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Pit Row
I've seen several posts alluding to Pepsi pulling Rockstar out of motorsports and SX. Not happening. As mentioned, PepsiCo was not allowed to have a competing energy drink. They attempted it with their Mt Dew Amp drink with some ingredient changes but it failed to pick up steam.
Pepsi is not afraid to throw money at Action Sports, both Mt Dew and Amp have a history in sponsoring skaters and surfers. I highly doubt PepsiCo would pull away from the very strategy (motorsports marketing) that made Rockstar successful in the first place.
PS: Any chance that he goes back to amateur motocross?
Bobby being the person that the Rockstar relationship began with in 2010...
Yup. Things could get interesting.
I’m guessing it would have to be a VERY enticing deal for Bobby to be willing to go racing...again.
Very...
Enticing.
Also, it would probably need to be a “private team” like it was when he was Kawasaki/Suzuki/KTM...& the very early Husky days.
An amazing title sponsor would be required just to get him to the table...
OEM support at a level that he’d deem necessary to WIN.
And a group of people that makes him smile that Texas smile he gets when he’s having fun racing.
Bobby’s loyalty to his people...his team...is beyond compare. People would climb over each other to work and ride for him.
On the other-hand: “Scuba”, the assumed new manager at Rockstar...assumed by me, that is...
Is a Bobby Prodigy that’s just as committed to his people...his team...as Bobby. He’s younger & he’s an employee of the corporation; so, I’m sure he’ll have days where he has marching orders that may be difficult...to say the very least...but, hey, that new guy...Scuba...the FNG? He’s his own man and a guy couldn’t ask for a better and more “straight to the point/let’s go race to win!” kind of dude. He’s not really ‘new’ either. It’s just fun to be able to call him the FNG. He’s been there for quite a while. He’s been Bobby’s go to guy for yyyyyears.
So, “if” Bobby’s gone? Well, that sucks!
But, that team will live on.
Scuba ain’t scared.
Bobby’s riders are Scuba’s riders.
Bobby’s crew is Scuba’s crew.
I can’t help feeling that this is a plan that Bobby has had in place for a while.
Scuba Steve was groomed for this.
Post a reply to: Bobby Hewitt/Rockstar