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Realize that’s the same attitude people had about Japanese cars and bikes in the 70’s.
I spent some time on a friend of my dad's new Bultaco trials bike in the mid 2000s. Was the last model before they were rebranded as Shercos.
Lots of tumultuous history many once great (or not so great) European brands being sold then resurrected, then sold again, then resurrected again, then sold again...
Looks like Bultaco is going to be the next Benelli. Good? Bad? Dunno. I wouldn't be opposed to riding a current Benelli TRK 702X even though I'm not a fan of the beak look on Adv bikes. Wouldn't own one just because I think there are other budget options that look better. Wouldn't own a BMW or Duc for the same reason.
Also not worried about the Chinese manufacturing. Like it or not, they are coming. Will be high end stuff that blows away the current offerings at similar price points and cheaper more disposable options. Will cover the gamut from a CRF450RWE all the way down to an RMZ450.
60's actually.
Yes!
But, can we PLEASE bring them back as legitimate brands making real motorcycles?
For instance…why can’t we have Reiju license the Bultaco brand as an example?
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I would rather see companies do it with their own names and not try and play off the legacy of something they bought. Unless they are really going to lean into it and have the same philosophy and do justice to the legacy brand. Making a better product, but retaining the strengths of the brand. Having a modern take on the brand so that it can grow and thrive , not be like JT gear , where they never got past the retro stuff and were only around a short time.
Leonart is a Spanish company that was making industrial machines before building motorcycles. Its not a Chinese owned company and they started a separate company to act as the new Bultaco. That will be located in Spain and they have 2 bikes they are working on now that will be their own. Not a rebadged bike like this first one. Wild that Leonart are so small that they sell around 700 bikes a year.
Below is an AI summary of who Leonart motors is and brief history. Keep in mind that AI is not always 100% accurate. It tends to be pretty good with stuff like this. But I still wouldn't live or die from this summary. I'm going to dig into the brands more when I have some time. And I will update this thread with what I find out .
When BMW was trying to spin up smaller dirt bikes (not huge GS adventures) it seemed like it would have been dreamy if they'd have gotten the Maico mark and made a serious go at that bit of German motorsport legacy, but probably too corporate for that - just a niche expense line someone upstairs wouldn't have understood.
The revived Ossa already tried this by partnering with Gas Gas in the 21st century, only to disappear again—and then Gas Gas followed suit... it 's the sad, repetitive story of the Spanish motorcycle industry.
Hopefully, Rieju stays on track, and the new Bultaco eventually delivers good products in the future.
Vital is a weird place, man.
Dudes bagging on Beta, who actually builds a legit bike, has a dealer network, and sponsors teams. Meanwhile, praises are being sung and anticipation is building for bikes with legacy decals slapped on them, stamped out en masse in China, with motors and suspensions probably held together with Phillips screws.
The Bultaco of tomorrow is probably a slight refinement of yesterday’s APC models sold at Pep Boys. But, hey, you do you.
where is this bagging on Beta? I'm on Vital a lot and have never seen that happen.
Its got to be different people. If you look enough You'll see people shit on or be excited about just about anything.
I'm all for any new motorcycle company that is going to provide a decent product and provide jobs for people in the industry. I've never said anything bad about Beta. I thought people would find it interesting to see that the name was back and to speculate on if they eventually had a motocross team. Or if Chinese company made a legit push using a legacy brand name that they bought.
Beta bought Apollo , and Beta's electric motorcycle is made in China . Is that what You mean about trashing Beta? The Beta Explorer is a rebadged RFN/Apollo electric dirtbike. RFN has been putting together some really fun looking bikes and has a big line up of electric mx bikes that are supermini sized and smaller. I would not be surprised if Beta was the next company that put out an electric MX bike that was on par with a Varg.
I've had zero issues with my 2022 Beta 300 X-Trainer just don't get to ride it enough! It's like looking at fine art sitting in my shop though 😁
They owned Husqvarna for a little while before it became a white KTM. And those bikes were some of the worst Husqvarna's . I don't know what they did wrong, but they did not do much right.
Its that kind of resurrection that I don't get excited about. If something is based heavily on the name and history. But the product falls flat of expectations then I agree we need less of those bikes.
Hopefully this Bultaco re re launch is going to put focus on making a product that deserves the name they put on it. I don't know much about those old brands other than I used to hang out in a shop as a kid that worked on the smaller euro brands like Norton and Triumph , and others that are from the period of Bultaco's prime. And those bikes were never that great when compared to modern standards. So hopefully the new bikes are what fans of the brand want them to be and it grows. From what the company is saying, its intending to make small bore street bikes that are for the markets that those bikes thrive in. I hope they do well and open a door for more brands to exist by using a similar model of leveraging a big manufacturing plant to build bikes to their specs and deliver decent bikes at affordable prices.
Rieju has a 300 class adventure bike that they are bragging about class leading power at 31HP . So the 28HP doesn't seem very far off , if the leader only has 3 more HP and weight is 302 VS Bultaco's 331 pounds so that is a big difference if everybody is measuring the same way.
I'm not sure how big the 300 adventure bike class is. or what the other brands in that class have for HP or weight. But here is a photo of the Rieju.
Screenshot from Rieju's website
The only thing Bultaco on that bike, unfortunately, will be a sticker that says Bultaco.
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