Chipotle enter Formula 1, but why not SX?

ratonmacias
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2/18/2023 6:43pm
McG194 wrote:
The logo is tiny but I would imagine that there is some bang for the buck with the placement. Every time the driver gets out of...

The logo is tiny but I would imagine that there is some bang for the buck with the placement. Every time the driver gets out of the car or a close up of the cockpit it's right in your face. 

Chipotle probably already gets enough free publicity from SX because every rider talks about how often they go.   lol

WTF_M8 wrote:

But nobody pays attention to the last place guy getting in and out of his car.

If Mick was driving at least they would get coverage from the crashes.

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Madkiwi
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2/18/2023 8:23pm
That is a good point... Maybe I don't know enough about Formula 1 to really compare. It pops nicely against the white too. I just feel...

That is a good point... Maybe I don't know enough about Formula 1 to really compare. It pops nicely against the white too.

I just feel like a helmet wrap (for example) and the ability to give out gift cards to fans each week would be a better return.

lostboy819 wrote:
You should go hit one or two F1 races and see what its all about, It can get expensive but it is worth the $$. I...

You should go hit one or two F1 races and see what its all about, It can get expensive but it is worth the $$. I would love to go to the Las Vegas race but will sit that one out but maybe Miami and Texas race I will go to again for sure. 

I want to! I'm keen to see how it looks/works on the inside and what we can take from it. I love comparing, haha.

Lewis, you should be embarrassed to have not been back in the UK, its the home of almost all the teams!!! Silverstone would be an unreal race to watch.

I wish I lived anywhere close to an F1 race, Goodwood and all manner of other races!

Monaco Classic is a dream.

-MAVERICK-
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2/18/2023 8:25pm
lostboy819 wrote:
You should go hit one or two F1 races and see what its all about, It can get expensive but it is worth the $$. I...

You should go hit one or two F1 races and see what its all about, It can get expensive but it is worth the $$. I would love to go to the Las Vegas race but will sit that one out but maybe Miami and Texas race I will go to again for sure. 

I want to! I'm keen to see how it looks/works on the inside and what we can take from it. I love comparing, haha.

Madkiwi wrote:
Lewis, you should be embarrassed to have not been back in the UK, its the home of almost all the teams!!! Silverstone would be an unreal...

Lewis, you should be embarrassed to have not been back in the UK, its the home of almost all the teams!!! Silverstone would be an unreal race to watch.

I wish I lived anywhere close to an F1 race, Goodwood and all manner of other races!

Monaco Classic is a dream.

You're a short flight from Australia. 

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Madkiwi
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2/18/2023 8:40pm

I want to! I'm keen to see how it looks/works on the inside and what we can take from it. I love comparing, haha.

Madkiwi wrote:
Lewis, you should be embarrassed to have not been back in the UK, its the home of almost all the teams!!! Silverstone would be an unreal...

Lewis, you should be embarrassed to have not been back in the UK, its the home of almost all the teams!!! Silverstone would be an unreal race to watch.

I wish I lived anywhere close to an F1 race, Goodwood and all manner of other races!

Monaco Classic is a dream.

-MAVERICK- wrote:

You're a short flight from Australia. 

Yeah, but a drive would be a lot more appealing like in UK/Europe!

A flight guarantees at least (nearly) $1k per person from here. My guess is the weekend would be roughly $2.5 - $3k per person.

Not a complaint by any stretch but that's a tough ask (and even tougher "sell") when you are constantly funding your own racing (cars and bikes) Smile  

1

The Shop

-MAVERICK-
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2/18/2023 8:48pm
Madkiwi wrote:
Yeah, but a drive would be a lot more appealing like in UK/Europe! A flight guarantees at least (nearly) $1k per person from here. My guess...

Yeah, but a drive would be a lot more appealing like in UK/Europe!

A flight guarantees at least (nearly) $1k per person from here. My guess is the weekend would be roughly $2.5 - $3k per person.

Not a complaint by any stretch but that's a tough ask (and even tougher "sell") when you are constantly funding your own racing (cars and bikes) Smile  

It won't be cheap, but since you have to fly regardless, I'd look into going to Suzuka, Japan, or Singapore. Longer flight, but IMO it would be worth it. 

If you're married, you could always sell it as part of a second honeymoon.  

 

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Madkiwi
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2/18/2023 8:52pm Edited Date/Time 2/18/2023 8:52pm
-MAVERICK- wrote:
It won't be cheap, but since you have to fly regardless, I'd look into going to Suzuka, Japan, or Singapore. Longer flight, but IMO it would...

It won't be cheap, but since you have to fly regardless, I'd look into going to Suzuka, Japan, or Singapore. Longer flight, but IMO it would be worth it. 

If you're married, you could always sell it as part of a second honeymoon.  

 

Ha, 24 years in, with a child, and she won't marry me the first time! Smile

It's a good idea though...Singapore or Japan would be cool.

-MAVERICK-
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2/18/2023 8:56pm
-MAVERICK- wrote:
It won't be cheap, but since you have to fly regardless, I'd look into going to Suzuka, Japan, or Singapore. Longer flight, but IMO it would...

It won't be cheap, but since you have to fly regardless, I'd look into going to Suzuka, Japan, or Singapore. Longer flight, but IMO it would be worth it. 

If you're married, you could always sell it as part of a second honeymoon.  

 

Madkiwi wrote:

Ha, 24 years in, with a child, and she won't marry me the first time! Smile

It's a good idea though...Singapore or Japan would be cool.

25 years is coming up. 

Give it a whirl. Laughing

 

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Magoofan
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2/19/2023 12:19am
BobPA wrote:

On an unrelated note, I find Chipotle to be extremely overrated. I have had it three times and was underwhelmed every single time. 

Sandusky26 wrote:

Fighting words.

I  have to agree with BobPA.    Chipotle is about as "Mexican" as Panda Express is "Chinese".   

I live in San Diego....I can flick a booger and hit a phenomenal Mexican joint which are always independent "hole in the wall" places.    

 

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RaceFace232
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2/19/2023 2:04am
Madkiwi wrote:
Yeah, but a drive would be a lot more appealing like in UK/Europe! A flight guarantees at least (nearly) $1k per person from here. My guess...

Yeah, but a drive would be a lot more appealing like in UK/Europe!

A flight guarantees at least (nearly) $1k per person from here. My guess is the weekend would be roughly $2.5 - $3k per person.

Not a complaint by any stretch but that's a tough ask (and even tougher "sell") when you are constantly funding your own racing (cars and bikes) Smile  

-MAVERICK- wrote:
It won't be cheap, but since you have to fly regardless, I'd look into going to Suzuka, Japan, or Singapore. Longer flight, but IMO it would...

It won't be cheap, but since you have to fly regardless, I'd look into going to Suzuka, Japan, or Singapore. Longer flight, but IMO it would be worth it. 

If you're married, you could always sell it as part of a second honeymoon.  

 

Either that or part of the divorce settlement.  

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Sandusky26
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2/19/2023 3:54am
BobPA wrote:

On an unrelated note, I find Chipotle to be extremely overrated. I have had it three times and was underwhelmed every single time. 

Sandusky26 wrote:

Fighting words.

Magoofan wrote:
I  have to agree with BobPA.    Chipotle is about as "Mexican" as Panda Express is "Chinese".    I live in San Diego....I can flick a...

I  have to agree with BobPA.    Chipotle is about as "Mexican" as Panda Express is "Chinese".   

I live in San Diego....I can flick a booger and hit a phenomenal Mexican joint which are always independent "hole in the wall" places.    

 

Sometimes I eat a burrito with the Mexicans at work. They call me Paulina Rubio.

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731chopper
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2/19/2023 5:47am
Magoofan wrote:
I  have to agree with BobPA.    Chipotle is about as "Mexican" as Panda Express is "Chinese".    I live in San Diego....I can flick a...

I  have to agree with BobPA.    Chipotle is about as "Mexican" as Panda Express is "Chinese".   

I live in San Diego....I can flick a booger and hit a phenomenal Mexican joint which are always independent "hole in the wall" places.    

 

Nobody is claiming it to be the most authentic Mexican cuisine. It’s from Denver Colorado. Grinning 

It’s still the best thing since sliced bread, though!

Sandusky26
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2/19/2023 8:38am

IMG 20230219 113625 0

 

-MAVERICK-
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2/21/2023 2:06pm

Does Feld or the teams do anything to promote themselves and the sport outside of TV commercials, Instagram, and dealer signings?

F1 prevents it from being posted on other sites, but they had a big event in Vegas to announce F1 was coming to town this year.

https://www.youtube.com/watch?v=1pHCgdCmmeQ&ab_channel=FORMULA1

Red Bull kills it with their marketing. 

 
 
Racerman967
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2/21/2023 5:36pm
-MAVERICK- wrote:
Does Feld or the teams do anything to promote themselves and the sport outside of TV commercials, Instagram, and dealer signings? F1 prevents it from being...

Does Feld or the teams do anything to promote themselves and the sport outside of TV commercials, Instagram, and dealer signings?

F1 prevents it from being posted on other sites, but they had a big event in Vegas to announce F1 was coming to town this year.

https://www.youtube.com/watch?v=1pHCgdCmmeQ&ab_channel=FORMULA1

Red Bull kills it with their marketing. 

 
 

Think about all of the eye balls everyone of those sponsors get from all of that. That adds value and a ton of it. And HAAS parterned with Travis Matthews clothing brand today

2/22/2023 1:31am
I have no actual knowledge of how these deals work, but I would guess that smaller logo on the Haas car isn't too far off a...

I have no actual knowledge of how these deals work, but I would guess that smaller logo on the Haas car isn't too far off a title sponsorship for a satellite team in SX/MX as far as dollars go?

I just asked a source in that world and they said that is a multi-million dollar deal, probably around four to five.

Yikes.

There are so many elements that you are missing out on regarding sponsorships when you just look a the visibility angle (including that you are massively underselling f1 viewing figures). But the main one is how many people actually care/are interested that you are involved in F1 vs. being involved in SX/MX.

We run a GP team (2 riders in mx2, wildcards in mxgp). We are in contact with a lot of business owners and i think i am optimistic if 1 out of 100 owners like MXGP and would actually want to visit. I am not talking about sponsoring, i mean people who actually want to visit a race on our costs. If this would have been F1 i would estimate this to be over 90. 

This applies to all angles of a sponsorship. An example is the potential to be gained with activating your sponsorship. F1 gives way more potential because a way larger part will be interested in Chipotle's F1 activation compared to activating a SX partnership. It's the reason why the Jumbo sumpermarkets in the Netherlands have all kinds of nice campaigns with Max Verstappen (buy for x and get a f1 toy car, etc. etc.) and has not had any campaigns with Jeffrey Herlings. They were personal sponsors of both, but there is a massive difference in what they do with the sponsorship. 

 

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Rad76
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2/22/2023 1:40am
-MAVERICK- wrote:
That little Chipotle logo cost them millions of dollars. Enough to fund a factory team.  The Haas team is at the back of the grid and...

That little Chipotle logo cost them millions of dollars. Enough to fund a factory team. 

The Haas team is at the back of the grid and doesn't get the same exposure as the front runners Red Bull, Ferrari, or Mercedes. That said, it is an American team and that's appealing to an American company. 

Chipotle is expanding its footprint and now has restaurants in the US, Canada, UK, Germany, and France with Germany being the only country not hosting an F1 race. 

The Netflix series Drive to Survive has helped grow the sport of F1 in the US. The US will have 3 races this year. That's up from 2 last year. The 2023 US races will be Miami, Austin, and Las Vegas. Only a couple of years ago Austin was the only US stop. That's how much the interest in the US has grown. 

For perspective, Oracle signed a 5 year deal with the Red Bull F1 team worth $500 million. 

image %283%29.jpg?VersionId=p4P05F TbIsBoIl8yvKDtrxVN7G

Their presence is France is marginal. Four restaurants only, all in Paris or just around. 

Alan Dove
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2/22/2023 2:39am
-MAVERICK- wrote:
Does Feld or the teams do anything to promote themselves and the sport outside of TV commercials, Instagram, and dealer signings? F1 prevents it from being...

Does Feld or the teams do anything to promote themselves and the sport outside of TV commercials, Instagram, and dealer signings?

F1 prevents it from being posted on other sites, but they had a big event in Vegas to announce F1 was coming to town this year.

https://www.youtube.com/watch?v=1pHCgdCmmeQ&ab_channel=FORMULA1

Red Bull kills it with their marketing. 

 
 

Apples and oranges. F1 had an event in Las Vegas because Las Vegas has a Grand Prix this year. the level of money involved is just a totally different level. F1 is a global brand with a very long history. It'd be insanity for Feld to try and match their investment in marketing because they'd go bankrupt.

Honestly I really don't understand what's going on here. Dirt bikes have an amazing amount of investment in marketing material. It was doing all this cool video stuff way before F1 decided to up their game  You had the Moto Series of films which were incredibly shot... loads and loads of videos and vlogs of behind the scenes.  Also RedBull do invest in dirtbike videos. RedBull Motorsports has a ton of bike stuff on there.

Instead of comparing yourself to F1, compare yourself to karting. Then you might realise just how good you've got it.

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philG
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2/22/2023 3:51am

One year a had an F1 GP, World Sportcars, WSB , Moto GP, MXGP and MXoN all within 35 miles of my house. 

If you go to one you will realise why we are wasting our time thinking that MX and SX will ever be mainstream. 

I think we spent over £700k on a car launch day in 2003. 

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