Who owns JT Racing now? They've gone completely sh*t for brains with their new website and gear.

MXWebmaster
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South Central, TX US
Edited Date/Time 3/29/2021 6:10am
Ok, up front, I'm an old school guy. I'm older than dirt. I admit that. I grew up wearing and admiring the JT Racing brand. So I've been following them on FB and elsewhere over the last few years. They have apparently been bought out yet again, or maybe the current owners just went ape sh*t or something?

Their new marketing 'slant' is beyond stupid in my opinion. I can not relate to anything on their new website, or within their gear line. As far as I can tell there isn't even any legit Motocross stuff. I guess they have gone full blown BMX? Hell I can't tell for sure. They still say "Motocross" in some parts of their website and marketing spill, but it makes me really sad to see such an iconic Motocross brand come to this.
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3/23/2021 8:19pm
I’m pretty sure they are done with moto or at least they better be with this stuff-





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ShawdowGlen
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3/24/2021 12:23am
I just threw up a little in my mouth...


** I grew up using JT products. Sad.
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mpy
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Here or there... FR
3/24/2021 3:41am
This is the new owner it seems:
elpbrands.com

Yup, it's time to forget about JT Racing... nothing left of the original brand. Having said that the previous owners that brought back the brand a few years ago didn't have much of a vision for the brand.The new owners have at least a vision, but it ain't pretty!
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CKNY
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3/24/2021 4:42am
Looks like they sell a bunch of hood rat shit now.
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5

The Shop

crowe660
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3/24/2021 5:00am
I’m pretty sure they are done with moto or at least they better be with this stuff- [img]https://p.vitalmx.com/photos/forums/2021/03/23/484722/s1200_E459B814_391E_4417_BCCE_0362C5B4ADD8.jpg[/img] [img]https://p.vitalmx.com/photos/forums/2021/03/23/484721/s1200_62A5FFF8_D9F0_470A_B918_C1B8185FB1F8.jpg[/img]
I’m pretty sure they are done with moto or at least they better be with this stuff-





That looks like a Chinese shit rip off of that super ugly alpinestars gear Tomac wore.
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EngIceDave
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Merritt Island, FL US
3/24/2021 5:07am Edited Date/Time 3/24/2021 5:07am
Wow....how, consumer

Eww

Looks like cheap 90's pseudo riding gear you'd get at Kmart
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Silas444
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Mid-state, ME US
3/24/2021 5:28am
BRILLIANT! I'll take a half-dozen for myself and a few hundred thousand more for all my friends who live in the other 49 States but, like me, all WISH we had been born, raised, and could somehow still reside in, sunny, glorious, Cali.*

*Sarcasm alert.


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Kelz87
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Phoenix, AZ US
Fantasy
3/24/2021 8:33am
I just threw up a little in my mouth...


** I grew up using JT products. Sad.
but did you grow up born and raised under the California sun 🤔
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Xracer
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3/24/2021 8:36am
Wokey!
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Dimblewambie
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3/24/2021 8:44am
I’d wear it before cats.
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WCRider
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3/24/2021 8:54am

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Robbirob25
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Fort Wayne, IN US
3/24/2021 8:57am
Look for this junk at a "Hot Topic" store in any town mall real soon.
What the actual F#ck?
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Brent
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Party in Temecula, CA US
3/24/2021 9:04am
I’d wear it before cats.
No.

Cats was the worst that Thor has ever done, but still still not as bad as what the OP posted.

At least Thor is still based in San Diego...
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1
DJS721
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Slip Window, OH US
3/24/2021 9:07am Edited Date/Time 3/24/2021 9:07am
Silas444 wrote:
BRILLIANT! I'll take a half-dozen for myself and a few hundred thousand more for all my friends who live in the other 49 States but, like...
BRILLIANT! I'll take a half-dozen for myself and a few hundred thousand more for all my friends who live in the other 49 States but, like me, all WISH we had been born, raised, and could somehow still reside in, sunny, glorious, Cali.*

*Sarcasm alert.


Couldn't agree more....another DITD approach to marketing to one place in the country

Can we buy this at the mall?
CKNY
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3/24/2021 10:03am Edited Date/Time 3/24/2021 10:51am
Xracer wrote:
Wokey!
I hear they are launching the new line at the next BLM and Antifa protest.
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ShawdowGlen
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3/24/2021 10:06am
Kelz87 wrote:
but did you grow up born and raised under the California sun 🤔
I sure as hell did.....but not in the manner that abortion reject clothing line suggests....
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3/24/2021 9:26pm Edited Date/Time 3/24/2021 9:26pm
JT was, in my opinion, the coolest gear from the 80s. I think if they stayed with an authentic classic look, there would be a market for it. The older gear is still cool looking today. But they tried going with the oversized logos and such, which I was not a fan of (at least with JT. I do like it with Axo and Fox, and other gear).
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3/24/2021 10:06pm
Silas444 wrote:
BRILLIANT! I'll take a half-dozen for myself and a few hundred thousand more for all my friends who live in the other 49 States but, like...
BRILLIANT! I'll take a half-dozen for myself and a few hundred thousand more for all my friends who live in the other 49 States but, like me, all WISH we had been born, raised, and could somehow still reside in, sunny, glorious, Cali.*

*Sarcasm alert.


Is this a subtle reference to Wish.com, cause I get the impression JT is just selling chinese ripoffs now.
jambalaya
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3/24/2021 10:08pm
Xracer wrote:
Wokey!
CKNY wrote:
I hear they are launching the new line at the next BLM and Antifa protest.
We get it. Stop telling on yourself
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deanwhite51
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Sydney AU
3/24/2021 10:30pm
crazy part is... the whole Vintage/Retro stuff is super popular now with the fashion. 16-27 year olds i would say the age bracket is.
you go out to the clubs or bars now and a lot of people will be wearing 80/90's MX appeal and surf gear.
its just the fashion hahaha crazy at is is.. it cost more now then it did then.

I was at a bar last sunday and a girl was wearing a 95' McGrath Jersey cut into a crop top... & another girl in an old Honda of Troy Hoodie. sad times.
But people out side the moto world people have no clue hahaha

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3/25/2021 1:57am
[img]https://p.vitalmx.com/photos/forums/2021/03/24/484882/s1200_FFCD78F7_DCF4_4388_B41C_68DF6CBABF2A.jpg[/img] [img]https://p.vitalmx.com/photos/forums/2021/03/24/484883/s1200_EAD88B45_449B_4BD0_BF1C_71BAB25CD882.jpg[/img]




Cheap clothing ripping off a cool old brand AND cheap bikes ripping off the old SE Racing brand. I suppose if you're going to trash classics you might as well go the whole hog.
1
Steve125
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CT US
3/25/2021 4:07am
I bought their stuff a few years ago. Really liked it. I think they went out of business and someone bought their stock of leftover hoodies and unsold gear.. Now they're selling their own garbage as JT.
4
CKNY
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Location
CA
3/25/2021 4:18am
Xracer wrote:
Wokey!
CKNY wrote:
I hear they are launching the new line at the next BLM and Antifa protest.
jambalaya wrote:
We get it. Stop telling on yourself
Huh?
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2
ti473
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Location
Arlington Heights, IL US
3/25/2021 4:32am
A couple of years ago i randomly ran into the owner and his rep on a train ride from the airport in Milan. I believe owner's name was Jason, and the rep was a Kiwi legend, if I remember correctly it was Darryll King. They were on their way to a trade show. I had a good chat with them, seemed like great guys.
Dimblewambie
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Murrieta, CA US
3/25/2021 7:30am
[img]https://p.vitalmx.com/photos/forums/2021/03/24/484882/s1200_FFCD78F7_DCF4_4388_B41C_68DF6CBABF2A.jpg[/img] [img]https://p.vitalmx.com/photos/forums/2021/03/24/484883/s1200_EAD88B45_449B_4BD0_BF1C_71BAB25CD882.jpg[/img]




Just ordered some cat gear.
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xrmark
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Lake Elsinore, CA US
3/25/2021 7:31am
crazy part is... the whole Vintage/Retro stuff is super popular now with the fashion. 16-27 year olds i would say the age bracket is. you go...
crazy part is... the whole Vintage/Retro stuff is super popular now with the fashion. 16-27 year olds i would say the age bracket is.
you go out to the clubs or bars now and a lot of people will be wearing 80/90's MX appeal and surf gear.
its just the fashion hahaha crazy at is is.. it cost more now then it did then.

I was at a bar last sunday and a girl was wearing a 95' McGrath Jersey cut into a crop top... & another girl in an old Honda of Troy Hoodie. sad times.
But people out side the moto world people have no clue hahaha

I go out a bit and this is definitely not the style anywhere I have been
3
TeamGreen
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Thru-out, CA US
3/25/2021 8:07am
I’d call that “Alibaba JT”...it’s THAT BAD.

Shadow-Glen-Dunes-Dude and the rest of the old cats are right...JT has jumped the shark. That’s a bummer.
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