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Under current regulations, that is. If those change, who knows.
It's likely that they have the desire to use the technology (How cool would it be to make an electric kids quad he/she could ride in a neighborhood backyard) however it's common in business purchases that come with a high volume of debt related to warehouse inventory that someone would avoid purchasing the inventory or tooling as it would likely open them up to be approached by creditors about assumed liability of the debt since the new owner now possesses the indebted inventory/tooling.
One common move is for a company to purchase all the intellectual assets as a stand alone deal, then sit back and wait for the fixed assets (tooling, machinery, parts inventory, and branding displays) to be auctioned off as they were rendered valueless and useless at that point given that BRP now owns the branding and intellectual rights preventing someone for using them without permission.
In an everyday example that I've seen this used is that if a golf course is going bankrupt, someone goes to the owner and buys the club house and/or parking lot prior to foreclosure proceedings. Then when it comes time for the bank to foreclose and auction things off, the same buyer of the club house can buy the course for pennies on the dollar because the value of the holes and fairways plummeted the day he bought the clubhouse. The clubhouse is the intellectual property, the course is the tooling in this case.
BRP(Rec Products) is owned 35% by Bombardier family, 50% Bain Cap and some other entity the rest. Thats why the logo was modified.
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They better start working on battery tech if that's the case. I don't see electric power being viable for the snowmobile market whatsoever.
The Bombardier family and the Quebec pension fund control BRP.
Tommy: But the "Callahan" factory's been in my family for years, you can't just shut it down.
Zalinsky: Son, you gotta look at it from my point of view. Callahan's a premium name. That's what i'm buying. I can make the parts in one of my
factories, put 'em in a Callahan box, and sell 'em in my stores At a premium price. Why keep your factory going when all i want is the goddamned box?
Tommy: I'll tell you why. Cause there's a town involved here Callahan factory is the
only thing keeping it alive.
Zalinsky: Look, believe it or not,
i'm providing a serviceI'm thinning the corporate herd. You've seen "Daktari"?
The weaker animals always go. So the kids cry when you tie an old tiger to a Tree and shoot him...We've gotta have the strength to
tie a few factories to a tree and bash 'em with a shovel. Meanwhile, if i can grab your share of the market, put a little coin in the pocket, by being the asshole? Well, what the hell, you know what i mean?
But I think your point about BRP not acquiring all of Alta's debt has to be a big part of BRP's acquisition strategy. I'm sure BRP negotiated what they were willing to pay for the tech/patents, and Alta's investor's/creditors took what they could get and split it among them. Probably nowhere near recouping what they put into Alta.
Alta's debt from R&D, and high production costs associated with their chosen production location were the likely reasons that Alta's prices were going to remain high. That limited sales and meant they weren't going to be profitable any time soon (more debt than they could ever recoup through high product prices).
While I kinda think the Red Shift is dead, I don't think all hope is lost. If BRP wanted to get an electric product to market quickly under their Can AM brand name, it seems like they could do so without the burden of all that debt that Alta had, and they could move production to one of their facilities in a cheaper location and benefit from the economies of scale of their large manufacturing capabilities. The question would be whether BRP acquired just the patents to Alta's technology, or did they also acquire the production equipment used to manufacture the Red Shift.
Motocross may not be the market that BRP is targeting ultimately, but re-starting production of the Red Shift under the Can Am brand could buy them some additional credibility in the market for producing high quality electric recreational vehicles, which would could keep them at the forefront while they adapt the Alta tech into their other products.
Question would be whether they could produce a Can AM Red Shift with lowered production costs and a price point that is more competitive with gas powered motocross bikes, and still turn enough profit to keep it going. If not, then it would just be a loss leader to get them further into the electric market until they start producing those other electric SXSs, snowmbobiles, or Can AM Spyders.
I still think tracks in, or very near, urban areas and running electric bikes could give the sport a boost.
It's no longer part of Bombardier Inc.
This was all picked apart thoroughly during Boeing's little tantrum about Bombardier Aero teaming up with Airbus (Boeing filed with the US Trade Comm & lost...decision made in 2018).
Pit Row
Edit: I love how I'm getting down voted for this, go talk to anyone from the company and let them tell you how stoked they are about this deal. . . It fucking sucks, that's all there is to it.
Facts.
Oh, and by the way Bombardier is pronounced like "Bombardeea" not "Bombadeer". God have mercy on us.
Tbh Id much rather have it from them, not because I want mega billionaire companies controlling this, but because they will survive. This means advancing tech, it entering the mainstream, and no going out of business so you can keep getting parts. The best case scenario is that this can take off, which will mean in the future people will be able to ride wherever they want, which will benefit everyone.
Post a reply to: Breaking News - BRP Buys Alta Motors