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Edited Date/Time
1/24/2012 3:19pm
I've been watching this board for months and finally decided to post so before I get all of the STFU's and NOOB comments I have something for you to ponder...
If anyone here thinks Joe Gibbs Racing just happened to show up because Coy was bored; think again. JGR is a multimillion dollar operation and at the top of the NASCAR heap. Joe Gibbs has two objectives. Winning and Winning Big. And as the consumate professional his team will be at the top in Supercross in the very near future (maybe not his current team but HIS team)(I still have big bets on Hansen though). As the other NASACR teams decide to move in, the landscape as we know it will be forever changed and probably for the better. Nascar has a strategic marketing advantage as you look to outside sponsors for Supercross. The Simplicity of combined operations due to a consolidated work environment provides the ability to do More with Less for these teams and it is a natural progression.
When you look at Nascar does CHEVY, FORD, DODGE or TOYOTA have their own 'Factory' Team...NO, the factory's may provide support but they DO NOT have their own teams. The manufacturers job is to build, market and sell vehicles in mass quatities.
Don't get distracted by your personal love of the sport and the teary-eyed thoughts of yesteryear, those are great memories but those days are gone.
THE TRANSITION HAS BEGUN and the Factory teams as we know them today will be gone in less than 5 years and I believe they want to be out of the racing business. So get ready for the HOME DEPOT TEAM, NIKE TEAM, TARGET TEAM, WAL MART TEAM, MOTOROLA TEAM, GATORADE TEAM, COCA-COLA TEAM, PEPSI TEAM, TMOBILE TEAM, ETC...You get the picture.
It is an exciting time in our sport...embrace the change, because the only thing scarrier than change......is no change at all.
If anyone here thinks Joe Gibbs Racing just happened to show up because Coy was bored; think again. JGR is a multimillion dollar operation and at the top of the NASCAR heap. Joe Gibbs has two objectives. Winning and Winning Big. And as the consumate professional his team will be at the top in Supercross in the very near future (maybe not his current team but HIS team)(I still have big bets on Hansen though). As the other NASACR teams decide to move in, the landscape as we know it will be forever changed and probably for the better. Nascar has a strategic marketing advantage as you look to outside sponsors for Supercross. The Simplicity of combined operations due to a consolidated work environment provides the ability to do More with Less for these teams and it is a natural progression.
When you look at Nascar does CHEVY, FORD, DODGE or TOYOTA have their own 'Factory' Team...NO, the factory's may provide support but they DO NOT have their own teams. The manufacturers job is to build, market and sell vehicles in mass quatities.
Don't get distracted by your personal love of the sport and the teary-eyed thoughts of yesteryear, those are great memories but those days are gone.
THE TRANSITION HAS BEGUN and the Factory teams as we know them today will be gone in less than 5 years and I believe they want to be out of the racing business. So get ready for the HOME DEPOT TEAM, NIKE TEAM, TARGET TEAM, WAL MART TEAM, MOTOROLA TEAM, GATORADE TEAM, COCA-COLA TEAM, PEPSI TEAM, TMOBILE TEAM, ETC...You get the picture.
It is an exciting time in our sport...embrace the change, because the only thing scarrier than change......is no change at all.
Now STFU Noob!
LOL
Now STFU Noob!
LOL[/quote:12ytvt2m]
x2!
i wonder how stewie will look on blue?
Now STFU Noob!
LOL[/quote:13cyd5lf]
x2!
x3
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I guess what I'm most curious to see who lands this. Is it NASCAR itself (NASCYCLE?) ISC, or if it's an entirely new group with NASCAR ties.
Of course, I'm also curious to see whether this is a road racing-only announcement, though I think that's unlikely, given that this is one of the rare opportunities where you have road and moto press together at the same time.
Some acting lessons are in order.
Doesn't matter, he'll still be "in the green"!
PS. I was (still am) a nub and everyones been nice to me =D. (i havent been told to stfu or shut up or anything, not even once!)
wow i set myself up.......
Are all the nationals going to end up at Nascar tracks as loamy supercross tracks with one minute lap times?
WIll this eventually result in a promoter battle between clear channel and Nascar?
Will amateur motocross continue to be included?
I think a few of us saw that one coming too.
Pit Row
If anyone here thinks Joe Gibbs Racing just happened to show up because Coy was bored; think again. JGR is a multimillion dollar operation and at the top of the NASCAR heap. Joe Gibbs has two objectives. Winning and Winning Big. And as the consumate professional his team will be at the top in Supercross in the very near future (maybe not his current team but HIS team)(I still have big bets on Hansen though). As the other NASACR teams decide to move in, the landscape as we know it will be forever changed and probably for the better. Nascar has a strategic marketing advantage as you look to outside sponsors for Supercross. The Simplicity of combined operations due to a consolidated work environment provides the ability to do More with Less for these teams and it is a natural progression.
When you look at Nascar does CHEVY, FORD, DODGE or TOYOTA have their own 'Factory' Team...NO, the factory's may provide support but they DO NOT have their own teams. The manufacturers job is to build, market and sell vehicles in mass quatities.
Don't get distracted by your personal love of the sport and the teary-eyed thoughts of yesteryear, those are great memories but those days are gone.
THE TRANSITION HAS BEGUN and the Factory teams as we know them today will be gone in less than 5 years and I believe they want to be out of the racing business. So get ready for the HOME DEPOT TEAM, NIKE TEAM, TARGET TEAM, WAL MART TEAM, MOTOROLA TEAM, GATORADE TEAM, COCA-COLA TEAM, PEPSI TEAM, TMOBILE TEAM, ETC...You get the picture.
It is an exciting time in our sport...embrace the change, because the only thing scarrier than change......is no change at all.[/quote:1z032kd1]
Well you make it sound easy enough. Here's the questions I have.... If it goes down like has been suggested...
Will they allow adult type sponsors, Jim Beam, Jack Daniels, Viagra come to mind? When MC signed on with Bud Light, you would of thought the world was coming to an end. All we heard about was, "What about the kids?"
Is it going to be that easy? I mean NASCAR buys it and people will come?? I think it's going to be a really hard sell. The big NASCAR teams are merging with outside business to keep the racing competitive. Hell there are teams in NASCAR now that don't have sponsorship to get them through the year.
Companies are not knocking the doors down to be a sponsor in NASCAR, and that is a proven way to advertise. Putting a sponsor sticker or full on graphic kit on a bike is still a hard thing to see viewing on TV. NASCAR sponsors have a whole car that they can advertise on, and you can see it on your TV. Just not alot of places to put your logo on a bike.
All that being said, I think good things will come, and it is long over due.I just don't think a whole lot will change with the way sponsors approach mx.
My numbers aren't actual but used for illustration...
I probably wasn't clear enough on the sponsorship point what I was trying to say was this. If a NASCAR team already has the facilities, and business machine behind it and Sponsors for their race cars their cost to add 2-4 riders in SX/MX is minimal, especially since the Factories will probably still provide at least partial salaries for the riders, bikes at no cost, plus parts at no cost with industry Sponsors for tires, handlebars, graphics, gear, fuel, etc... still coming in at no cost as well. The additional overhead to an existing NASCAR team again is minimal. The current SX/MX model has the Factories covering the majority of the expenses, Riders Salaries, Bikes, Parts, Wharehouse Space, Shop, Machine shop, machinists, mechanics, accountants, truck drivers, deisel fuel, team managers etc. By just shipping Bikes, Parts and Salaries all of the other expenses can be alleviated and the Factories will still have their bikes on the Podium but at a [b:2dwqhgl0]significantly[/b:2dwqhgl0] reduced cost. If, as a business, you already have Wharehouse Space, Shop, Machine shop, machinists, mechanics, accountants, truck drivers, etc.. your additional cost burden to add MX riders to your team is probably 1/4th or less of what the factories are paying out now. So instead of needing $4 Million for a SX/MX Season a Nascar Team may only need an additional $1 Million. Additionally this gives the Nascar teams the ability to broaden their Sponsorship exposure. When the Nascar team owners are negotiating contracts for the Nascar season (Home Depot) they will now have the ability to sell their Sponsors on the Supercross and Motocross season at a significantly reduced rate due to the reduction in overhead. How cool is that conversation "Well Mr. CEO of Home Depot, in addition to what we are bringing to you in Nascar coverage we now have a SX/MX team that will be cris-crossing the country for 9 months in our Home Depot Rig, under our Home Depot tent with our riders (who are the best in the world) running Home Depot graphics blah, blah, blah.
Don't forget the difficulty in gaining outside sponsors in SX/MX is simple statistics. You can't ask Home Depot for $4 Million for a SX/MX Race team when your total attendance for the year is around 900,000 people. You can ask for $1 Million based simply on number of miles that big Home Depot rig will be on the road. The Attendance [b:2dwqhgl0]not including [/b:2dwqhgl0]TV viewers was 13 million for Nascar last year and adding a few SX/MX riders is peanuts in a NASCAR budget. Don't get me started on the TV Ratings, I am OLD-FAT-and TIRED...I need my beauty rest.
My numbers aren't actual but used for illustration...
I probably wasn't clear enough on the sponsorship point what I was trying to say was this. If a NASCAR team already has the facilities, and business machine behind it and Sponsors for their race cars their cost to add 2-4 riders in SX/MX is minimal, especially since the Factories will probably still provide at least partial salaries for the riders, bikes at no cost, plus parts at no cost with industry Sponsors for tires, handlebars, graphics, gear, fuel, etc... still coming in at no cost as well. The additional overhead to an existing NASCAR team again is minimal. The current SX/MX model has the Factories covering the majority of the expenses, Riders Salaries, Bikes, Parts, Wharehouse Space, Shop, Machine shop, machinists, mechanics, accountants, truck drivers, deisel fuel, team managers etc. By just shipping Bikes, Parts and Salaries all of the other expenses can be alleviated and the Factories will still have their bikes on the Podium but at a [b:3iwsht5a]significantly[/b:3iwsht5a] reduced cost. If, as a business, you already have Wharehouse Space, Shop, Machine shop, machinists, mechanics, accountants, truck drivers, etc.. your additional cost burden to add MX riders to your team is probably 1/4th or less of what the factories are paying out now. So instead of needing $4 Million for a SX/MX Season a Nascar Team may only need an additional $1 Million. Additionally this gives the Nascar teams the ability to broaden their Sponsorship exposure. When the Nascar team owners are negotiating contracts for the Nascar season (Home Depot) they will now have the ability to sell their Sponsors on the Supercross and Motocross season at a significantly reduced rate due to the reduction in overhead. How cool is that conversation "Well Mr. CEO of Home Depot, in addition to what we are bringing to you in Nascar coverage we now have a SX/MX team that will be cris-crossing the country for 9 months in our Home Depot Rig, under our Home Depot tent with our riders (who are the best in the world) running Home Depot graphics blah, blah, blah.
Don't forget the difficulty in gaining outside sponsors in SX/MX is simple statistics. You can't ask Home Depot for $4 Million for a SX/MX Race team when your total attendance for the year is around 900,000 people. You can ask for $1 Million based simply on number of miles that big Home Depot rig will be on the road. The Attendance [b:3iwsht5a]not including [/b:3iwsht5a]TV viewers was 13 million for Nascar last year and adding a few SX/MX riders is peanuts in a NASCAR budget. Don't get me started on the TV Ratings, I am OLD-FAT-and TIRED...I need my beauty rest.
This is a guy who thinks
Good job, Noob
(I would insert a STFU here, but since you're doing so well, I will let you pass)
My numbers aren't actual but used for illustration...
I probably wasn't clear enough on the sponsorship point what I was trying to say was this. If a NASCAR team already has the facilities, and business machine behind it and Sponsors for their race cars their cost to add 2-4 riders in SX/MX is minimal, especially since the Factories will probably still provide at least partial salaries for the riders, bikes at no cost, plus parts at no cost with industry Sponsors for tires, handlebars, graphics, gear, fuel, etc... still coming in at no cost as well. The additional overhead to an existing NASCAR team again is minimal. The current SX/MX model has the Factories covering the majority of the expenses, Riders Salaries, Bikes, Parts, Wharehouse Space, Shop, Machine shop, machinists, mechanics, accountants, truck drivers, deisel fuel, team managers etc. By just shipping Bikes, Parts and Salaries all of the other expenses can be alleviated and the Factories will still have their bikes on the Podium but at a [b:2e3j15yr]significantly[/b:2e3j15yr] reduced cost. If, as a business, you already have Wharehouse Space, Shop, Machine shop, machinists, mechanics, accountants, truck drivers, etc.. your additional cost burden to add MX riders to your team is probably 1/4th or less of what the factories are paying out now. So instead of needing $4 Million for a SX/MX Season a Nascar Team may only need an additional $1 Million. Additionally this gives the Nascar teams the ability to broaden their Sponsorship exposure. When the Nascar team owners are negotiating contracts for the Nascar season (Home Depot) they will now have the ability to sell their Sponsors on the Supercross and Motocross season at a significantly reduced rate due to the reduction in overhead. How cool is that conversation "Well Mr. CEO of Home Depot, in addition to what we are bringing to you in Nascar coverage we now have a SX/MX team that will be cris-crossing the country for 9 months in our Home Depot Rig, under our Home Depot tent with our riders (who are the best in the world) running Home Depot graphics blah, blah, blah.
Don't forget the difficulty in gaining outside sponsors in SX/MX is simple statistics. You can't ask Home Depot for $4 Million for a SX/MX Race team when your total attendance for the year is around 900,000 people. You can ask for $1 Million based simply on number of miles that big Home Depot rig will be on the road. The Attendance [b:2e3j15yr]not including [/b:2e3j15yr]TV viewers was 13 million for Nascar last year and adding a few SX/MX riders is peanuts in a NASCAR budget. Don't get me started on the TV Ratings, I am OLD-FAT-and TIRED...I need my beauty rest.
Isn't it rather misleading asking Home Depot for X amount of dollars due to attendance that two-thirds of it is not your series?
PS. I was (still am) a nub and everyones been nice to me =D. (i havent been told to stfu or shut up or anything, not even once!)
wow i set myself up.......[/quote:1n0s3jio]
The OEMs haven’t been pouring money into race teams for the sole purpose of “selling bikes” that would make absolutely no finical sense. The OEMs are interested in “name branding” i.e., Honda: cars, generators, lawnmowers ect. ect. Yamaha: golf carts, music, watercraft ect, get it? And with the control they have had, they have been able to keep people for outside of the industry at an arms length and un-competitive, thus keeping the cost of advertising down.
BTW: Japanese pride has also played a part in why the OEMs have been spending money on these race programs.
[u:1ch05hk9]i wonder how stewie will look on blue?[/u:1ch05hk9]
Not how this deal would work. Teams like Gibbs are going to be color blind until they either develop a preference for brand or receive a better support package for their team.
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