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It also seems strange that DC wouldn't have the streaming numbers. How is he selling this product to broadcasters without it? Maybe he'd be surprised to know how high they are? (Pala got 500k+ streams just on youtube) We live in a streaming world now, and MXsports could take a page from F1's playbook and really focus on international streaming. It sounds like Davey really wants a terrestrial broadcaster for the US, maybe it's time to split the package between terrestrial and streaming with the rights available separately. Maybe that would solve the issue.
(This might not be the right post to counter to. But maybe one counter deserves another?
If everyone thinks personally, how much other stuff in your life is competing with watching racing on the tube on a summer Saturday afternoon vs. a winter Saturday night? Myself, I was lucky to catch the first couple few races this year. So the refund I got from Roku on my Mav sub this week fit into that just fine with me. I just have too much other stuff going on during summer weekends that I'd rarely be able to watch. Beers at the beach being factor #1 there - then when I do happen to rarely be home from the beach on a weekend I am making up time on other crap that I didn't get done those weekends I was at the beach. Or other places.
And I don't even go to the track anymore on the weekends just to spectate. So guys who actually go to the track on the weekend, which is maybe most on here and also a big portion of their possible audience, would be doing that rather than staying home to watch races on the screen. I know I would pick the track over the screen if it came to that.
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A reality check, and reminder of what goes on behind the scenes in order to bring us moto every week.
It's time to quit our bitching.
Another thought is that from the numbers I've seen I reckon MX sports could bring in $20-40 million per season from just streaming subscriptions if they started their own service. Surely with that budget they could produce their own broadcast and then shop the terrestrial rights around? I bet that would be extremely appealing to a number of broadcast networks. They get to air the program without any investment in production.
And on the racing side of things.....
nascar has sucked the energy out of every other form of racing across the board.
They literally scrounge up every single sponsor who might even be thinking about spending money on a racing series.
They even go so far as to steal sponsors brought into the sport by individual teams, then slapping their banners across the tarps that now cover the huge amount of empty seats at the tracks.
Moto may never overcome that.
I don’t disagree on building their own streaming service like MXGP has done but that would be a long term investment. The required crew, systems and most importantly app itself to make it happen on that scale would cost a decent penny. It took MXGP quite a few years to make the transition worth it for them.
I also wouldn’t judge the revenue numbers off of YouTube views for three main reasons. One, it was free, numbers will always be higher when free and there’s not a paywall. Two, it’s harder get someone to go through a paywall when there’s only one item behind it and not a full network worth of stuff (Ala MXGP vs a Peacock scenario). Finally, third, I personally believe if you were able to accomplish what you said above and got a broadcast partner for only the TV rights portion and it was a decent partner like Fox or CBS, the streaming numbers would suffer if it’s on a TV network that’s widely available and part of your TV package already. Not everyone gets MAVTV as part of their TV package and that would’ve pushed more to YouTube for that race that ran on there.
Two, the same company is doing all of it and they wanted to bring in shoulder programming such as the PulpMX show and other potential new ideas focused around the series.
Three, if it had gone well they probably would've finally had the knowledge of stream numbers and better data to use going forward with production and sponsorship with the series.
Four, MAVTV was much more open to media outlets and riders creating content with race footage in it, better sharing multiple storylines. Where everything tied to NBC would get shut down very quickly.
In theory there were positives for the series. In practice though, it didn't end that way. It ended poorly enough on the MAVTV+ side that people lost their jobs and the entity is going away / merging with FloRacing. Yes, it was a big oops and people paid the consequences for sure.
Sounds like the live commercial free motos for subscribers is a thing of the past. Commercial breaks during the motos really ruins it. I can’t believe that is unavoidable now.
MXGP even removed advertising in the beginning of their shows to this year (which was the only spit they had it before), and production and quality is great.
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It would be great to watch, great to attend, and it would ensure the sport's future viability. So simple.
Hello? Hello? Yup, still no one listening.
Doesn't DC own RacerTV?
They seem to do a pretty good job with Loretta Lynn's, GNCC and the other series they broadcast.
Maybe time to throw some money towards that and build it up. Pretty solid starting platform.
I think it'll get there in due time. There's a lot going on behind the scenes right now that's off-record in relation to how the sport will be presented and packaged in the very near future. Like...we should see more about it by off-season.
Combining the SX and MX series into one series might work to help the nationals but I’m not convinced the SX series has motivation to do it .
He has not been defensive about the situation. He's been very transparent.
He's laid out the path that brought us here (which seems pretty logical).
He's laid out the failure as it occured. He's laid out what we hope is a path forward.
He has not minimized the problems nor has he promised an amazing solution that will solve every problem.
Thanks DC! It's been a good year of racing.
Here's hoping to better ways to watch pro motocross!
My only criticism I've said since the beginning is that he SHOULD have gotten in front of this earlier and publicly. He lost a lot of goodwill with the moto community, regardless if it was justified or not. He shoulda come out after week 1 and at least said SOMETHING about what was going on so that we could have seen that he was working hard to remedy things. Because his silence on everything just let people run rampant with their frustration as well as their confidence with the future of the series in general.
Regardless, that's why I don't run MX Sports and he does.
Post a reply to: Davey Coombs Interview (Updated with Open Letter)