Alta Motors CEO Q&A - Marc Fenigstein

fasterfaster
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6/10/2017 12:14pm
ehr400 wrote:
When/ if Alta (electric bikes in general) become mainstream, will a company like Alta help re-establish ORV and riding areas shut down to noise before? I...
When/ if Alta (electric bikes in general) become mainstream, will a company like Alta help re-establish ORV and riding areas shut down to noise before? I don't mean its all on Alta but help lobby and work with local groups to change the perception of dirtbikes for recreational and racing use.
We would love to. This is one of the things that makes us the most hopeful and excited about the emergence of electric. We've been dreaming about urban and suburban MX and SM parks from the beginning. Here in the SF Bay, the closest riding areas are at least 90 minutes away, but there's an awesome guy Dean Stanford working on getting a new MX park in the San Jose Baylands Alternative Use development plan. That would only ever be possible with electric. It's crazy to imagine something like a warehouse in say Brooklyn where I could store my bike and gear, and go cut laps in the morning then shower before work like I would go to the gym!

And that's in addition to all of the backyard and private land opportunities that will open back up just naturally as a result of a quieter bike.

We're still a small team, and our first priority is getting the bikes right, along with customer and dealer support, but as soon as we can, we hope to help the community create new riding opportunities and areas. The sport has been shrinking in terms of access for so long, how amazing would it be for it to actually start gaining riding areas?
fasterfaster
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6/10/2017 12:21pm
RCB33 wrote:
1.Is it possible we will see an ALTA team Racing competitively at the national level​ in the next year or two? 2. Will you/are you already...
1.Is it possible we will see an ALTA team Racing competitively at the national level​ in the next year or two?

2. Will you/are you already building a supermini or other similar bike in the near future

3. How do you plan to decrease weight? From what I understand, weight is a tad bit of an issue currently.

Thanks for taking the time out of your schedule to do this, we all appreciate it!


1) It is possible and we're trying really hard to make it happen. The first step is just to make sure the racing is fair and exciting, and it IS a little more complicated than the move from 2T to 4 - and even that wasn't exactly smooth. Whereas those bikes it was all about finding an equivalent in usable power, we need to find an equivalent in usable power AND in range and weight. But Alta, the racing bodies, and the sponsors are eager to make it happen and expand the sport, so I think we'll get there. It will just take some work.

2) Definitely thinking about it and see a massive opportunity for kids but first things first right now.

3) Weight is an issue on paper, but I can't stress enough that everyone needs to ride the bike. Mass centralization and reduction in gyro work some amazing magic. When we don't tell people the weight, they come back thinking it's 220 - that was Josh Hill's estimate. You feel it when you lift the bike off the ground or onto the stand, and a touch under braking. You really don't feel it anywhere else. If bike weight is about your ability to move the bike where you want to and preserve your own energy, the Redshift will do both of those things better than anything else you can ride, I promise.
fasterfaster
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6/10/2017 12:23pm
tingo wrote:
Also, because this is the official JS7 speculation and drone photography forum: what's up with the Seven Alta bike?
We thought it looked pretty good and so did the guys at Seven.
fasterfaster
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6/10/2017 12:26pm
Swann wrote:
Question: I want to work for Alta. Who can I talk to to follow up on a resume I submitted?
Yes, please! The team is growing and we want awesome people.

Our current openings (ha) are listed here: https://www.altamotors.co/careers

If nothing up there looks right but you think you're a good fit and have something special to bring to the team, you can send a cover letter, resume, portfolio, and/or feats-of-strength video to our jobs@altamotors.co inbox.

The Shop

fasterfaster
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6/10/2017 12:34pm
Marc, Is a BYOB (build your own bike) custom build spec sheet being planned? Things that bolt on like suspension, left hand brake etc.
I don't know about BYOB, but we are working on a suite of aftermarket parts and options. Left hand brake is front and center, and I'm actually running the second generation of prototypes on my personal ride right now. If anyone meets me out at the trails or track, they're welcome to take it for a spin. As an ex DH MTBer, the hand brake was a game changer for me, and should be out this summer for customers.

Suspension and brakes are geometrically interchangeable with a well known Euro brand, so it's really easy to find parts, tuning, or swap for A-Kit. Ditto for rear wheel and final drive. Front wheel, we run a unique axle width that allows our hub and triple to work with a 4 piston sumo brake without clearance issues. But Alta wheels are readily available from Warp 9. Pegs run the same pattern as Yamaha, so also easy to find options.

We had big plans for an intake and full Ti exhaust, but just weren't seeing much in the way of performance gains vs stock...
fasterfaster
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6/10/2017 12:37pm
Any thought of a reduced size and weight and price battery for less run time? The majority of Vets can't go hard for more than 5...
Any thought of a reduced size and weight and price battery for less run time? The majority of Vets can't go hard for more than 5 laps anyway. Would it then be slower?
We've thought about it, but like I wrote earlier, the bike actually rides so light as is I don't know that there would be much demand for that once folks have had a chance to experience it. I know they'll appreciate the range of the standard pack over a reduced one.
fasterfaster
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6/10/2017 12:39pm
ML512 wrote:
Ummm...usually we deal with these in a more official manner...email me please. Mlindsay@vitalmx.com
BW, I'm happy to do an official one of these as well. this is way more fun that the stuff I'm supposed to be doing...

I'll follow up with you by email.
F.B
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6/10/2017 12:40pm Edited Date/Time 6/10/2017 12:45pm
Marc, have you ever been in a Turkish prison?
kzizok
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6/10/2017 12:45pm
kzizok wrote:
Any idea when/if Goodenough's new design would come to fruition?

Where does KERS fit into the possibility of continual charging? Or does it?
I believe the KERS is already in the design, with the most aggressive map having the most engine braking, which is the KERS coming into play.
Interesting, did not know that.
fasterfaster
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6/10/2017 12:54pm
kzizok wrote:
Any idea when/if Goodenough's new design would come to fruition?

Where does KERS fit into the possibility of continual charging? Or does it?
I don't but considering the latest news was on the publishing of a paper showing it's theoretical potential, I think it's at least 5 years and probably more like 10 years based on cycles of previous innovations, and that's assuming it actually proves out. I will say, the guy has the best name ever. I'm super jealous.

All pure electrics (BEVs) naturally have regenerative engine braking - unless it overvolts the battery and they need to shunt that energy elsewhere. So any time you're using engine braking on our bike, you are regenerating some amount. However, on an MX or Sumo, the center of gravity is so high that there's minimal weight on the rear wheel and the max torque you can put through the rear under braking is lass than 10% of what you can do under acceleration. Our map settings vary from 3-7%. Factor in how infrequently you are using engine braking and you're not gaining back a meaningful amount of range. We use engine braking for feel and handling of the bike, any range gained back is incidental. That said, it is noticeable after long downhills, because the reality is you will have at least as much range left at the bottom as you did at the top, which you can't say for gas. It's kind of weird to do an out and back summit, and get to the peak with 50% charge and be worried... then get back to the truck with like 40%.

What will really move the needle on regen (as well as a bunch of other aspects of riding) is 2WD/FWD. Once you can drive and brake electrically through the front wheel, you can recapture pretty significant amounts of energy as well as do some crazy things in terms of vehicle dynamics and all with the near perfect control electric can offer. I don't see that happening any time soon, but it will happen eventually.
fasterfaster
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6/10/2017 12:59pm
F.B wrote:
Marc, have you ever been in a Turkish prison?
Once...

I was in the air force, stationed in Drambuie, off the Barbary Coast. I used to hang out at the Magumba Bar. It was a rough place. The seediest dive on the wharf, populated with every reject and cut-throat from Bombay to Calcutta.

It was worse than Detroit.
fasterfaster
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6/10/2017 1:02pm
imoto34 wrote:
What is going on here?
BREAKFAST!
Robgvx
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6/10/2017 1:05pm
I don't know about BYOB, but we are working on a suite of aftermarket parts and options. Left hand brake is front and center, and I'm...
I don't know about BYOB, but we are working on a suite of aftermarket parts and options. Left hand brake is front and center, and I'm actually running the second generation of prototypes on my personal ride right now. If anyone meets me out at the trails or track, they're welcome to take it for a spin. As an ex DH MTBer, the hand brake was a game changer for me, and should be out this summer for customers.

Suspension and brakes are geometrically interchangeable with a well known Euro brand, so it's really easy to find parts, tuning, or swap for A-Kit. Ditto for rear wheel and final drive. Front wheel, we run a unique axle width that allows our hub and triple to work with a 4 piston sumo brake without clearance issues. But Alta wheels are readily available from Warp 9. Pegs run the same pattern as Yamaha, so also easy to find options.

We had big plans for an intake and full Ti exhaust, but just weren't seeing much in the way of performance gains vs stock...
Can I suggest that if you're looking at left hand brake you build a system that has both left hand brake AND rear foot pedal.

rob@robandrewsmx.com if you wish to discuss.
kzizok
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6/10/2017 1:08pm Edited Date/Time 6/10/2017 1:09pm
kzizok wrote:
Any idea when/if Goodenough's new design would come to fruition?

Where does KERS fit into the possibility of continual charging? Or does it?
I don't but considering the latest news was on the publishing of a paper showing it's theoretical potential, I think it's at least 5 years and...
I don't but considering the latest news was on the publishing of a paper showing it's theoretical potential, I think it's at least 5 years and probably more like 10 years based on cycles of previous innovations, and that's assuming it actually proves out. I will say, the guy has the best name ever. I'm super jealous.

All pure electrics (BEVs) naturally have regenerative engine braking - unless it overvolts the battery and they need to shunt that energy elsewhere. So any time you're using engine braking on our bike, you are regenerating some amount. However, on an MX or Sumo, the center of gravity is so high that there's minimal weight on the rear wheel and the max torque you can put through the rear under braking is lass than 10% of what you can do under acceleration. Our map settings vary from 3-7%. Factor in how infrequently you are using engine braking and you're not gaining back a meaningful amount of range. We use engine braking for feel and handling of the bike, any range gained back is incidental. That said, it is noticeable after long downhills, because the reality is you will have at least as much range left at the bottom as you did at the top, which you can't say for gas. It's kind of weird to do an out and back summit, and get to the peak with 50% charge and be worried... then get back to the truck with like 40%.

What will really move the needle on regen (as well as a bunch of other aspects of riding) is 2WD/FWD. Once you can drive and brake electrically through the front wheel, you can recapture pretty significant amounts of energy as well as do some crazy things in terms of vehicle dynamics and all with the near perfect control electric can offer. I don't see that happening any time soon, but it will happen eventually.
Wow! Amazing insight and incredible answers! Thanks for your involvement. Exciting times ahead, for all of us.
AZ35
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Fantasy
6/10/2017 1:53pm
Marc,
What is your business background before Alta?

Did you start the company from scratch, or did you join the existing operation after it was up and running?

It is great that you take the time to come to this forum, and to me it says a lot that you joined this forum 6 years ago so you did not come here just to "sell" your product (like some other "spammers" have done in the past).

Your open and honest answers, and willingness to listen to feedback, is refreshing.

Probably not this year, but I am pretty sure an Alta will be in my garage sometime soon.

Johnny Depp
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6/10/2017 1:54pm
I see that there is a company using your platform to develop a military motorcycle. Fill us in a bit?
tingo
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6/10/2017 2:09pm
I don't know about BYOB, but we are working on a suite of aftermarket parts and options. Left hand brake is front and center, and I'm...
I don't know about BYOB, but we are working on a suite of aftermarket parts and options. Left hand brake is front and center, and I'm actually running the second generation of prototypes on my personal ride right now. If anyone meets me out at the trails or track, they're welcome to take it for a spin. As an ex DH MTBer, the hand brake was a game changer for me, and should be out this summer for customers.

Suspension and brakes are geometrically interchangeable with a well known Euro brand, so it's really easy to find parts, tuning, or swap for A-Kit. Ditto for rear wheel and final drive. Front wheel, we run a unique axle width that allows our hub and triple to work with a 4 piston sumo brake without clearance issues. But Alta wheels are readily available from Warp 9. Pegs run the same pattern as Yamaha, so also easy to find options.

We had big plans for an intake and full Ti exhaust, but just weren't seeing much in the way of performance gains vs stock...
Everything was sounding so good until that last line. It isn't very PC these days to not offer a $1,000 carbon Ti exhaust. See what I did th....ah forget it. As long as you have those carbon cards for the spokes, things will be ok.

On a serious note, thanks for unofficially answering these unofficial questions.
katooom
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6/10/2017 2:18pm Edited Date/Time 6/10/2017 2:19pm
What charge/discharge limits for the battery do you use? Such as, what % of max capacity does charging stop, and what is the depth of discharge of the battery?

Is there any kind of active cooling for the battery/electronics?

Do you use prismatic cells or more of a 18650 type cell in the battery pack?

Thanks. Bikes look great! Maybe someday . . .
zehn
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6/10/2017 3:04pm Edited Date/Time 6/10/2017 3:06pm
No question here, just wanted to say thanks so much to Mark and the team for doing this the right way and designing a bike that will push the boundaries of MX for years to come.

This sort of feels like what the 70s and 80s must have been like with massive improvements in MX bikes, although no doubt the improvements will be slower to implement these days.

After I get out of law school I will absolutely be giving the RS serious consideration. Maybe by then improvements will make it even that much better than it is today.
fasterfaster
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6/10/2017 3:27pm
AZ35 wrote:
Marc, What is your business background before Alta? Did you start the company from scratch, or did you join the existing operation after it was up...
Marc,
What is your business background before Alta?

Did you start the company from scratch, or did you join the existing operation after it was up and running?

It is great that you take the time to come to this forum, and to me it says a lot that you joined this forum 6 years ago so you did not come here just to "sell" your product (like some other "spammers" have done in the past).

Your open and honest answers, and willingness to listen to feedback, is refreshing.

Probably not this year, but I am pretty sure an Alta will be in my garage sometime soon.

Glad to do it, and thanks for the kind words. I trust the board to keep me honest if I ever do get spammy.

Derek and Jeff, my cofounders, were kicking around ideas and had started working through architectures and technologies in CAD before I met them. Once they had it to a point where it looked on screen and in the math that the bike could compete wit ha 250F MX, they found me through their network to figure out if this could be a business. That was in 2009. We spent another year of nights and weekends cranking away at the tech, engineering, and business plan before we cut the cords from our day jobs in 2010, incorporated Faster Faster Inc., and went full time. So the Redshift is really their brainchild, and I see my job as parting the seas and making the room for the two of them to work their genius.

My professional background is degrees in engineering, art, and management. I did mechanical engineering work in prosthetics, bike design and MFG, suspension design, ski bindings, had a stint in power and energy consulting, started a company developing friction stir welding for commercial applications, then went into management consulting (at BCG) before really hitting my stride in design consulting with a firm called frog design where I spent about 5 years before we started Alta / Faster Faster Inc.

My riding background is I've been mountain biking since the early 90s,raced XC in the 90s, switched to DH in the 00s. When I was 12, my parents stopped me from buying the KX80 I wanted so badly. This is my way of getting back at them. Other than ripping around the Himalayas on an Hero-Honda 150 (?) in 1999, I didn't really start riding motorcycles until about 2005 when I bought my first street bike and then my 250XCF in 2009. Derek and Jeff have been riding and racing for decades... Derek was practically born on motorcycles and is a 3rd generation pro. So I represent the beginner / crossover rider between the three of us. With my DH racing background, a couple of years of track days on road courses, and my engineering background, I pick things up pretty quickly. And I understand theory really well. But I'm really careful to not overstate my skills or history when it comes to practice vs theory - it's too easy for me to defer to Derek or our head tech, Dale Lineaweaver, who both know their stuff backwards and forwards.
fasterfaster
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6/10/2017 3:33pm
I see that there is a company using your platform to develop a military motorcycle. Fill us in a bit?
We're working with a company call Logos Technologies that has a long history of developing lightweight hybrids (soft wing drones for example) for military applications. They're essentially building a gen-set onto the Redshift platform. This will allow it to have a very long range and be multi-fuel compatible (kerosene, diesel, JP8, etc.). It's pretty cool and makes a lot of sense for the military where they really value the fuel compatibility with their other platforms, extended range and run silent capability. Bonus is that it's easy for soldiers to learn how to ride it than a gas equivalent, and .

To be honest I don't see the tech making sense for civilians. The bike is going to be well over 300lbs with the genset added, and ditto for the cost on top of the base redshift. Unless you truly need the run-silent capabilities or the superior throttle control of electric, you're just much better off on a gas bike with a big tank for any extended range needs.
6/10/2017 3:38pm
Glad to do it, and thanks for the kind words. I trust the board to keep me honest if I ever do get spammy. Derek and...
Glad to do it, and thanks for the kind words. I trust the board to keep me honest if I ever do get spammy.

Derek and Jeff, my cofounders, were kicking around ideas and had started working through architectures and technologies in CAD before I met them. Once they had it to a point where it looked on screen and in the math that the bike could compete wit ha 250F MX, they found me through their network to figure out if this could be a business. That was in 2009. We spent another year of nights and weekends cranking away at the tech, engineering, and business plan before we cut the cords from our day jobs in 2010, incorporated Faster Faster Inc., and went full time. So the Redshift is really their brainchild, and I see my job as parting the seas and making the room for the two of them to work their genius.

My professional background is degrees in engineering, art, and management. I did mechanical engineering work in prosthetics, bike design and MFG, suspension design, ski bindings, had a stint in power and energy consulting, started a company developing friction stir welding for commercial applications, then went into management consulting (at BCG) before really hitting my stride in design consulting with a firm called frog design where I spent about 5 years before we started Alta / Faster Faster Inc.

My riding background is I've been mountain biking since the early 90s,raced XC in the 90s, switched to DH in the 00s. When I was 12, my parents stopped me from buying the KX80 I wanted so badly. This is my way of getting back at them. Other than ripping around the Himalayas on an Hero-Honda 150 (?) in 1999, I didn't really start riding motorcycles until about 2005 when I bought my first street bike and then my 250XCF in 2009. Derek and Jeff have been riding and racing for decades... Derek was practically born on motorcycles and is a 3rd generation pro. So I represent the beginner / crossover rider between the three of us. With my DH racing background, a couple of years of track days on road courses, and my engineering background, I pick things up pretty quickly. And I understand theory really well. But I'm really careful to not overstate my skills or history when it comes to practice vs theory - it's too easy for me to defer to Derek or our head tech, Dale Lineaweaver, who both know their stuff backwards and forwards.
Can you just keep typing? I like reading it.

When's the Alta Jetski coming out? Laughing
fasterfaster
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6/10/2017 3:41pm
katooom wrote:
What charge/discharge limits for the battery do you use? Such as, what % of max capacity does charging stop, and what is the depth of discharge...
What charge/discharge limits for the battery do you use? Such as, what % of max capacity does charging stop, and what is the depth of discharge of the battery?

Is there any kind of active cooling for the battery/electronics?

Do you use prismatic cells or more of a 18650 type cell in the battery pack?

Thanks. Bikes look great! Maybe someday . . .
Well, I can't share everything since our battery tech and the thinking approach that went into it are some of the most valuable secrets we have. What I can say is...

We run an 18650-based architecture, and have dramatically advanced the state-of-the-art of pack technology for 18650s. That's where our advantage comes from (much like Tesla, but a generation or two further ahead). The motor and motor control are liquid cooled and then heat sunk into the forged front frame section, so we don't need a radiator. The battery is a self contained cooling system, so those fins on the case are functional. I won't share the voodoo that goes on inside the pack though.
thearc
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6/10/2017 3:41pm Edited Date/Time 6/10/2017 3:43pm
Hi Marc,
Wanted to thank you for taking the time to talk, it's very refreshing to have a direct Q&A. I don't think CEO's of Yamaha or KTM will be here anytime soon!

Can you get the Redshift with a 18" rear wheel? Any skid plate options?

BTW i'm about to apply for your Video Content Producer position, think it would perfectly combine my skill set as a filmmaker and my passion for technology and dirt bikes.

fasterfaster
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6/10/2017 3:46pm
Can you just keep typing? I like reading it.

When's the Alta Jetski coming out? Laughing
Jetskis are kind of like snowmobiles in that I'd love for them to be electric, but I can't see how the numbers will work out in the near term. It just takes so much constant power (i.e. energy) vs the weight of the vehicle to keep them up on plane. You can't get what I think is a reasonable amount of runtime, and the consequences of running out are unusually bad in both environments.

We're being really careful to focus on markets and use cases where we think the electric (with our tech) can be the best thing you can buy. If it doesn't meet that standard, then we'll skip it. there are too many good opportunities where the numbers work - from ATVs and side-by-sides, to kids bikes, to... other things Smile .
just James
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Wolf Creek, OR US
6/10/2017 4:12pm
It is really refreshing to hear someone talk about their product without bashing the competition. By competition, I mean ICE bikes. You seem to be letting the bike speak for itself, without trying to pretend that it is perfect for everyone and every application. I think that most people appreciate simple honesty.
Thanks for that.
James
Markbenq
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NL
6/10/2017 4:16pm
Hi Marc, How is the sliding (backin it in) with the supermoto compared to a “normal’ 450 with a slipperclutch? Really curious to ride a alta sm one day…!

Greets Mark, (the Netherlands)
jeffro503
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6/10/2017 4:21pm Edited Date/Time 6/10/2017 4:26pm
@Marc....I haven't read the entire thread yet , but man....you are kicking ass on answering questions! Thank you for doing this.

@Tingo....thank you for starting this thread! Tons of valuable information in here.

@ML....never mind.
nytsmaC
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6/10/2017 4:25pm
Can I charge my Iphone while racing? Will you offer Apple Carplay so that the bike can crank out my favorite playlist?
cali11
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6/10/2017 10:58pm
Marc thanks for the Q&A love reading this stuff. Just read the other reviews here on Vital. Great reviews BTW. I hope to have one in my garage in the near future!

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