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And ya, I'm still using my hero 2, it's still fully functional after all these years and it does everything I need it to do. I use it for moto with my buddies a bunch.
I hope they figure it out and bounce back
GoPro management has had their heads up their asses for years to not try something else in their space. The one thing they did try (Karma) was a massive investment in a space already dominated by DJI. Unlike a dash cam, security cam, etc...GoPro did not have the in-house expertise to produce an easy to fly Drone. Freaking expensive project to develop after you get the resources to make it happen and learn what needs to be learned to make something as easy to fly as a DJI.
I wish GoPro the best, but can't see this ending well. They have a convertible debt load due in 2022 that is approaching their cash in hand. Their cash in hand is going to continue to hemmorage itself as they struggle to survive. Not sure why any other company would want to buy them since EVERYONE else does what GoPro does now. The only reason would be to get a bargain price on the name brand and the aftermarket that relies on that name brand. Bet it goes chap 11 then the IP and name are sold to cover some portion of the convertible note due in 2022.
Kind of shot themselves in the foot making them so good!
I had one for racing and even then it felt like a fairly big investment but I used it each weekend. I went on a cruise a few years back and they were EVERYWHERE. Seemed people used them to make general video of their holiday, for in the water, for taking photos of tourist attractions and everything. So I’m really surprised the company is struggling unless these people all got home and found their footage sucked?!
Yes camera specs should get better, isn't that similar to Moore's law?
How about other things?
I want to be able to record for more than an hour without touching the damn thing.
I want to know if it is on or off without having my buddy stare at me looking for a flashing light.
How about a better form factor or safety gear integration?
How about optical image stabilization?
Integrated telemetry that is actually accurate...
Audio improvements?
Mostly automated video processing...
Come on meow. Think outside the rectangle.
Cameras in general are going through the same problem at the moment. Part of the reason camera sales (DSLR's) have tanked is the "last camera" syndrome i.e. many people believe they already have a good camera that will last them for the foreseeable future. Iterations with slight increase in image quality and features are just not a good enough reason to lose money on selling what they have and buy the lastest model.
Hifi audio equipment went through the same thing a few decades ago.
Pit Row
One of the biggest problems is that the upload to online storage (youtube) doesn't retain quality for some people. My videos look great on my 5k iMac but look like trash on youtube. Then to further compound the issue, the gauges can only be used in the quik software and not go pro studio. So if I want gauges I get shitty quality online and if I want high quality then I don't get gauges unless you use quick to re-encode the video with gauges then import to go pro studio for youtube codec conversion. Basically a cool feature that really appeals to moto people..is just a cluster fuck to use for normal people. I can only imagine dropping a grand on a drone that falls out of the sky. They need to prefect their cameras and software before adding anything else.
And every electric car built is eligible for the same federal rebate. It’s not exclusive to Tesla. By a $35k Chevy Bolt and you get $7500 back.
Whether Tesla eventually succeeds or not is a topic to debate but they’re actually getting less subsidized than others in the industry.
I will add that all this “they’re not making money yet” talk was said about Amazon, Google, Facebook, Twitter, IG, etc... How many wish they bought stock 10yrs again for any of those companies???? Time will tell. Nothing is for sure.
As the Model 3 production lines catch up, that will make a huge difference. Being off by a year in production estimates isn't something that only Tesla has experienced.
Not mentioned is the revenue being created by solar (they bought SolarCity) and the batteries. In 2020 CA will require all new home to "create their own power", which is a fancy way of saying solar for all new homes. Many local municipalities already require it on new construction. Fast forward a few years and I expect storage (batteries) to be required too.
Full disclosure: I work for Tesla.
The profit thing is also painfully true. Tesla is still in its infancy. Every dollar made is reinvested. While there have been big hiccups in production the cars are still in demand and every one made is already sold.
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