One Industries Is Back?

It was the guy from one industries that sold it, then bought the naming rights from 100% to start doing goggles, right?

Sounds like Kelana and T-Stew are wearing it from the interview. Both posted it to there instagrams as well.

Grand Prix racer Trevor Stewart posted today about One Industries gear. His posts can be cryptic, but I took it as he will be racing in One gear in 2024.

That would be really cool, One is an iconic brand in our sport. Now we just need OG No Fear back. 

Trevor Stewart No Longer With Fasthouse?

Would love another one of these Bailey helmets! 

Cool...I gatta a couple old t..shirts...get some new ones...I'm thinking..m.stewart was sponsored..

Remember when they signed dungey and then he left them because they signed J-Law. 

Ludo Boinnard, the Co-founder of One, sold it to Transom Capital,  a private equity firm in L.A. several years ago,  and they just mis managed and then scuttled the brand.

You could tell right off that the PE firm was just a bunch of dorks with no little or no Moto experience - their initial press release proudly blurted that One Industries was synonymous with "Gravity Junkies"...  

WTF does that even mean?

That said, It would be awesome to see them back from the grave, count me in as a customer...

Used to be a great brand, as long as Blanchard and Boinnard were in control.

It went south real quick the minute they sold.
The last designs were plain awful.

Still have my 2011 Defcon gear and my One Industries Hart and Huntington helmet! 
I would pay to have that all over again. 
Most durable gear I ever owned 

Dungey leaving saved the company. Dungey won a lot more races that season than they were predicting and One Industries never would have been able to afford the championship bonus pay he had in his contract.

I wish I would’ve bought one of these when they came out. 

One Industries was really big in downhill and enduro mountain biking world around that time, which explains the reference to “gravity junkies” 

Threw away the last of my old helmets a couple of months ago. The 661 was my brother’s.

Who ever owned the trademark/brand has been looking for a buyer for a longtime. Both Rocky Mountain and Motosport looked at buying the rights to the brand, but I believe the going price was around 100k...just for the rights, no inventory or assets. 

Someone probably bought it and trying something new ala 100%. Iconic brand, but if the OG guys aren't involved, is it any different than a PacSun Fox T-shirt?

Loved One Industries gear. Would be awesome to have them back.  👍

You sure you're not thinking 2010 on the 450?

09 he was absolutely a favorite on the 250f.  Could see them thinking jlaw was going to win everything though.

No

It was definitely on the 250. 

https://motocrossactionmag.com/flashback-friday-remember-when-ryan-dung…

The file says “one_oneal_”? Oneal pick it up or someone else behind it?

Oneal bought it 

That’s interesting looking back at this from 2008.

https://www.vitalmx.com/forums/Moto-Related,20/One-Industries-Wins-Lawsuit-with-ONeal,24519

I had a full suit, head to toe in one stuff. I got like 75% off due to sponsorships, liked their helmets and boots more then I thought I would. 661 made good stuff to.

Very shit photo of the gear I had, just don't remember the name of the line to google a better one.

Had the orange version of that 661…. Loved the fin set up on top. Snapped the whole helmet through the chin bar in a crash. One industries gear was good looking stuff, interested to see the new designs. 

If No Fear comes back...Just take my money

  🗣️🎙️*Paging Tag Metals*..