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Ermagawd, how will I ever get little Jimmy to the next race???
Only one guy that is still doing real races? Other than Herlings only part time riders....
The shoes I recently bought off them are pretty ''casual'' though if you ask me:
You ever notice the correlation between monster stickers on f 150's and tribal tattoo dc wearing clowns?
They started as a skateboarding company, no one in skateboarding has chosen to wear their shoes unless paid to do so in, 10 years? Maybe longer?
Build a good product. Market it to a wide audience... They missed a few of the keys to success along the way.
This goes for the energy drink brands and other companies that the masses complain about their brands and logos, would you rather see how things would be if they never dropped a single dime in motocross?
Like you said ML, they invested millions and I am glad that DC gave support to both MX and BMX as long as they did. If it was uninformed middle America supporting us through buying DC Shoes then so be it! They make up most of our population anyway and in my experience doing stunt demos and autograph signings at middle America malls for DC, those were the people and locations that were the most hyped and seemed to enjoy it the most.
Pit Row
The snowboard boots? Again the first company to make one that didn't look like a 15lb snowboot.
Prepare to be sacrificed at midnight.
Moto is all about free stuff, cut that off and you suck.
Maybe dc killed themselves with all their expansion and becoming a mall oriented brand? Because for the first 10 years they really had the market in skating.
I feel bad for the guys that were depending on them day to day to keep racing/competing and the crew from DC that may not have a job anymore. They didn't really leave anyone hanging.
The only thing that affects me now is where to hang out in the pits at Anaheim? Lots of great stories from the DC motorhome.
I along with many other people thought DC was 'core' moto until death. They'd been in the sport for so long and had a bunch of awesome ideas along the way, like their "refuse to lose" campaign where they gave a few hundred bucks to the last guy to make out of the LCQ into the main.
Reports like this just plain suck. Are there any skate shoe companies still involved in moto? DVS has like 3 riders and Adidas only sponsors TLD KTM as a team as far as I know.
Post a reply to: Damn, DC (shoes) is dropping moto