Alpinestars Getting into Streetwear - Opinions?

Not gonna lie, that $385 hat is pretty cool. If it were about 1/10 the price, I'd buy one. 

EDIT: (And that would be expensive, even so.) 

This stuff doesn't have to be profitable. It's as much marketing as it is anything else. 

Reminds me of something Derek Zoolander would wear.

Cool stuff for sure. I hope they keep doing it long enough that I can afford it. 

Some people at Fox Racing have the same hobby but they do it in collaboration with other designers / fashion brands.  To be honest they should focus on fixing their company that has been in decline for the last couple of years, completely disconnected with their customers and dealers it seems.

It looks like they just took factory QA reject scraps and stitched them together. 

So you can buy a t shirt with a picture of the og A-1 chest protector that they don't sell anymore? Is that right? lol

Although this drop doesn’t have anything I truly mess with, I appreciate how experimental their designs are

Agreed. I enjoyed at least looking at all the drops even though I wouldnt buy a single thing from these sickos. The designers are talented in mashups that is for sure but I think I am done with AStars. I never knew anything about these drops until today. I can think of many other brands that wouldnt do this that make great gear as well. 

$285 for a f'in hat? $385 for a t-shirt? And they're all "sold out"?? Bullshit. 

If you only make one of each and they are "sold" to the marketing department for the photoshoot, they're sold out. 

This exactly. That one shot of Ricardo is worth the whole stupid campaign. "Sold out" just makes the NPC's want it more.

https://www.vitalmx.com/news/news/alpinestars-rsrv-red-bull-join-forces-news 

Whoa, Nellie! They're back at it with $200 t-shirts.

There are people out there that see value in this kind of stuff. People laugh at us for buying $10,000+ dirt bikes and strapping on all kinds of high performance shit we don’t have the skill to actually need. 

It’s cool shit at the wrong price for us, I don’t give a shit how other people spend their money. Fox has the lab stuff which is almost entirely collab with street culture brands, which isn’t for us and isn’t in our price point/value range. 

For whatever reason this personal reaction is as old as time. “That’s stupid expensive, f that brand”.