“I Easily Went Through Hundreds Of Pairs”

Rupert X
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Edited Date/Time 3/2/2021 11:52pm
Wow. That freaks me out. You ?
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Rupert X
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3/1/2021 9:58am

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twotwosix
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3/1/2021 10:11am Edited Date/Time 3/1/2021 10:17am
"I was incredibly fortunate to work alongside some of the world’s most well respected companies over the course of my career, from industry powerhouses like Fox Racing, Oakley and Red Bull to mainstream companies like Target and Nike... One of the most unique opportunities of the many initiatives I was a part of throughout my career was helping Nike make its foray into the world of motocross with the development of the Nike AirMX boot."

https://rdcoffees.com/blogs/news/moto-memories-nike-airmx-boot
Crossup
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3/1/2021 10:17am
Rupert X wrote:
Wow. That freaks me out. You ?
Sneaker expertise...doesn't surprise me. I never took it seriously when the boots were first revealed with Dungey. I remember when Nike went from Aqua Socks to the Nike Aqua Gear wetsuit line and tried to sell them to surf shops with salespeople that looked like golf reps. Genuine brands like O'Neil built the market and were in for the long haul and Nike was out shortly later. Same thing happened with their relatively short stint in ice hockey.
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Titanium
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3/1/2021 12:44pm
Rupert X wrote:
Wow. That freaks me out. You ?
I always thought they looked like they were made by CROCS Laughing
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The Shop

Rupert X
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3/1/2021 1:05pm
Just seemed to be a ridiculously excessive quantity. I’d have been surprised if he’d said “ Dozens”. I’d have guessed they made a handful of boots, that’s all....
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Yammyam
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3/1/2021 1:06pm
How light were those things anyway? If they were made from lighter less durable materials surely they couldn't have offered much support.
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Falcon
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3/1/2021 1:15pm
If I had to run a fresh pair every time I raced for 2-3 seasons, well.... I'd still only be going through dozens of pairs. Pinch
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Brent
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3/1/2021 1:16pm Edited Date/Time 3/1/2021 1:22pm
One would think that instead of making hundreds of pair of one - use boots, they would learn to make something more durable? Unless it was the same Vietnamese children they used on the Nike sneaker line, making 50 cents a day, then the costs may not matter as much.


and how could a seemingly very flexible boot like that offer higher performance and protection than another brands product?

I don't know, that boot looks kind of sketchy to me, would you want to be wearing that thing if your foot gets caught up in some 450's rear wheel?


And I sure hope that RD would eventually put his coffee in K cups please?
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3/1/2021 3:41pm
If They ever went into production I would of bought them.
I thought they were awesome looking. Nice change of pace.

Ghost
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AH387
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3/1/2021 6:54pm Edited Date/Time 3/1/2021 7:03pm
Seems like junk to me. I can't understand how a boot could offer any level of acceptable protection if they needed replaced so often. Any modern high end boot offers great feel, comfort and protection, so I'd be curious what those Nikes could offer in ways of comfort/feel to sacrifice that durabity. Perhaps the guy that stole James's pair can chime in?
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cable
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3/1/2021 6:58pm
Probably didnt have any steel under the sole. the sole would provide support for a weekend?
Sawfish
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3/1/2021 7:44pm
Does anyone remember those pics of stew at his compound airing in some ROACHED Nike boots? Lol.
Loftin79
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3/1/2021 8:16pm
Designed by Nike, manufactured by TCX
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rhargrave431
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3/1/2021 8:44pm
I wonder if he actually wore them during the week on practice days, or if he wore something else more durable when the cameras weren't around.
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Hcallz5
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3/1/2021 9:02pm
Makes sense, pros want the broken in feel of an old boot but it's kinda hard to get that when you get new boots every week. Make them less durable and have more "feel", although you'd probably risk some protection for a gain in performance.
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3/1/2021 9:03pm Edited Date/Time 3/1/2021 9:04pm
If you take a look at what Nike did to the skateboarding industry, we should all be thankful they never started selling boots.

A lot of rad footwear companies met their end when Nike jumped in on skateboarding industry only for Nike to completely bail on the sport a few years later. It wasn’t just Nike making a better shoe either and grabbing all the sales, there was a lot of sneaky marketing and contracts where skate shops couldn’t sell competing brands etc..
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nonce
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3/2/2021 3:12am
If you take a look at what Nike did to the skateboarding industry, we should all be thankful they never started selling boots. A lot of...
If you take a look at what Nike did to the skateboarding industry, we should all be thankful they never started selling boots.

A lot of rad footwear companies met their end when Nike jumped in on skateboarding industry only for Nike to completely bail on the sport a few years later. It wasn’t just Nike making a better shoe either and grabbing all the sales, there was a lot of sneaky marketing and contracts where skate shops couldn’t sell competing brands etc..
Not gonna stan for Nike but they most certainly did not bail from skateboarding, maybe you did 🤷🏼‍♂️
Nike and adidas make some of the absolute best skate shoes on the market and sponsor many OGs that might not have a home otherwise (JB Gillet, Lucas Puig, Dennis Busenitz, Gino, Mariano, gave Brian Anderson a shoe), along with a shit tonne of other niche and mainstream pros. Sponsorship imo is giving back to the culture. Nike SBs were very difficult to get an account -unless- you were a core skate shop for a long time, I’ve seen them alongside all major “core” brands. Sure they’re a vampiric corporation but their history in skateboarding is very long and positive. Most original skate shoe brands still exist but they’re not making the same quality shoes as Nike or Adidas. I wish they made boots, in the market, who’s even making good boots? Sidi, gaerne and forma? If the skate shoes are anything to go by, they’d be lighter and last longer than every other brand for a similar price point and put more royalties in the riders pockets ..
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ajk423
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3/2/2021 3:36am
Everyone saying the must be junk because they're only suppose to last one race, Hoosier tires are only suppose to last one race or so and everyone loves them. I had 2 sets of them and loved them before I saw how fast the wore out and realized im not even a professional practicer. (When i called about wearing out so fast thats what they told me, they said they were built for a competition, not for longiteviity). So I don't necessarily think the boots were junk, just built to be at the right stage of a boots life cycle where they feel amazing but right about to be replaced
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AH387
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3/2/2021 5:01am Edited Date/Time 3/2/2021 8:17am
ajk423 wrote:
Everyone saying the must be junk because they're only suppose to last one race, Hoosier tires are only suppose to last one race or so and...
Everyone saying the must be junk because they're only suppose to last one race, Hoosier tires are only suppose to last one race or so and everyone loves them. I had 2 sets of them and loved them before I saw how fast the wore out and realized im not even a professional practicer. (When i called about wearing out so fast thats what they told me, they said they were built for a competition, not for longiteviity). So I don't necessarily think the boots were junk, just built to be at the right stage of a boots life cycle where they feel amazing but right about to be replaced
Not the same thing at all though, so that is quite the stretch of a comparison.

Boots are for protection. How can something offer all levels are protection but still need replaced so often? You might have 1 moto where you ride 100% smooth and everything is fine. But what about the next moto when someone runs your foot over, or rams you in a corner, or you overshoot a big jump and you foot/ankle has to take an abnormal amount of force? I'm just saying from my perspective it's just not worth the risk. I realize only a couple top pros got them and had what seems to be unlimited supply, but RD's statement certainly does nothing to make me think they were cool or worthwhile.
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Motofinne
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3/2/2021 5:09am Edited Date/Time 3/2/2021 5:10am
ajk423 wrote:
Everyone saying the must be junk because they're only suppose to last one race, Hoosier tires are only suppose to last one race or so and...
Everyone saying the must be junk because they're only suppose to last one race, Hoosier tires are only suppose to last one race or so and everyone loves them. I had 2 sets of them and loved them before I saw how fast the wore out and realized im not even a professional practicer. (When i called about wearing out so fast thats what they told me, they said they were built for a competition, not for longiteviity). So I don't necessarily think the boots were junk, just built to be at the right stage of a boots life cycle where they feel amazing but right about to be replaced
AH387 wrote:
Not the same thing at all though, so that is quite the stretch of a comparison. Boots are for protection. How can something offer all levels...
Not the same thing at all though, so that is quite the stretch of a comparison.

Boots are for protection. How can something offer all levels are protection but still need replaced so often? You might have 1 moto where you ride 100% smooth and everything is fine. But what about the next moto when someone runs your foot over, or rams you in a corner, or you overshoot a big jump and you foot/ankle has to take an abnormal amount of force? I'm just saying from my perspective it's just not worth the risk. I realize only a couple top pros got them and had what seems to be unlimited supply, but RD's statement certainly does nothing to make me think they were cool or worthwhile.
This is my theory.

1. The sole was supersoft (not structurally) and the rubber wore down extremely fast whilst providing insane grip to the pegs.
2. The outside hinge made out of carbon and aluminium provided the protection/stability and that allowed them to have really slim and grippy inside part of the boot. That resulted in maximum feel to the bike but it probably didn't last long.

I could be wrong though!
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AH387
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3/2/2021 5:12am
Motofinne wrote:
This is my theory. 1. The sole was supersoft (not structurally) and the rubber wore down extremely fast whilst providing insane grip to the pegs. 2...
This is my theory.

1. The sole was supersoft (not structurally) and the rubber wore down extremely fast whilst providing insane grip to the pegs.
2. The outside hinge made out of carbon and aluminium provided the protection/stability and that allowed them to have really slim and grippy inside part of the boot. That resulted in maximum feel to the bike but it probably didn't last long.

I could be wrong though!
Sounds perfectly logical. I can see it. I guess in that respect, the wearable items wouldn't really be sacrificing much in the way of protection. But you would think the sole could've been made to just replace that part. But either way, I like your theory.
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xrmark
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3/2/2021 6:09am
If you take a look at what Nike did to the skateboarding industry, we should all be thankful they never started selling boots. A lot of...
If you take a look at what Nike did to the skateboarding industry, we should all be thankful they never started selling boots.

A lot of rad footwear companies met their end when Nike jumped in on skateboarding industry only for Nike to completely bail on the sport a few years later. It wasn’t just Nike making a better shoe either and grabbing all the sales, there was a lot of sneaky marketing and contracts where skate shops couldn’t sell competing brands etc..
Maybe you’re thinking surfing? Because they bailed on that. But they certainly didn’t bail from skating, they just picked up kader
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RonJon
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3/2/2021 7:51am
If you take a look at what Nike did to the skateboarding industry, we should all be thankful they never started selling boots. A lot of...
If you take a look at what Nike did to the skateboarding industry, we should all be thankful they never started selling boots.

A lot of rad footwear companies met their end when Nike jumped in on skateboarding industry only for Nike to completely bail on the sport a few years later. It wasn’t just Nike making a better shoe either and grabbing all the sales, there was a lot of sneaky marketing and contracts where skate shops couldn’t sell competing brands etc..
xrmark wrote:
Maybe you’re thinking surfing? Because they bailed on that. But they certainly didn’t bail from skating, they just picked up kader
Nike bailed hard on the 6.0/Action sports scene. They are still active in skating but they pulled out of surfing super quick and super hard. I was working at Hurley when they scaled back on the Nike action sports line and the writing was on the walls. Glad I left when I did. I had several friends lose their jobs at Hurley over the years when they cannibalized the company and sold it off.

Long story short, screw Nike.
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davistld01
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3/2/2021 8:51am
The Dungey quote of him going through "hundreds of pairs" might be a slight embellishment...but if he was given new pair to test after only a few laps of practice/testing or so...and of course, got a new pair for each heat race or actual main event or moto...it might have amounted to nearly that number. I too, with all the ballyhoo, and with Dungey & Stewart being the test bed riders, was surprised that the Nike boot wasn't ever released to the masses.
Moto520
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3/2/2021 8:55am
I just want to know if he liked the boot. They look like the toebox is huge. Were these great to ride in or crap?
3/2/2021 9:03am
The sheer amount of boots he went through was extremely shocking, but it sounded (to me) like he enjoyed wearing them. I always thought they were gimmicky, but cool...would love to get a pair for the garage.
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3/2/2021 9:34am
I sure would love to better understand the rationale behind Nike sponsoring James and Ryan and what their end-game was.
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3/2/2021 10:05am
I would happily pay us$1000 for a pair of these is anyone ever comes across some they want to sell
3/2/2021 10:15am
If you take a look at what Nike did to the skateboarding industry, we should all be thankful they never started selling boots. A lot of...
If you take a look at what Nike did to the skateboarding industry, we should all be thankful they never started selling boots.

A lot of rad footwear companies met their end when Nike jumped in on skateboarding industry only for Nike to completely bail on the sport a few years later. It wasn’t just Nike making a better shoe either and grabbing all the sales, there was a lot of sneaky marketing and contracts where skate shops couldn’t sell competing brands etc..
xrmark wrote:
Maybe you’re thinking surfing? Because they bailed on that. But they certainly didn’t bail from skating, they just picked up kader
Yeah they still make skate shoes and sponsor skaters because they are dominating 70+ % of all skate footwear sales. Sponsoring all the “cool” guys right off the bat is another marketing trick to get the hesh kids to not hate them.

I’m happy for the skaters that are paying their rent wearing the swoosh but Nikesb isn’t doing shit for the sport other than that. Nike 6.0 seemed like an honest effort but that was short lived

xrmark
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3/2/2021 10:33am
Yeah they still make skate shoes and sponsor skaters because they are dominating 70+ % of all skate footwear sales. Sponsoring all the “cool” guys right...
Yeah they still make skate shoes and sponsor skaters because they are dominating 70+ % of all skate footwear sales. Sponsoring all the “cool” guys right off the bat is another marketing trick to get the hesh kids to not hate them.

I’m happy for the skaters that are paying their rent wearing the swoosh but Nikesb isn’t doing shit for the sport other than that. Nike 6.0 seemed like an honest effort but that was short lived

They’ve built skateparks, are the main sponsor of the P Rod foundation, and pump a lot of money into skateboarding. That’s doing a lot for the sport. It’s funny when people hate on nike in skateboarding but they do more than almost any company in skating. The “core” brands just remake old shoes and sell them at 100 bucks plus. Sponsoring all the cool guys is how you progress and build the brand? Your take on a company putting millions into skateboarding is baffling. Now the guy who worked at Hurley I can see hating them, they royally fucked surfing
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