UFC vs SX promotion

FahQ
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1/1/2017 7:20am
Heard the 338 was coming back....Dry

It bothers me that all of the commercials are the crashes, or Pieck showcasing his UFC skills.
I would rather see some of the epic back and forth battles, someone quading a rhythm section, someone completely owning a whoop section. But that would only appeal to the small percentage of actual riders that allready will be watching.



FWYT
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1/1/2017 8:23am
Man, I sure hope moto is not going after the same demographic as UFC.

Actually, maybe it should. Then a bunch of fools would get bikes and yard sale
themselves into oblivion.
GuyB
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1/1/2017 9:27am
I've been wondering who'll pick up a chair and threaten one of the other riders with it at the pre-season press conference at A1, and the answer is...no one. These guys would rather let their riding do the talking.
1/1/2017 12:05pm
They should just advertise the fights in the stands. It will be a merger of the best of both worlds!

The Shop

colorado2day
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1/1/2017 2:31pm Edited Date/Time 1/1/2017 2:32pm
Motofinne wrote:
You can't compare UFC with MX or SX. Literally next to nothing in common. And i have no idea why there is such a urgency for...
You can't compare UFC with MX or SX. Literally next to nothing in common.


And i have no idea why there is such a urgency for some to "grow" the sport. I'm going to be 100% honest here and say i don't give a shit about the professional side of the MX/SX as long as me and my friends can buy good bikes for reasonable prices and still ride on local tracks and race. That is the real part of the sport for me. The professional racing on a computer stream is a nice plus on the side of actually going to the track on the weekends with your friends.

The professional side of out sport is what it is. And considering how small MX is we should be relatively happy with it. Yes there is always room for improvement but it's not like we have 10 guys getting paid and 10 guys that pays for their rides.
If you want to be able to ride, and for motorcycle companies to continue to still build affordable motorcycles you are going to have to grow the sport. A Supercross commercial during a UFC fight would not be a bad investment on Feld's part. At least UFC fans may help grow the TV ratings for SX ?
Money
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1/1/2017 2:58pm
When the new owners of the UFC came in they laid off a bunch of the old employees including a good marketing person. Would be smart for supercross to pick them up and maybe attract some new people to the sport
colorado2day
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1/1/2017 3:04pm
Money wrote:
When the new owners of the UFC came in they laid off a bunch of the old employees including a good marketing person. Would be smart...
When the new owners of the UFC came in they laid off a bunch of the old employees including a good marketing person. Would be smart for supercross to pick them up and maybe attract some new people to the sport
They should call Todd Jendro.
1/1/2017 4:21pm
Biggest Story of 2016 SX series happened at A1, it involved some UFC style antics.

Maybe it wasnt the biggest story to true SX/MX racing fans, but did any other story out of SX in 2016 get talked about or reposted more than Peick losing his shit on Friese.

GuyB in terms of traffic for any single story, article how high did anything to do with Peick and Friese at A1 rank?

The Canard / Reed incident a couple of years back, the Seely / Anderson rivalry through 250s and into the 450 class, Bowers / Webb there has been some great rivalries the past few years

The Peick / Friese incident was extreme, but there are some good rivalries from year to year that can be focused on.

Sure it helps more if those rivalries are at the pointy end of the field, it would sort of be cool if Dungey snaps and starts some shit talk with Roczen, maybe in line with some of his comments about Baker. Just a few sly comments about being fitter after winning a head up race. It won't happen but it would be cool.

RC V Reed, JS7 V RC, JS7 V Reed you knew there was no love lost between any of these guys on track and watched ever corner that any of those riders were side by side knowing something could go down at any second.

You just don't have the same expectation with Dungey, Roczen, Tomac and Musquin behind them you do with the likes of Barcia, Anderson and Peick.

LOL we need less respect between the guys up front in this sport.
GuyB
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1/1/2017 5:08pm
aaryn #234 wrote:
Biggest Story of 2016 SX series happened at A1, it involved some UFC style antics. Maybe it wasnt the biggest story to true SX/MX racing fans...
Biggest Story of 2016 SX series happened at A1, it involved some UFC style antics.

Maybe it wasnt the biggest story to true SX/MX racing fans, but did any other story out of SX in 2016 get talked about or reposted more than Peick losing his shit on Friese.

GuyB in terms of traffic for any single story, article how high did anything to do with Peick and Friese at A1 rank?

The Canard / Reed incident a couple of years back, the Seely / Anderson rivalry through 250s and into the 450 class, Bowers / Webb there has been some great rivalries the past few years

The Peick / Friese incident was extreme, but there are some good rivalries from year to year that can be focused on.

Sure it helps more if those rivalries are at the pointy end of the field, it would sort of be cool if Dungey snaps and starts some shit talk with Roczen, maybe in line with some of his comments about Baker. Just a few sly comments about being fitter after winning a head up race. It won't happen but it would be cool.

RC V Reed, JS7 V RC, JS7 V Reed you knew there was no love lost between any of these guys on track and watched ever corner that any of those riders were side by side knowing something could go down at any second.

You just don't have the same expectation with Dungey, Roczen, Tomac and Musquin behind them you do with the likes of Barcia, Anderson and Peick.

LOL we need less respect between the guys up front in this sport.
Beats me. I generally look at stuff like the Friese/Peick incident as a footnote on the night's actual racing, instead of something that actually had an affect on the night's results.
1/1/2017 7:11pm
Being that MMA is my second favorite sport next to MX, I've thought a lot about this topic. Its been said, and I agree, it all comes down to story lines, two of motocross' biggest stars ever, Reed and Stewart, are so famous because they have a narrative surrounding them. I think in MX riders, teams, and the promoters need to realise that to be successful means more then just winning, its how you sell your self. The whole "just let your riding speak for itself" does not work if you want to make a lot of money, unless you are winning. Riders need to make an effort to stand out and teams need to let them stand out, and the promoters need to help them stand out. There are a few riders that understand this, Nick Wey comes to mind, look at how long he maintained a fan base and made a living because he embraced the showmanship of it. If the promoters of MX and SX would get behind the riders and promote the people in the sport rather then the sport itself you would see riders earning a lot more money because they would have more exposer for sponsors. People talk about more room on bikes for sponsors (slater skins), but look at the UFC, fighter are not even allowed to show any of there own sponsors in the cage and yet a guy like GSP who hasn't fought in what 2 years? is still making money from under armor sponsorship, even though should he fight again he would have to wear reebok in the cage. Why? Because he has done his job for them and brought attention to their brand outside the cage.

Side note I always thought a MX team should do what the UFC did with the Ultimate Fighter Show, base a reality show around a bunch of up and comers competing for a ride on their team when they turn pro. I think if done right and shown on the right networks it would do for MX what TUF did for the UFC
colorado2day
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1/1/2017 7:28pm
Being that MMA is my second favorite sport next to MX, I've thought a lot about this topic. Its been said, and I agree, it all...
Being that MMA is my second favorite sport next to MX, I've thought a lot about this topic. Its been said, and I agree, it all comes down to story lines, two of motocross' biggest stars ever, Reed and Stewart, are so famous because they have a narrative surrounding them. I think in MX riders, teams, and the promoters need to realise that to be successful means more then just winning, its how you sell your self. The whole "just let your riding speak for itself" does not work if you want to make a lot of money, unless you are winning. Riders need to make an effort to stand out and teams need to let them stand out, and the promoters need to help them stand out. There are a few riders that understand this, Nick Wey comes to mind, look at how long he maintained a fan base and made a living because he embraced the showmanship of it. If the promoters of MX and SX would get behind the riders and promote the people in the sport rather then the sport itself you would see riders earning a lot more money because they would have more exposer for sponsors. People talk about more room on bikes for sponsors (slater skins), but look at the UFC, fighter are not even allowed to show any of there own sponsors in the cage and yet a guy like GSP who hasn't fought in what 2 years? is still making money from under armor sponsorship, even though should he fight again he would have to wear reebok in the cage. Why? Because he has done his job for them and brought attention to their brand outside the cage.

Side note I always thought a MX team should do what the UFC did with the Ultimate Fighter Show, base a reality show around a bunch of up and comers competing for a ride on their team when they turn pro. I think if done right and shown on the right networks it would do for MX what TUF did for the UFC
djc
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1/1/2017 7:44pm
Trust me. Moto and UFC have one major thing in common. Actually two. Top riders/fighters get paid the most. Everyone else gets the scraps. But in UFC even the top people are drastically different in terms of pay.

Second thing that I common is both want unions. The fighters in the UFC want one because they are sick of getting paid jack shit. Years ago guys on the undercard where getting paid 3k. You fight twice a year on top of expensises you do the math. Yes you do get 50k bonus in UFC for different. Categories but good luck with that even.

UFC took away the ability to advertise personal sponsors and forced everyone to take the reebok deal which shocker pays jack unless your a top guy.

Really UFC has turned kind of wwe with the trash talk but we need that also. That's why we like bowers or peick or Alessis or who ever else creates drama. It makes it more exciting.
djc
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1/1/2017 7:59pm Edited Date/Time 1/1/2017 7:59pm
Oh and just a example of UFC lopsided pay. Obviously rousey is a top top paid fighter and as much as I hate her she deserves it.

Rousey payout despite losing last fight knocked the fuck out. . 3 million. Amanda nunes the champion who ronda fought. 200k. That's including 100k win bonus.

1/1/2017 8:13pm
GuyB wrote:
Beats me. I generally look at stuff like the Friese/Peick incident as a footnote on the night's actual racing, instead of something that actually had an...
Beats me. I generally look at stuff like the Friese/Peick incident as a footnote on the night's actual racing, instead of something that actually had an affect on the night's results.
Cool

In terms of this topic and the promotion of the sport to the wider sports fan, the Peick punch/s were all over social networks and I would say caught the attention of a lot of people outside of the SX fan.

Was just curious if there were any articles about the incident that got a lot more general reads or views than say Anderson actually winning the race and giving Husqvarna their first ever SX 450 win. It was 12 months ago I can't even remember if there were any individual articles, though maybe an official press release regarding the suspension.

Even as a big racing fan, the Pieck incident comes to mind quicker regarding A1 last year than Anderson's win, which is a little scary.
wwoberg
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1/1/2017 8:19pm
burnside wrote:
Heck, as fans we don't even know if one of the biggest stars is even racing and apparently there are no journalists that will ask him...
Heck, as fans we don't even know if one of the biggest stars is even racing and apparently there are no journalists that will ask him or get to the bottom of it...
STLSharky wrote:
Exactly this Motocross/Supercross journalism is lacking and always has been

ML512 wrote:
It's not our fault said rider is on radio silence and won't get back to anyone... Along with no one in his camp talking.
Then journalist should report that he is not talking and no one in his camp is. Put some pressure on him to give some info.
1/1/2017 8:31pm
wwoberg wrote:
Then journalist should report that he is not talking and no one in his camp is. Put some pressure on him to give some info.
Pretty sure I have read articles, or posts on here and every other U.S site where pretty much every American Moto Jurno has stated that all is quite on Stewart front and that no one is talking.

JS7 is currently not signed by a team or a manufacture. so there is not even a team press release that can be put out to shed at least a little light on the situation.

No one will know anything until James or someone from his family / support team decide to say something, just is what it is.

At this point in time we all just have to wait until A1 and see if anything comes to light one way or another on the day, again unless someone form the JS7 camp speaks earlier.
gt80rider
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1/1/2017 8:39pm
mx836 wrote:
How can you compare the two at all? Why are so many people worried about growing the sport that it has absolutely no effect on? UFC...
How can you compare the two at all? Why are so many people worried about growing the sport that it has absolutely no effect on? UFC fans aren't fighters. They are regular people with nothing better to do, like football fans only slightly different. People act like increasing viewership is going to grow the sport. It takes a special kind to race dirt bikes and I don't think a better TV package or advertising is going to change that.
Sure you can... if some Joe Blow 18 yr old male starts MMA training because he caught it at a Buffalo Wild Wings one night, he may make that his hobby/career... this is the same 18 yr old male that might have seen MX/SX instead, and went out and picked up a bike...

The same can be said about viewership.... a whole lot of 18-45 yr old males watch MMA every weekend... some of them might only catch the weekly MMA event instead of viewing Saturday night Supercross... because of the age bracket and being primarily "sports" at right at men, they are direct competitors.... the problem is that MMA in general is doing a fantastic job of marketing, where as MX is just doing an "ok" job...

Case in point is Ronda Rousey and the UFC.... she is the biggest draw they have, and their marketing has made it that way.... a woman is the biggest draw in a male dominated neanderthal sport? YES! a thing that is absolutely UNTHINKABLE in the MX/SX world... at the end of the day, MMA wants asses in the seats and eyeballs on their PPVs and are willing to do whatever it takes to get the maximum of both, regardless if it is men or women fighting...
1/1/2017 8:41pm
You want drama? Bring back Hannah & Howerton LOL
1/1/2017 10:49pm
mx836 wrote:
How can you compare the two at all? Why are so many people worried about growing the sport that it has absolutely no effect on? UFC...
How can you compare the two at all? Why are so many people worried about growing the sport that it has absolutely no effect on? UFC fans aren't fighters. They are regular people with nothing better to do, like football fans only slightly different. People act like increasing viewership is going to grow the sport. It takes a special kind to race dirt bikes and I don't think a better TV package or advertising is going to change that.
gt80rider wrote:
Sure you can... if some Joe Blow 18 yr old male starts MMA training because he caught it at a Buffalo Wild Wings one night, he...
Sure you can... if some Joe Blow 18 yr old male starts MMA training because he caught it at a Buffalo Wild Wings one night, he may make that his hobby/career... this is the same 18 yr old male that might have seen MX/SX instead, and went out and picked up a bike...

The same can be said about viewership.... a whole lot of 18-45 yr old males watch MMA every weekend... some of them might only catch the weekly MMA event instead of viewing Saturday night Supercross... because of the age bracket and being primarily "sports" at right at men, they are direct competitors.... the problem is that MMA in general is doing a fantastic job of marketing, where as MX is just doing an "ok" job...

Case in point is Ronda Rousey and the UFC.... she is the biggest draw they have, and their marketing has made it that way.... a woman is the biggest draw in a male dominated neanderthal sport? YES! a thing that is absolutely UNTHINKABLE in the MX/SX world... at the end of the day, MMA wants asses in the seats and eyeballs on their PPVs and are willing to do whatever it takes to get the maximum of both, regardless if it is men or women fighting...
100% Correct on this one, I personally know five guys that have gone out and joined gyms and spent a lot of time and money on training MMA after getting into watching it on TV, four those guys have taken a good beating after signing up for amateur fights, and yet they are still invested in it, one has done well and is gotten his pro licence to fight, with the dream of making it to the UFC. I have only been able to convince one friend to buy a bike after years of getting him go watch moto with me once in awhile. When you add up the costs of gym memberships and time spent and travel, the cost is really not that far off the cost of a used bike. To be fair though one of the reasons that MMA is so well promoted is that most fighters fight a max of 3 times a year, while the rest of that time can be spent training, and if you are a smart guy promoting yourself. In moto these guys are racing so much I can see how that might be difficult. With that in mind I could see how a shorter race season could be actually better for the sport of MX. Maybe that's why Euro guys are more popular over there? People have more time to get invested in the riders
Sideways
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1/2/2017 12:18am
SX has finally made the right choice to let international viewers pay to watch the races live. That means more money in the organizers pockets which means more money for promotion. I hope the stream delivers!
burnside
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1/2/2017 2:54pm
wwoberg wrote:
Then journalist should report that he is not talking and no one in his camp is. Put some pressure on him to give some info.
Even Reed said at a SX press conference the questions they were getting were crap - think that says it all.

Agree with @mxbenchracer, an Ultimate Fighter style show would be great.
As would an Embedded style series, I wish there was a culture of more high profile post race press conferences too.

Think how cool it would be this week to watch a non biased Embedded style series watching the teams and riders prep for A1. Could cut from Dunge, to Roczen, to Reed & Cooper, Wilson...

I appreciate UFC isn't everyones cup of tea, but I've been really impressed with the UFC hype and media before and after an event. I believe its the fastest growing sport in the US too.






colorado2day
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1/2/2017 3:04pm
burnside wrote:
Even Reed said at a SX press conference the questions they were getting were crap - think that says it all. Agree with @mxbenchracer, an Ultimate...
Even Reed said at a SX press conference the questions they were getting were crap - think that says it all.

Agree with @mxbenchracer, an Ultimate Fighter style show would be great.
As would an Embedded style series, I wish there was a culture of more high profile post race press conferences too.

Think how cool it would be this week to watch a non biased Embedded style series watching the teams and riders prep for A1. Could cut from Dunge, to Roczen, to Reed & Cooper, Wilson...

I appreciate UFC isn't everyones cup of tea, but I've been really impressed with the UFC hype and media before and after an event. I believe its the fastest growing sport in the US too.






UFC does promotion right. Feld could take a page. It falls on Todd Jendro's shoulders according to Mr. Matthes. If Matthes is right about Jendro being the most powerful person in the Industry ?
mx836
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1/3/2017 6:15am
mx836 wrote:
How can you compare the two at all? Why are so many people worried about growing the sport that it has absolutely no effect on? UFC...
How can you compare the two at all? Why are so many people worried about growing the sport that it has absolutely no effect on? UFC fans aren't fighters. They are regular people with nothing better to do, like football fans only slightly different. People act like increasing viewership is going to grow the sport. It takes a special kind to race dirt bikes and I don't think a better TV package or advertising is going to change that.
gt80rider wrote:
Sure you can... if some Joe Blow 18 yr old male starts MMA training because he caught it at a Buffalo Wild Wings one night, he...
Sure you can... if some Joe Blow 18 yr old male starts MMA training because he caught it at a Buffalo Wild Wings one night, he may make that his hobby/career... this is the same 18 yr old male that might have seen MX/SX instead, and went out and picked up a bike...

The same can be said about viewership.... a whole lot of 18-45 yr old males watch MMA every weekend... some of them might only catch the weekly MMA event instead of viewing Saturday night Supercross... because of the age bracket and being primarily "sports" at right at men, they are direct competitors.... the problem is that MMA in general is doing a fantastic job of marketing, where as MX is just doing an "ok" job...

Case in point is Ronda Rousey and the UFC.... she is the biggest draw they have, and their marketing has made it that way.... a woman is the biggest draw in a male dominated neanderthal sport? YES! a thing that is absolutely UNTHINKABLE in the MX/SX world... at the end of the day, MMA wants asses in the seats and eyeballs on their PPVs and are willing to do whatever it takes to get the maximum of both, regardless if it is men or women fighting...
UFC is scripted. The fighting might not be, but they create the drama. If that's what your after, then MX isn't your thing. I honestly don't have a single clue why anyone would waste their time watching UFC. I don't find their marketing effective in any way, shape, or form. UFC can have those "fans". "Those" fans aren't the same ones that are going to start racing motocross. Just my opinion.
Adam43
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1/3/2017 6:54am
Motofinne wrote:
You can't compare UFC with MX or SX. Literally next to nothing in common. And i have no idea why there is such a urgency for...
You can't compare UFC with MX or SX. Literally next to nothing in common.


And i have no idea why there is such a urgency for some to "grow" the sport. I'm going to be 100% honest here and say i don't give a shit about the professional side of the MX/SX as long as me and my friends can buy good bikes for reasonable prices and still ride on local tracks and race. That is the real part of the sport for me. The professional racing on a computer stream is a nice plus on the side of actually going to the track on the weekends with your friends.

The professional side of out sport is what it is. And considering how small MX is we should be relatively happy with it. Yes there is always room for improvement but it's not like we have 10 guys getting paid and 10 guys that pays for their rides.
Exactly. Moto needs more participants, not eyeballs on the SX races.

You know the type of guy that's out there riding on the weekends, but doesn't follow the pro stuff all that much? They are drastically more important to the sport than what everyone is trying to attract, and they are ignored.
FWYT
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1/3/2017 8:21am
Been thinking about this, and granted it's the photographer in me, but there
are plenty of ways to develop a rider's character without it being about
confrontation and rivalry. Surf and skate mags do this all the time
but granted the lifestyles are different. Meta magazine does some cool stuff
but it tends to show more past racers.

The problem with this, of course, is that even if a rider's image and character
develops beyond what we see on the track, only real race fans in the first place
are going to know. Not Joe Q. Public.
1/3/2017 8:44am
What Supercross should do is offer split programming, similar to how the UFC does with prelims and the main card. Have a 1 1/2 hour qualifying show on FS2 or FS1 then have a 1 hour Main event show on Big Fox or FS1. I know it is the same show, but casual fan can tune in for the Main event and us hard core fans can watch everything.

My wife likes to watch main events, but won't sit there with me for 3 hours of Ralph, Jeff and qualifying. I know you can just fast forward, but in the instant gratification world we live in, the easier the better.
1/3/2017 8:48am
It could all change very soon. The UFC was sold to the WEC a few months ago. They cut most of the operating staff and it's now run by different people behind the scenes. Most will never know as they still see Joe Rogan commentating and Dana White promoting. For those who think Rhonda Rousey is the biggest draw you are way off. Especially after 207. Conner McGregor has the highest pay per view ratings ever. With the reebok deal they took away everyone's ability to earn outside sponsors. Brock Lesnar got 2.25 million after his penalty and a 1 year ban from fighting. He only fights once per year so it doesn't even matter. Some of you have no clue about mx/sx or the ufc and it shows. Educate yourself so you don't pass that amount of stupid onto children. You want million dollar paydays for one race? Get several hundred thousand people to pay a $40 pay per view fee just to watch the race. People generally don't care about dirt bikes so it will never reach past where it is now. Which is fine, no need to grow the professional side of the sport.
MXMattii
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1/3/2017 8:55am
GuyB wrote:
I've been wondering who'll pick up a chair and threaten one of the other riders with it at the pre-season press conference at A1, and the...
I've been wondering who'll pick up a chair and threaten one of the other riders with it at the pre-season press conference at A1, and the answer is...no one. These guys would rather let their riding do the talking.
That is also why we as journalists are pretty useless this day n age. We are good to write racereports, post the PR on the website and shoot some pictures. Interviews are lame because like you say they rather let their riding do the talking, in fact we could write the questions and answers ourself because they are so predictable. Press conferences are a necessary evil for most because they rather let their riding do the talking. Fan nights at dealerships are also a necessary evil for most because they rather let their riding do the talking.

Do I need to go on? For people who don't see the lines between UFC and Supercross. Come down from that pedestal and look at it again without being biased.
burnside
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1/3/2017 10:51am
Adam43 wrote:
Exactly. Moto needs more participants, not eyeballs on the SX races. You know the type of guy that's out there riding on the weekends, but doesn't...
Exactly. Moto needs more participants, not eyeballs on the SX races.

You know the type of guy that's out there riding on the weekends, but doesn't follow the pro stuff all that much? They are drastically more important to the sport than what everyone is trying to attract, and they are ignored.
More eyeballs watching SX of course trickles down to more participants.

I find this idea that "mx doesn't need to grow" or "is fine the way it is" or "we don't need to attract those viewers" rather defeatist and short sighted. Especially as kids media consumption and habits are changing.

I have a quote stuck in my mind, for some reason I think it came from Davey Coombes but could be totally wrong, was something along the lines of "never under estimate how much McGrath's charisma alone did for the growth of the sport". (anyone remember that?)

As a teenager, MC and Supercross VHS tapes got me itching to ride - and participate. Heck, how often do you hear of European pros that say they used to watch supercross as kids and dream of racing it...

To make supercross (or any sport) interesting, you need to care who wins. To keep inspiring new kids (and adults) to ride, we need interesting, nourishing media that inspires, gets them invested and makes them give a shit who wins.

The UFC media machine is great at this and there are lessons to be learnt as they in a short time span have taken a huge slice of a the young male demographic that brands such as Monster and Geico want to advertise to.

It appears like half the people commenting in here haven't watched any UFC media and are cutting off their nose to spite their face.... a common trend around here.
burnside
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1/3/2017 10:59am
What Supercross should do is offer split programming, similar to how the UFC does with prelims and the main card. Have a 1 1/2 hour qualifying...
What Supercross should do is offer split programming, similar to how the UFC does with prelims and the main card. Have a 1 1/2 hour qualifying show on FS2 or FS1 then have a 1 hour Main event show on Big Fox or FS1. I know it is the same show, but casual fan can tune in for the Main event and us hard core fans can watch everything.

My wife likes to watch main events, but won't sit there with me for 3 hours of Ralph, Jeff and qualifying. I know you can just fast forward, but in the instant gratification world we live in, the easier the better.
That aint a bad idea!

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