3 Yrs TWMX for $16.97 ???

Igy wrote:

Just got a mail offer from TWMX. 3yrs and a t-shirt for $16.97. Is something up, or is this going to be the new going price...

Just got a mail offer from TWMX. 3yrs and a t-shirt for $16.97.

Is something up, or is this going to be the new going price for print mags?

Hando wrote:

Id put $$ on the price of advertisements being correlated with the amount of subscribers as someone who works in marketing and deals with analytics, i...

Id put $$ on the price of advertisements being correlated with the amount of subscribers

as someone who works in marketing and deals with analytics, i am pretty positive the magazine will be like the phone book in a few years if it hasnt happened already..and i like magazines ALOT but find myself reading them less and less.

i also heard the podcast w/ matthes and guyB..the guy who owns Vital media left Transworld and started this network for a reason.

Igy wrote:

Makes you wonder if the subscription revenue is even needed to make the economics of a magazine work. Is the ad revenue enough to make the...

Makes you wonder if the subscription revenue is even needed to make the economics of a magazine work. Is the ad revenue enough to make the mag profitable?

The more subscriptions (readers) you have, the more you can charge for the ads. Or is it, the more you charge for the ads, the more subscribers you can attract with low subscription rates? Hmmmmm.

pitbike502 wrote:

Eh.. i signed my son up a couple months ago when they had the $5number special going, he hasn't seen a mag yet.. guess we donated...

Eh.. i signed my son up a couple months ago when they had the $5number special going, he hasn't seen a mag yet.. guess we donated $5..

smrscott wrote:

Yes advertising is the core of a magazine, it’s also the core of the Intenet. Yes there is a small tad bit of profit to be...

Yes advertising is the core of a magazine, it’s also the core of the Intenet. Yes there is a small tad bit of profit to be made on actual mag sales on the newsstand—if the distribution manager does their job and gets the mags into the right markets on the right shelves.

Subs are a finite # and pretty much dictate the prices for ads that go in a mag. The more subs and newsstand sales - the higher the ad rates. Yet there is a fine line when it comes to giving away subs. If they are so cheap then anyone that likes motorcycles might buy a sub - heck they might not even ride. Advertisers run ads to sell products - yet if 20-50% of the subscribers don't buy hard parts and only Monster and Rockstar hats and T-Shirts, cost per impression to potential customers to a company such as Pro Circuit gets more expensive.

Also the cost to print and mail a magazine is not free - a cheap sub such as $17 for 3 years means it leaves .47 cents to print and ship a magazine. Advertising has to pay for the printing, the shipping, the building, computer system, editors, the art directors, commissions to ad sales people and the list goes on. $17 for a 3-year sub and if you subtract the ad revenue, and factor in printing and shipping – they lose money. In a nutshell, they are paying you to read their magazine, the sub is free and they charge you less than half of what it costs for postage. Try shipping a mag standard mail to a buddy sometime – it could cost you a few bucks or more.

As a former magazine owner, editor and publisher it is not an easy game and now the game is getting more difficult year after year. Vital writes its own magazine everyday – (some of the contributing editors ((members)) have no clue what the heck they are talking about but for the most part the news gets out there). Yet, even Vital has to pay the bills with advertising. Internet adverting impressions is another new game – yes they might drive tens of thousands of impressions but how many of those viewers are actual potential customers? Since the internet is mostly free, tracking impressions or views is easy but figuring out who is watching and are they customers is more difficult.

I hope print does not totally die but I bet there are those few that will forever covet their 8-track tape deck and their favorite Creedence Clearwater Revival tape while driving their El Camino. If TWMX wants to give away free subs, .47 cents shipping per copy and you advertise for them by wearing their T-shirt - more power to them.

disbanded wrote:

Reading magazines is the number 1 cause of hemorrhoids in males 25 to 95.

Thanks Transworld!!

BAMX wrote:

If Guy B worked on his creaper skills and convinced some girls to get half naked and stand next to a bike, he would probably bankrupt...

If Guy B worked on his creaper skills and convinced some girls to get half naked and stand next to a bike, he would probably bankrupt Transworld.

smrscott wrote:

Yes advertising is the core of a magazine, it’s also the core of the Intenet. Yes there is a small tad bit of profit to be...

Yes advertising is the core of a magazine, it’s also the core of the Intenet. Yes there is a small tad bit of profit to be made on actual mag sales on the newsstand—if the distribution manager does their job and gets the mags into the right markets on the right shelves.

Subs are a finite # and pretty much dictate the prices for ads that go in a mag. The more subs and newsstand sales - the higher the ad rates. Yet there is a fine line when it comes to giving away subs. If they are so cheap then anyone that likes motorcycles might buy a sub - heck they might not even ride. Advertisers run ads to sell products - yet if 20-50% of the subscribers don't buy hard parts and only Monster and Rockstar hats and T-Shirts, cost per impression to potential customers to a company such as Pro Circuit gets more expensive.

Also the cost to print and mail a magazine is not free - a cheap sub such as $17 for 3 years means it leaves .47 cents to print and ship a magazine. Advertising has to pay for the printing, the shipping, the building, computer system, editors, the art directors, commissions to ad sales people and the list goes on. $17 for a 3-year sub and if you subtract the ad revenue, and factor in printing and shipping – they lose money. In a nutshell, they are paying you to read their magazine, the sub is free and they charge you less than half of what it costs for postage. Try shipping a mag standard mail to a buddy sometime – it could cost you a few bucks or more.

As a former magazine owner, editor and publisher it is not an easy game and now the game is getting more difficult year after year. Vital writes its own magazine everyday – (some of the contributing editors ((members)) have no clue what the heck they are talking about but for the most part the news gets out there). Yet, even Vital has to pay the bills with advertising. Internet adverting impressions is another new game – yes they might drive tens of thousands of impressions but how many of those viewers are actual potential customers? Since the internet is mostly free, tracking impressions or views is easy but figuring out who is watching and are they customers is more difficult.

I hope print does not totally die but I bet there are those few that will forever covet their 8-track tape deck and their favorite Creedence Clearwater Revival tape while driving their El Camino. If TWMX wants to give away free subs, .47 cents shipping per copy and you advertise for them by wearing their T-shirt - more power to them.

BAMX wrote:

If Guy B worked on his creaper skills and convinced some girls to get half naked and stand next to a bike, he would probably bankrupt...

If Guy B worked on his creaper skills and convinced some girls to get half naked and stand next to a bike, he would probably bankrupt Transworld.

GuyB wrote:

We tried a a couple creeper galleries. They didn't draw the kind of numbers you'd expect.

Lawrence929 wrote:

Awesome thread with great posts. Vital has been awesome this week. It's insane how much the internet is changing our worlds. I run a remote control...

Awesome thread with great posts. Vital has been awesome this week.

It's insane how much the internet is changing our worlds. I run a remote control hobby store and the ONLY way to stay open is to have a race track (or 4 in my case, 3 indoor to deal with the shitty midwest climate and 1 outdoor for nice days). There IS money in racetracks because
1. You can't really race online. Never will be the same.
2. I have the track on my land. Low low overhead.

Other than that, internet business has destroyed the "brick and mortar" type shop I run.


Bottom line, it's interesting. I try to stay positive about it and it's honestly INNOVATE OR DIE.

I plan on living.

pitbike502 wrote:

Eh.. i signed my son up a couple months ago when they had the $5number special going, he hasn't seen a mag yet.. guess we donated...

Eh.. i signed my son up a couple months ago when they had the $5number special going, he hasn't seen a mag yet.. guess we donated $5..

neverwasfastenuf wrote:

Same here, thought it would be worth the $5 for the photos. Haven't gotten anything!

Firebird77 wrote:

This discussion has got me thinking about Motocross Action Magazine. Gosh, where do we start?

Lawrence929 wrote:

Awesome thread with great posts. Vital has been awesome this week. It's insane how much the internet is changing our worlds. I run a remote control...

Awesome thread with great posts. Vital has been awesome this week.

It's insane how much the internet is changing our worlds. I run a remote control hobby store and the ONLY way to stay open is to have a race track (or 4 in my case, 3 indoor to deal with the shitty midwest climate and 1 outdoor for nice days). There IS money in racetracks because
1. You can't really race online. Never will be the same.
2. I have the track on my land. Low low overhead.

Other than that, internet business has destroyed the "brick and mortar" type shop I run.


Bottom line, it's interesting. I try to stay positive about it and it's honestly INNOVATE OR DIE.

I plan on living.