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THEN, when you get the younger generation hooked on riding these things you can start to market MX, enduro, full sized electric bikes, street bikes, etc.
I was out running in a nearby field recently. It is actually listed as a local "parkland" but it is more like a wasteland. A dad was out there with his four year old kid on cheap electric mini he had picked up at some local auto shop. Dad doesn't know anything about the sport, how to work on bikes and is definitely not interested in dropping $$$$. He can throw this thing in the back of his Rav4, drive 10 minutes and take junior riding. The kid is in jeans with skateboard pads and a skateboard helmet. Yes, he is technically on "park" land but he wasn't worried. No sound and the kid basically blends in with others on mountain bikes.
That's what we need. The modern version of the XR-75 that you can ride anywhere.
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But even so....are they selling finally selling them? I'd imagine they are.
So maybe cheap isn't the answer.
Yamaha could have marketed them as a entry level track bike, could have even marketed "spec" classes for them much the same as miata spec racing. Your allowed to change gearing, suspension springs, and bars. Outside of that must be bone stock. Oh and the 125 should be 4999 by now with zero money spent updating it in 15 years. And the yz250 could retail for say 5499.
2. Build private tracks, were people can come and rent the bikes for family fun days etc.. (they will have to go through a riding training course approximately 1 hour, beginners to pros) before being allowed on any track.
3. Lobby for ohv land use closer to homes between the hours of 9am to sunset.
4. Build significantly cheaper dirtbikes. Id actually try to kill the mtb market because its a similar demographic.. so a brand new, non competitive bike costs 2grand.. 50s and kids bikes no more than 1k. 3-5k for weekend racer bikes/ desert ridrrs...pro racing level stuff 6k to 10k (I would win by sheer volume).
5. Beat ktm at the grassroots level
6. Offer a strong contingency thats loyalty based
7. Invest in t.v. commercials on non traditional Motorsports channels.
Soo much more, but this would be like the first 7 steps id take.
Having influence over racing organizations, rule books, and where they choose to enter the factory teams is probably their biggest influence. Without them there are no elephants at the Circus, oh wait...Feld's circus has none.
Providing riding areas worldwide is totally unrealistic for manufacturers, building entry level or premium level and finding a spot in the market where they can sell something in enough volume to make a buck is their job. Right now it looks like SXS would be the smart move. Watercraft, Snow Machines, ATV and Street bikes are all a part of the Powersports industry. Dirt Bikes is a small small piece of the pie, and has long been used as a "Halo" with regards to racing without it making true financial sense. It falls under the Advertising / R&D budget.
My favorite is Beta so:
Drop the Racing Enduro lineup and de-content them and set up the suspension for an XC/MX type model.
Make a Premium MX model with upgraded B kit suspension and Ti exhaust, gold rims to match suspension.
Build an true Open Class 2t, IE 360-500
Put a 3 gal.+ tank on the RR-S models
A full sized line of E-bikes (Beta tried to make a deal to buy Alta)
Expand the XTrainer lineup of low seat height cheaper full size with 4t's for ease of riding
Bring Steve Holcombe and Brad Freeman over for the GNCC and Sprint Enduro's
Put a 125 2t team on the MX Nationals new age class with local guest riders at each round
Put a strong team on the upstart U.S. Hard Enduro Circuit.
Continue Endurocross, drop National Enduro and multiple regional series
Is still a lot of Money at out of Reach to a lot of people , like teenagers from lower income families. Or paying themselves without help from family etc.
The target demographic is middle class and up.
Pit Row
Honestly I was from a low income family and I First got a brand new KD80 , my dad bought new for less Than a grand.
And later a used CR80.
I was that kid that was Just die hard Dirt bike lover ,
And just liked Things with a motor period. But that's why I say all the time I don't think it's just that the kids are different, I think a large percentage just isn't being given the opportunity.
Now we're talking.
But the start is Go Karts, a scaled down version that can fit anywhere. Is their value in considering this model, where the majority of users hire at first before buying into it to go racing. So maybe as CEO it would be about setting up small industrial area ride parks with the afformentioned affordable hire specific and bulletproof, probably electric, bikes. Get people in through removing the hassle of owning and also generally increase the interest and likely the viewership at the professional level. I think that would be a win win.
Im not sure just brainstorming. With the population of the world doubling in the last 50 years and the US slightly below that increase, its only going to get worse over the next 50 years. Where do all those people fit? Is the real future of the sport a 1 child policy in the US? This means a reduction or steady population while each family should be able to spend more on that one child. So maybe what anyone should do as first day as CEO, lobby government for a one child policy... We need that land to ride, not for another bloody housing development
Fuck doing actual work.
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