Feld making negative changes.

Zacka 161
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5/11/2026 2:46am
Zacka 161 wrote:
To me the only possible way this could be a net positive for FELD in terms of viewership and fan engagement and build a larger fan...

To me the only possible way this could be a net positive for FELD in terms of viewership and fan engagement and build a larger fan base is if they have some Ride to Survive series cooking up and they are prepared to invest bigly in it...

This did far more for F1 viewership and fan engagement and building a fan base than any amount of blogs or vlogs or social media shit. Stories are where it's at, and holding back the flock of content makers means fresh stories will be able to be revealed in the show months and months after they happened...

But if Feld doesn't invest in these bigger stories, then gtfo.  But then again it seems to be the current US strategy of selling to private equity and they cut cut cut, milk profit and burn functioning businesses to the ground. But based on public releases Feld hasnt been scooped up by private equity so lets hope Ride to Survive is coming..... 

Ride To Survive is not coming. F1 and SX are vastly different in size and always have been. 

Yes and always will be. Since drive to survive many other sports have tried the similar sort of formatted docu series on Prime and Hulu and other services other than Netflix. 

They have not been as big as Drive to survive but maybe they still grew their sports. 

Would it not be wise to look to F1 for growth ideas even though we will never be as big? As long as it’s executionally possible… 

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philG
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5/11/2026 4:11am
arebnac wrote:
RedBull Gmbh (promoter) did that when they got the FIA World Rallycross series. There were a few drivers who used to have great vlogs from the...

RedBull Gmbh (promoter) did that when they got the FIA World Rallycross series. There were a few drivers who used to have great vlogs from the races, some awesome photographers... they banned them all. Even some blog posts or youtube uploads from races filmed from the stands.
It  almost killed the sport if Im being honest. (not sure more fellas here follow that series)

It did. 

For a few years it was huge, had some epic drivers, excellent coverage and was all over social media and the internet in general. 

Then they tried to fix something that wasnt broken, and lost huge parts of their audience, and then went down the EV rabbit hole and finally shot itself in the head. 

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5/11/2026 6:06am
Zacka 161 wrote:
Yes and always will be. Since drive to survive many other sports have tried the similar sort of formatted docu series on Prime and Hulu and...

Yes and always will be. Since drive to survive many other sports have tried the similar sort of formatted docu series on Prime and Hulu and other services other than Netflix. 

They have not been as big as Drive to survive but maybe they still grew their sports. 

Would it not be wise to look to F1 for growth ideas even though we will never be as big? As long as it’s executionally possible… 

It'd be wise not to model after F1 since they shot themselves in the nutsack with their new rules, and some would say the switch to AppleTV

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MXMattii
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5/11/2026 7:35am

I will rephrase Adam Silver: "Spectacular NBA Footage on social media posted by fans or websites is free advertising"

Also what is FELD doing with freedom op Press? Is it in the USA possible that they forbid Lewis, LeBig, ... from speaking to the riders on the paddock parking lot? That is outside their "TV Rights deal" if I'm informed correctly.

Can you go into the deep @ML512?

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The Shop

5/11/2026 8:10am

Am I stupid or did I miss where/what are the proposed changes? 5 pages in multiple responses from ML I don't see where the statements from Feld are or what the actual nuts and bolts are here. 

11
30minmotos
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5/11/2026 8:13am
Am I stupid or did I miss where/what are the proposed changes? 5 pages in multiple responses from ML I don't see where the statements from...

Am I stupid or did I miss where/what are the proposed changes? 5 pages in multiple responses from ML I don't see where the statements from Feld are or what the actual nuts and bolts are here. 

It’s because nothing official has happened yet, just talks, and discussions. It sounds like they were told XY and Z would be happening going forward and the industry has expressed their opinions towards feld about it.


Once it because official it will be spelled out but as of now it sounds like it’s just in the open and waiting for the shoe to drop. 

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5/11/2026 10:44am Edited Date/Time 5/11/2026 10:44am
MXMattii wrote:
I will rephrase Adam Silver: "Spectacular NBA Footage on social media posted by fans or websites is free advertising"Also what is FELD doing with freedom op...

I will rephrase Adam Silver: "Spectacular NBA Footage on social media posted by fans or websites is free advertising"

Also what is FELD doing with freedom op Press? Is it in the USA possible that they forbid Lewis, LeBig, ... from speaking to the riders on the paddock parking lot? That is outside their "TV Rights deal" if I'm informed correctly.

Can you go into the deep @ML512?

Freedom of the press refers to freedom from government coercion/interference. There is officially no "state media", like ITAR/TASS in Russia. If a company rents out a venue to put on an event, they can prohibit anyone they want from accessing controlled areas. (Controlled areas meaning any area you have to pay to access)

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Snoqualmie
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5/11/2026 11:13am Edited Date/Time 5/11/2026 11:16am

@ML512 and other interested parties:  FYI, IMSA (think sports cars, Road Atlanta, Mid Ohio, Laguna Seca, etc.) has a fee structure for photographers and videographers.

Screenshot 2026-05-11 at 11.08.49%E2%80%AFAM

Our favorite subject expert, ChatGPT, provided this:

The IMSA situation has become a major discussion point in motorsports photography because they now clearly separate:

  1. Editorial media coverage
  2. Commercial/team/sponsor photography

That distinction is where the fees come in.

For a recognized editorial outlet — magazine, newspaper, motorsports website, wire service — IMSA credentials are generally still free. IMSA explicitly lists “IMSA-Approved Media Outlet ONLY” as “No Agreement required.”

But if you are:

  • shooting for a team
  • hired by a driver
  • creating sponsor content
  • producing social media assets
  • doing branded content
  • or even volunteering for a team

…IMSA treats that as commercial access, and licensing fees apply.

The big numbers people started talking about are real.

For 2025/2026 IMSA documentation, the published rates include:

  • Annual non-commercial team/driver photographer fee: about $1,000/year
  • Commercial sponsor photography: about $1,500/year
  • Single-event team/driver photography: about $375/event
  • Single-event commercial sponsor photography: about $675/event
  • Mandatory admin fees for some video/commercial categories: about $650
  • Late fees can jump to $1,000+
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NickoBrap
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5/11/2026 11:28am
Motofinne wrote:
I'm just confused by the reporting on this matter. Are we talking about photographers and/or the whole media group including reporters? I don't think i have...

I'm just confused by the reporting on this matter. Are we talking about photographers and/or the whole media group including reporters? I don't think i have read or heard clarification on that yet.

 

ML512 wrote:
Photographer and videographers is primarily what the conversation is about. There are only maybe a couple people that go to the races to cover it strictly...

Photographer and videographers is primarily what the conversation is about. There are only maybe a couple people that go to the races to cover it strictly from writing / podcasts (think Lewis and Steve). Albeit there’s a few that dual role such as myself, LeBig, whoever attends for Swap (Chase or Donn), etc.

We should know more in a few weeks, all of us were spoken to off the back of this video yesterday about it. OEMs are meeting about it this week and some other stuff. I have hope that things will mostly work themselves out.

I don't necessarily have an issue with FELD doing away with the "fan with a camera" people, but if they are blocking major moto media outlets from covering the sport from the floor, I will be completely gutted. I hang on every word of this shit, any little piece of information is interesting to me. Fewer cameras and perspectives would severely limit the amount of content.

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2
5/11/2026 11:57am
Spoonguy wrote:

How can they possibly prevent somebody from buying a ticket to an event and report on the results?

You can report on the races all you want from the stands but sounds like they are now trying to limit who gets to cover and shoot the race from the floor and pits which is understandable. 

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h20
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5/11/2026 2:39pm
The Moth wrote:
Sorry if this has been brought up, but I was listening to PulpMX and Steve Matthes and Michael Lindsey were saying that Feld will be making...

Sorry if this has been brought up, but I was listening to PulpMX and Steve Matthes and Michael Lindsey were saying that Feld will be making changes that would likely have a negative impact on photog/video and other media members.  

They didn’t go into too much detail, but mentioned that there could be some, who have worked in the industry for quite some time, out of jobs due to a money grab by Feld wanting exclusive rights to sell all the media themselves. They would basically own everything. 

This seems fu*ked up on many levels. 

The UFC did this about a decade ago.  So many iconic journalist and photographers were instantly out of jobs.  Corporate greed 

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h20
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5/11/2026 2:43pm
Motofinne wrote:
I'm just confused by the reporting on this matter. Are we talking about photographers and/or the whole media group including reporters? I don't think i have...

I'm just confused by the reporting on this matter. Are we talking about photographers and/or the whole media group including reporters? I don't think i have read or heard clarification on that yet.

 

ML512 wrote:
Photographer and videographers is primarily what the conversation is about. There are only maybe a couple people that go to the races to cover it strictly...

Photographer and videographers is primarily what the conversation is about. There are only maybe a couple people that go to the races to cover it strictly from writing / podcasts (think Lewis and Steve). Albeit there’s a few that dual role such as myself, LeBig, whoever attends for Swap (Chase or Donn), etc.

We should know more in a few weeks, all of us were spoken to off the back of this video yesterday about it. OEMs are meeting about it this week and some other stuff. I have hope that things will mostly work themselves out.

NickoBrap wrote:
I don't necessarily have an issue with FELD doing away with the "fan with a camera" people, but if they are blocking major moto media outlets...

I don't necessarily have an issue with FELD doing away with the "fan with a camera" people, but if they are blocking major moto media outlets from covering the sport from the floor, I will be completely gutted. I hang on every word of this shit, any little piece of information is interesting to me. Fewer cameras and perspectives would severely limit the amount of content.

I think the fans with the cameras are some of the best content.  I love watching raw footage of the race, the stuff not on TV.  I follow HansonMX, Joeman, and a few other channels.  I’ve never watch the media’s version of race highlights because they usually come out too late, but they are excellent for interviews.    

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lumpy790
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5/11/2026 5:01pm
Bow977 wrote:

It all comes down to $$$$

Gambling money so they want to limit what gets out to the gambling public ???

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3
5/11/2026 7:02pm
Motofinne wrote:
I'm just confused by the reporting on this matter. Are we talking about photographers and/or the whole media group including reporters? I don't think i have...

I'm just confused by the reporting on this matter. Are we talking about photographers and/or the whole media group including reporters? I don't think i have read or heard clarification on that yet.

 

ML512 wrote:
Photographer and videographers is primarily what the conversation is about. There are only maybe a couple people that go to the races to cover it strictly...

Photographer and videographers is primarily what the conversation is about. There are only maybe a couple people that go to the races to cover it strictly from writing / podcasts (think Lewis and Steve). Albeit there’s a few that dual role such as myself, LeBig, whoever attends for Swap (Chase or Donn), etc.

We should know more in a few weeks, all of us were spoken to off the back of this video yesterday about it. OEMs are meeting about it this week and some other stuff. I have hope that things will mostly work themselves out.

I would bet Feld will ban everyone, hire a select few people to cover the races, and maybe leave a few slots open for those who want to pay to play. 

6
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5/11/2026 11:02pm

Truth be known all it would take to ruin feld and this sport would be the energy drink companies pulling all the money they put in ...

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8tensolutions
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5/14/2026 9:23am

No changes have been announced so it's all rumors at this point.  

Again, FELD owns the series so it is their prerogative who gets to shoot or use THEIR content.  This is not corporate greed, it is protecting their asset like any copyright or other protected material from any sport or business.

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The Moth
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5/14/2026 10:33am
No changes have been announced so it's all rumors at this point.  Again, FELD owns the series so it is their prerogative who gets to shoot...

No changes have been announced so it's all rumors at this point.  

Again, FELD owns the series so it is their prerogative who gets to shoot or use THEIR content.  This is not corporate greed, it is protecting their asset like any copyright or other protected material from any sport or business.

Just like a pharmaceutical company charging $2000 a pill isn’t corporate greed. It’s protecting their own assets. 

It absolutely is a money grab. 

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1
5/14/2026 10:36am Edited Date/Time 5/14/2026 10:37am
mikeyjones wrote:
Truth be known all it would take to ruin feld and this sport would be the energy drink companies pulling all the money they put in...

Truth be known all it would take to ruin feld and this sport would be the energy drink companies pulling all the money they put in ...

I'd have to think at least Monster would have to be on board with whatever changes are being made, since they are paying probably tens of millions to be the title sponsor.  Maybe it would actually benefit Monster to control the photography and videography in the pits and on the track to prevent the promotion of competing brands...

Tyler D
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5/14/2026 10:42am Edited Date/Time 5/14/2026 10:43am
No changes have been announced so it's all rumors at this point.  Again, FELD owns the series so it is their prerogative who gets to shoot...

No changes have been announced so it's all rumors at this point.  

Again, FELD owns the series so it is their prerogative who gets to shoot or use THEIR content.  This is not corporate greed, it is protecting their asset like any copyright or other protected material from any sport or business.

It's short sighted and outdated. They'd prefer more of a smaller pie with a shorter shelf life than share a larger pie with others. Goodwill matters. Positive feedback loops matter. It's not a good way of doing business, but most corporate managers are by definition sub par so. The nepotistic ones, doubly so. 

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FreshTopEnd
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5/14/2026 10:59am Edited Date/Time 5/14/2026 11:38am

It'll be interesting to see what this about; curious what is now perceived as over the line that they feel needs to be nipped in the bud.

Feld always has had control who gets credentialed (as does MX Sports), and it's aways, even before Feld bought SX, been more limited than the access to shoot outdoors.  It's not easy to get on the floor at SX, and the floor has been restricted in terms of where shooters can go for a long time.

Pretty sure that both the SX promoter and MXSports have for some time provided in credentials a requirement to relinquish copyrights and acknowledge that promoter controls the photographer's work product at the races - certainly was the case when I got credentials 10 years ago.  SX has been more aggressive about policing that, but it was generally pretty loose as long as the work product was going to editorial or industry sponsors; the red line had been selling the images to the general public (for example, offering up posters, etc., from current season races).

Is monetizing YouTube/TikTok etc. driving this? 

8
5/14/2026 12:01pm

until ML actually tells us what FELD is proposing, we're all just pissin' in the wind. 

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Buckland
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5/14/2026 12:36pm
mikeyjones wrote:
Truth be known all it would take to ruin feld and this sport would be the energy drink companies pulling all the money they put in...

Truth be known all it would take to ruin feld and this sport would be the energy drink companies pulling all the money they put in ...

Every energy drink brand could vanish tomorrow and Feld would STILL make money on the SX series.

I hate the idea of the promoter controlling all media and the narratives. As stated earlier in the thread, the UFC implemented this model and it's terrible. Every once in a while a legitimate question will slip through that fans care about and the response from Dana White will literally be "Who f'ing cares!?" with zero follow-ups or push back. Imagine asking why rider A was penalized a race win for missing a track marker and the response is "who cares!? just watch the race."

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8tensolutions
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5/14/2026 1:56pm
No changes have been announced so it's all rumors at this point.  Again, FELD owns the series so it is their prerogative who gets to shoot...

No changes have been announced so it's all rumors at this point.  

Again, FELD owns the series so it is their prerogative who gets to shoot or use THEIR content.  This is not corporate greed, it is protecting their asset like any copyright or other protected material from any sport or business.

Tyler D wrote:
It's short sighted and outdated. They'd prefer more of a smaller pie with a shorter shelf life than share a larger pie with others. Goodwill matters...

It's short sighted and outdated. They'd prefer more of a smaller pie with a shorter shelf life than share a larger pie with others. Goodwill matters. Positive feedback loops matter. It's not a good way of doing business, but most corporate managers are by definition sub par so. The nepotistic ones, doubly so. 

LOL. So they just grant a credential to anyone who wants to be on the floor?  Cool, I’ll ask for one so I can gain floor access. 

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8tensolutions
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5/14/2026 1:57pm
mikeyjones wrote:
Truth be known all it would take to ruin feld and this sport would be the energy drink companies pulling all the money they put in...

Truth be known all it would take to ruin feld and this sport would be the energy drink companies pulling all the money they put in ...

Buckland wrote:
Every energy drink brand could vanish tomorrow and Feld would STILL make money on the SX series.I hate the idea of the promoter controlling all media...

Every energy drink brand could vanish tomorrow and Feld would STILL make money on the SX series.

I hate the idea of the promoter controlling all media and the narratives. As stated earlier in the thread, the UFC implemented this model and it's terrible. Every once in a while a legitimate question will slip through that fans care about and the response from Dana White will literally be "Who f'ing cares!?" with zero follow-ups or push back. Imagine asking why rider A was penalized a race win for missing a track marker and the response is "who cares!? just watch the race."

Who said they would control it all??  Have you seen an announcement or anything other than rumors about the changes that might happen???

5/14/2026 2:09pm

All these vloggers must be a pain in the buttski i bet.

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5/14/2026 2:24pm

Sounds like the media guys are the new lappers.......

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Buckland
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5/14/2026 2:24pm

Who said they would control it all??  Have you seen an announcement or anything other than rumors about the changes that might happen???

No one (nor did I). I'm giving an opinion on a potential scenario that's purely speculation, as that is all we have to go on currently. I have no details on the actual proposal.

ML512
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Fantasy
5/14/2026 2:56pm

until ML actually tells us what FELD is proposing, we're all just pissin' in the wind. 

The rumored plan was that Feld would take the production of all digital assets (video and photo) in-house from the races. Eliminating media, teams, sponsors, and riders from contracting or assigning their own people to gather the assets needed for their marketing, news features, reporting, social media, vlogs etc.

This would, in turn, make media, teams, sponsors, riders, etc have to pay licensing fees or per asset fees to the series to have access to some sort of media library or server to use these.

For media, this would potentially remove a revenue source that helps cover the costs of photographers or reporters going to the races, reducing or completely eliminating their ability to cover the sport. For teams and riders, this would just create one more payment they have to give the series after paying entry fees, license fees, potential marketing fees (in the case of OEMs), etc.

The media is upset and worried that they will lose potential revenue needed to offset travel costs and people's time to cover the sport, along with being stuck with a limited range of assets and time limits in which they can use them. Further damaging their ability to cover the sport in their own unique ways, which are needed to differentiate from each other, to capture an audience. Along with potentially just putting people out of jobs, along with controlling the narrative we can tell.

OEMs or series sponsors are upset with the idea because, as many have put it to me "we already spend so much money with the series, and now we'd have to give them more just so we can market that we did well at their races?"

There are a few more layers to it on how it would affect teams. If a gear brand, say Thor or FXR, pays a team say $80,000 per season, part of what they receive from the team is assets from the races to market those riders. Now said team might be able to contract a photographer at a reasonable rate because they shoot for 15 brands and balance the costs vs what each brand or team requests. Under the rumored program, every brand, team, etc would have to pay for assets. So if a brand is now paying extra/elevated costs to get assets of the team riders at the race, because the team now has a license where they can only use the assets for their own channels, the gear brand has spent more money out of their budget. This could cause them to reduce how much they spend with teams, as their total budget has to be used in a wider range of ways. This goes for any type of brand in the sport.

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Spudinki45
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5/14/2026 3:03pm Edited Date/Time 5/14/2026 3:06pm
ML512 wrote:
The rumored plan was that Feld would take the production of all digital assets (video and photo) in-house from the races. Eliminating media, teams, sponsors, and...

The rumored plan was that Feld would take the production of all digital assets (video and photo) in-house from the races. Eliminating media, teams, sponsors, and riders from contracting or assigning their own people to gather the assets needed for their marketing, news features, reporting, social media, vlogs etc.

This would, in turn, make media, teams, sponsors, riders, etc have to pay licensing fees or per asset fees to the series to have access to some sort of media library or server to use these.

For media, this would potentially remove a revenue source that helps cover the costs of photographers or reporters going to the races, reducing or completely eliminating their ability to cover the sport. For teams and riders, this would just create one more payment they have to give the series after paying entry fees, license fees, potential marketing fees (in the case of OEMs), etc.

The media is upset and worried that they will lose potential revenue needed to offset travel costs and people's time to cover the sport, along with being stuck with a limited range of assets and time limits in which they can use them. Further damaging their ability to cover the sport in their own unique ways, which are needed to differentiate from each other, to capture an audience. Along with potentially just putting people out of jobs, along with controlling the narrative we can tell.

OEMs or series sponsors are upset with the idea because, as many have put it to me "we already spend so much money with the series, and now we'd have to give them more just so we can market that we did well at their races?"

There are a few more layers to it on how it would affect teams. If a gear brand, say Thor or FXR, pays a team say $80,000 per season, part of what they receive from the team is assets from the races to market those riders. Now said team might be able to contract a photographer at a reasonable rate because they shoot for 15 brands and balance the costs vs what each brand or team requests. Under the rumored program, every brand, team, etc would have to pay for assets. So if a brand is now paying extra/elevated costs to get assets of the team riders at the race, because the team now has a license where they can only use the assets for their own channels, the gear brand has spent more money out of their budget. This could cause them to reduce how much they spend with teams, as their total budget has to be used in a wider range of ways. This goes for any type of brand in the sport.

Im assuming this will also mean the end of most  content we value including:

  • Pit Bits
  • Lawrence X Tom Journet Race Vlogs
  • Deegan Race Vlogs
  • Align Media High End Photography
  • Sean Ogden B-Roll Race Footage (imo the highest quality raw footage we have)
  • Press Day Raw Footage
  • Most Instagram posts with race updates and behind the scenes content like pictures of riders from Track Walk

    yes Feld employees could theoretically provide some but it will be no where the same quality and personality because each photographer is unique and had their own creative touch — see Lawrence blogs by Tom Journet and the stuff align media puts out 

    Again Feld is fucking disgraceful. This is probably the worst, most deplorable decision they have made in years even worse than banning rider merchandise.

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profmur
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5/14/2026 3:11pm

until ML actually tells us what FELD is proposing, we're all just pissin' in the wind. 

ML512 wrote:
The rumored plan was that Feld would take the production of all digital assets (video and photo) in-house from the races. Eliminating media, teams, sponsors, and...

The rumored plan was that Feld would take the production of all digital assets (video and photo) in-house from the races. Eliminating media, teams, sponsors, and riders from contracting or assigning their own people to gather the assets needed for their marketing, news features, reporting, social media, vlogs etc.

This would, in turn, make media, teams, sponsors, riders, etc have to pay licensing fees or per asset fees to the series to have access to some sort of media library or server to use these.

For media, this would potentially remove a revenue source that helps cover the costs of photographers or reporters going to the races, reducing or completely eliminating their ability to cover the sport. For teams and riders, this would just create one more payment they have to give the series after paying entry fees, license fees, potential marketing fees (in the case of OEMs), etc.

The media is upset and worried that they will lose potential revenue needed to offset travel costs and people's time to cover the sport, along with being stuck with a limited range of assets and time limits in which they can use them. Further damaging their ability to cover the sport in their own unique ways, which are needed to differentiate from each other, to capture an audience. Along with potentially just putting people out of jobs, along with controlling the narrative we can tell.

OEMs or series sponsors are upset with the idea because, as many have put it to me "we already spend so much money with the series, and now we'd have to give them more just so we can market that we did well at their races?"

There are a few more layers to it on how it would affect teams. If a gear brand, say Thor or FXR, pays a team say $80,000 per season, part of what they receive from the team is assets from the races to market those riders. Now said team might be able to contract a photographer at a reasonable rate because they shoot for 15 brands and balance the costs vs what each brand or team requests. Under the rumored program, every brand, team, etc would have to pay for assets. So if a brand is now paying extra/elevated costs to get assets of the team riders at the race, because the team now has a license where they can only use the assets for their own channels, the gear brand has spent more money out of their budget. This could cause them to reduce how much they spend with teams, as their total budget has to be used in a wider range of ways. This goes for any type of brand in the sport.

Great, that means Bondo is also in charge of digital assets. That's exactly what the sport needs. 

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