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Sherco USA kaput?
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They nuked their instagram and website, doesn't look promising.
According to a random FB post
"No, new owner importer for US distribution coming in."
"Matt at Fatty cycle said it's a importer change current dude is having issues"
"Just a change of distributor."
There was a comment in the latest Cody Webb vlog about things looking sketchy as well
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No politics but just an assumption: the tariffs will probably hit them way harder than it does with big manufacturers like the Japanese brands and bigger European manufacturers like the KTM Group (if you can still call them European), Ducati, Triumph, ...
Check out Nick Fahringer’s Facebook account.
He shoots it straight no matter what the topic.
Meanwhile, Ducati and Triumph are entering the market. I have stated numerous times, we do not need another manufacturer or a manufacturer making a different bike ala a 350. We need to improve the general health of our sport, accessible riding areas, welcoming new riders, improved economics. Our sport is slowly transitioning from participatory to a spectator-based sport. Sometimes I wonder if the powers that be would spend a fraction of what they spend on "factory teams" on keeping riding areas open how much benefit there would be. Of course, that ball is in the riders/users court right now, and we are not doing so well with it.
^ never understood the lack of the big 4 getting involved in riding and off road areas, since their product is directly dependent on the acess to participate. Think it shows how vulnerable off road sports are, assume a very small percentage of their overall business, so not worth it.
In my 50+ years of being around this sport I've heard more than once that it's a political/cultural issue with the Big 4 to not get invloved in US politics, hence their lack of involvement in these issues.
my money is that with our legal system, it is more about liability.
if you fund riding areas like you mention you open yourself up to litigation, and would probably be the deep pockets defendant.
if they do it without recognition it is hard to justify the expense.
sure it might help bike sales, but would help all your competition too.
The local Sherco dealer to me still providing bikes and parts anyway.
https://cycletech.co/
The big 4 are very much not willing to bang heads with Uncle Sam on anything.
that is a very big part of it. They also don't want to bang heads with CA government which leads the country in all things environmental and other states follow the lead. Look at combustion engine emissions rules for example. When I was involved with off road groups fighting to stop CA from closing access to state park lands (and BLM at same time) 25 years ago it was quickly apparent we were badly outmatched by deep pockets of groups like Sierra Club, Center for Biological Diversity, etc. who had unlimited $ for lobbyists, lawyers and more to influence government decisions and laws.
Multiple groups like ASA, ORBA sprung up to represent and fight back as best we could but when big Japanese companies selling off road products were approached for help financially, they stated they were threatened (only off the record) by CA with clamp down on selling cars, ATVs, watercraft, street bikes, generators and more if they funded efforts for preserving off-roading access and rights. Honda sold millions of cars for example in CA and declined to help and others fell in line. Follow the $ and politics if you want to know why off roading is always under attack
The gas and oil industry has killed the riding in my area. We used to have 100s of miles of trails around me. Farmers did not care if we rode as long as we did not tear up their crops, mess with their livestock. Now they received money from oil & gas and are affraid of being sued. Other trails destroyed by well pads, ponds, pipelines, and water lines.
In Ohio they have the APV plate and like 75% of the money generated from is to make new trails. I talked to the dealers in my area about getting the local people together to get local state trails. They was not interested. We have a place called Egypt valley that was stripped from the 1930 through the late 1990's. We rode there for years until the coal company sold off the land. It was something like 20,000 acres. ODNR bought most of it and it is now a wildlife refuge. I think we should be able to turn that into a riding area. Not like use riding is going to run off the deer.
The big 4?
How about just ANY of the industry? I don't really see much outta any aftermarket companies about preserving and fighting for riding areas either....
I've went on this rant before though and just got flamed by a bunch of folks with their head in the sand so oh well.
I own enough of my own land that I can ride on that I'll be good for awhile even after the rest of ya'll are fucked cause all the legal riding areas got closed while everyone sat back and watched.
Yamaha has spent some money at Doe Mountain to build a beginner flowy trail that is great for any rider. Now this is owned and operated by the state of Tennessee sort of like an OHV area but much nicer and is actually managed. Companies are much more likely to get involved with an operation like this than any kind of private operation or federally controlled land.
Local Ebike MX Parks for the Surron kids in every town like a skate park.
Sherco resale value might drop a tick!
Pit Row
So at this point you'll need to pay someone to take it off your hands?
That’s a lawyers wet dream with the way kids ride them. They will be wadding up constantly and the injuries won’t be trivial. They’ve banned them at every track in the PNW for this reason.
Rumor is the importer owed Sherco 2 million. Sherco is small enough that 2 million mattered and it put a hurt on them. Also had supplier issues as some parts came from WP. They are looking for a new distributor I have been told. CPD made an offer but was turned down because Sherco wants the distributor to only import their product only.
The reason why government is so big and imposing is we all look to the government for answers. The health of our sport is a ball that is distinctly in our own court. But this sport by it's very nature makes us individualistic. While ATVers, Equestrians, MNT. Bikers, Snowmobilers organize and advocate their sport and needs dirt bikers infight and look at compromise as losing. Trust me I know, I tried. I sent letters, Emails, etc., to all the race organizations, magazines, manufacturers, after market to get anything to show financial benefits of this sport to communities when I was with the Pennsylvania DCNR, and the only response I got was from the Coombs family. Dirt biking is doomed, maybe not in a year or even ten or twenty, but we just do not organize.
I figured something was up when I saw pictures of Cooper Abbott on a Kawasaki. I thought I heard the reason Cody Webb left was over money.
Wonder where this leavse Will Riordon, he was having a great season.
https://enduro21.com/en/news/industry-news/new-official-sherco-distributor-in-united-states
This is what has always baffled me about the moto community. There is 0 desire to organize, advocate, or even maintain or clean up the places we ride
well, you're wrong about that. All of those activities have been ongoing for decades by passionate off-roaders. None of that seems to make a difference when you're up against the multiple well-funded "anti" groups with paid lawyers and lobbyists on staff and swimming in donated $ to fight all the drawn-out court battles and supporting campaigns to elect politicians already on their team.
What’s your local moto trail advocacy group?
there are many active in CA. My main focus was SoCal where I lived and rode (not just moto racing, but forest and desert too). I volunteered in many and supported others with $ and attending fund raising events like Off Road expos, desert poker runs, Gov't hearings in Sacramento and elsewhere and even political events for off road friendly candidates running for state offices.
SDORC (my main club)
CORVA
ORBA
ASA (desert focused)
TDS (also desert focused)
I relocated permanently to SW CO in 2017 and there are no local moto advocacy orgs near me (multiple MTB and Horse though), but I know all the SoCal groups as still active fighting the good fight.
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