No Fear and other past gear brands

steveloyer
Posts
303
Joined
11/29/2022
Location
Palmer, AK, USA

Why doesn't someone buy or lease the trademark and just reprint and sell the old gear designs? 

This just seems like a no brainer to me, all the designs are out there, just remake and resell them. I would buy them over and over specially if I had 8 years to choose from or just re-release in batches every 6 months and go around like a clock with every set and repeat. 

This just seems like printing money to me, specially with NoFear being pure nostalgia now.

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1/27/2025 1:52am

Sounds like you got a nice business plan, you can do it.

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JMX82
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1591
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5/9/2013
Location
Hyllykallio, FI
1/27/2025 2:40am

Someone should replicate this kit Screenshot 2025-01-27-12-38-52-12 260528048de7f2f358f0056f785be619.jpg?VersionId=.X3DQP8zYImsqPiQ4E

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Johnny Ringo
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Tombstone, AZ, USA
1/27/2025 4:09am

Hollister currently owns No Fesr I think

MX Culture
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3276
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6/19/2009
Location
Lake Geneva, WI, USA
1/27/2025 4:48am

We did a little re-make/throwback recently…

IMG 3857 2.jpeg?VersionId=XbN
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The Shop

plowboy
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Location
Norwich, KS, USA
1/27/2025 5:55am

After you do that can you buy the rights to the "63 Corvette and "57 Chevy?  There might be a solid market.😉

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1/27/2025 5:59am

looked into this the other day... Jim O'Neal distributing owns all of the one industries stuff, and they also own Alloy MX as of a couple of years ago. Alloy making a comeback? No Fear has been renewed as well and just being sat on. They are using the logo and leasing it out to brands like Hollister. Yes. Hollister. Has No Fear shirts these days. 

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GrapeApe
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Location
Mc Kinney, TX, USA
1/27/2025 6:19am

JT Racing was the iconic brand of my youth and I was psyched for the re-launch. Then it happened and the execution didn't live up to the hype and I kinda think it would have been better off left alone. Don't be surprised when the re-make of that No Fear stuff that looked so iconic on MC, Windham and TP199 looks a little dorky now.

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ohh_454
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3488
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Nuevo, CA, USA
Fantasy
1/27/2025 7:19am
Rickyisms wrote:

Bring back Oxbow 😎

Yaa along with some Wulf Sport too 🤣🤣🤣

Snapper
Posts
1101
Joined
8/28/2009
Location
GB
1/27/2025 7:36am
Rickyisms wrote:

Bring back Oxbow 😎

ohh_454 wrote:

Yaa along with some Wulf Sport too 🤣🤣🤣

It's still going strong over here 😄

zookrider62!
Posts
6825
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Location
Plano, TX, USA
1/27/2025 7:47am
GrapeApe wrote:
JT Racing was the iconic brand of my youth and I was psyched for the re-launch. Then it happened and the execution didn't live up to...

JT Racing was the iconic brand of my youth and I was psyched for the re-launch. Then it happened and the execution didn't live up to the hype and I kinda think it would have been better off left alone. Don't be surprised when the re-make of that No Fear stuff that looked so iconic on MC, Windham and TP199 looks a little dorky now.

I think you nailed it


Throwback gear is okay as a limited edition, but to make only throwback gear makes you look outdated. Fox has re-released some of their RC gear and whenever I see it, I think someone held onto their 04 gear for 20 years

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KNIGHT104
Posts
149
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Location
Stillwater, OK, USA
1/27/2025 7:49am


Ocelot anyone? 😁

IMG 9932
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1
1/27/2025 8:01am
hotlasagna wrote:
looked into this the other day... Jim O'Neal distributing owns all of the one industries stuff, and they also own Alloy MX as of a couple...

looked into this the other day... Jim O'Neal distributing owns all of the one industries stuff, and they also own Alloy MX as of a couple of years ago. Alloy making a comeback? No Fear has been renewed as well and just being sat on. They are using the logo and leasing it out to brands like Hollister. Yes. Hollister. Has No Fear shirts these days. 

🤮🤮

AVL28
Posts
265
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6/7/2018
Location
Asheville, NC, USA
1/27/2025 8:16am
GrapeApe wrote:
JT Racing was the iconic brand of my youth and I was psyched for the re-launch. Then it happened and the execution didn't live up to...

JT Racing was the iconic brand of my youth and I was psyched for the re-launch. Then it happened and the execution didn't live up to the hype and I kinda think it would have been better off left alone. Don't be surprised when the re-make of that No Fear stuff that looked so iconic on MC, Windham and TP199 looks a little dorky now.

I think that gear looked best being baggy. The retro designs on modern fitted gear just doesn’t hit the same.

BigBoreFan58
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962
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Location
Beverly Hills, CA, USA
1/27/2025 8:21am

The problem IMO is the new products are always interpretations of the past. They can't be content with just remaking a classic product, they have to update it and refine it and reinterpret it. And they usually fail, bigly. 

 

I'd love to see old school JT, AXO, Moose, and Sinisalo done right.

 

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1/27/2025 9:45am
The problem IMO is the new products are always interpretations of the past. They can't be content with just remaking a classic product, they have to...

The problem IMO is the new products are always interpretations of the past. They can't be content with just remaking a classic product, they have to update it and refine it and reinterpret it. And they usually fail, bigly. 

 

I'd love to see old school JT, AXO, Moose, and Sinisalo done right.

 

Didn't JT do that when they first came back?   I remember the excitement at first and then it faded away.  There must just not be a market big enough to make it work. JT was making  casual clothing  based on the mx stuff the last time I looked.  I think that a mix of past designs and modern stuff would be the only way to bring one of those back and keep going.  A few  retro designs each year and current stuff to attract new customers.   

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ohh_454
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Nuevo, CA, USA
Fantasy
1/27/2025 9:55am
ohh_454 wrote:

Yaa along with some Wulf Sport too 🤣🤣🤣

Boy do I have news for you.

 

https://wulfsportinternational.co.uk/

How in the world have they stayed in business for this long with gear looking like that 😂😂 I did have some Wind gear as a kid in the mid 90s in So Cal, how my dad got it, not sure 🤣🤣🤣🤣

RichieW13
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2493
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Location
Thousand Oaks, CA, USA
1/27/2025 10:17am

I don't think old designs would sell well in bulk, so the big manufacturers probably aren't interested.

But it would be great if somehow the designs could be licensed for Canvas to make them to order, since that's what they already do.  So people who are interested in paying a premium for some classic designs could get it done.  As opposed to nobody getting it.

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mx4
Posts
356
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12/14/2018
Location
Tallahassee, FL, USA
1/27/2025 10:25am

Imagine NoFear FlexAir😎

1/27/2025 10:42am

Looks like Axo is trying to give it a go again. Nothing in the US from what I saw. The gear they did for the Dakar Fantic team looks cool. Its similar in design to one of the earlier Dyemax jerseys.  

image 1044.png?VersionId=9fBZSL.Xu6jGUZxXGbCimage 1042.png?VersionId=QCm image 1043

 image 1046 That gear was some of my favorite when I was growing up. The mission control with the paint splats . It was so cool how Axo had the sayings on the collars, the logos woven into the fabric. So many cool things that I am surprised are not still being done.  

 

I think that if they just remade old gear identical to the old stuff, people would be surprised at how bad it fit. When I got my first pair of Fox  360 pants in the early 90's I was blown away by how much better they fit than the Axo and MSR stuff I had worn before. I wore fox up until the early 2000's when I got some free No fear gear.  The pant  was one of the worst fitting pants for me. I am a giant though. And I went back to wearing Fox after that.  Then years later it seems like the other brands have caught up, and I have Thor and Moose stuff that fits amazing.  Durability has just gone away in favor of comfort and mobility. 

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1/27/2025 12:42pm

AXO gear is bitchen. Especially the 90's.

Call me old iffin ya want...

SEEMEFIRST
Posts
14010
Joined
8/21/2006
Location
Arlington, TX, USA
1/27/2025 1:01pm
Whymee wrote:

AXO gear is bitchen. Especially the 90's.

Call me old iffin ya want...

You couldn't kill the pants, even racing cross country.

1/27/2025 1:07pm

I have noticed that Alpinestars has taken a lot of inspiration from the 90's AXO gear for some of their new stuff.   image 1047

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zookrider62!
Posts
6825
Joined
12/22/2008
Location
Plano, TX, USA
1/27/2025 1:12pm
Looks like Axo is trying to give it a go again. Nothing in the US from what I saw. The gear they did for the Dakar...

Looks like Axo is trying to give it a go again. Nothing in the US from what I saw. The gear they did for the Dakar Fantic team looks cool. Its similar in design to one of the earlier Dyemax jerseys.  

image 1044.png?VersionId=9fBZSL.Xu6jGUZxXGbCimage 1042.png?VersionId=QCm image 1043

 image 1046 That gear was some of my favorite when I was growing up. The mission control with the paint splats . It was so cool how Axo had the sayings on the collars, the logos woven into the fabric. So many cool things that I am surprised are not still being done.  

 

I think that if they just remade old gear identical to the old stuff, people would be surprised at how bad it fit. When I got my first pair of Fox  360 pants in the early 90's I was blown away by how much better they fit than the Axo and MSR stuff I had worn before. I wore fox up until the early 2000's when I got some free No fear gear.  The pant  was one of the worst fitting pants for me. I am a giant though. And I went back to wearing Fox after that.  Then years later it seems like the other brands have caught up, and I have Thor and Moose stuff that fits amazing.  Durability has just gone away in favor of comfort and mobility. 

One of my first sets of axo gear had a watch at the end of the sleeve and on the inside said “time to ride”. I always thought it was a cool small detail


And recently bought my first set of TLD gear and it has “pop wheelies” inside the collar, immediately brought back memories of the axo gear

JazzyJJ
Posts
1844
Joined
12/1/2020
Location
Nunya, WY, USA
1/27/2025 1:14pm
plowboy wrote:

After you do that can you buy the rights to the "63 Corvette and "57 Chevy?  There might be a solid market.😉

They do remake those. You can build a whole 55 chev, 69 Camaro and plenty of others right out of a catalog. 

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crusher773
Posts
2020
Joined
12/23/2009
Location
Coweta, OK, USA
1/27/2025 2:08pm

I wore AXO until they pulled out of the US.  The gear towards the end didn't look great and the pants always fell apart but it was some of the most comfortable stuff I've ever had.  

1/27/2025 2:18pm

Speaking of older vs new gear...

I do not know why, but new gear do not have cuffs around your wrists. Same for the neck. 

Cuffs make sense for me because they keep dirt out from where it does not belong.

Just an observation. YMMV

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1/27/2025 6:44pm

Who wants to bring back some Mr. Motorcycle gear?!  😎

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