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Shift wasn't so nice on the new contract, from what I heard. I guess they didn't feel the ROI on Reed was worth what they were paying him.
But i think this is a huge mistake from Shift. This is just my opinion but Shift was nothing, absolutely nothing before teaming up with Chad in 2011. Since 2011 they have skyrocketed.
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But seriously, lets speculate.
Reed to what brand? I would like to see a reunion with Thor. Reed and Thor gear made me fall for both Reed as a rider and Thor as a gear company as a kid 10 years ago!
He gets to save his boots, and helmet.
My guess would be Thor.
Or.....he throws out the big middle finger to everyone and signs with Canvas!!! Belieb!!!!!
Not the crazy one off designs they made for Tomac and Barcia a few years ago but the actual stuff they sell for the consumers.
That + a helmet deal.
or....
is this a recent development and he's about to go gear shopping when everyone's budgets are all set and riders are signed?
I'm thinking most gear companies signed all their riders and no longer have "Reed Money" laying around.
Hmmm...maybe this is just a FOX/Shift marketing strategy moving Reed across from Shift to Fox? Yeah, that's what I'm guessing.
Stamp it!
Pit Row
I'd imagine he either goes full Fox kit or he ends up in the same setup as Cooper. Thor/A-stars. Back to his roots:
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