How much do energy drink companies pay riders?

kbsci
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Edited Date/Time 10/26/2026 5:25pm

On Matthes’ Sexton Kawi reaction podcast he says, in summary, “Chase will get a $200-300k salary, then with a gear deal and whatever energy drink money he’ll be over $1 million.”

Anybody have an idea of the range energy drink sponsors pay? I remember years ago hearing $1 million/year was a standard Alpinestars gear deal for the top guys. 

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10/26/2026 3:13pm
kbsci wrote:
On Matthes’ Sexton Kawi reaction podcast he says, in summary, “Chase will get a $200-300k salary, then with a gear deal and whatever energy drink money...

On Matthes’ Sexton Kawi reaction podcast he says, in summary, “Chase will get a $200-300k salary, then with a gear deal and whatever energy drink money he’ll be over $1 million.”

Anybody have an idea of the range energy drink sponsors pay? I remember years ago hearing $1 million/year was a standard Alpinestars gear deal for the top guys. 

$1 million a year for a gear deal? Where you hear that?

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-MAVERICK-
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10/26/2026 3:41pm

$1 million a year for a gear deal? Where you hear that?

RC, James, Reed, were all getting a million from Fox and that was 20 years ago. I don't think it's changed that much. Kenny and Deegan are a million. 

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Moto Nomad
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10/26/2026 4:05pm

At least a free case of Monster.

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APLMAN99
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10/26/2026 5:00pm
kbsci wrote:
On Matthes’ Sexton Kawi reaction podcast he says, in summary, “Chase will get a $200-300k salary, then with a gear deal and whatever energy drink money...

On Matthes’ Sexton Kawi reaction podcast he says, in summary, “Chase will get a $200-300k salary, then with a gear deal and whatever energy drink money he’ll be over $1 million.”

Anybody have an idea of the range energy drink sponsors pay? I remember years ago hearing $1 million/year was a standard Alpinestars gear deal for the top guys. 

$1 million a year for a gear deal? Where you hear that?

I don’t remember where, but I do remember that $1M was the ‘standard’ Alpinestars deal. Of course that was back when they only had a couple of riders and didn’t actually sell MX gear (other than boots) in the US. The discussion was about how they were paying so much to promote gear that they didn’t even sell. 

Times have changed, though. 

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The Shop

gt80rider
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10/26/2026 5:01pm

Great question... would love to know what a red bull or monster deal is worth.. 

Also....

Anybody know what happened between red bull and tp199??

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kbsci
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10/26/2026 5:21pm
APLMAN99 wrote:
I don’t remember where, but I do remember that $1M was the ‘standard’ Alpinestars deal. Of course that was back when they only had a couple...

I don’t remember where, but I do remember that $1M was the ‘standard’ Alpinestars deal. Of course that was back when they only had a couple of riders and didn’t actually sell MX gear (other than boots) in the US. The discussion was about how they were paying so much to promote gear that they didn’t even sell. 

Times have changed, though. 

We have the same specific fuzzy memory. I think at the time it was Barcia, maybe Anderson, Tomac, and a few more. It was more guys and more money than made any sense for the amount of product they could possibly sell. 

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kbsci
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10/26/2026 5:24pm
gt80rider wrote:

Great question... would love to know what a red bull or monster deal is worth.. 

Also....

Anybody know what happened between red bull and tp199??

I think the split had to do with wanting to build the Nitro Circus brand and requirements for logo placement on gear and at their shows. But that’s fuzzier than the Alpinestars memory. 

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JazzyJJ
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10/26/2026 6:22pm
gt80rider wrote:

Great question... would love to know what a red bull or monster deal is worth.. 

Also....

Anybody know what happened between red bull and tp199??

He got a fat offer from BRCC, rumor was like 10m a year which would be wild


Also brcc is a bunch of clowns 

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motokiwi
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10/26/2026 6:37pm

A-stars deal is a cumulative performance-based salary escalator - If they win a championship their base salary increases - if they win 2 it increases again etc etc

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mx 219
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10/26/2026 6:51pm

$1 million a year for a gear deal? Where you hear that?

-MAVERICK- wrote:
RC, James, Reed, were all getting a million from Fox and that was 20 years ago. I don't think it's changed that much. Kenny and Deegan...

RC, James, Reed, were all getting a million from Fox and that was 20 years ago. I don't think it's changed that much. Kenny and Deegan are a million. 

The boys today need to make 1.77 mil to have the same spending power as RC and James did in 2005.

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10/27/2026 11:26am
gt80rider wrote:

Great question... would love to know what a red bull or monster deal is worth.. 

Also....

Anybody know what happened between red bull and tp199??

JazzyJJ wrote:

He got a fat offer from BRCC, rumor was like 10m a year which would be wild


Also brcc is a bunch of clowns 

Why are they clowns? 

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10/27/2026 11:56am
gt80rider wrote:

Great question... would love to know what a red bull or monster deal is worth.. 

Also....

Anybody know what happened between red bull and tp199??

JazzyJJ wrote:

He got a fat offer from BRCC, rumor was like 10m a year which would be wild


Also brcc is a bunch of clowns 

Why are they clowns? 

I mean, have you seen their website? I remember when their stock price was almost $300 🤣

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agn5008
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10/27/2026 12:02pm
JazzyJJ wrote:

He got a fat offer from BRCC, rumor was like 10m a year which would be wild


Also brcc is a bunch of clowns 

Why are they clowns? 

I mean, have you seen their website? I remember when their stock price was almost $300 🤣

Please elaborate. I’m confused? I just looked at their website and the company clearly caters to service member and first responders.. but I’m not seeing anything on their website that makes me understand this comment. 

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JazzyJJ
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10/27/2026 12:04pm
gt80rider wrote:

Great question... would love to know what a red bull or monster deal is worth.. 

Also....

Anybody know what happened between red bull and tp199??

JazzyJJ wrote:

He got a fat offer from BRCC, rumor was like 10m a year which would be wild


Also brcc is a bunch of clowns 

Why are they clowns? 

Basically bros larping as 2nd amendment stalwarts while not holding up their end of the deal. I don't want this to go full political but you can dig into that if you so chose 

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10/27/2026 12:11pm

$1 million a year for a gear deal? Where you hear that?

-MAVERICK- wrote:
RC, James, Reed, were all getting a million from Fox and that was 20 years ago. I don't think it's changed that much. Kenny and Deegan...

RC, James, Reed, were all getting a million from Fox and that was 20 years ago. I don't think it's changed that much. Kenny and Deegan are a million. 

So the gear deal is more than the team/bike contract? 

-MAVERICK-
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10/27/2026 1:45pm

So the gear deal is more than the team/bike contract? 

In some cases, yes. 

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10/27/2026 3:37pm
agn5008 wrote:
Please elaborate. I’m confused? I just looked at their website and the company clearly caters to service member and first responders.. but I’m not seeing anything...

Please elaborate. I’m confused? I just looked at their website and the company clearly caters to service member and first responders.. but I’m not seeing anything on their website that makes me understand this comment. 

If the goofy bro-vet club isn't enough to steer you away, look into who and what all their founder supports. 

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Sully
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10/27/2026 4:05pm
gt80rider wrote:

Great question... would love to know what a red bull or monster deal is worth.. 

Also....

Anybody know what happened between red bull and tp199??

JazzyJJ wrote:

He got a fat offer from BRCC, rumor was like 10m a year which would be wild


Also brcc is a bunch of clowns 

Why are they clowns? 

Because the internet told him they are...

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MelonFan123
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10/27/2026 4:20pm

Gear salaries, coffee companies...

Still waiting for someone to chime in about energy drink salaries!

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-MAVERICK-
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10/27/2026 4:48pm

Gear salaries, coffee companies...

Still waiting for someone to chime in about energy drink salaries!

Kenny was a million dollars a few years back, so it's most likely still the same today. 

Tomac according to Nicoletti:

https://racerxonline.com/2022/09/09/unphiltered

$1 to $1.5 million from Yamaha
$1 million championship bonus SX
$1 million or $750k championship bonus MX
$450K Monster deal to help the Yamaha deal
$120k a round per win all in
$75K Alpinestars gear deal with $500K championship
$100K Oakley

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JazzyJJ
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10/27/2026 5:53pm
JazzyJJ wrote:

He got a fat offer from BRCC, rumor was like 10m a year which would be wild


Also brcc is a bunch of clowns 

Why are they clowns? 

Sully wrote:

Because the internet told him they are...

Or I can read and think critically, things you lack apparently 

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agn5008
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10/27/2026 6:34pm
agn5008 wrote:
Please elaborate. I’m confused? I just looked at their website and the company clearly caters to service member and first responders.. but I’m not seeing anything...

Please elaborate. I’m confused? I just looked at their website and the company clearly caters to service member and first responders.. but I’m not seeing anything on their website that makes me understand this comment. 

If the goofy bro-vet club isn't enough to steer you away, look into who and what all their founder supports. 

The only thing I know about them is they support military vets and first responders. It was a legit question so please enlighten me. 

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10/27/2026 7:28pm
agn5008 wrote:
Please elaborate. I’m confused? I just looked at their website and the company clearly caters to service member and first responders.. but I’m not seeing anything...

Please elaborate. I’m confused? I just looked at their website and the company clearly caters to service member and first responders.. but I’m not seeing anything on their website that makes me understand this comment. 

If the goofy bro-vet club isn't enough to steer you away, look into who and what all their founder supports. 

agn5008 wrote:

The only thing I know about them is they support military vets and first responders. It was a legit question so please enlighten me. 

Supporting vets and first responders is fantastic. It has nothing to do with that. Due to a new forum rule I'm not really going into it. The information is out there and easy to find if you want. 

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Sully
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10/27/2026 7:48pm

Why are they clowns? 

Sully wrote:

Because the internet told him they are...

JazzyJJ wrote:

Or I can read and think critically, things you lack apparently 

If you say so, champ...

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Timo
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10/27/2026 7:59pm

Gear salaries, coffee companies...

Still waiting for someone to chime in about energy drink salaries!

-MAVERICK- wrote:
Kenny was a million dollars a few years back, so it's most likely still the same today. Tomac according to Nicoletti:https://racerxonline.com/2022/09/09/unphiltered$1 to $1.5 million from...

Kenny was a million dollars a few years back, so it's most likely still the same today. 

Tomac according to Nicoletti:

https://racerxonline.com/2022/09/09/unphiltered

$1 to $1.5 million from Yamaha
$1 million championship bonus SX
$1 million or $750k championship bonus MX
$450K Monster deal to help the Yamaha deal
$120k a round per win all in
$75K Alpinestars gear deal with $500K championship
$100K Oakley

IIRC Tomac said that a sx championship bonus was 2 million within the last couple of years, he was talking shit about how the moto media is behind the times. 

mitch199
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10/27/2026 8:35pm

Crazy that Villo banked $1m USD for a weekend's work in 2011. Some serious purchasing power!
If he had taken the lot (lump taxed of course) and invested in S&P500 or bought real estate, he would be so much further ahead now than the 50k per year (or thereabouts) he took from the big M. Their accountants were probably stoked - inflation wore than down a long way.
The glory days really were the RC/Stew/Reed era, pre 08. Life was cheap and moto money was big.

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Nutellalord
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10/27/2026 8:54pm
mitch199 wrote:
Crazy that Villo banked $1m USD for a weekend's work in 2011. Some serious purchasing power!If he had taken the lot (lump taxed of course) and...

Crazy that Villo banked $1m USD for a weekend's work in 2011. Some serious purchasing power!
If he had taken the lot (lump taxed of course) and invested in S&P500 or bought real estate, he would be so much further ahead now than the 50k per year (or thereabouts) he took from the big M. Their accountants were probably stoked - inflation wore than down a long way.
The glory days really were the RC/Stew/Reed era, pre 08. Life was cheap and moto money was big.

IK i cringed when I saw that he took the annuity... you think he'd have a financial planner

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FroDiddy
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10/27/2026 9:45pm

IK i cringed when I saw that he took the annuity... you think he'd have a financial planner

I didn't think he had a choice.

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OT
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10/28/2026 2:14am

Gear I am sure it's pretty known is usually ~$800k and 2/3 year term ($800k for the entire term) 

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Dan541
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10/28/2026 2:20am Edited Date/Time 10/28/2026 2:21am
mitch199 wrote:
Crazy that Villo banked $1m USD for a weekend's work in 2011. Some serious purchasing power!If he had taken the lot (lump taxed of course) and...

Crazy that Villo banked $1m USD for a weekend's work in 2011. Some serious purchasing power!
If he had taken the lot (lump taxed of course) and invested in S&P500 or bought real estate, he would be so much further ahead now than the 50k per year (or thereabouts) he took from the big M. Their accountants were probably stoked - inflation wore than down a long way.
The glory days really were the RC/Stew/Reed era, pre 08. Life was cheap and moto money was big.

IK i cringed when I saw that he took the annuity... you think he'd have a financial planner

If memory serves me right, I thought it was 1m over x many years, or lump sum was much less, like 400k or something.

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