O'Neal & Its Social Media Influencers

foreman52
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foreman52
Edited Date/Time 11/25/2020 9:05am
Off season topics LET'S GO (see what I did there).

O'Neal's marketing strategy is definitely different than any other gear company right now (IMO). They currently have some of Youtube/Instagram's most popular influencers. Buttery, Deano, AJ Cat, Tido, Gorden Keck (GK47), Alex Ray, Justin Hill, etc.

I'm curious to hear if any of you or your buddies have purchased O'Neal gear given that you were "influenced" through these VLOGS, edits, photos, and posts.
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-MAVERICK-
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-MAVERICK- 11/19/2020 1:41pm
11/19/2020 1:41pm
I buy the shit I want. Don't care who wears it or promotes it.
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Brent
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Brent 11/19/2020 1:45pm
11/19/2020 1:45pm
...I live my life SOLELY by following social media influencers. If they are selling it, I want it...


/S

Tongue
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thatswhathappens 11/19/2020 1:48pm
11/19/2020 1:48pm
foreman52 wrote:
Off season topics LET'S GO (see what I did there). O'Neal's marketing strategy is definitely different than any other gear company right now (IMO). They currently...
Off season topics LET'S GO (see what I did there).

O'Neal's marketing strategy is definitely different than any other gear company right now (IMO). They currently have some of Youtube/Instagram's most popular influencers. Buttery, Deano, AJ Cat, Tido, Gorden Keck (GK47), Alex Ray, Justin Hill, etc.

I'm curious to hear if any of you or your buddies have purchased O'Neal gear given that you were "influenced" through these VLOGS, edits, photos, and posts.
I think, if anything, it's a subconscious thing. You might not buy the gear solely because someone like Deano wears it, but you might associate wearing O'Neal gear with being cool like the riders who wear it that you've been exposed to.
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Johnny Ringo
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Johnny Ringo 11/19/2020 1:49pm
11/19/2020 1:49pm
Buttery has actually turned me off of O’Neal
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tuttle425
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tuttle425 11/19/2020 2:29pm
11/19/2020 2:29pm
Social media influences more the ignorant. I don't say that in a bad way. More so, people just getting into an activity with zero preconceived notions. I started woodworking a few years ago and watched countless YouTube videos and was following all kinds of woodworkers on Instagram. I know for a fact that a lot of the stuff I bought was based on what those guys were using and there are companies that flood the social media scene with product and I happen to now own said product.

I think it's going to be hard for a company like O'Neal to get a lot of customers to switch from Fox, Fly, etc but the new guys and gals entering the sport and learning about it through social media, that's their target and they'll be successful to an extent.
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Jorgensen_Tys_86 11/19/2020 3:04pm
11/19/2020 3:04pm
I'd be lying if I said I didn't wear O'Neal gear mostly due to the fact that Deano is my guy. The stuff looks sick of course but I definitely try to support the people who support the dudes I root for.
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Sully
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Sully 11/19/2020 3:10pm
11/19/2020 3:10pm
Johnny Ringo wrote:
Buttery has actually turned me off of O’Neal
Cue the Buttery fanboys calling you a dumbass in 3...2...1...

On topic: I bought a pair of these back in the day because I thought Eric Kehoe was a boss. Does that count?


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tobz
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tobz 11/19/2020 3:19pm
11/19/2020 3:19pm
-MAVERICK- wrote:
I buy the shit I want. Don't care who wears it or promotes it.
Ditto. Simply just not a fan of the designs of oneal. The splattered paint stuff is horrible.
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philG
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philG 11/19/2020 3:31pm
11/19/2020 3:31pm
-MAVERICK- wrote:
I buy the shit I want. Don't care who wears it or promotes it.
This

Am more likely not to buy stuff , based on who wears it, rather than the other way round.

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MontyMX815
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MontyMX815 11/19/2020 4:01pm
11/19/2020 4:01pm
I mean influencers are essentially just another marketing communications tool. Like billboards,ads,sponsoring events etc. and with any of those I think the main goal is to build awareness. so just given the fact that there is a whole forum on how they are using influencers...yeah I’d say it’s working! I mean even the guys talking shit about them are still building awareness. Then the next time someone who sees their posts or sees this forum decides to buy gear, they may remember O’Neill and decide to look at their gear and purchase it. I don’t think the tool is to sell gear. Just to build their brand image and awareness.
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TeamGreen
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TeamGreen 11/19/2020 4:06pm
11/19/2020 4:06pm
I wear Troy Lee Designs. It's a self-influenced choice.
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skeef
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skeef 11/19/2020 4:10pm
11/19/2020 4:10pm
My buddy bought some O'NEAL because they were the cheapest kits where ever he was at the time, I believe he likes buttery... He is also the biggest squid in the group. Not saying they correlate
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Jeremy Macbeth 11/19/2020 4:34pm
11/19/2020 4:34pm Edited Date/Time 11/19/2020 4:35pm
I seriously doubt O'Neal has any sort of coordinated social media strategy. Most of the guys you mentioned aren't exactly top tier riders. They all individually put effort into their social media presence, which O'Neal can piggy-back off of.

If anything, their strategy appears to be not putting a lot of money behind any one particular rider or riders.
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Cortami79
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Cortami79 11/19/2020 4:38pm
11/19/2020 4:38pm
I like that they supported Deano when he was on route to be a privateer
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Maverick313 11/19/2020 4:45pm
11/19/2020 4:45pm
No. Influencers make me not want to buy there product. I buy what I like, which was Troy Lee until it all started looking like clown outfits and I switched to Fox.
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Flatliner
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Flatliner 11/19/2020 4:48pm
11/19/2020 4:48pm
Some form of internet magic had this buttery fellow pop up on my YouTube browsing.

Looks like a party guy who likes dirt bikes and would be irrelevant if social media wasn’t a thing.
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ElliotB16
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ElliotB16 11/19/2020 5:04pm
11/19/2020 5:04pm
Marty is in Oneal now also

O’Neal’s rider support program for amateurs is hard to beat
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Adam43
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Adam43 11/19/2020 5:27pm
11/19/2020 5:27pm
The reason I have bought some O'Neal stuff in the last few years is because they've improved their look and style drastically.
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OLDMOTO
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OLDMOTO 11/19/2020 5:36pm
11/19/2020 5:36pm
I wear Moose Sahara because its cooler than the rest. Temperature wise anyway. Moose doesn't advertise as much as the other brands. I wear a Shoei evo helmet because its a good helmet. I never bothered to check which pro wears them. The same for my Sidi boots. The internet and social media has very little impact on my purchasing decisions.
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Mr. Info
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Mr. Info 11/19/2020 6:05pm
11/19/2020 6:05pm
It some of the most durable gear out today. Jim and the family are all great people to know. I wear another brand because I have used them for years before I met Jim. It’s a loyalty issue I have and they have been great to me. If I were to ever change it would be to O’Neal.
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Excaliburbmx
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Excaliburbmx 11/19/2020 6:10pm
11/19/2020 6:10pm
I bought shift because of Reed and Emig. I bought O’Neal because you don’t see as many people wear it around Indiana area.
I absolutely loved the Their 83 retro line several years back.
AndrewCarson
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AndrewCarson 11/19/2020 6:35pm
11/19/2020 6:35pm
Oneal is the champion brand of mx. Cheap af but somehow it's trendy all of a sudden. Pass from me.

Also, tido sucks
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brocster
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brocster 11/19/2020 6:38pm
11/19/2020 6:38pm Edited Date/Time 11/19/2020 6:39pm
Jeremy Macbeth wrote:
I seriously doubt O'Neal has any sort of coordinated social media strategy. Most of the guys you mentioned aren't exactly top tier riders. They all individually...
I seriously doubt O'Neal has any sort of coordinated social media strategy. Most of the guys you mentioned aren't exactly top tier riders. They all individually put effort into their social media presence, which O'Neal can piggy-back off of.

If anything, their strategy appears to be not putting a lot of money behind any one particular rider or riders.
It’s 2020 and every company is aware of the effects of social media thus the creation of influencers. Buttery instantly touches half a million people,for O’Neil. Doesn’t need to be a top tier rider. Bike skills got nothing to do with influencing. Do the math...
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nascarnate326 11/19/2020 6:42pm
11/19/2020 6:42pm
I got some O’Neal this year after Alex Ray had a good looking kit on the kawi. We watch some of buttery’s videos too.

FYI for those that don’t know O’Neal element (cheap) is totallyyyyyy different Fromm O’Neal hardware(not cheap)
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smashingpumpkins167 11/19/2020 6:42pm
11/19/2020 6:42pm
tuttle425 wrote:
Social media influences more the ignorant. I don't say that in a bad way. More so, people just getting into an activity with zero preconceived notions...
Social media influences more the ignorant. I don't say that in a bad way. More so, people just getting into an activity with zero preconceived notions. I started woodworking a few years ago and watched countless YouTube videos and was following all kinds of woodworkers on Instagram. I know for a fact that a lot of the stuff I bought was based on what those guys were using and there are companies that flood the social media scene with product and I happen to now own said product.

I think it's going to be hard for a company like O'Neal to get a lot of customers to switch from Fox, Fly, etc but the new guys and gals entering the sport and learning about it through social media, that's their target and they'll be successful to an extent.
You are so right. I was getting into guitar painting and staining. So I looked up some videos. And I bought the stuff that they told me to buy. of course I got too busy and haven't even messed with it at all
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KenBone
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KenBone 11/19/2020 6:45pm
11/19/2020 6:45pm
Anyone can walk into a cycle gear and get an O'neal Helmet, boots, and gear for $350 and they absolutely KILL that market.

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smashingpumpkins167 11/19/2020 6:55pm
11/19/2020 6:55pm
So this is kind of weird. I was watching some old '90s supercross and for some reason was really craving a Coors light. I grabbed one from the fridge and sat down. And then I saw.....
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motoarmageddon 11/19/2020 7:08pm
11/19/2020 7:08pm
Was that a conscious decision on Oneals part or just a coincidence? theres been a bunch of dorks in my area with all white bikes with some grey graphics. Isnt that Butterys look? So these squids are definitely influenced by him. Shit theyre called “Influencers”. Hot young chicks will get paid for saying theyre using this or that makeup on instagram. It works. Being cool is the most important thing in America. Its worth money
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Phillip_Lamb
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Phillip_Lamb 11/19/2020 7:10pm
11/19/2020 7:10pm
foreman52 wrote:
Off season topics LET'S GO (see what I did there). O'Neal's marketing strategy is definitely different than any other gear company right now (IMO). They currently...
Off season topics LET'S GO (see what I did there).

O'Neal's marketing strategy is definitely different than any other gear company right now (IMO). They currently have some of Youtube/Instagram's most popular influencers. Buttery, Deano, AJ Cat, Tido, Gorden Keck (GK47), Alex Ray, Justin Hill, etc.

I'm curious to hear if any of you or your buddies have purchased O'Neal gear given that you were "influenced" through these VLOGS, edits, photos, and posts.
i buy it cuz i can get a sponsor deal for half off,

and since i can get 2-3 sets vs retail for a set of Fox for example i cant really justify buying Fox when im on a budget
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Gilby122
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Gilby122 11/19/2020 8:17pm
11/19/2020 8:17pm
I bought a kx450 cause Hanny’s looked bad ass. That year he switched to suzuki. The next year I bought a RMZ cause Hanny’s looked bad ass. Then he switched to Honda. I bought a crf450 a year ago cause Hanny’s looks bad ass. Sad part is I’m older than Hanny and can’t ride for 💩. Hopefully he sticks with Honda for awhile cause him switching bikes is getting expensive at my house! His shift stuff always looks real clean too, but I prefer fly. Influence works in a lotta ways! Not too proud to admit that. 🤙🏼
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