Brands that SHOULD be sponsoring motocross and why....

Full Throttle energy drink, self explanatory. 

While there are a lot of good ideas in here.. it’s mostly wishful thinking. 

We can present insane numbers, proven case studies with bananas ROI, have super popular athletes with a rabidly loyal fan base. 

If the CEO, CMO or brand director does not personally enjoy motorsports - it just isn’t going to happen. It’s an enthusiast sport, and even with hard data someone at any given company must be an enthusiast. 

How many motocross fans are executive level officers at companies with marketing budget? Few. Of them, how many take their dollar to Nascar? Most. It leaves us with crumbs. 

I've always thought a Home Depot KTM team would work nicely.  Colors are already there, and they can rotate various tool, appliance, etc mfgs through the system.

Logo placement on the bikes ,gear and helmets  and sizing were part of the contract with that team.    They were going for all or nothing at one point.  They wanted 1 big outside industry sponsor so they could just buy whatever products they needed to put on the bike and not bleed the industry dry.  They had  the sample mock up I made ( that was brand specific on a bike, team shirt and Hauler that would sometimes be 100% that brand , or sometimes include other brands that had committed for to the team ), along with a diagram with blocks in different sizes and colors showing where and how big a logo would be for X amount.  At that time it was logo placement on the bikes, Hauler and team clothing .  

I like the idea of rotating logo placement and size to get noticed. People get used to seeing a logo in a certain spot and almost stop seeing it.  There are a lot of companies that are very stuck on where they want their logos. And there are teams already doing the logo rotation's. I can not remember if they were from the same season or not, but the Twisted Tea team has run a Twisted Tea themed helmet, WD 40 themed helmet and then a more co branded helmet.  I'm sure there have been studies done that have data showing how much more effective it may be to do that. That team I did the renders for had a lot of data even back then, now there is so much more available that is even more accurate. 

May I ask what exactly your sponsorship program actually consists of? And what you expect from your sponsored riders?

Im a TREK fanboy- all my bicycles are TREK, and now when Im going grocery shopping, I feel like I want to shop at Lidl rather than elsewhere. Simply to show appreciation. However I dont know how my message would get to the top brass that im doing it because they're sponsoring my favourite cycle team?!

Good question! 

What are we looking for in resumes requesting our 2024 sponsorship?

#1 understand that sponsored riders are representatives of our product and brand name in their local area.

We want to see riders with some race results. Local racing is fine but the Bigger the races the better our sponsorship offer will be. You get back what you supply to us in your race resume.

Here are some of my pet peeves

In your Race Resume ….. Include your basic contact information. Name, Address, Phone number, Email ….. it is shocking how many resumes that I receive and have to chase after them just to get this basic information! The more I have to chase the less you get.

If your request for sponsorship is just an email with ……. Hi I am Bob, I ride a dirt bike and I want free shit. You wont get shit.

What do we expect for sponsorship? This is straight for our sponsorship contract……

1. Display Moto Hose logo on: Motorcycle, transport vehicle.

2. List www.MotoHose.com as a sponsor in all chat room signatures.

3. Purchase minimum of Colored Hose Kit at the discounted price for contracted rider only.

4. Mention Moto Hose on all News Articles, Press Releases as official Sponsor on all sponsor forms.

5. List Moto Hose as a Sponsor on any and all profiles in Official Event Programs when applicable.

6. Represent Moto Hose in a courteous professional manner at all times on and off the track.

7. Do not disclose ANY details of your contract with others.

8. Sponsorship is advertising and We expect you to promote Moto Hose and tag Moto Hose in all Instagram and Facebook posts.

9. Advanced Performance Accessories LLC/Moto Hose has the right to end the agreement if these guidelines are not honored.

10. Contract Expires December 31 2023

11. Print, sign and scan/email to info@MotoHose.com to text to 704-340-7958

No way guys. We need more AIDS medication commercials.

In regards to the return on a tiny logo that no one notices, most of it comes from the right to associate with sponsored athlete/team with the sponsor's own marketing strategy. Being able to throw up together an ad or post with Rider X holding a trophy over his head with your own creative messaging thrown in is quite valuable. 

Question for everyone reacting to this topic:

Do you think there is ROI to be achieved by sponsoring in MX?

As in i have this product or service and if i sponsor (with free products and/or $) some teams and riders in AMA or GP's i believe this will lead to more sales that cover the costs of sponsorship and more? 

I don't know how they would measure the ROI unless there is some kind of discount code or something.  I will say that I ONLY buy Method wheels since they sponsor riders in MX/SX.  I try to be very brand loyal to companies that sponsor MX/SX.  

I think McDonald's should sponsor some teams. Seems like there's usually a lot of fatties at any given supercross race

Whatever poor team gets the new sponsor - it will just be stolen by Feld 2 years later

I feel like Liquid Death is such a no brainer.

https://youtu.be/ms7wN9osvzE?si=aWokdNuwJBKhTv1H