Inside the Nike AirMX Boot

GuyB
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GuyB
Edited Date/Time 1/27/2012 11:51am
We visited with Chip Jones, the Innovation Director for the Action Sports Category, and got much more info on the new Nike AirMX boot.

The good news? We share...

http://www.vitalmx.com/photos/features/Inside-the-Nike-AirMX-Boot,3918/…
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J.F.S
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J.F.S 1/20/2010 1:05pm
1/20/2010 1:05pm
I like those boots! I think they look good and look as if they are comfortable, little carbon fibre on them too, not bad!
DanDunes818 1/20/2010 1:06pm
1/20/2010 1:06pm Edited Date/Time 1/20/2010 1:06pm
Wow!! It's got to be so nice to have a company like nike spend probably 10's of thousands of dollars or more to research and design a boot to perfectly fit your foot,riding style and technique. It's crazy what they put into this project for these guys. And we wonder why these guys have a level of god complex.
Vet145
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Vet145 1/20/2010 1:13pm
1/20/2010 1:13pm
Well, you figure a pair of Nike Air Jordan Collezione's run $280-$300 a pair, that would put the pricing of this boot at around $1,500.00. Sign me UP!!!!

Good interview Gibby....Thanks.
SteveS
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SteveS 1/20/2010 1:22pm
1/20/2010 1:22pm
All those pictures were of the outside of the boot. Not the inside.

The Shop

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Overdrive
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Overdrive 1/20/2010 1:27pm
1/20/2010 1:27pm
Looks like a really nice boot and a lot of thought has gone into it and I am sure it fits like a dream. The only thing I notice is that there isn't much traction on the sole which would be important in a mud race. Traction in mud isn't important unless you crash.....lol
R-acer
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R-acer 1/20/2010 1:28pm
1/20/2010 1:28pm
This is HUGE to have Nike in the mix.... It will "UP" everyones game.
R-acer
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R-acer 1/20/2010 1:29pm
1/20/2010 1:29pm
When was this interview? The guys said "this week, they are giving James a different one to wear"
Vet145
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Vet145 1/20/2010 1:33pm
1/20/2010 1:33pm
R-acer wrote:
When was this interview? The guys said "this week, they are giving James a different one to wear"
Looked like daytime before the main to me.
mxman
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mxman 1/20/2010 1:47pm
1/20/2010 1:47pm
Seriously ugly boot....... protection is what matters so we'll see.
GuyB
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GuyB 1/20/2010 1:48pm
1/20/2010 1:48pm
It was at Phoenix before practice.

And make that Inside the Concept and Development of the boot. I looked a the insde. It was really dark in there. Smile
swizcore
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swizcore 1/20/2010 1:56pm
1/20/2010 1:56pm
I really like the red/blk/wht ones James has been wearing. Don't really care for the 6.0 logo but its all about the function.

Form follows function.
Factoryphoto
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Factoryphoto 1/20/2010 1:57pm
1/20/2010 1:57pm
Great questions and he had the answers.. Cant wait to get a pair always been a big Nike fan.
RuFfRyDaH
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RuFfRyDaH 1/20/2010 1:59pm
1/20/2010 1:59pm
thx for doing those audio interviews
Brtp4
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Brtp4 1/20/2010 2:00pm
1/20/2010 2:00pm Edited Date/Time 1/20/2010 2:02pm
CHIP JONES!!


(I know you are reading this, BTW....)


BP
M-M
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M-M 1/20/2010 2:00pm
1/20/2010 2:00pm
mxman wrote:
Seriously ugly boot....... protection is what matters so we'll see.
I suppose you can make it look nice when you've got the boot structure you want.

Not sure if i could choose between Nike and these .


Holigan
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Holigan 1/20/2010 3:02pm
1/20/2010 3:02pm Edited Date/Time 4/17/2016 8:12pm
That is cool.

40 people working on them part time for one year. Nike spent more on building those boots than Suzuki and L&M spent on their motorcycles.
Mod Killer
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Mod Killer 1/20/2010 3:18pm
1/20/2010 3:18pm
very very very cool.

im sold.
P
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P 1/20/2010 3:23pm
1/20/2010 3:23pm
I'm not with the color scheme on the toe area, but they look like very well put together boots. Maybe they just need time to grow on me.


P

Pit Row

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swizcore
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swizcore 1/20/2010 4:07pm
1/20/2010 4:07pm
Seeing them up-close, I like them even more.

I am very surprised that Nike opted to enter the MX market with a boot instead of the standard pants/gloves/jersey. Seems like the investment into simple gear would have been much easier as a boot is far more complex.

Hopefully, if they do bring them to market they dont lose all their benefit during the process of making them affordable.
MX479Guy
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MX479Guy 1/20/2010 4:09pm
1/20/2010 4:09pm
They look pretty cool close up. I hope they fit better then Nikes' attempt at hockey skates, though.

Good for the sport of MX/SX
jeffro503
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jeffro503 1/20/2010 4:09pm
1/20/2010 4:09pm
Haven't watched the video yet...........Question : did they mention when they think these boots may go into production?
swizcore
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swizcore 1/20/2010 4:11pm
1/20/2010 4:11pm
No target date but he does discuss it.
Torco1
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Torco1 1/20/2010 4:12pm
1/20/2010 4:12pm
They really arent THAT bad.......its funny, but to me the worst looking part of them is the Nike "swoosh".
Ozzy
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Ozzy 1/20/2010 4:14pm
1/20/2010 4:14pm
VERY COOL!Wink
Dave O.Kissing
wpark89
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wpark89 1/20/2010 4:50pm
1/20/2010 4:50pm
Very cool. Great Interview.

I'm all for it. I like Nike and I like Ryan. Off topic..but,

Sounds like Dungey was very involved in developing these since
08....my questions is isn't there some sort of contract stipulation.
Gaerne was paying Ryan the last 2 years to develop a product for a
potential competitior.

Not throwing anyone under the bus, just thinking out loud. Even a 30%
discount sponsorship contract has a part about not collaborating with
a competitor.
Stephon
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Stephon 1/20/2010 5:03pm
1/20/2010 5:03pm
wpark89 wrote:
Very cool. Great Interview. I'm all for it. I like Nike and I like Ryan. Off topic..but, Sounds like Dungey was very involved in developing these...
Very cool. Great Interview.

I'm all for it. I like Nike and I like Ryan. Off topic..but,

Sounds like Dungey was very involved in developing these since
08....my questions is isn't there some sort of contract stipulation.
Gaerne was paying Ryan the last 2 years to develop a product for a
potential competitior.

Not throwing anyone under the bus, just thinking out loud. Even a 30%
discount sponsorship contract has a part about not collaborating with
a competitor.
Yeah, that interview sounds like a serious implication of Dungey not playing fair with Gaerne. But I don't know what his deal was; maybe he paid full price for the Gaerne's...maybe not.
WhKnuckle
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WhKnuckle 1/20/2010 5:45pm
1/20/2010 5:45pm Edited Date/Time 1/20/2010 5:45pm
I can't figure out how Stewart worked out a deal to wear them even though he's sponsored by Alpinestars.
Sawblade
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Sawblade 1/20/2010 5:46pm
1/20/2010 5:46pm
Nice informative interview GuyB. I like the looks of them. 25% lighter then anything on the market. That it’s huge!
WhKnuckle
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WhKnuckle 1/20/2010 6:00pm
1/20/2010 6:00pm
Sawblade wrote:
Nice informative interview GuyB. I like the looks of them. 25% lighter then anything on the market. That it’s huge!
I agree. I've been wearing Tech 6s or 7s for the last few years because they're lighter than the 8s I used to wear. Lighter boots are easier on the knees, in my opinion. When you swing your leg around it's like a pendulum, make it heavier and you put more stress on the joints.
Dirty Knob
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Dirty Knob 1/20/2010 7:04pm
1/20/2010 7:04pm

I've heard they've had real problems with these boots snagging on the bike. They're so desperate to be different, that the design snags, no matter how much they dremel the boots at the track.

I probably would wait until they were on the market for at least a year, maybe more, before I'd buy a pair.

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