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8/16/2006
Location
Merritt Island, FL
US
Edited Date/Time
12/14/2021 3:42am
Suzuki Set For Restructure
The following is from Suzuki Motor of America…
Executing a comprehensive plan to build a strong foundation for the future, Suzuki Motor of America, Inc. has announced it will restructure its operations in the United States. This new direction will reorganize the Suzuki Motorcycle/ATV and Marine Divisions into two separate companies set to begin operations on April 1, 2021. This new organization is designed to give both new companies the best opportunity to optimize their success in their respective industries.
Suzuki Motor USA, LLC. will be headquartered in Brea, California, Suzuki’s corporate home in the United States since 1981. Suzuki Marine USA, LLC. will be based in Tampa, Florida in the heart of the marine business in North America. Suzuki first entered the United States in 1963 and was originally based in Santa Ana, California before moving to its landmark, Pagoda-inspired building in Santa Fe Springs, California.
Satoshi Uchida will serve as Chairman and Masami Haga will serve as President of the new motorcycle/ATV company. Masahiro Yamamoto will serve as President of the new marine company. “Both the Motorcycle/ATV and Marine Divisions are enjoying solid success in their respective businesses,” said Uchida. “As we proceed in reorganizing into two separate companies, we look forward to the Suzuki brand continuing to thrive in the United States.”
The primary goal of this reorganization is to strengthen each business. Key objectives are to achieve greater efficiencies, speed up decision-making, and position each company for increased sales and growth in the United States.
The location of Suzuki Marine USA, LLC. in Tampa was strategically chosen to expand Suzuki’s business, improve collaboration within the marine industry, and strengthen its relationship with boat builders, dealers, and vendors. The Gulf Coast location also provides convenient access to Suzuki’s new Marine Technical Center opened in Panama City, Florida in June, 2020.
The following is from Suzuki Motor of America…
Executing a comprehensive plan to build a strong foundation for the future, Suzuki Motor of America, Inc. has announced it will restructure its operations in the United States. This new direction will reorganize the Suzuki Motorcycle/ATV and Marine Divisions into two separate companies set to begin operations on April 1, 2021. This new organization is designed to give both new companies the best opportunity to optimize their success in their respective industries.
Suzuki Motor USA, LLC. will be headquartered in Brea, California, Suzuki’s corporate home in the United States since 1981. Suzuki Marine USA, LLC. will be based in Tampa, Florida in the heart of the marine business in North America. Suzuki first entered the United States in 1963 and was originally based in Santa Ana, California before moving to its landmark, Pagoda-inspired building in Santa Fe Springs, California.
Satoshi Uchida will serve as Chairman and Masami Haga will serve as President of the new motorcycle/ATV company. Masahiro Yamamoto will serve as President of the new marine company. “Both the Motorcycle/ATV and Marine Divisions are enjoying solid success in their respective businesses,” said Uchida. “As we proceed in reorganizing into two separate companies, we look forward to the Suzuki brand continuing to thrive in the United States.”
The primary goal of this reorganization is to strengthen each business. Key objectives are to achieve greater efficiencies, speed up decision-making, and position each company for increased sales and growth in the United States.
The location of Suzuki Marine USA, LLC. in Tampa was strategically chosen to expand Suzuki’s business, improve collaboration within the marine industry, and strengthen its relationship with boat builders, dealers, and vendors. The Gulf Coast location also provides convenient access to Suzuki’s new Marine Technical Center opened in Panama City, Florida in June, 2020.
Or has the Marine Division always been somewhere else?
This sounds similar to the re-structuring Kawasaki announced recently.
The Shop
We'll know in the next 6-8 months.
And i feel Yamamoto, he would better be served leading the Moto side than Marine?
Delete Kick-starter & it's internals.
Voila...
They could make a Rt side case with no kick-start area...
That bikes "extra-weight" is a non-issue on the track or trail. Been there, done that.
Besides, they could make a few easy changes to all that cumbersome hardware/brackets/fasteners under the tank-area and save some weight. Put a lighter exhaust system on it...by simply using some of the materials like they do on the GSXR...
Well. anyways, my point is this: It's an EXCELLENT bike for Track and Trail. Get an E-Start on there and make a few slight changes and it's gonna do Suzuki well. Myself, I'd add an IMS tank for those off-road days, a pipe with S/A ability, Skid-plate...and I'd be happy with my Do-All-Dirt-Bike.
Pit Row
This move is more about cutting the (motorcycle) albatross from around the marine division's neck than anything else, I would guess. However, naysayers about the motorcycle division should take note that there is an all-new motorcycle company, too - it's not SMAI anymore, but SMUSA. That alone should indicate that they aren't planning to close motorcycle operations anytime soon.
You guys need to realize the bikes have been updated plenty.
I know you're one of the 2 or 3 fanboys on this forum, well, 4 if you include the fictional character TYLER, but even you have to look at the totality of the situation and see the writing on the wall.
Just because our state is Hell-bent on killing all business in a 1,000-mile radius doesn't mean that you cannot do business here. You just have to have the right combination of factors.
You are correct that Suzuki in America is completely at the mercy of SMC in Japan. Those are the guys who are responsible for the development or non-development of MX motorcycles. The "R&D" department in the USA only serves to send Japan suggested settings for the North American market. (And they don't exist anymore, anyway.)
https://www.marketwatch.com/story/this-is-the-least-tax-friendly-state-…
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