Big companies Big sponsorship $$?

Falcon
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Falcon 9/2/2020 11:57am
9/2/2020 11:57am
I'm kind of surprised that the companies who own the energy drinks do not change up their sponsorships. For instance, Rockstar is owned by... Pepsi? Right? Why couldn't it be the Rockstar Energy Husqvarna team one weekend and the Mountain Dew Husqvarna team the next? I guess they want more consistent advertising.

I always thought it would be cool to see a red Coca-Cola Honda. They could run white "Diet Coke" Hondas at the Las Vegas SX or other special events.
EngIceDave
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EngIceDave 9/2/2020 12:46pm
9/2/2020 12:46pm
The cool kids don't drink Coca Cola
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tuttle425
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tuttle425 9/2/2020 1:02pm
9/2/2020 1:02pm
Falcon wrote:
I'm kind of surprised that the companies who own the energy drinks do not change up their sponsorships. For instance, Rockstar is owned by... Pepsi? Right...
I'm kind of surprised that the companies who own the energy drinks do not change up their sponsorships. For instance, Rockstar is owned by... Pepsi? Right? Why couldn't it be the Rockstar Energy Husqvarna team one weekend and the Mountain Dew Husqvarna team the next? I guess they want more consistent advertising.

I always thought it would be cool to see a red Coca-Cola Honda. They could run white "Diet Coke" Hondas at the Las Vegas SX or other special events.
At that level all of those different brands have different teams in the marketing department handling each brand with their own budgets.

In terms of Rockstar, they are not remotely connected to the other Pepsi brands like Mountain Dew. Completely different company than Pepsico. They are just owned by Pepsico.

MX304
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MX304 9/2/2020 2:30pm
9/2/2020 2:30pm
The huge companies have realized they do not need to sponsor teams / sports any longer. They get a lot more exposure for a lot less $$$$ via social media promotion.
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endurox
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endurox 9/2/2020 2:58pm
9/2/2020 2:58pm
Wrangler used to be a sponsor. How about harbor freight or Zoom?
TSCHAM101
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TSCHAM101 9/2/2020 3:21pm
9/2/2020 3:21pm
duckdog77 wrote:
I like the RV/Toy Hauler idea as lots of moto families have rv’s. CAT, John Deere, Kubota etc...Lot of moto guys that have their own private...
I like the RV/Toy Hauler idea as lots of moto families have rv’s.

CAT, John Deere, Kubota etc...Lot of moto guys that have their own private tracks and even locally owned public tracks use something to move dirt besides a shovel!

Those would be some things I believe would see ROI directly related to the moto community.
Doesn’t CAT already have the SX contract? To do the work with their equipment?
RichieW13
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RichieW13 9/2/2020 3:47pm
9/2/2020 3:47pm
Yes, it's a marketing expense. That expense is deducted from any revenues and would reduce the taxable income of the company. But it won't reduce the tax by an amount larger than the amount invested. So it will still be a net cost to a company.
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yamaharider471 9/2/2020 5:28pm
9/2/2020 5:28pm
duckdog77 wrote:
I like the RV/Toy Hauler idea as lots of moto families have rv’s. CAT, John Deere, Kubota etc...Lot of moto guys that have their own private...
I like the RV/Toy Hauler idea as lots of moto families have rv’s.

CAT, John Deere, Kubota etc...Lot of moto guys that have their own private tracks and even locally owned public tracks use something to move dirt besides a shovel!

Those would be some things I believe would see ROI directly related to the moto community.
TSCHAM101 wrote:
Doesn’t CAT already have the SX contract? To do the work with their equipment?
This is an interesting subject. Yes you are correct as all equipment is CAT but i believe its through a rental company or maybe CAT uses local rental companies to provide it. I do not ever see their logos or advertisements at supercross though. I work for a large equipment rental company, actually the largest. We sponsor an indy car team and the Indy Car series. Supercross in my mind, would be a good investment. We already rent 90% of the equipment to Lucas Oil Productions for the outdoors series and the TV crew.
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SEEMEFIRST
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SEEMEFIRST 9/2/2020 5:33pm
9/2/2020 5:33pm
RichieW13 wrote:
Yes, it's a marketing expense. That expense is deducted from any revenues and would reduce the taxable income of the company. But it won't reduce the...
Yes, it's a marketing expense. That expense is deducted from any revenues and would reduce the taxable income of the company. But it won't reduce the tax by an amount larger than the amount invested. So it will still be a net cost to a company.
I always chuckle at the "It's a tax write off for _____."

Yeah, well, maybe so but they still spent the money.
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RichieW13
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RichieW13 9/2/2020 5:36pm
9/2/2020 5:36pm
RichieW13 wrote:
Yes, it's a marketing expense. That expense is deducted from any revenues and would reduce the taxable income of the company. But it won't reduce the...
Yes, it's a marketing expense. That expense is deducted from any revenues and would reduce the taxable income of the company. But it won't reduce the tax by an amount larger than the amount invested. So it will still be a net cost to a company.
SEEMEFIRST wrote:
I always chuckle at the "It's a tax write off for _____."

Yeah, well, maybe so but they still spent the money.
LOL. Yes, people use that expression as though it somehow means "free".
Kelz87
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Kelz87 9/2/2020 5:46pm
9/2/2020 5:46pm Edited Date/Time 9/2/2020 5:48pm


Pastrana and Windham’s SoBe Suzukis were some of my favorite bikes.
There was Blimpie Suzuki too, and Boost mobile sponsored Reedy for a while.
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EngIceDave
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EngIceDave 9/2/2020 5:50pm
9/2/2020 5:50pm Edited Date/Time 9/2/2020 5:51pm
Allegedly, Blimpie stiffed them on that deal
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profeshenal125 9/2/2020 7:43pm
9/2/2020 7:43pm
EngIceDave wrote:
Allegedly, Blimpie stiffed them on that deal
Haha Blimpie. Remember when subway was a big deal. Meatball sub, would be like no way that,s crazy. I had a meeting with blimpie, about buying a franchise in the 90,s. I had no idea what I was doing. I,m in Newark NJ. Busiest airport I,ve seen all year. So big buisness must be ok. Went for a walk, hit a little Italian restaurant, great food.
Kelz87
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Kelz87 9/2/2020 8:46pm
9/2/2020 8:46pm
EngIceDave wrote:
Allegedly, Blimpie stiffed them on that deal
I don’t think I ever heard about that Dave, that’s unfortunate! There was a Subway Honda too now that I think about it. JT$ rode for them too I believe Lol
Bnagazina 9/2/2020 9:21pm
9/2/2020 9:21pm Edited Date/Time 9/2/2020 9:24pm
kkawboy14 wrote:
Geico

Makita

Surf Detergent

Fox

Oakley- Oakley thinks so little about moto that they don’t even have moto pictures in their stores
BR650 wrote:
Wow, you are right about Oakley. I just went to their website and you have to dig before you find motocross.
Yeah, Oakley changed from a motocross and ski goggle company to a “premium brand’ company and it got substantially worse once it was purchased by luxottica.

Oakley did have the coolest die cut decals back in the day. Then went to the O.
EngIceDave
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EngIceDave 9/3/2020 6:17am
9/3/2020 6:17am
EngIceDave wrote:
Allegedly, Blimpie stiffed them on that deal
Kelz87 wrote:
I don’t think I ever heard about that Dave, that’s unfortunate! There was a Subway Honda too now that I think about it. JT$ rode for...
I don’t think I ever heard about that Dave, that’s unfortunate! There was a Subway Honda too now that I think about it. JT$ rode for them too I believe Lol
The team owner of that was a franchisee of several Subway locations, he did that with the blessing of corporate, but not sure how much beyond that Subway did.

That's a JT$ question for sure
EngIceDave
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EngIceDave 9/3/2020 6:19am
9/3/2020 6:19am
Bnagazina wrote:
Yeah, Oakley changed from a motocross and ski goggle company to a “premium brand’ company and it got substantially worse once it was purchased by luxottica...
Yeah, Oakley changed from a motocross and ski goggle company to a “premium brand’ company and it got substantially worse once it was purchased by luxottica.

Oakley did have the coolest die cut decals back in the day. Then went to the O.
I agree on the die-cuts

They've become stupidly expensive to make compared to even good quality vinyl stickies for freebees
c91x
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c91x 9/3/2020 6:38am
9/3/2020 6:38am
Didn't Button ride a sizzler yamaha.

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GuyB
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GuyB 9/3/2020 8:11am
9/3/2020 8:11am
Max Petro wrote:
Will we ever see a
Home Depot KTM team?
McDonald’s Honda?
Lowe’s Yamaha?
Wendy’s Kawasaki?
Mobil1 Husqvarna?
Pepsi Suzuki?
Coca-cola Honda

Short answer? It's getting a lot harder to do.

I had a conversation with someone who chases sponsorships like this all the time, both in NASCAR and the MX/SX side. He told me that more often, sponsors aren't just looking to dump a bunch of money so that they can see their logos going around a track really fast. Now, they're often looking at it as a vehicle to build some kind of relationship with other businesses, where it helps offset the cost of the deal.

Also, finding the right contact person or decision-maker is hard, as well as building a relationship, and waiting for annual budgets to be approved. It all takes time. I remember chatting with one team manager back in the day, who said they had proposals out to somewhere in the neighborhood of 200 companies.

Pre-Covid, I'd often see unfamiliar faces under a pit tent, check the logos on their Polo shirt or jacket, and know who a team was courting. Good luck doing that in the current climate.

Remember when RCH had Microsoft logos on their bikes around the Seattle SX a few years ago? They were trying to show folks up there what they could do, and what activation could look like in their pit area.

Teams are having to get more creative, and come up with new ideas that have a hook for the companies involved. You're generally not going to see a company to suddenly decide they need to hand over a big check to a team.
UpTiTe 9/3/2020 2:09pm
9/3/2020 2:09pm
Max Petro wrote:
Will we ever see a
Home Depot KTM team?
McDonald’s Honda?
Lowe’s Yamaha?
Wendy’s Kawasaki?
Mobil1 Husqvarna?
Pepsi Suzuki?
Coca-cola Honda

When mx/sx takes itself serious. The pits are full of guys who were buddies to another guy and so on and so on. Agents are ex riders that don’t really do much. A team needs to hire a serious marketing expert that has connections in every market. In nascar, do you see ex drivers running teams?


Mertz (sp) and Chad Reed are the only guys who see the big picture.
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Max Petro
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Max Petro 9/3/2020 2:41pm
9/3/2020 2:41pm
These companies need to hire me I have the ideas
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