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You hit the nail on the head…I was a VP of operations for a large restaurant sandwich chain (that sold last year for $1B!) NASCAR teams were knocking on our door every year but our director of marketing didn’t believe in Motorsports so he would never talk to them, the debates we had over Motorsport sponsorship were legendary….he was a big bicyclist guy so he put a lot of money in sponsoring Ironman….Yeah bread, meats and cheese went over big with that crowd….
On an unrelated note, I find Chipotle to be extremely overrated. I have had it three times and was underwhelmed every single time.
This is currently the debate over FEDEX and NASCAR. New marketing director and no one knows how they feel about spending 25 million a year on NASCAR. Many times that is all it takes. Looks at Mars Candy, gone after 20+ years in the sport.
Kawasaki team owner is former F1 champion Kimi Raikkonen. I believe he's the one that brought a similar setup to the pits.
KTM/Husky MXGP have something similar as well.
F1 prevents the video from being played on other websites, but click the link and you'll see the Red Bull setup.
https://youtu.be/eU-QzGrsCPA
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MX/SX girlfrinds / wifes don't like Chipotle.
Firehouse? I used to eat there regularly just to try out the different hot sauces. I see Subway is shopping around a sale with a valuation of $10B.
I can see wanting to market sandwiches or Chipotle to a more health conscious crowd like Ironman. Looking around the stands at SX I see more of a burgers and wings type crowd.
OMG SO NAUGHTY...grow up lmao.
Keep it out of our "family sport"? I know you are old so you remember when Bud light and Camel were major sponsors? BUT OMG how will alcohol and cigarette advertising effect the oh so many precious, impressionable children of our sport?
Such a ridiculous thought lol how about you let parents be parents and not worry about a company's branding effects someone elses child.
Also, OF only lets registered accounts access its content. It's not like there are literally HUNDREDS of FREE porn sites already on the internet that are readily accessible to anyone with an internet connection.
Please keep the thoughtless ultra conservative home value horseshit out of moto.
"Drive to Survive" is old news in my house. I watched and followed almost every aspect of the season as it happened.
Sure there is some behind the scenes (approved content) stuff. But most I am already aware of. Don't care for a replay.
If each episode ran some day the following week, I may be interested.
Subway and Chipoltle "health conscious" LOL!
Call me crazy, but I've reached out to Chipotle's chief of marketing. I highly doubt he ever replies, but maybe we'll get insight.
Yer Crazy!
A bit condescending to those of us that LOVE that show, Mr F1 wannabe
Thought I was the only one that felt this way.
How is it condescending to state why I am not interested?
Well, it's not so much what you said it's how you said. Rather smugly. For those of us that weren't that familiar with F1 until that show came along it has been a very enjoyable watch.
Two things can be true at the same time: (1) F1 is a lot bigger; (2) SX sponsorships may cost less (see 1).
Someone just needs to make a compelling pitch that addresses the sponsor's objectives and metrics and how the sponsorship delivers to make it stand out, which probably is an uphill battle unless you have someone attuned to motorsports on the team sifting through sponsorship requests from every sport under the sun. Something ham handed likely gets you blown out the door.
Yes…We were not a very healthy option….The same marketing director came up with an idea of selling smaller more health conscious sandwiches and it failed miserably….he was fired shortly thereafter….
LOL! Did not intend to be smug. I am glad you enjoy the show.
We can be friends as long as you are not a Merc fan.
Alanso is my guy! Then Max.
I could be a Lewis fan had the Mercs not been so dominant. I was a fan back when he was with McLaren.
Pit Row
Yes for people on the go they are a more healthy alternative to burgers, wings and pizza.
Michelob Ultra isn't healthy, but it is a lighter alternative so it is marketed heavily to the outdoorsy and active crowd.
"more healthy alternative to burgers, wings and pizza" How so?
Unless you are referring to MickyD's and Little Caesars?
Grilled chicken, black beans, brown rice, peppers and onions, guac and salsa, in bowl. Other than stupid amounts of sodium can you point to anything unhealthy in that order?
And I'm referring to any of the major fast food restaurants. "Stay at home and cook your own meals with fresh ingredients" doesn't sponsor F1, Nascar or SX.
The rolling bill board comment reminded me of this. Sorry not really relevant to the conversation.
"can you point to anything unhealthy in that order?"
black beans, brown rice, peppers and onions, guac and salsa
Okay Liver King. You and I probably aren't going to agree on diet stuff. lol
One of my best paying sponsors has a tiny logo on the team bikes.
If you think logo size = dollar size, that ain’t it.
"Okay Liver King" LOL!!!
That dude is a fraud!
That’s for sure! We have maybe a couple of guys making in the millions total while they have drivers nowhere near being champion making 10s of millions. Our guys splurge on private flights, their guys OWN the planes. Not Formula 1 but Dale Earnhardt Sr owned 2 chairs on the NY Stock exchange. Apparently that is not easy to do nor is it cheap.
Just to concur on the Drive to Survive thing. it's now very dated and it took advantage of a latent demand of the already huge fan base. MX has had personalities and behind the scenes videos for LONG before Drive to Survive (which took very large creative liberties eith how they documented events). F1 were SUPER strict on how teams and media outlets could use video/pictures from events. DTS was like a fresh of breath air for the existing fan base because it was the first time to see this kind of stuff for a LONG time (there used to be kinda long winded, interesting tho, docs in the past). SX/MX already did 99% of what DTS did before that show aired on Netflix, so the potential for a DTS show to do anything is quite limited for SX/MX
The idea a DTS for <insert your favourite non-F1 motorsport> would somehow propel it into a new realm is somewhat naive in my view.
I feel like people fail to realize OF is a British company? Cool Management involved with the brand, & you have to remember that what OF is today, COVID kinda forced a hand in a pretty intense pivot haha definitely keen to see them get their footing as a BTS-based entertainment company. A lot of great Artists are already jumping on-board - should be interesting to see how they navigate the next couple years.
Plus, it is a company of whom is already pretty engrained in Motorsport. From running British GT with Enduro Motorsport McLaren last year, the Founder / Executives being in close relation with a couple Drivers that just moved Stateside, etc. It's pretty cool to see all the additional stuff they are doing with Josh Herrin both on-track as well as off through OFtv.
Gotta love when the head honcho of a discipline for a major corporation has his finger on the pulse…….I have a friend in marketing and knowing what he makes I can only imagine what the guy you speak of makes.
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