just like that Nike is all done-gy

ktm212
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ktm212
Edited Date/Time 9/24/2013 1:10pm


looks like the dung got some new kicks
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GuyB
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GuyB 9/23/2013 9:45pm
9/23/2013 9:45pm
Welcome to last week. Smile

In the same Instagram pic where people first spotted Fox boots, you can also find Nike logos on his helmet.
Crush
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Crush 9/23/2013 10:05pm
9/23/2013 10:05pm
10 points for the post title tho...
mirramaxx
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mirramaxx 9/23/2013 10:10pm
9/23/2013 10:10pm
So then the stew machine back to A stars ?
ocscottie
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ocscottie 9/23/2013 10:26pm
9/23/2013 10:26pm
GuyB wrote:
Welcome to last week. Smile

In the same Instagram pic where people first spotted Fox boots, you can also find Nike logos on his helmet.
...and this would be that pic.



(notice its a true "Nike" swoosh and not just the 6.0 branding as he used to run)

The Shop

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travis-grant 9/24/2013 4:44am
9/24/2013 4:44am
so wot the feck is going on then?

nike letting fox provide des nats boots? seen as nike cant be fucked making some patriotic boots?
IWreckALot
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IWreckALot 9/24/2013 4:49am
9/24/2013 4:49am
travis-grant wrote:
so wot the feck is going on then?

nike letting fox provide des nats boots? seen as nike cant be fucked making some patriotic boots?
Lol. That's funny. It's either that or they're done building one off boots but they still find value in sponsoring a guy like Dungey.

Of course, their primary exposure came because Dungey was wearing the boots. Who knows really?
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ga_pike 9/24/2013 4:55am
9/24/2013 4:55am
I thought near the end of the outdoor series, Dungey made a comment that he wouldn't be wearing Nike boots anymore? Maybe I'm dreaming that. It's interesting that JS7 is still wearing Nike boots in his recent photos.
travis-grant 9/24/2013 5:02am
9/24/2013 5:02am
i also remember hearing that joe public would be able to buy nike boots at some point!

damn you

*on knees banging fist on floor*

DAAAAAMMMMMNNNNN YOOOOOOOUUUUUUU
mx317
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mx317 9/24/2013 5:07am
9/24/2013 5:07am
Maybe the same one that stole Bubba's boots got Ryan's too.
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Outsider 9/24/2013 5:14am
9/24/2013 5:14am
Those boots were horrible anyways!
Hman144 9/24/2013 5:21am
9/24/2013 5:21am
Any of you old guys remember that Airwalk took a stab at MX boots back in the 80's?

Nike's attempt was a cool markeing tool, but I highly doubt they ever had any intention to make and market MX boots. Just not enough ROI for a company that sells slippers with a 200% profit margin.
chapmanmx
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chapmanmx 9/24/2013 5:35am
9/24/2013 5:35am
ocscottie wrote:
...and this would be that pic. [img]https://p.vitalmx.com/photos/forums/2013/09/23/32602/s1200_5517624c1cca11e3a61522000aaa053e_7.jpg[/img] (notice its a true "Nike" swoosh and not just the 6.0 branding as he used to run)
...and this would be that pic.



(notice its a true "Nike" swoosh and not just the 6.0 branding as he used to run)
Not to completely hijack this thread, but damn that jacket on the top right is awesome! I'm guessing those are for team members only, and will never be sold?
SethGator
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SethGator 9/24/2013 7:17am
9/24/2013 7:17am
ocscottie wrote:
...and this would be that pic. [img]https://p.vitalmx.com/photos/forums/2013/09/23/32602/s1200_5517624c1cca11e3a61522000aaa053e_7.jpg[/img] (notice its a true "Nike" swoosh and not just the 6.0 branding as he used to run)
...and this would be that pic.



(notice its a true "Nike" swoosh and not just the 6.0 branding as he used to run)
6.0 is no more OC, Nike merged the struggling off-shoot with NikeSB. so its only gonna be the swoosh for Dunge and Stewey, unless they take up skateboarding.

@chapmanmx...those hoods are badass. gonna go check @foxhead now to see if available.
IWreckALot
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IWreckALot 9/24/2013 7:43am
9/24/2013 7:43am
So Nike allows high profile athletes to put their name on a shoe and build it. Why wouldn't a guy like Dungey or Stewart want to promote the boot like the Air Jordans?
Hman144 9/24/2013 7:57am
9/24/2013 7:57am
I think maybe you're looking at this the wrong way.

Nike doesn't "allow" as much as they solicit. It's a win-win. Nike benefits from being able to market a crappy shoe at an inflated price to millions of sheep, and the celebrity spokesperson gets a cut as well as improving their own name as a brand.

I'm sure Stew and Dungey would both stoked to be a part of that elite group, but getting a signature line is ultimately not their call unless they want to do it themselves. In the end, Nike just doesn't see the return for selling maybe a couple thousand pairs of boots.
Brent
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Brent 9/24/2013 10:09am
9/24/2013 10:09am
maybe Nike didn't want to make a special set for the MxDn...
EddieC
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EddieC 9/24/2013 10:10am
9/24/2013 10:10am Edited Date/Time 9/24/2013 10:11am
Hman144 wrote:
I think maybe you're looking at this the wrong way. Nike doesn't "allow" as much as they solicit. It's a win-win. Nike benefits from being able...
I think maybe you're looking at this the wrong way.

Nike doesn't "allow" as much as they solicit. It's a win-win. Nike benefits from being able to market a crappy shoe at an inflated price to millions of sheep, and the celebrity spokesperson gets a cut as well as improving their own name as a brand.

I'm sure Stew and Dungey would both stoked to be a part of that elite group, but getting a signature line is ultimately not their call unless they want to do it themselves. In the end, Nike just doesn't see the return for selling maybe a couple thousand pairs of boots.
As someone who has had the good fortune of visiting the Nike campus in Oregon and getting an inside peek at the R&D that goes into each product, is unreal. For example I was shown what I can only describe as a giant box (think XXXXXXL paint booth) that could replicate any weather condition imaginable. Want snow? BAM it's snowing. Want to replicate a humid RED BUDD day? No problem. Inside they could bring in multiple pieces of exercise equipment to test product. Treadmill with artificial grass, bike trainers... Nike hires exercise science professionals (college graduates) to do research on not only product but athletic performance that later gets published in medical journals. Something not one moto related company can say. Is this important? Absolutely, when you consider the marketing that goes into selling a product. How many times have we read how a helmet has X amount of vents for massive airflow. Yet there is no proof to substantiate the claims. No side by side comparisons in a wind tunnel to measure flow. The only company that I would say comes close is Oakley.
Hman144 9/24/2013 10:21am
9/24/2013 10:21am
Exactly. How would they recover the cost involved in the R&D, let alone the endorsment contracts, by selling a couple truckloads of boots? They'd have to cost $2000 a pair, and even then I doubt they'd ever break even.

A venture like this can only be considered feasible if the costs are folded into a cross-promotional effort for other products.

Maybe this marketing experiment has run its course.

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sharkey
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sharkey 9/24/2013 10:42am
9/24/2013 10:42am
Hman144 wrote:
Exactly. How would they recover the cost involved in the R&D, let alone the endorsment contracts, by selling a couple truckloads of boots? They'd have to...
Exactly. How would they recover the cost involved in the R&D, let alone the endorsment contracts, by selling a couple truckloads of boots? They'd have to cost $2000 a pair, and even then I doubt they'd ever break even.

A venture like this can only be considered feasible if the costs are folded into a cross-promotional effort for other products.

Maybe this marketing experiment has run its course.
well you cant break even if you never sell them to the public but maybe they never planned to or they didn't get the response back like they might have been expecting
muGz.147 9/24/2013 11:37am
9/24/2013 11:37am
He's got the better boots on his feet now....good deal. Next subject?
ocscottie
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ocscottie 9/24/2013 12:43pm
9/24/2013 12:43pm
@Seth, i did not know that about 6.0 thx for the info.

...and i too want one of those sweatshirts!!
Grizz
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Grizz 9/24/2013 1:10pm
9/24/2013 1:10pm
Sad

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