FMF Kawasaki Monster

YAKMX
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YAKMX 5/7/2011 7:32am
5/7/2011 7:32am
PC wrote:
Red Bull n' vodka
Rockstar n' vodka
Monster n' vodka
FMF n' vodka !?!?
vodka n' vodka .....cha ching
bobby397 wrote:
FMF and Vodka, Let's call it the "Fat Boy"
Make it a double and call it a Gnarly.
slowvet
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slowvet 5/7/2011 7:47am
5/7/2011 7:47am
GHOPPER wrote:
Im thinking alot of you two stroke lovers didnt do much racing. I have bad memories of being stuck in the middle of 40 smoking bikes...
Im thinking alot of you two stroke lovers didnt do much racing. I have bad memories of being stuck in the middle of 40 smoking bikes trying to get through a little gate so they can get their 3 laps of practice in and feeling sick from all the smoke. Or sitting at the starting gate next to some guy who couldnt get his mixture right and his smoke blowing right at me as Im trying to hold my breath hoping they hurry and turn the 15sec board. Its not a problem anymore.
I forgot about that part.
Cody24
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Cody24 5/7/2011 9:04am
5/7/2011 9:04am
Sure was hilarious when RV thanked Pro Circuit on the podium.
jeffro503
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jeffro503 5/7/2011 9:39am
5/7/2011 9:39am
They sent a case of the new "FMF Power bomb " drinks over to the Iraq war........it taste great , and it will level a house! Word on the street is......the power bomb drink is what did Osama in!

The Shop

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Mini Elsinore
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Mini Elsinore 5/7/2011 10:24am
5/7/2011 10:24am
FMF Energy Drink? The long and winding road that is/was the No Fear brand comes immediately to mind......
bearded clam
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bearded clam 5/7/2011 10:36am
5/7/2011 10:36am
ehr400 wrote:
Sounds like this a brainchild idea of his goofy ass kid Emler Jr. and his retarded attention whoring friend Malcom Non- McClassey. What is funny is...
Sounds like this a brainchild idea of his goofy ass kid Emler Jr. and his retarded attention whoring friend Malcom Non- McClassey.

What is funny is that weren't these two guys tight with Sepkovic at Monster for quite a while? I thought I remembered seeing some time ago them getting pictures taken and doing mx related stuff together.
Lil d is a really nice guy...you obviously have never met him!
Bauer
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Bauer 5/7/2011 11:04am
5/7/2011 11:04am
ehr400 wrote:
Sounds like this a brainchild idea of his goofy ass kid Emler Jr. and his retarded attention whoring friend Malcom Non- McClassey. What is funny is...
Sounds like this a brainchild idea of his goofy ass kid Emler Jr. and his retarded attention whoring friend Malcom Non- McClassey.

What is funny is that weren't these two guys tight with Sepkovic at Monster for quite a while? I thought I remembered seeing some time ago them getting pictures taken and doing mx related stuff together.
"Goofy ass kid"? This sounds like it was written by a jealous hater who is stuck living his shitty life in nowheresville, looking at pictures of people that have something going on and wishing he was them. You obviously don't know Lil' D, because Donny is about as cool as it gets...just a super nice guy who is living the dream. His dad worked his ass off building that company and still can be found in the dyno room just about any given workday, or night, trying to squeeze more ponies for his customers. He's also a no-nonsense businessman and would fire his kid in a heartbeat if he thought that he wasn't doing his job well.

The fact is that FMF is one of the most recognizable logos in the sport and they would be foolish not to capitalize on that. How much more market share of the pipe market do you think they can get? They already are by far the leader and there's no reason to think that not having their pipe on factory Kawi's bikes will change that.

Counter that with the possibility of doing well in the energy drink field, which is still growing and in which they currently have zero market share. Oh yeah, energy drinks aren't a niche product, like aftermarket pipes are. The La Jolla Group, who is no doubt behind this new venture, is one of the best of the best at marketing and wouldn't put Emler into a loser deal.

You are so quick to badmouth a couple of guys you don't know, based on jealousy and because you saw them in a pic with Scott Sepkovic one time? Just about everyone in the industry has had pics taken with Scott at one time or another, big deal. Also, did you know that DC and Sepkovic are old buddies from way back when Scott lived in PA? You gonna talk smack about Coombs now?

Sometimes you assholes need to think before you write...
burnside
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burnside 5/7/2011 12:18pm
5/7/2011 12:18pm
Spotted this via Transworlds Twitter.. is this a wee kick in the teeth? Big, bold proud PRO CIRCUIT sticker in bright, Monster Energy green! haah http://yfrog.com/h3pvzxgj
mxb2
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mxb2 5/7/2011 12:21pm
5/7/2011 12:21pm
ehr400 wrote:
Sounds like this a brainchild idea of his goofy ass kid Emler Jr. and his retarded attention whoring friend Malcom Non- McClassey. What is funny is...
Sounds like this a brainchild idea of his goofy ass kid Emler Jr. and his retarded attention whoring friend Malcom Non- McClassey.

What is funny is that weren't these two guys tight with Sepkovic at Monster for quite a while? I thought I remembered seeing some time ago them getting pictures taken and doing mx related stuff together.
Bauer wrote:
"Goofy ass kid"? This sounds like it was written by a jealous hater who is stuck living his shitty life in nowheresville, looking at pictures of...
"Goofy ass kid"? This sounds like it was written by a jealous hater who is stuck living his shitty life in nowheresville, looking at pictures of people that have something going on and wishing he was them. You obviously don't know Lil' D, because Donny is about as cool as it gets...just a super nice guy who is living the dream. His dad worked his ass off building that company and still can be found in the dyno room just about any given workday, or night, trying to squeeze more ponies for his customers. He's also a no-nonsense businessman and would fire his kid in a heartbeat if he thought that he wasn't doing his job well.

The fact is that FMF is one of the most recognizable logos in the sport and they would be foolish not to capitalize on that. How much more market share of the pipe market do you think they can get? They already are by far the leader and there's no reason to think that not having their pipe on factory Kawi's bikes will change that.

Counter that with the possibility of doing well in the energy drink field, which is still growing and in which they currently have zero market share. Oh yeah, energy drinks aren't a niche product, like aftermarket pipes are. The La Jolla Group, who is no doubt behind this new venture, is one of the best of the best at marketing and wouldn't put Emler into a loser deal.

You are so quick to badmouth a couple of guys you don't know, based on jealousy and because you saw them in a pic with Scott Sepkovic one time? Just about everyone in the industry has had pics taken with Scott at one time or another, big deal. Also, did you know that DC and Sepkovic are old buddies from way back when Scott lived in PA? You gonna talk smack about Coombs now?

Sometimes you assholes need to think before you write...
Whats up LIL D? LOL.
MelonFan123
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MelonFan123 5/7/2011 12:26pm
5/7/2011 12:26pm
Bauer pretty much hit the nail on the head. ehr400 did some major ASSuming and he's far from the truth. Also, Malcolm has nothing to do with the new drink, he's busy building his own brand.

this isn't Donny Sr or Jr thinking they will just slap their logo on a can and it will magically sell. There are some very successfull people (non MX) behind the energy drink who know what they are doing.

yes, maybe they will lose some sponsorhips or other relationships on the "pipe only" side, like with factory kawasaki...but no one has mentioned the new possibilities of sponsorship on a more major level that the drink side may now bring to the table. Along with the new clothing deal, i think they are making some big moves. time will tell.
4mxonly
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4mxonly 5/7/2011 1:23pm
5/7/2011 1:23pm Edited Date/Time 5/7/2011 1:25pm
Bauer wrote:
"Goofy ass kid"? This sounds like it was written by a jealous hater who is stuck living his shitty life in nowheresville, looking at pictures of...
"Goofy ass kid"? This sounds like it was written by a jealous hater who is stuck living his shitty life in nowheresville, looking at pictures of people that have something going on and wishing he was them. You obviously don't know Lil' D, because Donny is about as cool as it gets...just a super nice guy who is living the dream. His dad worked his ass off building that company and still can be found in the dyno room just about any given workday, or night, trying to squeeze more ponies for his customers. He's also a no-nonsense businessman and would fire his kid in a heartbeat if he thought that he wasn't doing his job well.

The fact is that FMF is one of the most recognizable logos in the sport and they would be foolish not to capitalize on that. How much more market share of the pipe market do you think they can get? They already are by far the leader and there's no reason to think that not having their pipe on factory Kawi's bikes will change that.

Counter that with the possibility of doing well in the energy drink field, which is still growing and in which they currently have zero market share. Oh yeah, energy drinks aren't a niche product, like aftermarket pipes are. The La Jolla Group, who is no doubt behind this new venture, is one of the best of the best at marketing and wouldn't put Emler into a loser deal.

You are so quick to badmouth a couple of guys you don't know, based on jealousy and because you saw them in a pic with Scott Sepkovic one time? Just about everyone in the industry has had pics taken with Scott at one time or another, big deal. Also, did you know that DC and Sepkovic are old buddies from way back when Scott lived in PA? You gonna talk smack about Coombs now?

Sometimes you assholes need to think before you write...
A big part of building/maintaining brand image and recognition is also protecting it. Obviously the deal wasn't just some pipe dream that Lil D materialized in a matter of moments, that much we can reasonably expect. I'm sure it was a big decision with a lot of thought and time behind it. With that said, it was still a stupid move IMHO.

Yes the energy drink market is big, but it is also flooded with thousands of no name's that want the same thing that FMF wants--a piece of the pie. However, the problem is that there is a lot more to selling a product than just branding. My guess is, a sales savvy opportunist in the beverage industry convinced the Elmers that their branding would have a great spill-over effect (pardon the pun) and sell with their image on a can. Unfortunately, most of us already know that you need distribution before you're going to see any reasonable returns (especially on a licensing deal), and the big 3 already have a dominant hold on that aspect of the beverage market. Even if you had a great sales force who will go door-to-door, very few bars, grocery, or c-stores will carry their stuff because they already know what sells--the big 3.
adamdf
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adamdf 5/7/2011 2:09pm
5/7/2011 2:09pm
Mstock wrote:
The beauty of marketing is its not the logo or sponsor mention. More people know it's a FMF pipe/silencer today than if they left the logos...
The beauty of marketing is its not the logo or sponsor mention. More people know it's a FMF pipe/silencer today than if they left the logos on. And FMF feel the power energy drink got tons of free advertising for the launch of the new product.
4mxonly wrote:
But from a marketing standpoint, the prospective energy drink won't have much sustainability. I mean, I get it that mx/sx is a market full of energy...
But from a marketing standpoint, the prospective energy drink won't have much sustainability. I mean, I get it that mx/sx is a market full of energy drink consumers, and that there is some potential for cross marketing the FMF energy brand and taking a chunk (be it very small) of a lucrative market, BUT I'm not so sure that FMF will carry much credence as a pipe brand making (i.e. branding) an energy drink--those categories are universes apart as far as I'm concerned. I like that they're a company trying to diversify, but that is a brand extension that is way WAY out in left field... and wouldn't you know it, they just inadvertently screwed themselves by going up against a category giant as part of a category-exclusive clause on a factory team. So in other words, a deal that would have positioned them to increase their share as a leader in the pipe market just got crushed by a move that will make them a minor (almost non-existent) player in the energy drink market that is already riddled with thousands of no-name brands--not smart.
Well said..

I've been around moto since i was a kid, but i've learned a lot over the last few years that moto is SO FAR out of the main stream its not funny, i would have thought FMF would have a broader business outlook than that. If they think regular teenagers and twenty something year old kids know what FMF is, or even what motocross really is (and not just guys doing backflips), they are so wrong. While i think the idea of an FMF energy drink is cool, and id totally buy it (because i'm moto all the way), i'm still shocked at this attempt.
purpleNurple
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purpleNurple 5/7/2011 3:03pm
5/7/2011 3:03pm
PC wrote:
Red Bull n' vodka
Rockstar n' vodka
Monster n' vodka
FMF n' vodka !?!?
vodka n' vodka .....cha ching
bobby397 wrote:
FMF and Vodka, Let's call it the "Fat Boy"
Put it in a shaker and shake it four times and you have a Mega Bombed
bigborefan
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bigborefan 5/7/2011 3:44pm
5/7/2011 3:44pm
No one knows who FOX or ASTARs are either, but their logos are everywhere. They sell it at the mall all day long.
MXMattii
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MXMattii 5/7/2011 5:50pm
5/7/2011 5:50pm
MXMattii wrote:
IF TRUE ... FAIL Mike Fisher
FAIL Mike Fisher
FAIL Mike Fisher
EPIC FAIL Mike Fisher
EPIC FAIL Mike Fisher

FMF instead of Pro Circuit
Weimer instead of C. Pourcel

FAIL ON BOTH!!

WIN Mitch Payton - WIN Pro Circuit - WIN Motoconcepts - WIN David Vuillemin - Win Pourcel
FAIL Mike Fisher - FAIL Mike Fisher - FAIL Mike Fisher - FAIL Mike Fisher - FAIL Mike Fisher

Chili
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Chili 5/8/2011 7:11am
5/8/2011 7:11am
ehr400 wrote:
Sounds like this a brainchild idea of his goofy ass kid Emler Jr. and his retarded attention whoring friend Malcom Non- McClassey. What is funny is...
Sounds like this a brainchild idea of his goofy ass kid Emler Jr. and his retarded attention whoring friend Malcom Non- McClassey.

What is funny is that weren't these two guys tight with Sepkovic at Monster for quite a while? I thought I remembered seeing some time ago them getting pictures taken and doing mx related stuff together.
Bauer wrote:
"Goofy ass kid"? This sounds like it was written by a jealous hater who is stuck living his shitty life in nowheresville, looking at pictures of...
"Goofy ass kid"? This sounds like it was written by a jealous hater who is stuck living his shitty life in nowheresville, looking at pictures of people that have something going on and wishing he was them. You obviously don't know Lil' D, because Donny is about as cool as it gets...just a super nice guy who is living the dream. His dad worked his ass off building that company and still can be found in the dyno room just about any given workday, or night, trying to squeeze more ponies for his customers. He's also a no-nonsense businessman and would fire his kid in a heartbeat if he thought that he wasn't doing his job well.

The fact is that FMF is one of the most recognizable logos in the sport and they would be foolish not to capitalize on that. How much more market share of the pipe market do you think they can get? They already are by far the leader and there's no reason to think that not having their pipe on factory Kawi's bikes will change that.

Counter that with the possibility of doing well in the energy drink field, which is still growing and in which they currently have zero market share. Oh yeah, energy drinks aren't a niche product, like aftermarket pipes are. The La Jolla Group, who is no doubt behind this new venture, is one of the best of the best at marketing and wouldn't put Emler into a loser deal.

You are so quick to badmouth a couple of guys you don't know, based on jealousy and because you saw them in a pic with Scott Sepkovic one time? Just about everyone in the industry has had pics taken with Scott at one time or another, big deal. Also, did you know that DC and Sepkovic are old buddies from way back when Scott lived in PA? You gonna talk smack about Coombs now?

Sometimes you assholes need to think before you write...
mxb2 wrote:
Whats up LIL D? LOL.
Not every thread requires your input, when you're clearly clueless on the person posting why not pass once in a while?

Pit Row

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KAWboy14
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KAWboy14 5/8/2011 7:15am
5/8/2011 7:15am
machine wrote:
An FMF energy drink will take off with the general public about as well as Moto Brew did. They would have been better off being Kawis...
An FMF energy drink will take off with the general public about as well as Moto Brew did. They would have been better off being Kawis official pipe supplier.
you realise fmf pays kawasaki?
MelonFan123
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MelonFan123 5/8/2011 9:04pm
5/8/2011 9:04pm
machine wrote:
An FMF energy drink will take off with the general public about as well as Moto Brew did. They would have been better off being Kawis...
An FMF energy drink will take off with the general public about as well as Moto Brew did. They would have been better off being Kawis official pipe supplier.
KAWboy14 wrote:
you realise fmf pays kawasaki?
really? you sure about that?
mx836
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mx836 5/8/2011 9:34pm
5/8/2011 9:34pm
machine wrote:
An FMF energy drink will take off with the general public about as well as Moto Brew did. They would have been better off being Kawis...
An FMF energy drink will take off with the general public about as well as Moto Brew did. They would have been better off being Kawis official pipe supplier.
KAWboy14 wrote:
you realise fmf pays kawasaki?
MelonFan123 wrote:
really? you sure about that?
One would think so. That's usually how it works.
burnside
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burnside 5/8/2011 10:19pm
5/8/2011 10:19pm
KAWboy14 wrote:
you realise fmf pays kawasaki?
MelonFan123 wrote:
really? you sure about that?
mx836 wrote:
One would think so. That's usually how it works.
I'm not convinced. Can anyone back this up? I mean, someone thats not guessing or presuming.
Lightning78
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Lightning78 5/9/2011 12:15am
5/9/2011 12:15am Edited Date/Time 5/9/2011 12:18am
JJK_Productions wrote:
Here's what Little D had to say about FMF's new energy drink, and how it affects the Monster Energy Kawasaki Team.

http://insidermx.com/2011/05/interview-w-little-d-fmf-racing/
Listened to it .....am a little perplexed about the whole "we started 8 months ago and been keeping it a secret" so that was definitely in the works before they got the kawi deal. So why interrupt the current pc kawi thing if you were going to be in conflict immediately with the title sponsor of that team? The had to know while working out the beginning of their relationship with kawi that this would come up and hoped it didn't leak ..... its a gutsy move for sure and it sounds as if lil d believes it will survive. Im a little skeptical due to the MASSIVE barriers of entry in the energy drink market I mean talk about taking in an 800lb gorilla. No fear did a pretty decent Job with their ennergy drink endeavour still in the stores and I drink em here and there. Needless to say this will interesting to see how it pans out
Underground 5/9/2011 12:23am
5/9/2011 12:23am
There's a lot more going on here than just a new energy drink and clearly I know SFA, but next year I think will see major exhaust sponsorship swapping. I'm sure there will be more than a few euro exhaust companies also wanting to step up to get a piece of the USA pie and FMF will make a big push.
steedmills 5/9/2011 12:31am
5/9/2011 12:31am Edited Date/Time 5/2/2012 7:25pm
Underground wrote:
There's a lot more going on here than just a new energy drink and clearly I know SFA, but next year I think will see major...
There's a lot more going on here than just a new energy drink and clearly I know SFA, but next year I think will see major exhaust sponsorship swapping. I'm sure there will be more than a few euro exhaust companies also wanting to step up to get a piece of the USA pie and FMF will make a big push.
.
Underground 5/9/2011 12:48am
5/9/2011 12:48am Edited Date/Time 5/9/2011 12:48am
Anybody know anything about the FMF, Josh Van Den Heuvel and Roaring lion link? Have FMF bought Roaring lion and are going to redevelop/produce it with more low end as a Megabomb?
MelonFan123
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MelonFan123 5/9/2011 1:37am
5/9/2011 1:37am
Underground wrote:
Anybody know anything about the FMF, Josh Van Den Heuvel and Roaring lion link? Have FMF bought Roaring lion and are going to redevelop/produce it with...
Anybody know anything about the FMF, Josh Van Den Heuvel and Roaring lion link? Have FMF bought Roaring lion and are going to redevelop/produce it with more low end as a Megabomb?
i have no idea who Josh Van den Heuvel is? But Roaring Lion has nothing to do with FMF. Trust me. Surprised anybody on here even knows about Roaring Lion

Lightning78, i see your point about them starting the drink well before the SX season, but as has been stated in numerous interviews earlier in the season, the deal with Kawasaki and FMF was done right before the season started. They noticed immediate weight, sound and power advantages and went with the better exhaust for their race bikes. Simple as that. Also, to any keen observer, the lack of fmf logos or signage on the Kawi race bikes, semi, or team shirts should probably give an indication to the level of their relationship.
Underground 5/9/2011 3:04am
5/9/2011 3:04am
Underground wrote:
Anybody know anything about the FMF, Josh Van Den Heuvel and Roaring lion link? Have FMF bought Roaring lion and are going to redevelop/produce it with...
Anybody know anything about the FMF, Josh Van Den Heuvel and Roaring lion link? Have FMF bought Roaring lion and are going to redevelop/produce it with more low end as a Megabomb?
MelonFan123 wrote:
i have no idea who Josh Van den Heuvel is? But Roaring Lion has nothing to do with FMF. Trust me. Surprised anybody on here even...
i have no idea who Josh Van den Heuvel is? But Roaring Lion has nothing to do with FMF. Trust me. Surprised anybody on here even knows about Roaring Lion

Lightning78, i see your point about them starting the drink well before the SX season, but as has been stated in numerous interviews earlier in the season, the deal with Kawasaki and FMF was done right before the season started. They noticed immediate weight, sound and power advantages and went with the better exhaust for their race bikes. Simple as that. Also, to any keen observer, the lack of fmf logos or signage on the Kawi race bikes, semi, or team shirts should probably give an indication to the level of their relationship.
Newport connections hey?

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