell you though, my parents own an appliance store and we get samples all the time and some definitely work better than others. But to the point i think motocross and laundry detergent would go hand in hand.
englishman
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England, GB
11/2/2011 1:48pm
TX24 wrote:
I can't understand why SX/MX can't attract brands like Snickers, Tide, ect.
mx216 wrote:
You would think with all the dirty moto gear out there a laundry detergent company would be all over it lol. I can tell you though...
You would think with all the dirty moto gear out there a laundry detergent company would be all over it lol. I can tell you though, my parents own an appliance store and we get samples all the time and some definitely work better than others. But to the point i think motocross and laundry detergent would go hand in hand.
Guess you guys don't remember Jeff Glass circa 1990 ?

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